Situating at this constant evolving environment in the knowledge based economy era, when facing the impact of global recession, could Taiwan once again higher its industry level and make another shocking economic miracle, like it did in the 20th century? Could Taiwan once again overcome all the difficulties and write down another glorious page on the history for its economic miracle? Education and training, especially corporate education, adult education and lifetime learning, could be the most powerful weapon for the enterprises to transform internally. In the recent 20 years, the booming style of education and training in Europe and America¡ÐCorporate University, may be the solution for the small and medium companies in Taiwan. This research studied 7 large enterprises and 32 small and medium enterprises, discovered and discussed the current education and training patterns these companied have and what they think about Corporate University, then looked into the possibility of promoting Corporate University by small and medium companies.

By exploring the historical development and current state of the corporate university through literature reviews, case study analyses, and interviews with corporate university practitioners, this study conceptualizes the corporate university. The shortage of knowledgeable workers in technical areas and rapid advances in technology have energized adult learning in the United States. In response to these changes and needs, many corporations have incorporated formal learning programs into their organizations. As conceptualized in this study, the corporate university is Corporate America's vehicle for providing learning programs to their workers with the goal of developing and maintaining a highly skilled, knowledgeable, and adaptable workforce that contributes to organizational performance. Through an historical development and conceptualization based on interviews with corporate university practitioners and case study analyses, this study also examines the strengths and weaknesses of the corporate university. The corporate university does, in fact, provide a useful and innovative way to reach a portion of the adult learning population. Moreover, the corporate university provides learning initiatives that are related to the adult's current and future role in the workplace. In this way, the learning opportunities provided by the corporate university make the knowledge relevant and accessible to the adult learner. However, the corporate university is not founded on adult learning principles and is chartered to consider corporate success rather than individual development. This purpose endangers the corporate university in that it has the potential to exploit the American workforce by forcing undesired learning opportunities. This study identifies a basic component, partnership, that helps many corporate universities avoid employee exploitation and provide learning opportunities that have meaning to both the individual learners and the organization. The partnership component is foregrounded in a model for program development that is presented in this construct for future and current corporate university planners. The model is not tested in this thesis; however, it has been reviewed and endorsed by a panel of corporate university experts. Provided that partnership is considered and integrated into the approach, this study concludes that the corporate university, as a conceptual and an interactive model, is a useful vehicle for reaching the adult learner and for preparing and maintaining an American workforce able to manage change and remain competitive. / Master of Science

The 'university' has been around for centuries, and yet the majority of British Universities have yet to reach their 50th birthdays. The higher education sector has been through extensive change over a relatively short period of time, and will continue to do so as the future requires it. This thesis briefly maps the residual and dominant models of the university before examining the emergent model and drawing out a future model. While much of the history is based in Britain, the emergent and future models draw on examples from all around the world. Essentially the future model of the university will have three core elements. It will be corporate, global, and virtual. Each of these is examined in detail in the thesis, and thought is also given to the potential impact of these developments on academics within universities and potential future students. The models presented here may cause concern and some resistance in the higher education community. It is hoped that they will stimulate debate and action regarding the future, rather than encouraging people to stand their ground and defend the dominant or residual models. The emergent model is already upon us. The future model is there for us to shape.

