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Submitted by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2018-03-02T15:01:54Z No. of bitstreams: 2 Dissertação_Damaris T. Paz.pdf: 909477 bytes, checksum: 613ceba42b112f194ed86c1ea857657c (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2018-03-02T15:02:07Z (GMT) No. of bitstreams: 2 Dissertação_Damaris T. Paz.pdf: 909477 bytes, checksum: 613ceba42b112f194ed86c1ea857657c (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-03-02T15:02:07Z (GMT). No. of bitstreams: 2 Dissertação_Damaris T. Paz.pdf: 909477 bytes, checksum: 613ceba42b112f194ed86c1ea857657c (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-03-03 / CNPq - Conselho Nacional de Desenvolvimento Científico e Tecnológico / The environmental engagement it has been a strategy quite evident among young people. Several youth groups act with interest attached for environmental issues. This dissertation investigated the constitutive aspects this mobilization, participation and experiences in vision of young people. This research of qualitative approach, descriptive exploratory, was developed starting of descriptive exploratory with sociodemographic questions, questions about emotions, interest and concern about the environmental respect. Investigated the types of beliefs governing this socio-environmental behavior by means of social scales.Besides that, analyzed the forms of involvement in the group and the individuals and socials devices involved in effectiveness of the action in socio-environmental groups.Were interviewed 19 young (8F and 11 M), with 16 to 29 years old, living in Manaus-AM metropolitan region, members of four socio-environmental groups.The results showed the environmental concern is create for many factors as direct experiences with environmental and contribution of important people as family members. Though be on the entree in the group as the socio-environmental engagement forms effectively. This youth’s participation and engagement formed a significant experience in your lives giving empowerment, personal development and responsibility. In spite of many benefits, group work must deal internally with the characteristics of each member and with external pressures from different social and environmental contexts. / O engajamento socioambiental tem sido uma estratégia bastante evidente entre os jovens. Diversos são os coletivos que atuam com interesse voltado para as questões ambientais em cuja atividade os jovens se encontram. Este trabalho investigou os aspectos constitutivos dessa mobilização, participação e vivências grupais na visão dos jovens atuantes. O estudo de abordagem qualitativa, descritivo exploratória, foi desenvolvido a partir de entrevistassemiestruturadas abordando questões sociodemográficas, questões relativas às motivações, interesses e preocupações a respeito do meio ambiente. Foi investigado ainda o tipo de crenças que regem esse comportamento socioambiental por meio de escalas sociais. Além disso, foram analisadas as formas de envolvimento no grupo e os dispositivos individuais e sociais que fazem interlocução nessa efetividade da atuação no grupo socioambiental. Foram entrevistados 19 jovens (8F e 11M) com idades de 16 a 29 anos, moradores da região metropolitana de Manaus-AM, integrantes de quatro coletivos socioambientais.Os resultados mostram que o interesse ambiental dos jovens surge por diversos fatores como experiências diretas com o ambiente e pela contribuição de pessoas importantes como os membros da família. Embora seja no ingresso ao grupo que o engajamento socioambiental efetivamente se forma. Essa participação e engajamento dos jovens nos coletivos formam uma experiência significativa em suas vidas dando-lhes empoderamento, desenvolvimento pessoal e responsabilidade. Apesar de muitos benefícios, a atuação em grupo deve lidar internamente com as características de cada membro e ainda com pressões externas, advindas dos diversos contextos sociais e ambientais.

