In the estate sale, actors (shoppers and estate sale workers) form notions ofpersonhood and pollution through objects such as half-used bottles of perfume, floral dishes, and family photographs. Actors use these objects to create the gender, personality, religion, hobbies, and occupation of the objects' former owners. The context of the estate sale contributes to these notions of personhood. Estate sales usually occur after a death, almost everything this person has owned is priced for sale, and the estate sale is held within the house of the deceased.This study draws on Mary Douglas' work on pollution as "matter out of place." In the estate sale, pollution takes on various forms (in association with death and illness, the body, the identity of their previous owner, and physical dirt) and degrees, which affect how "out of place" an object is, as well as how actors react to this object. These four forms of pollution are then linked back to the objects' previous owner due to actors' perceived lack of anonymity of this person. Suggestions are made as to how these forms of pollution extend and refine Douglas' continuum of purity and pollution, and how they link to notions of gendered personhood.

This doctoral research explores the implications for the employment relationship of the intersection between employment relations and customer relations. The context for the research is Australian higher education - specifically those university workplaces which are strongly market focused and where resourcing is inadequate to meet customer expectations. Traditionally, serving one's customer has meant providing goods or services (as requested by the customer) and doing so with courtesy (as defined by social custom). The customer was clearly outside the traditional employment relationship between employer and employee, although a focus of its output. However, in the context of post-Fordist production systems and post-modern values including the rise of consumption, there has occurred an intersection of product and labour markets which has led to changes to the employment relationship and the labour process. The thesis answers the questions: In higher education, does the student-as-customer have significant influence on the organisation of work? If so, does this constitute a reconfigured model of the employment relationship? The rationale for re-examining the employment relationship in the context of changing consumption patterns lies in the search for more extensive explanations of factors which influence the labour process with the suggestion that consumption is of increasing relevance for industrial relations theory and practice (see for example Heery 1993; Frenkel, Korczynski, Shire and Tam 1999a). The growth of a culture of consumption and changing consumption patterns are symptomatic of change which is central to the Australian economy as a whole and to higher education in particular (Usher, Bryant and Johnson 1997; Scott 1995a). In this context the doctoral research explores the social relations involved in the process of Australian higher education as a service encounter. It examines the implications for the organisation of work in particular, and the traditional bipartite employment relationship in general (between employer and employee although it is noted that the state has a peripheral role), of the student's newly constructed status of customer. The research focus is on flexible delivery which is seen as a key strategic response by higher education institutions to meet their perceptions of their customers' needs and wants. Flexible delivery is a pedagogy, a marketing tool and a form of work organisation and is a fertile domain within which to seek the intersection of employment relations and customer relations. In keeping with the labour process ethnographic tradition, this research employs Burawoy's (1991) methodology of Extended Case Method. This doctoral research raises critical issues related to the incongruence between current Australian national research ethics regimes and long established ethnographic methods employing participant observation. The practical consequences of the national research ethics regime for empirical research are explored in the concluding chapter. The data identifies that university managements' preoccupation with customer relations has undermined the traditional employment relationship between employing institution and academic. While the academic employee in the service encounter is engaged in the primary relationship of the bipartite employment relationship, management's incorporation of the student-customer into formal organisational processes which may lead to control over the organisation of work, potentially brings into being a tripartite employment relationship between employee/employer/customer. In such a model, customer relations is no longer merely the output of the employment relationship but a process within it, with customers acting as management's agents of control. This thesis introduces the concept of the customer as partial-employer. The thesis findings challenge the current management paradigm of customer focus as a 'win-win' situation. In Australian higher education customer focused strategies have emerged from managerial assumptions about student-customer needs and wants, specifically those of flexibility and value-for-money. The unintended consequence of these assumptions on the academic labour process has been a significant shift in the balance of power between academic educator and student at the level of the service encounter, with the subjugation of traditional academic authority to the power of the consumer in what has become a market relationship.