As the number of employee retirement grows, the enterprise inevitably faces the manpower change on a large scale. In order to reduce the cost of the knowledge inheritance from senior personnel to junior personnel to the minimum, it is necessary to evaluate the feasibility of establishing an educational mechanism based on ¡§organizational learning¡¨ and ¡§knowledge management¡¨, under which the junior personnel can learn effectively. Based on the experiences, methods as well as the implementation skills accumulated by the senior personnel in the long term, ¡§Knowledge Management¡¨ constitutes the mechanism of expertise acquisition, integration and accumulation by tutoring and practicing. With the mechanism, the knowledge inheritance is brought into full play and furthermore, develops new expertise unceasingly. By ¡§Organizational Learning¡¨, organization can acquire the persistent competitive advantage. Therefore, the research goal includes the following: 1. Comprehend the application of ¡§Knowledge Management¡¨ and ¡§Organizational Learning¡¨ on corporate organization and educational training. 2. Discover the possible latent problems in the existing operation mode adopted by TPC training unit. 3. Intend to establish an operation mode by setting up a corporate university based on ¡§Knowledge Management¡¨ and ¡§Organizational Learning¡¨. To improve the operational effectiveness of TPC training unit and to enhance knowledge transfer and talent development. Based on the material obtained from the comparison between the existing theory and the empirical information, results of this study draw conclusions as follow: 1. Corporate university operated by the mode of ¡§Organizational Learning¡¨ and ¡§Knowledge Management¡¨ can achieve enterprise goal. 2. Corporate university can build the learning-friendly environment that is favorable for constructing a learning organization. 3. Corporate university not only teaches expertise and workmanship but also organization culture. 4. Corporate university is the core factor and driving force of business continuity. Keywords¡GKnowledge¡BKnowledge Management¡BOrganizational Learning¡BLearning Organization¡BCorporate University

O aumento da competitividade internacional, a velocidade das mudanças nos ambientes competitivos e o surgimento da economia do conhecimento, exigem mudanças significativas na velocidade da inovação nas empresas brasileiras. O grande desafio destas é sair do modelo tradicional de desenvolvimento de produtos e serviços para um modelo de inovação aberta, envolvendo novos modelos gerenciais e parcerias com Instituições de Ciência e Tecnologia (ICT´s). As universidades, que até então eram vistas principalmente como fonte de recursos humanos e conhecimento, estão agora direcionando suas capacidades para o desenvolvimento de tecnologia. Esta cooperação universidade-empresa tem uma dinâmica complexa e é resultado de uma série de fatores, sendo um destes a formação dos funcionários das empresas, o que exige um comprometimento maior da empresa com a educação e desenvolvimento destes para a aquisição de uma vantagem competitiva sustentável. Neste ambiente temos uma ferramenta importante que são as universidades corporativas (UC´s), que surgiram no Brasil em 1998 com objetivo de promover a educação continuada para os funcionários das empresas, buscando o aumento da competitividade. Assim foi realizada uma pesquisa qualitativa descritiva com método de estudos de casos múltiplos, por meio de entrevistas em profundidade sendo estudadas três UC´s brasileiras, a Universidade Petrobras (UP), a Universidade Algar (UniAlgar), e Universidade Bematech (UB). Os resultados obtidos geraram conclusões sobre (a) a ligação entre as UC´s da Petrobras, Algar e Bematech, e as áreas de Pesquisa Desenvolvimento e Inovação (P&D&I) das respectivas empresas, (b) os principais desafios das UC´s analisadas, (c) o estágio de cooperação entre as UC´s e ICT´s, (d) as características das UC´s que influenciam na P&D&I e na cooperação universidade-empresa, que por fim foram base para a proposição de (e) um modelo para a Universidade Corporativa de gestão da P&D&I que intensifique os processos em cooperação Universidade - Empresa. Os principais resultados apontam para uma importante ligação entre as UC´s e a intensificação dos processos de P&D&I principalmente na formação e qualificação de pessoal que desenvolve ou possa vir a desenvolver P&D&I, além disso, apresenta, pela sua característica educadora, uma importante participação no processo de cooperação universidade-empresa. Assim o modelo poderá auxiliar as organizações a desenvolverem UC´s que tenham um papel decisivo no alcance de seus desafios estratégicos. / The increase of international competitiveness, the speed of change in competitive environments and the emergence of the knowledge economy, require significant changes in the speed of innovation in Brazilian companies. The great challenge for companies is to leave the traditional model of development of products and services to an open innovation model involving new management models and partnerships with institutions of Science and Technology (ICT´s). The universities, which until then were seen mainly as a source of knowledge and human resources, are now directing their skills for developing technology. This university-industry cooperation is a complex dynamic and is the result of a number of factors, one of them the training of corporate employees. This requires a greater commitment of the company with the education and development of these to acquire a sustainable competitive advantage. In this environment we have an important tool that are corporate universities, which emerged in Brazil in 1998 in order to promote continuing education for employees of companies seeking to increase competitiveness. So we made a descriptive qualitative research study with multiple cases method through in-depth interviews being studied three Brazilian corporate universities, Petrobras University (UP), the Algar University (UniAlgar), and Bematech University (UB). The results generated conclusions about (a) the link between corporate universities of Petrobras, Algar e Bematech, and the areas of R & D & I of their respective companies, (b) the main current and future challenges of corporate universities analyzed, (c) the stage of cooperation between corporate universities and ICT\'s, (d) the characteristics of corporate universities that influence R&D&I and university-industry cooperation, which eventually were basis for the propose of (e) a model for the Corporate University management of R & D & I to intensify the processes in cooperation University - Company. The main results point to an important link between the UC\'s and intensification of R&D&I processes on training and qualification of personnel who develop or may develop R&D&I, moreover, has, by its characteristic educator, an important participation in the process of university-industry cooperation. Thus the model can help organizations develop UC\'s to make a decisive role in achieving its strategic challenges.