Los recursos naturales están siendo puestos en peligro y/o agotados por el ser humano, ello genera cambios drásticos en el medio ambiente como incendios forestales, extinción de especies, desertización, calentamiento global, entre otros. Sin embargo, gran parte de la población mundial ha tomado en cuenta la importancia del cuidado de nuestro planeta y ha optado por realizar cambios en su estilo de vida para la preservación de este; como el reciclaje, uso de productos eco-amigables, compra de productos orgánicos, entre otros. Dado el contexto, el objetivo del presente plan de negocio es analizar la viabilidad de la creación e implementación de un e-commerce enfocado en la venta de productos eco-amigables en el Perú. La propuesta consiste en vender productos que generen impacto positivo en el cuidado del medio ambiente a través de una plataforma digital; estos productos serán adquiridos mediante diversos proveedores peruanos, dado que se busca ofertar la mayor variedad de categorías de productos que cuenten con dicha característica (ser eco-friendly) e incentivar la compra de productos nacionales. Cabe resaltar que, actualmente, debido a la pandemia que nos encontramos atravesando, esta plataforma web es de gran ayuda para impulsar las ventas de los socios claves, ya que podrán ofertar sus productos y obtener ganancias de manera digital sin necesidad de exponer su salud y la de sus clientes. / "Natural resources are being endangered and/or depleted by human beings, which generates drastic changes in the environment such as forest fires, species extinction, desertification, global warming, among others. However, a large part of the world's population has taken into account the importance of caring for our planet and has chosen to make changes in their lifestyle to preserve it, such as recycling, use of eco-friendly products, purchase of organic products, among others. Given the context, the objective of the present business plan is to analyze the viability of the creation and implementation of an e-commerce focused on the sale of eco-friendly products in Peru. The proposal is to sell products that generate positive impact on the care of the environment through a digital platform; these products will be acquired through various Peruvian suppliers, since it seeks to offer the greatest variety of product categories that have this feature (be eco-friendly) and encourage the purchase of domestic products. It is worth noting that, currently, due to the pandemic that we are going through, this web platform is of great help to boost the sales of key partners, since they will be able to offer their products and obtain profits digitally without having to expose their health and that of their clients. " / Trabajo de investigación

¿Sabías que los vehículos eléctricos como transporte serian la solución tecnológica para la contribución con el cuidado del medio ambiente? Decimos esto porque hoy en día los vehículos eléctricos son de rápida implementación que contribuye a resolver el problema de la contaminación del medio ambiente, con un transporte ecológico también se mejora la calidad del aire ya que a la circular no emiten el CO2 porque el motor no emite ningún tipo de humo, debido a que estos son impulsados por uno o varios motores eléctricos en vez de motores de combustión (gasolina o diésel). Ahora ¿Tenias conocimiento que los vehículos eléctricos se recargan por 8 horas y tienen una capacidad especifica de kilometraje de duración de recarga y que las baterías se pueden enchufar a la red cuando estén estacionados? En comparación con los vehículos de motor de combustión, el transporte eléctrico tiene ventajas obvias en cuanto a las emisiones y nuestra salud, ya que solo el transporte es responsable de cerca del 23% de las emisiones de dióxido de carbono energéticas a nivel mundial. Lo que se pretende es lanzar al mercado son estaciones de recarga se podría reducir el tiempo de carga en 20minutos en lugares estratégicos sin necesidad de regresar a casa. Actualmente casi el 80% de los dueños de los vehículos realizan sus cargas en sus propios domicilios, por ello las diferencias entre cargar en estaciones y los hogares, es que en los hogares puede demorar entre 4 y 6 horas una recarga completa. / Did you know that electric vehicles as transport would be the technological solution for the contribution to caring for the environment? We say this because nowadays electric vehicles are of rapid implementation that contributes to solving the problem of environmental pollution, with an ecological transport the air quality is also improved since in the circular they do not emit CO2 because the engine does not emit no smoke, because they are powered by one or more electric motors instead of combustion engines (gasoline or diesel). Now, did you know that electric vehicles recharge for 8 hours and have a specific capacity of mileage of recharge duration and that batteries can be plugged into the network when parked?. Compared to combustion engine vehicles, electric transport has obvious benefits in terms of emissions and our health, as transport alone is responsible for around 23% of global energy carbon dioxide emissions. What is intended is to launch to the market are recharging stations, the charging time could be reduced by 20 minutes in strategic places without the need to return home. Currently, almost 80% of vehicle owners carry out their charges in their own homes, so the differences between charging at stations and in homes is that in homes it can take 4 to 6 hours to fully recharge. / Trabajo de investigación

