The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Ariel’s detergents have an impact on Ariel´s brand equity from a consumer’s perspective. A quantitative study was conducted on Kristianstad University students in Sweden where a sample survey of consumers’ attitudes were collected then analyzed using Spearmans’ correlation coefficient along with independent-samples t-tests. A modified model of Keller´s (2009) customer-based brand equity model (CBBE) was employed along with five proposition regarding CSR´s impact on brand equity. The findings of this study showed that environmental CSR has positive effect on all of the components of brand equity such as; brand awareness, brand image, brand meaning, brand response and brand resonance. In conclusion the findings of this study show that the Swan eco-label on Ariel’s detergents has an impact on how the respondents view Ariel as a brand.

Multiple declarations, governmental and non-profit organizations and universities have issued a call for proper reporting of social and environmental impacts and initiatives within academia. Such reporting can increase awareness of environmental and social impacts, encourage development of sustainable policy and build a campus culture more committed to sustainability. Sustainability reporting at Higher Education Institutions (HEIs) has the added benefit of being a powerful teaching aid. This paper follows multiple lines of inquiry in order to determine whether HEIs are taking advantage of the opportunities afforded by sustainability reporting. The analysis evaluates the history of sustainability reporting at HEIs and compares the practices of HEIs to those in other sectors. We use the Pacific Sustainability Index to methodically evaluate and rank the social and environmental reporting of 20 HEIs. We find that sustainability reporting is generally less rigorous in academia than other industries. The analysis emphasizes the need for greater institutional support for sustainability reporting at HEIs.

Sveriges fackförbund har sedan 2000-talet förlorat medlemmar och allmänhetens syn på fackförbund är att de har förlegade arbetssätt. Problematiken för fackförbunden är att de tvingas förändra sitt arbetssätt för att vinna tillbaka medlemmar. Förändringsprocessen har inneburit att nya strategier kunnat användas för att stärka förbundens roll mot näringslivet och arbetsmarknaden. Corporate Social Responsibility (CSR) är ett verktyg som fackförbund kan använda för att förändra sig och stärka sin legitimitet i samhället. Frågor som ämnar bli besvarade i denna uppsats är vilka faktorer som påverkar CSR-strategier inom fackförbund och hur CSR som strategi används i dessa organisationer. I denna kvalitativa studie undersöktes fyra svenska fackförbund för att svara på dessa frågor och resultatet jämfördes sedan med ett teoretiskt ramverk för att härleda slutsatser. Studiens slutsats visar att externa och interna faktorer påverkar fackförbunds CSR-strategier i olika utsträckningar. En ytterligare slutsats är att tyngdpunkten i hur de använder CSR-strategier bygger på att minska sin klimatpåverkan och främja alla människors lika värde på arbetsmarknaden. Avslutningsvis bidrar denna studie med ökade insikter i hur CSR-strategier inom fackförbund påverkar det svenska näringslivet och arbetsmarknaden.

Klädbranschen är präglad av långa, världsomspännande produktionsled vilket gör det intressant och viktigt att se hur stora, internationella företag arbetar med CSR. Kraven på att företag tar socialt ansvar ökar samtidigt som företag är påverkade av sin historia, kultur och specifika omständigheter som kan påverka vad som är viktigt för företaget. I denna studie undersöks vad fyra klädföretag, H&M, Gap, Uniqlo och Zara, alla från fyra olika länder, väljer att betona i sitt CSR-arbete. Information publicerad på företagens hemsidor samt rapporter har legat till grund för empiri som analyserats utifrån ett teoretiskt ramverk. Den insamlade informationen har ställts mot EU-kommissionens definition av CSR och analyserats utifrån teorierna. Resultatet visade att likheterna gällande företagens valda CSR-betoning var fler än skillnaderna och att imitation kan vara en anledning till att företag väljer att fokusera på liknande saker i sina redovisningar, samt en vilja att ta hänsyn till och verka legitima i alla intressenters ögon.