Nos últimos anos, as universidades corporativas têm emergido no complexo sistema de ensino do nosso país, como uma alternativa à falta de mão de obra qualificada no mercado de trabalho. Algumas iniciativas não utilizam a denominação \"universidade corporativa\", uma vez que não existe nenhuma forma de reconhecimento oficial. O uso do termo \"universidade\" é, além de uma metáfora dos objetivos que se pretende alcançar, uma estratégia de marketing que, por vezes, pode causar certa polêmica nos meios acadêmicos. Mas, na prática, o que se vê nas universidades corporativas é uma aproximação entre empresa e academia, uma vez que as parcerias com universidades e instituições de ensino de renome acrescentam qualidade e credibilidade ao trabalho proposto. O que parece ser mais importante neste cenário é a procura por alternativas que revertam um quadro de profissionais mal qualificados, o que diminui a produtividade e inibe a inovação, fatores que afetam diretamente o desenvolvimento de todo o país. Este trabalho traz um levantamento do cenário da educação brasileira e a emergência das universidades corporativas. Propõe-se, portanto, essa aproximação entre escola, empresa e academia para um único objetivo: cidadãos formados e informados, com capacidade crítica e criativa. / In recent years, corporate universities have emerged in the complex Brazilian educational system as an alternative to the lack of qualified manpower in the labor market. Some initiatives do not make use of the \"corporate university\" title, as there is no officially recognized nomenclature. The use of the term \"university\" is, besides a metaphor for the goals to be reached, a marketing strategy which, at times, may bring about some sort of debate in academic environments. But, in practice, what is seen in corporate universities is convergence between company and academy, as partnerships with universities and well-known educational institutions add quality and credibility to the proposed work. What seems most important in this scenario is the search for alternatives to reverse the current state of underqualified professionals, which decreases productivity and inhibits innovation, factors that directly impact the development of the whole country. This work raises data on the educational scenario in Brazil and the emergence of corporate universities. It is proposed, therefore, the intersection of schools, companies, and academy towards a single goal: educated and informed citizens who are critically and creatively skilled.

L’Université d’Entreprise est un objet peu traité par la littérature. Elle est ainsi majoritairement perçue comme une structure devant, notamment par la formation et le développement des compétences, contribuer à l’atteinte des objectifs stratégiques de son organisation-mère, mais également favoriser le renforcement d’une culture interne. Par-delà cette définition instrumentale, à quoi sert une Université d’Entreprise ? La dénomination même de ce type de structure interroge. Y aurait-il, outre la mission gestionnaire qui lui est confiée, des « fonctions latentes » pour l’Université d’Entreprise ? Comment dépasser la vision culturelle pour en questionner les motivations profondes ? Nous avons souhaité mobiliser au cours de ce travail un cadre interprétatif permettant de dépasser la fonction visible de l’objet et ainsi interroger sa dimension imaginaire. Pour ce faire, nous avons eu recours à deux plans théoriques différents, l’un prescriptif et l’autre analytique, afin d’interroger dans un mouvement itératif les différents rôles et fonctions qui pourraient être ceux de l’Université d’Entreprise. Un dispositif particulier issu de méthodes qualitatives a été construit. Il repose sur le recueil de deux types de discours différents, l’un contrôlé, l’autre spontané, afin de favoriser l’analyse des deux plans théoriques. Par ailleurs, nous avons souhaité interroger l’ensemble des parties prenantes de l’Université d’Entreprise. Dans cette optique, différentes techniques (données secondaires, entretiens, observation et recueil de dessins) ont été utilisées. Les résultats de cette recherche doctorale sont multiples. Ils permettent tout d’abord le dévoilement d’une institution seconde de l’imaginaire organisationnel, l’Université d’Entreprise. Celle-ci, créatrice de liens particuliers entre une organisation et les individus qu’elle emploie va favoriser l’effectivité de l’imaginaire organisationnel. Cela repose sur la formulation d’une promesse faite par l’organisation-mère aux individus. Le développement et la mise à disposition de leur capital humain permettraient ainsi de leur offrir des perspectives de carrière. Cette promesse repose sur trois principes imaginaires qui fondent le rôle de l’Université d’Entreprise : les valeurs promues par l’organisation-mère, le prestige procuré par le partenaire académique et les attentes de reconnaissance que manifestent les individus. C’est sur la base de ce triptyque imaginaire que