Made available in DSpace on 2014-12-17T15:38:49Z (GMT). No. of bitstreams: 1 RosiresMBB_DISSERT.pdf: 4842010 bytes, checksum: 6881e449282f7203659a5bf5c828b31b (MD5) Previous issue date: 2010-08-31 / Dengue is currently considered one of the most relevant public health problems worldwide. Studies indicate the surroundings of the houses as the preferred sites for the proliferation of Aedes aegypti. The residential areas are privileged environments for human development and contribute to the formation of the individual s identity and for the establishment of affective, social and cultural bonds. The purpose of this study was to investigate possible links between psychological indicators of pro-environmentalism and conservation status of residential backyards. Data collection was performed in 147 homes and methodological strategy involved the use of interview, the Scale of Ecocentric and Anthropocentric Environmentalism, Scale of Consideration of Future Consequences and a tool for environmental evaluation. It was found that the participants expressed as environmental practices the garbage recycling, besides they had the knowledge of how the transmission of dengue occurs. These residents showed ecofriendly motivated commitment: pro-environmentalist ecocentric and anthropocentric. In evaluating the backyard it was verified that the conservation conditions, in almost half of the homes, appeared as carelessness on the part of residents and those conditions are conducive to the proliferation of Aedes aegypti. The pro-environmentalists and guidance for the future identified by the scales were not associated with the conservation status of the backyards. However, it was found that the trends of reduction and stability of infestation levels are associated with self-reported environmental care. These results can contribute to the discussion and design of new mosquito control actions and practices of education and health information among the population / O dengue ? considerado, atualmente, um dos principais problemas de sa?de p?blica no mundo. Os estudos realizados apontam o entorno das moradias como locais preferenciais para a prolifera??o do Aedes aegypti. Os ambientes residenciais s?o ambientes privilegiados para o desenvolvimento humano e contribuem para a forma??o da identidade do indiv?duo e para o estabelecimento de v?nculos afetivos, sociais e culturais. O prop?sito deste estudo foi investigar poss?veis rela??es entre os indicadores psicol?gicos de pr?-ambientalidade e o estado de conserva??o dos quintais residenciais. A coleta de dados foi realizada em 147 resid?ncias e a estrat?gia metodol?gica envolveu a utiliza??o de entrevista, da Escala de Ambientalismo Ecoc?ntrico e Antropoc?ntrico, da Escala de Considera??o de Consequ?ncias Futuras e de um instrumento de avalia??o ambiental. Verificou-se que os participantes expressaram como pr?tica de cuidado ambiental a reciclagem do lixo, al?m de conhecerem a forma de transmiss?o do dengue. Esses moradores apresentaram compromisso pr?-ecol?gico motivado, duplamente, por pr?-ambientalidades ecoc?ntrica e antropoc?ntrica. Na avalia??o dos quintais foi verificada que as condi??es de conserva??o, em quase metade das moradias, se configuravam como descuido por parte dos moradores e essas condi??es s?o prop?cias para a prolifera??o do Aedes aegypti. As pr?-ambientalidades e a orienta??o de futuro identificadas pelas escalas n?o foram associadas ao estado de conserva??o dos quintais. Entretanto, foi verificado que as tend?ncias de redu??o e estabilidade dos ?ndices de infesta??o est?o associadas ao autorrelato de cuidado ambiental. Os resultados encontrados podem contribuir para a discuss?o e delineamento de novas a??es de controle do mosquito e pr?ticas de educa??o e informa??o em sa?de junto ? popula??o

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-02-29T20:25:44Z No. of bitstreams: 1 RaquelFariasDiniz_TESE.pdf: 1859237 bytes, checksum: 52e418c37dcce92a4f73ba3fda0b0c85 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-02-29T23:53:47Z (GMT) No. of bitstreams: 1 RaquelFariasDiniz_TESE.pdf: 1859237 bytes, checksum: 52e418c37dcce92a4f73ba3fda0b0c85 (MD5) / Made available in DSpace on 2016-02-29T23:53:47Z (GMT). No. of bitstreams: 1 RaquelFariasDiniz_TESE.pdf: 1859237 bytes, checksum: 52e418c37dcce92a4f73ba3fda0b0c85 (MD5) Previous issue date: 2015-02-06 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico - CNPq / O que leva uma pessoa a cuidar do meio ambiente? Diversas investiga??es no campo das rela??es pessoa-ambiente t?m se dedicado a essa quest?o. Inserida nesse escopo, a presente investiga??o buscou contribuir para a constru??o do conhecimento sobre o compromisso pr?-ecol?gico (CPE), definido como a rela??o cognitiva e afetiva que as pessoas estabelecem com o meio ambiente, de modo a atuar em favor do mesmo. O objetivo geral foi investigar a implica??o de experi?ncias de vida na forma??o do CPE. Sob um enfoque interpretativo, foi utilizada uma abordagem metodol?gica de base qualitativa, composta por dois estudos. No Estudo 1 foram analisados: a) relatos biogr?ficos de pesquisadores pioneiros das rela??es pessoa-ambiente; e b) relatos biogr?ficos de pessoas com ativismo socioambiental reconhecido em ?mbito internacional. No Estudo 2 participaram 29 pessoas socialmente percebidas como compromissadas pr?-ecologicamente (via indica??o por pares), com idades entre 23 e 79 anos que, em entrevistas semiestruturadas, narraram as experi?ncias de vida significativas para a forma??o do seu CPE. As entrevistas foram gravadas e transcritas, com autoriza??o pr?via. Os dados foram submetidos ? an?lise de conte?do interpretativa, que visou a identificar, analisar e reportar temas significativos e recorrentes. Como principais resultados, foram identificadas distin??es no processo de forma??o do CPE em fun??o dos contextos hist?rico e socioambiental que circunscrevem as experi?ncias de vida. Os relatos contemplaram experi?ncias j? investigadas, como o contato com a natureza, influ?ncia de familiares e amigos, contextos de educa??o (escola, universidade) e profissional. Contudo, emergiram novas experi?ncias como morar no exterior, contato com culturas diferentes (e.g., povos tradicionais), pr?ticas alternativas (e.g., medita??o, ioga), espiritualidade (e.g., xamanismo, Santo Daime). Discute-se a relev?ncia das intera??es com/nos ambientes, o aspecto emocional e o apre?o pela diversidade. Esta investiga??o amplia a discuss?o sobre os determinantes do CPE, servindo tanto ao campo interventivo quanto ao direcionamento de futuras investiga??es.