Corporate Social Responsibility is attracting more public attention in business world nowadays. It has evolved well in developed countries while there still remains some CSR issues in emerging economies such as China and Turkey. Thus, when some multi- national enterprises select suppliers in China and Turkey they come with CSR requirements and pressure. In this supplier-buyer context, less study has been carried out from suppliers’ perspective on how they implement the CSR pressure and whether it has positive or negative impact on their relationship with the buyer and impact on themselves. In addressing this problem in this particular supplier-buyer environment, the purpose of this study is to explore the perspectives and practices of suppliers regarding CSR in emerging economies like China and Turkey with strong export relationships to companies in developed countries. In order to achieve this purpose, this thesis presents a qualitative study supported by primary data gathered by interviews and secondary data gathered by examining company documents. One Chinese supplier and one Turkish supplier were chosen as two cases in this study. Both have supplier-buyer relationships with the same buyer which has a large role in the textile industry. Interviews were conducted with two suppliers respectively to gain research data. The result of the study shows that: (1) CSR is perceived differently by Turkish and Chinese supplier. The Chinese supplier emphasizes their CSR perspectives on only economic and philanthropic levels while the Turkish supplier includes also ethical and legal levels. (2) In supply chains, both suppliers comply with codes of conduct from the buyer and additionally conduct CSR activities voluntarily. Both suppliers focus on philanthropy and community contribution but the Turkish supplier work on environmental friendly products. (3) There is no direct positive impact linked with CSR compliance in terms of supplier-buyer relationship for both suppliers. In other words, requirements on CSR from the buyer do not contribute much to their supply chain relationships. (4) CSR practices bring competitive advantages for both suppliers. Those competitive advantages include innovation capability and positive corporate reputation.

This Master’s thesis explores environmental corporate social responsibility (ECSR) in the alpine sport industry. A mixed methods case with a single alpine sport provider in Quebec was performed. The first study is a qualitative examination of how and why ECSR is employed and communicated. Results indicate ECSR is strategically motivated, and as such, the focal organization runs the risk of using several greenwashing techniques in communications that could jeopardize gaining competitive advantage. The second study quantitatively investigates alpine sport consumers’ environmental expectations, engagement with environmental products, and perceptions of the focal organization’s environmental reputation. The results show the focal organization’s customers do indeed have environmental expectations, but believe the focal organization’s environmental reputation remains neutral. The thesis supports arguments of corporate social responsibility (CSR) being strategically motivated and other findings of skiers having conflicting environmental values. Lastly, the thesis provides insight regarding greenwashing, a phenomenon that remains unexplored in sport management.

This dissertation is grounded in the belief that corporate social responsibility (CSR) is good for society. However, current indicators stemming from the marketplace raise concerns as to CSR's long term viability. In this dissertation, I argue that corporate social responsibility has reached a tipping point from which it may move to become a fully informed and dominant practice or recede into the status of a passing fad. This project is driven by the question,"What might be done to better ensure a fuller adoption of CSR as a standard business practice?" I am particularly interested in (1) why society needs CSR and (2) how CSR can be sustained. To answer this question, it will be necessary to engage the marketplace of commerce, understand CSR as it is currently implemented, and explore the relationship between CSR and neoclassical economic thought. / McAnulty College and Graduate School of Liberal Arts / Communication and Rhetorical Studies / PhD / Dissertation

This study investigates the effectiveness of public sector roles in facilitating corporate social responsibility (CSR) in commercial banks in the United States and the United Kingdom and the role of national context in CSR activities of commercial banks. It examines CSR as measured by MSCI ESG (environmental, social and governance) Global Socrates ratings across five categories of ESG (environment, employee & supply chain, customers, corporate governance & ethics, and community & society) in six commercial banks. The study compared differences in ESG rankings to categorized CSR-related government bodies, legislation and policies according to four possible public sector roles as outlined by the World Bank: mandating, facilitating. endorsing or partnering for CSR. The principal conclusion is that national context seems to play a role in CSR activities of commercial banks and that certain CSR-related public policy tools appear to be more effective at supporting CSR than others. / McAnulty College and Graduate School of Liberal Arts / Graduate Center for Social and Public Policy / MA / Thesis