Made available in DSpace on 2014-06-11T19:24:02Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-09-24Bitstream added on 2014-06-13T20:11:47Z : No. of bitstreams: 1 brait_pm_me_bauru.pdf: 858214 bytes, checksum: 5525dc8c64db10f237bafcda14831b1a (MD5) / Universidade Estadual Paulista (UNESP) / A partir dos estudos teóricos de Pierre Bourdieu sobre o mercado de bens simbólicos, esta pesquisa faz uma análise das reportagens de capa do caderno Paladar, do jornal O Estado de S. Paulo, com o objetivo de compreender a estrutura da produção de sentido na mídia especializada em gastronomia. Parte-se da hipótese de que a mídia especializada em gastronomia desempenha importante papel ao difundir os valores simbólicos que contribuem para atribuir maior prestígio aos indivíduos na busca por status e distinção social através do consumo de bens simbólicos. Através da análise de reportagens que criam novas necessidades de consumo pela valorização de bens materiais e simbólicos como forma de se alcançar a distinção social, pudemos constatar que a mídia especializada em gastronomia - representada nesta pesquisa pelo caderno Paladar - ajuda a difundir os valores simbólicos para atribuir aos indivíduos prestígio e reconhecimento, contribuindo também para a manutenção da estrutura de dominação social vigente / From the theoretical studies by Pierre Bourdieu about the market of symbolic goods, this paper analyses the cover articles of the newspaper O Estado de S. Paulo section Paladar, with the aim of comprehending the structure of the meaning production on specialized media in gastronomy. The hypothesis is that the especialized media in gastronomy develops an important role in disseminating the symbolic values that contribute to atribute greater prestige to the individuals on the search for status and social distinction throughout the consumption of symbolic goods. Through the analyses of articles that creat new consumption needs for the appreciation of material and symbolic goods as a means to achieving social distinction, we found that the specialized media in gastronomy - represented in this paper by the newspaper O Estado de S. Paulo section Paladar - helps spread the symbolic values to atribute prestige and recognition to the individuals, and contributes to maintaining the current structure of social domination

Orientador: Mauro de Souza Ventura / Banca: Murilo César Soares / Banca: Luis Mauro Sá Martino / Resumo: A partir dos estudos teóricos de Pierre Bourdieu sobre o mercado de bens simbólicos, esta pesquisa faz uma análise das reportagens de capa do caderno Paladar, do jornal O Estado de S. Paulo, com o objetivo de compreender a estrutura da produção de sentido na mídia especializada em gastronomia. Parte-se da hipótese de que a mídia especializada em gastronomia desempenha importante papel ao difundir os valores simbólicos que contribuem para atribuir maior prestígio aos indivíduos na busca por status e distinção social através do consumo de bens simbólicos. Através da análise de reportagens que criam novas necessidades de consumo pela valorização de bens materiais e simbólicos como forma de se alcançar a distinção social, pudemos constatar que a mídia especializada em gastronomia - representada nesta pesquisa pelo caderno Paladar - ajuda a difundir os valores simbólicos para atribuir aos indivíduos prestígio e reconhecimento, contribuindo também para a manutenção da estrutura de dominação social vigente / Abstract: From the theoretical studies by Pierre Bourdieu about the market of symbolic goods, this paper analyses the cover articles of the newspaper O Estado de S. Paulo section Paladar, with the aim of comprehending the structure of the meaning production on specialized media in gastronomy. The hypothesis is that the especialized media in gastronomy develops an important role in disseminating the symbolic values that contribute to atribute greater prestige to the individuals on the search for status and social distinction throughout the consumption of symbolic goods. Through the analyses of articles that creat new consumption needs for the appreciation of material and symbolic goods as a means to achieving social distinction, we found that the specialized media in gastronomy - represented in this paper by the newspaper O Estado de S. Paulo section Paladar - helps spread the symbolic values to atribute prestige and recognition to the individuals, and contributes to maintaining the current structure of social domination / Mestre