El proyecto, es una Planta de Reciclaje: Eco Parque Tecnológico, para Integración de Población, Industria y Medioambiente. Esta planta es un plan piloto para ordenamiento de los residuos en nuestro país y un diseño adecuado de industria medioambiental, que tenga un espacio urbano para integración de la población con la industria, un edificio híbrido. El objetivo principal es el diseño de una planta de recolección, selección y separación de residuos, que incluya abrirse hacia la ciudad a través de espacios, áreas verdes, y que, a la vez, ayude a difundir conocimientos relacionados con el reciclaje y el cuidado ambiental, además de crear un vínculo más personal entre esta industria y el usuario, todo esto se logra por el diseño inclusivo personalizado del proyecto donde integra oficinas, industria y parque. Además, se mostraría un concepto mejor llevado de la arquitectura industrial, ya no se va a ver como la industria apartada de todo sino como la industria que está involucrada con un ambiente de enseñanza y recreación, además de ser ecológicamente amigable. El proyecto es auto sostenible ya que se plantea una planta de tratamiento de aguas residuales, con esto se tiene agua para mantenimiento de áreas verdes y para los inodoros de las instalaciones del parque, por otro lado, energía limpia para abastecer las instalaciones del proyecto y materiales de bajo mantenimiento e impacto ambiental. / The project is a Recycling Plant: Eco Parque Tecnológica, for the Integration of Population, Industry and Environment. The project is a pilot plan for garbage management in our country and an adequate design of environmental industry, which has an urban space for integration of the population with the industry, a hybrid building. The main objective is the design of a waste collection, selection and separation plant, which includes opening to the city through spaces, green areas, and, at the same time, helping to disseminate knowledge related to recycling and care environmental, in addition to creating a more personal link between this industry and the user, all this is achieved by the custom inclusive design of the project where it integrates offices, industry and park. In addition, a better concept of industrial architecture would be shown, it will no longer be seen as the industry apart from everything but as the industry that is involved with a teaching and recreation environment, as well as being ecologically friendly. The project is self-sustainable since a wastewater treatment plant is planned, with this there is water for maintenance of green areas and for the toilets of the park facilities, on the other hand, clean energy to supply the project facilities and Low maintenance materials and environmental impact. / Trabajo de suficiencia profesional

Made available in DSpace on 2014-12-17T15:40:38Z (GMT). No. of bitstreams: 1 FernandaFG.pdf: 2354279 bytes, checksum: 47db6f147e9f7dea16659630213c50d4 (MD5) Previous issue date: 2009-04-17 / The general purpose of the study was the analysis of residents' participation in the program of door-by-door collection of recyclable residuals in Natal, Rio Grande do Norte. Even though the conception of such program by municipal managers was basically aimed at providing job opportunities and income for the collectors, the main objective of the investigation was to verify whether residents' participation could be attributed to their environmental commitment. Data collection involved three municipal districts and was performed in three stages, with complementary methodological strategies (observation, questionnaire, and interview), and characterized by selfevaluation, by residents, and hetero-evaluation, by collectors. Social, demographic, situational/contextual, and dispositional data were identified to help in the analysis of residents' adherence to the program. Separating and delivering recyclable residuals was the most frequent type of residents' participation, which demonstrates their low level of appropriation of decisions related to the program, taking part on it as passive agents. Two forms of motivation towards participating in the program were found: environmental and social. Despite the first being more frequent, it was associated to lack of environmental awareness related to the process, which may very well imply a mere reproduction of pro-environmental discourse. Motivation towards social issues was strongly connected to philanthropic forms of help. Knowledge was revealed as na important predictor for participation, as well as social networks, formed by neighbors, relatives and friends. Despite the social emphasis in the design of the program, it is possible to conclude that