Research Doctorate - Doctor of Philosophy (PhD) / This thesis contributes to debates regarding the future of organised labour, the ability of global civil society networks to influence the practices of powerful institutions, and the value of non-state forms of corporate regulation. It focuses on the anti-sweatshop movement’s campaigns targeting three transnational corporations (TNCs) which design and market sportswear—Nike, Reebok and Adidas. These three TNCs are members of the Fair Labour Association (FLA), a voluntary, non-state regulatory system negotiated between participating companies and a number of civil society organisations. The thesis assesses how the FLA’s processes, the companies’ own labour programs, and interventions by labour activists are combining to influence sportswear workers’ rights to form trade unions and bargain collectively. The thesis is based on decentred, institutionalist characterisations of the firm and its regulation. From this perspective, an effective system for regulating corporate labour practices must powerfully insert discourses promoting workers’ rights into the internal debates, power plays and resulting regularised processes which produce corporate behaviour. Whereas many theoretical approaches portray voluntary regulatory initiatives as antithetical to state regulation, this thesis is influenced by those institutionalist thinkers who argue that effective voluntary initiatives can help build the political will necessary for regulatory reform by states. Research methods employed in this thesis include interviews with Indonesian workers, FLA board members, company representatives and anti-sweatshop activists. This research indicates labour compliance staff within Nike, Reebok and Adidas have made serious, if inconsistent, efforts to persuade suppliers to respect labour rights. These efforts have been undermined by their colleagues in buying departments, who have intensified demands that suppliers produce cheaply and quickly. Partly as a result of this tension, the labour programs of Nike, Reebok and Adidas have only contributed to improved respect for trade union rights in a relatively small number of sportswear factories, and in some cases these improvements have proved fragile. The FLA’s regulatory system relies on participating TNCs threatening to cut orders if their suppliers fail to comply with the FLA’s labour code. This thesis argues that if TNC compliance staff could also offer incentives—such as higher prices or more stable, long-term ordering relationships—then it would enhance their ability to convince suppliers to respect trade union rights. Such a change would require TNCs to give a higher priority to labour rights than to cost-minimisation. Unfortunately, within Nike, Reebok and Adidas, labour rights and other ethical agendas appear to be in the process of being subsumed into a more dominant discourse associated with profit-making and growth, so that labour compliance staff must establish the “business case” for each aspect of their regulatory work. The anti-sweatshop movement has a loose, networked form of organisation which has proved remarkably successful in putting public pressure on sportswear corporations to accept responsibility for labour conditions in their supply networks. If the movement wants to see substantial improvements in respect for sportswear workers’ trade union rights, then it needs to persuade sports companies to go further and make costly improvements to their labour rights programs. Relatively broad agreement across the movement on a system of rating companies’ progress would likely help achieve this ambitious goal, not least by offering opportunities for re-invigorating the movement itself.

This study investigates the relationship between profit-making corporations and the not-for-profit sector within Australia. The broad field of corporate social responsibility, or CSR, is discussed, narrowing to the activity of corporate philanthropy and corporate social investment. The latter is defined as being philanthropy with strategic intent, in order to build capacity within the recipient organisation which in most cases will produce beneficial outcomes for the donor as well (Tracey, 2003). The title of this study has used the term ‘philanthropic contract’ (Broadbent, 2001; Kouzmin, 2007) to describe the relationship between commercial organisations and charitable ones and the unwritten societal expectation, that the corporate sector will support the work of members of the not-for-profit sector. This study also uses the term ‘social capital’ (Putnam, 1995) to describe one of the principle areas of benefit for companies who participate.The aspect of the relationship between the two sectors that formed the focus of this study is defined as being the interaction between the two that involves financial contributions and those of goods and services as well as expertise, information and influence flowing from profit-making companies to not-for-profit organisations.The direction of the research is to advance toward an understanding of why corporations engage in this practice and toward a conclusion as to whether corporate social investing is a mutually beneficial exchange. Finally, the study highlights examples of engagement processes, and advice from those participating. The inclusion of these in the study is designed to provide valuable learning for other corporations, and not-for-profit organisations, contemplating entering into their own philanthropic partnerships.Through ten qualitative interviews this inquiry investigated the attitudes toward this relationship of various stakeholders including the management of not-for-profit organisations, representatives of relevant associations and social commentators. It became apparent that the previously well-publicised opposition to publicly listed companies supporting the not-for-profit sector, proffered by organisations such as the Australian Shareholders’ Association, had largely evaporated.Case studies involving five profit-making corporations, operating within Australia, were then undertaken and the views of their senior management sought as regards their motivations, aims, and outcomes. Overwhelmingly their experiences were positive for the corporation, the organisations they were funding, and the members of the community that the recipients were in turn supporting.Corporate benefits reported included increased ability to attract quality staff, enhanced ability to retain staff, significant development for staff that actively participated, improved corporate culture and the building of social capital leading to enhanced reputation which supported the corporations licence to operate, future objectives and long term sustainability.It is hoped that these insights along with the advice offered up by those individuals and organisations that participated in the study will benefit others and promote greater participation in corporate philanthropy and social investment within Australia. vii