nous proposons de repenser le rôle institutionnel de l’Université d’Entreprise. / The study of the Corporate University is a topic that has received little attention in the literature. It is thus largely seen as a structure dealing with training issues which has to contribute both to the strategic development of its parent organization and to foster the internal culture. Beyond this instrumental definition, what is really a Corporate University? The very name of this structure raises some questions. Is there, in addition to the visible managerial mission statement, some “latent functions” for the Corporate University? How is it possible to go beyond the cultural issue in order to question the hidden motivations? We have mobilized during this work an interpretative framework that helps to question the imaginary dimension of the object beyond its visible function.To do this, we used two different theoretical “frameworks” The first one is prescriptive and the second one is analytical. Our aim is to question in an iterative movement the different roles and functions that could be those of the Corporate University. A particular framework based on various qualitative methods was built. It is based on the collection of two different types of discourse, one controlled and one more spontaneous in order to mobilize the two theoretical frameworks we mentioned. Furthermore, we wanted to interview all stakeholders of the Corporate University. Different techniques (secondary data, interviews, observation and collection of drawings) were used to reach this goal.The results of this doctoral research are numerous. First, they allow the unveiling of a secondary institution of the organizational imaginary, here the Corporate University. It creates a special relationship between an organization and the people it employs and will promote the effectiveness of the organizational imaginary. This is based on the formulation of a promise made by the parent organization to individuals. By offering their human capital to the organization, individuals will expect career opportunities in return. This promise is based on three principles underlying the imaginary role of the Corporate University: the valuespromoted by the parent organization, the prestige provided by the academic partner and expectations of recognition shown by individuals. We propose to rethink the institutional role of the Corporate University on this imaginary triptych basis.

Nos últimos anos, as universidades corporativas têm emergido no complexo sistema de ensino do nosso país, como uma alternativa à falta de mão de obra qualificada no mercado de trabalho. Algumas iniciativas não utilizam a denominação \"universidade corporativa\", uma vez que não existe nenhuma forma de reconhecimento oficial. O uso do termo \"universidade\" é, além de uma metáfora dos objetivos que se pretende alcançar, uma estratégia de marketing que, por vezes, pode causar certa polêmica nos meios acadêmicos. Mas, na prática, o que se vê nas universidades corporativas é uma aproximação entre empresa e academia, uma vez que as parcerias com universidades e instituições de ensino de renome acrescentam qualidade e credibilidade ao trabalho proposto. O que parece ser mais importante neste cenário é a procura por alternativas que revertam um quadro de profissionais mal qualificados, o que diminui a produtividade e inibe a inovação, fatores que afetam diretamente o desenvolvimento de todo o país. Este trabalho traz um levantamento do cenário da educação brasileira e a emergência das universidades corporativas. Propõe-se, portanto, essa aproximação entre escola, empresa e academia para um único objetivo: cidadãos formados e informados, com capacidade crítica e criativa. / In recent years, corporate universities have emerged in the complex Brazilian educational system as an alternative to the lack of qualified manpower in the labor market. Some initiatives do not make use of the \"corporate university\" title, as there is no officially recognized nomenclature. The use of the term \"university\" is, besides a metaphor for the goals to be reached, a marketing strategy which, at times, may bring about some sort of debate in academic environments. But, in practice, what is seen in corporate universities is convergence between company and academy, as partnerships with universities and well-known educational institutions add quality and credibility to the proposed work. What seems most important in this scenario is the search for alternatives to reverse the current state of underqualified professionals, which decreases productivity and inhibits innovation, factors that directly impact the development of the whole country. This work raises data on the educational scenario in Brazil and the emergence of corporate universities. It is proposed, therefore, the intersection of schools, companies, and academy towards a single goal: educated and informed citizens who are critically and creatively skilled.