some residents also perceive its environmental benefits, possibly as consequence of a knowledge originated outside the program. Initiatives of environmental education should be promoted in order to minimize the allegation of lack of knowledge as justification for non-participation. Similarly, actions to put together municipal management and population would be welcome, to promote joint decisions towards sustainable styles of life / O prop?sito deste estudo foi investigar a participa??o do morador no programa de coleta seletiva de lixo domiciliar na modalidade porta em porta existente em Natal-RN. Buscou-se compreender se essa participa??o ? decorr?ncia de compromisso pr?ambiental do morador, apesar de a concep??o do programa por seus gestores ter sido fortemente embasada na cria??o de trabalho e renda para os catadores. A coleta de dados envolveu tr?s bairros da cidade e foi realizada em tr?s etapas, de estrat?gias metodol?gicas complementares (observa??o, question?rio e entrevista), com destaque para a auto- e hetero-avalia??o realizadas, respectivamente, por moradores e catadores. Identificaram-se as condi??es s?cio-demogr?ficas, situacionais/contextuais e disposicionais que determinam a ades?o do morador ao programa. Verificou-se que a separa??o e entrega do material ? o tipo de participa??o mais freq?ente dos moradores no programa, o que demonstra que eles se apropriam pouco do processo decis?rio, participando de modo passivo. Existem duas motiva??es principais para a participa??o no programa: ambiental e social. Embora a primeira seja a mais freq?ente, constata-se pouca conscientiza??o ambiental associada ao processo, o que pode ser reflexo de uma mera reprodu??o do discurso pr?-ambiental vigente. A motiva??o por quest?es sociais se apresenta fortemente relacionada ? ajuda ao pr?ximo/filantropia. Conhecimento apresentou-se como um indicador importante para a participa??o, que tamb?m sofre influ?ncia das redes sociais, formadas por vizinhos, parentes e amigos. Pode-se concluir que, a despeito de o desenho do programa enfatizar o social, alguns moradores percebem tamb?m o benef?cio ambiental embutido, possivelmente como fruto de um conhecimento oriundo de fontes externas ao programa. Programas de educa??o ambiental, que minimizem o argumento do desconhecimento como justificativa para a n?o-participa??o, e a??es que aproximem gest?o municipal e popula??o deveriam ser promovidos, a fim de que se decida conjuntamente sobre as atividades que buscam a sustentabilidade

Made available in DSpace on 2014-12-17T15:38:50Z (GMT). No. of bitstreams: 1 RaquelFD_DISSERT.pdf: 1009216 bytes, checksum: f857701876f550ec34f702bc663e127e (MD5) Previous issue date: 2010-08-30 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / The pro-ecological commitment (CPE) constitutes an important topic within Person- Environment Studies, here seen as a predisposition to practices that result in environmental protection. Under the framework of sustainability, the concept of sustainable behavior emerges, covering, in addition to CPE, new psychological dimensions such as: the future time perspective (PTF) and the ecological worldviews (VEM). The current study intended to explore the concept of sustainable behavior of university students, by means of the association among some of its dimensions: CPE, PTF and VEM. For this purpose, 380 undergraduate students of biology, ecology, nursing, geography, and social service answered a form containing: socio-demographic questionnaire, a question on self-assessment of environmental care, the Scale of Ecocentric and Anthropocentric Environmentalisms, the Scale Consideration of Future Consequences, and the Scale Ecological Worldviews. Based on descriptive and correlational procedures, it was found that 78% of the participants practice or have practiced environmental care (caregivers) and the spread of information has been the practice more frequently reported, and the source of influence for such practices were the school, social networks, and the contact with nature It was also observed the association between practice of environmental care and ecocentric environmentalism, consideration of future consequences and egalitarian worldview (worldview of fragile nature). The lack of environmental care was associated with anthropocentric environmentalism, apathy, and individualistic worldview (worldview of passivity). As expected, and suggested by the literature, positive association were found between the sustainable behavior dimensions investigated in this study and the practice of environmental care / O compromisso pr?