Made available in DSpace on 2014-07-29T15:27:28Z (GMT). No. of bitstreams: 1 Teodiceia em Movimento.pdf: 660763 bytes, checksum: 7563a2acbf193e9318f2de3e3de78b5d (MD5) Previous issue date: 2011-03-01 / This dissertation‟s intent is to examine the adaptability of the neopentecostal phenomenon, of remarkable presence in the brazilian religious field, to the courses of contemporary modernity. Specifically, it is concerned with the affinity that neopentecostalism appears to have, through its doctrinary axis, the Theology of Prosperity, with the established culture of consumption of a society marked by globalization. By doing so, it concentrates on studying the universe composed by believers and religious leaders associated to the Igreja Fonte da Vida, based in Goiânia, with special attention to its religious ideas and to eventual correspondences of such ideas with the cultural assumptions of modern consumerism. The work‟s starting point is Max Weber‟s (1999a, 1999b) Theory of Action, updated by the theoretical enterprises of Alfred Schutz (1979), Pierre Bourdieu (1999) and Colin Campbell (2001, 2007). Campbell‟s work has a privileged position among the scientific productions considered, due to fact that his work transits between the themes of religious ideas and culture of consumption. The empirical work is accomplished through the use of phenomenology‟s tools, with the intent of capturing the orientation of individual consciences of believers and leaders interviewed. This enables the investigation of the social action performed by such actors. / O intuito dessa dissertação é examinar a adaptabilidade do fenômeno neopentecostal, de presença marcante no campo religioso brasileiro, aos cursos da modernidade contemporânea. Especificamente, está preocupada com a afinidade que o neopentecostalismo demonstra ter, por meio do seu eixo doutrinário, a Teologia da Prosperidade, com a estabelecida cultura de consumo de uma sociedade marcada pela globalização. Para tanto, concentra-se em estudar o universo composto por fiéis e líderes religiosos ligados à Igreja Fonte da Vida, com sede em Goiânia, com especial atenção às suas idéias religiosas e a eventuais correspondências de tais idéias com os pressupostos culturais do consumismo moderno. O ponto de partida do trabalho é a Teoria da Ação de Max Weber (1999a, 1999b), atualizada pelos empreendimentos teóricos de Alfred Schutz (1979), Pierre Bourdieu (1999) e Colin Campbell (2001, 2007). O trabalho de Campbell tem lugar de destaque dentre as produções científicas tratadas, dado seu trânsito entre os temas das idéias religiosas e da cultura de consumo. O trabalho empírico é realizado através da utilização das ferramentas da fenomenologia, com o intuito de captar a orientação das consciências individuais de fiéis e líderes entrevistados, a fim de que se proceda à investigação da ação social destes atores.

Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2016-08-18T18:57:51Z No. of bitstreams: 1 Victor Alves.pdf: 1467269 bytes, checksum: 93183032ff1078179b68441b4f9cf178 (MD5) / Made available in DSpace on 2016-08-18T18:57:51Z (GMT). No. of bitstreams: 1 Victor Alves.pdf: 1467269 bytes, checksum: 93183032ff1078179b68441b4f9cf178 (MD5) Previous issue date: 2015-09-22 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The thesis broachs the constituition of the trademark’s meaning on a perspective of its speech in the consumer society. Through proposed goals, (a) The description of the brand’s communicative process as a social speech; (b) The demonstration of the constituition of the brand’s meaning by the circulation of useful effect; and (c) An articulation of the social theory that bases the process; The intention is to explore it as a theoretical explanatory possibility through the speech in the social semiosis. The thesis is justified through the development of the communicative approach to the constituition of the trademark’s meaning (theoretical relevance) and through the possibility of intervention in the social reality from the knowledge of how the brand is instituted as a social speech (social relevance). It’s about a theoretical work, of qualitative nature, from an exploratory research, proposing the construction of a brand’s semiosis. It was concluded that the constituition of the comtemporary brand’s meaning essentially by a process of production of social sense in the consumer society is theoretically pertinent. / A tese aborda a constituição do significado da marca sob a perspectiva de seu discurso na sociedade de consumo. Por meio dos objetivos propostos, (a) a descrição do processo comunicacional da marca como um discurso social; (b) a demonstração da constituição do significado da marca pela circulação de efeitos de sentido; e (c) a articulação da teoria social que fundamenta o processo, intenta-se explorá-la como possibilidade teórica explicativa por meio do discursivo na semiose social. A tese justifica-se pelo desenvolvimento de uma abordagem comunicacional para a constituição do significado da marca (relevância teoria) e pela possibilidade de interferência na realidade social a partir do conhecimento de como a marca institui-se como um discurso social (relevância social). Trata-se de um trabalho teórico, de natureza qualitativa, a partir de uma pesquisa exploratória, com vistas a propor a construção de uma semiose da marca. Concluiu-se que é teoricamente pertinente a constituição do significado da marca contemporânea fundamentalmente por um processo de produção de sentido social na sociedade de consumo.