O aumento da competitividade internacional, a velocidade das mudanças nos ambientes competitivos e o surgimento da economia do conhecimento, exigem mudanças significativas na velocidade da inovação nas empresas brasileiras. O grande desafio destas é sair do modelo tradicional de desenvolvimento de produtos e serviços para um modelo de inovação aberta, envolvendo novos modelos gerenciais e parcerias com Instituições de Ciência e Tecnologia (ICT´s). As universidades, que até então eram vistas principalmente como fonte de recursos humanos e conhecimento, estão agora direcionando suas capacidades para o desenvolvimento de tecnologia. Esta cooperação universidade-empresa tem uma dinâmica complexa e é resultado de uma série de fatores, sendo um destes a formação dos funcionários das empresas, o que exige um comprometimento maior da empresa com a educação e desenvolvimento destes para a aquisição de uma vantagem competitiva sustentável. Neste ambiente temos uma ferramenta importante que são as universidades corporativas (UC´s), que surgiram no Brasil em 1998 com objetivo de promover a educação continuada para os funcionários das empresas, buscando o aumento da competitividade. Assim foi realizada uma pesquisa qualitativa descritiva com método de estudos de casos múltiplos, por meio de entrevistas em profundidade sendo estudadas três UC´s brasileiras, a Universidade Petrobras (UP), a Universidade Algar (UniAlgar), e Universidade Bematech (UB). Os resultados obtidos geraram conclusões sobre (a) a ligação entre as UC´s da Petrobras, Algar e Bematech, e as áreas de Pesquisa Desenvolvimento e Inovação (P&D&I) das respectivas empresas, (b) os principais desafios das UC´s analisadas, (c) o estágio de cooperação entre as UC´s e ICT´s, (d) as características das UC´s que influenciam na P&D&I e na cooperação universidade-empresa, que por fim foram base para a proposição de (e) um modelo para a Universidade Corporativa de gestão da P&D&I que intensifique os processos em cooperação Universidade - Empresa. Os principais resultados apontam para uma importante ligação entre as UC´s e a intensificação dos processos de P&D&I principalmente na formação e qualificação de pessoal que desenvolve ou possa vir a desenvolver P&D&I, além disso, apresenta, pela sua característica educadora, uma importante participação no processo de cooperação universidade-empresa. Assim o modelo poderá auxiliar as organizações a desenvolverem UC´s que tenham um papel decisivo no alcance de seus desafios estratégicos. / The increase of international competitiveness, the speed of change in competitive environments and the emergence of the knowledge economy, require significant changes in the speed of innovation in Brazilian companies. The great challenge for companies is to leave the traditional model of development of products and services to an open innovation model involving new management models and partnerships with institutions of Science and Technology (ICT´s). The universities, which until then were seen mainly as a source of knowledge and human resources, are now directing their skills for developing technology. This university-industry cooperation is a complex dynamic and is the result of a number of factors, one of them the training of corporate employees. This requires a greater commitment of the company with the education and development of these to acquire a sustainable competitive advantage. In this environment we have an important tool that are corporate universities, which emerged in Brazil in 1998 in order to promote continuing education for employees of companies seeking to increase competitiveness. So we made a descriptive qualitative research study with multiple cases method through in-depth interviews being studied three Brazilian corporate universities, Petrobras University (UP), the Algar University (UniAlgar), and Bematech University (UB). The results generated conclusions about (a) the link between corporate universities of Petrobras, Algar e Bematech, and the areas of R & D & I of their respective companies, (b) the main current and future challenges of corporate universities analyzed, (c) the stage of cooperation between corporate universities and ICT\'s, (d) the characteristics of corporate universities that influence R&D&I and university-industry cooperation, which eventually were basis for the propose of (e) a model for the Corporate University management of R & D & I to intensify the processes in cooperation University - Company. The main results point to an important link between the UC\'s and intensification of R&D&I processes on training and qualification of personnel who develop or may develop R&D&I, moreover, has, by its characteristic educator, an important participation in the process of university-industry cooperation. Thus the model can help organizations develop UC\'s to make a decisive role in achieving its strategic challenges.