-ecol?gico (CPE) se constitui como t?pico importante no ?mbito dos estudos pessoa-ambiente, sendo entendido como uma postura frente ?s quest?es ambientais que predisp?e pr?ticas que resultam na prote??o do meio ambiente. Sob o referencial da sustentabilidade, emerge a no??o de conduta sustent?vel que, al?m do CPE, abarca novas dimens?es psicol?gicas, entre elas: a perspectiva temporal de futuro (PTF) e as vis?es ecol?gicas de mundo (VEM). O presente estudo teve como objetivo geral explorar, com estudantes universit?rios, a no??o de conduta sustent?vel, por meio da associa??o entre algumas dimens?es que a comp?em: CPE, PTF e VEM. Para tanto, 380 alunos dos cursos de biologia, ecologia, enfermagem, geografia e servi?o social responderam a um formul?rio contendo: question?rio sociodemogr?fico, uma quest?o sobre auto-avalia??o da pr?tica de cuidado ambiental, a Escala de Ambientalismos Ecoc?ntrico e Antropoc?ntrico, a Escala de Considera??o de Consequ?ncias Futuras, e a Escala de Vis?es Ecol?gicas de Mundo. A partir das inter-rela??es entre vari?veis, feitas por via de procedimentos descritivos e correlacionais, observou-se que 78% dos participantes pratica ou j? praticou cuidado ambiental (cuidadores), tendo sido a propaga??o de informa??o a pr?tica mais frequentemente relatada, e a escola, o contato com a natureza e a rede social as influ?ncias recebidas para estas pr?ticas. Observou-se, tamb?m, a associa??o da pr?tica de cuidado ambiental com o ambientalismo ecoc?ntrico, a considera??o de consequ?ncias futuras e a vis?o de mundo igualit?ria (vis?o de natureza fr?gil). A aus?ncia de cuidado ambiental esteve associada com o ambientalismo antropoc?ntrico e a apatia, e com a vis?o ecol?gica de mundo individualista (vis?o passiva). Tal como esperado e sugerido na literatura, foi constatada a exist?ncia de associa??es positivas entre as dimens?es da conduta sustent?vel investigadas neste estudo e a pr?tica de cuidado ambiental

En este trabajo se desarrolla un plan de negocio de café blend orgánico a base de semillas naturales en cuatro presentaciones como relajante, nutritivo, energizante, y personalizado. Con el objetivo de elaborar un producto innovador y de calidad se realizó varias entrevistas a expertos en nutrición para así poder validar el valor de nuestro producto. En primer lugar, se desarrolla varias entrevistas individuales y focus group a un grupo reducido de posibles clientes para poder validar la idea de negocio, después de haber realizado dichas acciones, se llevó a cabo la elaboración de la página web y redes sociales, y por medio de dos experimentos requerido se pudo validar la solución técnica y la experiencia del usuario. En segundo lugar se llevó la validación del modelo de negocio, en la cual se evalúa cada cuadrante del BCM, donde se realizaron diferentes entrevistas a posibles proveedores para así poder validar nuestros aliados claves, además de entrevistas a varios community managers para la validación de los canales por los cuales se mantendrá contacto con los clientes Por último se realizó una validación del interés de compra por parte los posibles clientes, en el cual se realizó cuatro experimentos entre los cuales, se lanzó el precio de introducción del producto, se realizó un sorteo por lanzamiento de las redes sociales, promoción con delivery gratis y por último una asociación con influencers. / In this work, a business plan for organic blend coffee based on natural seeds is developed in four presentations such as relaxing, nutritious, energizing, and personalized. To develop an innovative and quality product, several interviews were conducted with nutrition experts, in order to validate the value of our product. First, several individual interviews and focus groups are carried out with a small group of possible clients in order to validate the business idea, after having carried out these actions, the development of the website and social networks was carried out, and therefore Through two required experiments, the technical solution of the solution and the user experience could be validated. Second, the validation of the business model was carried out, in which each quadrant of the BCM is evaluated, where different interviews were carried out with possible suppliers to validate our key allies, in addition to interviews with several community managers for the validation of the channels through which you will stay in contact with customers. Finally, a validation of the purchase interest was carried out by potential customers, in which four experiments were carried out, among which the product introduction price was launched, a raffle was carried out for the launch of social networks, promotion with free delivery and finally an association with influencers. / Trabajo de investigación