Submitted by Marcia Silva (marcia@latec.uff.br) on 2016-03-18T20:49:46Z No. of bitstreams: 1 Dissert Monica de Menezes Simas Miranda.pdf: 3086801 bytes, checksum: 2e53fec76cfc6a81b9ee623bb8ccde78 (MD5) / Made available in DSpace on 2016-03-18T20:49:46Z (GMT). No. of bitstreams: 1 Dissert Monica de Menezes Simas Miranda.pdf: 3086801 bytes, checksum: 2e53fec76cfc6a81b9ee623bb8ccde78 (MD5) Previous issue date: 2015-09-18 / O presente estudo tem por objetivo analisar os desafios identificados pelos gestores, assim como as ações de implementação e acompanhamento na gestão de Universidades Corporativas. Além de seu impacto no resultado financeiro de empresas varejistas de diferentes ramos de atuação, destacando as boas práticas que possam auxiliar na análise de viabilidade deste projeto para empresários do varejo brasileiro, através de um estudo de casos múltiplos em empresas do Rio de Janeiro. Nesta pesquisa foram analisados depoimentos de gestores estratégicos e da área de Educação Corporativa das organizações pesquisadas, as respectivas documentações internas e, a relação de suas vivências na área de Educação Corporativa com o que é indicado pela literatura sobre o tema. Os conceitos chave pesquisados se referem ao tema de Educação/Universidade Corporativa no Brasil e no mundo, bem como sua relação e influência nos resultados dos negócios. Trata-se de um estudo exploratório de natureza qualitativa, tendo-se adotado o método do estudo de multicasos. Foi construído um questionário para obter dados qualitativos através de entrevistas realizadas com uma amostra intencional dos gestores estratégicos e, das áreas Educativas das empresas pesquisadas. A organização dos dados foi feita com auxílio da ferramenta NVivo. E a análise, interpretação e explicação dos fenômenos seguirão a abordagem da Teoria Fundamentada – Gounded Theory. Ao final deste estudo, são sugeridos os caminhos a serem percorridos para o sucesso na implantação de uma Universidade Corporativa, para implantação e gestão desta prática educativa nas empresas, possibilitando a formação e o desenvolvimento de profissionais que muitas vezes não têm esta oportunidade pelo sistema formal de educação, trazendo melhores resultados, estimulando e beneficiando o mercado do varejo. Considerando que, é na UC que são planejadas, desenvolvidas e avaliadas as competências necessárias ao alcance dos objetivos da empresa, com este estudo, inicia-se a sugestão para o desenvolvimento de um modelo de implantação de UC, para assim incentivar uma ação planejada do RH, na gestão de competências alinhadas aos objetivos estratégicos, tendo em vista que a área de Gestão de Pessoas possui uma forte atuação no topo da pirâmide organizacional. Dentre as análises e resultados apresentados são destacados pontos de atenção assim como sugestões de ações, que se mostram imprescindíveis para o sucesso da atividade educativa relacionada aos resultados do negócio. Na conclusão é destacada a importância de existir uma relação direta entre o investimento em Educação corporativa e o resultado do negócio. São feitos paralelos entre a indicação da literatura e as práticas encontradas nas empresas pesquisadas. E são citadas situações em que é demonstrado o caráter ainda subjetivo da avaliação sobre a real influência de Universidades Corporativas no resultado da empresa. É destacado o caráter subjetivo desta análise e, estimulada a continuidade da pesquisa com uma análise quantitativa sobre os itens e hipóteses levantadas. A pesquisa se encerra sugerindo estudos complementares sobre a prosperidade financeira através da qualidade de serviço advindo da Educação e do Desenvolvimento Humano. / This study aims to examine the implementation challenges and monitoring of the Corporate University management, in addition to its impact on the result of retailers of different areas of activity, as well as highlight the good practices that can assist in the feasibility analysis of the project to Brazilian retail entrepreneurs. In this research were analyzed testimony from strategic managers and Corporate Education of the surveyed organizations, their internal documentation and the ratio of their experiences in the area of Corporate Education with what is indicated by the literature on the subject. Key concepts surveyed refer to the subject of Education / Corporate University in Brazil and worldwide, as well as their relationship and influence on business results. This is an exploratory qualitative study, having adopted the multicases study method. A questionnaire for qualitative data through interviews with a purposive sample of strategic managers and the educational areas of the companies surveyed was built. The organization of the data was done with the help of NVivo tool. And the analysis, interpretation and explanation of the phenomena follow the approach of Grounded Theory. At the end of this study, the paths are suggested to be followed for the successful implementation of a Corporate University for deployment and management of educational practice in companies, enabling the training and development of professionals who often do not have this opportunity in the formal system education, bringing better results, encouraging and benefiting the retail market. Where as it is in the UC that are planned, developed and evaluated the skills necessary to achieve the business objectives with this study, begins the suggestion for the development of a UC deployment model, so as to encourage a planned action HR, management skills aligned to strategic objectives, given that the area of Personnel Management has a strong presence in the top of the organizational pyramid. Among the analysis and presented results are outstanding points of attention as well as suggestions for actions that prove essential to the success of educational activity related to business results. At the conclusion it is highlighted the importance of having a direct relationship between investment in corporate education and the business outcome. They are parallel made between the indication of literature and practices found in the companies surveyed. And situations are mentioned in which it is shown the still subjective nature of the evaluation of the real influence of Corporate Universities in the company's bottom line. It highlighted the subjective nature of this analysis, and encouraged continuing research with a quantitative analysis of the items and hypotheses. The study concludes by suggesting further studies on the financial prosperity arising through the service of the Education and Human Development.