Made available in DSpace on 2014-07-29T15:22:30Z (GMT). No. of bitstreams: 1 Dissert Camila da S Carvalho.pdf: 1082478 bytes, checksum: 36110c966b74df5c80952889d3892476 (MD5) Previous issue date: 2010-10-05 / This research is born from the comment of that, the consumption culture if presents as basic space of the societies contemporaries and affects questions of the daily life directly, through material and symbolic structures. Supporting itself in the studies of Slater, Lipovetsky, Featherstone, Baudrillard and Bourdieu it will be tried to delimit the historical process of formation of what we call culture of the consumption placing in focus the forms as this culture articulates the questions relative to the forms of organization of the society having implications in the formation and negotiation of values, identities and felt central offices. This rank, will go to proceed itself to the inquiry from as the advertising, craftsman of this culture of consumption, has if busy, throughout the years in attributing to meanings and values to the goods and the experience of the consumption through the use of discursive strategies and symbolic elements coing-opt the speech of the happiness using it as substance cousin, reprocessing and constantly returning to this ideal of happiness under the form of campaigns and sensorial experiences of consumption. Another central point of this study, the delimitation of what emerges from there it is the happiness, for in such a way, will serve base the historical and philosophical studies of McMahon (2006), Bosh (1998), Bruckener (2002), Conte-Sponville (2006) among others in the attempt to perceive the ideal of the happiness as a subjective and cultural concept that reflects and refracts the values basic of the individuals and if it differentiates as the historical and social moment. The main point will be then, to analyze as the concept of happiness in last the 40 years of the Brazilian advertising (1968- 2008) was worked, and to understand as this ideal was translated by the narratives advertising executives. / Esta pesquisa nasce a partir da observação de que, a cultura de consumo se apresenta como espaço fundamental das sociedades contemporâneas e afeta diretamente questões da vida cotidiana, através de estruturas materiais e simbólicas. Nos sustentando nos estudos de Slater, Lipovetsky, Featherstone, Baudrillard e Bourdieu tentaremos delimitar o processo histórico de formação do que chamamos de cultura do consumo colocando em foco as formas como esta cultura articula as questões centrais relativas às formas de organização da sociedade tendo implicações na formação e negociação de valores, identidades e sentidos. Isso posto, iremos proceder à investigação de como a publicidade, artífice desta cultura de consumo, tem se ocupado, ao longo dos anos em atribuir significados e valores aos bens e à experiência do consumo através da utilização de estratégias discursivas e elementos simbólicos cooptando o discurso da felicidade utilizando-o como matéria prima, reprocessando e devolvendo constantemente este ideal de felicidade sob a forma de campanhas e experiências sensoriais de consumo. Emerge daí outro ponto central deste estudo, a delimitação do que seja a felicidade, para tanto, servirão base os estudos históricos e filosóficos de McMahon (2006), Bosh (1998), Bruckener (2002), Conte-Sponville (2006), entre outros, na tentativa de perceber o ideal da felicidade como um conceito subjetivo e cultural que reflete e refrata os valores fundamentais dos indivíduos e se diferencia conforme o momento histórico e social. O ponto principal será então, analisar como foi trabalhado o conceito de felicidade em 40 anos de publicidade brasileira (1968-2008), e compreender como este ideal foi traduzido pelas narrativas publicitárias.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2017-03-22T13:56:43Z No. of bitstreams: 1 patriciaaparecidamartinsmonteiro.pdf: 423288 bytes, checksum: 2ea57c5f5bac5c6bae781af0e98ed220 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2017-03-22T14:56:14Z (GMT) No. of bitstreams: 1 patriciaaparecidamartinsmonteiro.pdf: 423288 bytes, checksum: 2ea57c5f5bac5c6bae781af0e98ed220 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2017-03-22T14:56:35Z (GMT) No. of bitstreams: 1 patriciaaparecidamartinsmonteiro.pdf: 423288 bytes, checksum: 2ea57c5f5bac5c6bae781af0e98ed220 (MD5) / Made available in DSpace on 2017-03-22T14:56:35Z (GMT). No. of bitstreams: 1 patriciaaparecidamartinsmonteiro.pdf: 423288 bytes, checksum: 2ea57c5f5bac5c6bae781af0e98ed220 (MD5) Previous issue date: 2009-06-25 / Esse estudo de caso, de cunho etnográfico, se originou das inquietações que surgiram no decorrer da minha prática enquanto educadora. Se dispôs a ouvir um grupo de crianças da educação infantil buscando compreender a relação entre sua imersão na cultura do consumo, seu vínculo cotidiano com a televisão e seu processo identitário. Como apoio para as reflexões, as idéias de Buckinghan, Barbero, Sarmento, Babin constituíram meu referencial teórico. Os achados da pesquisa apontaram para a relevância da variedade de interações sociais no que diz respeito a construção de identidades, assim como para leituras mais críticas com relação ao processo de recepção midiática. Perceberam também uma considerável ausência do adulto na cultura infantil ou sua presença de forma repressora e a necessidade da escola em aceitar e se adaptar às novas tecnologias de informação e comunicação, apresentando-se como espaço para o diálogo e garantia de mediações. / This ethnographic case study had its origins in inquiries arisen throughout my professional life as an educator. Due to these concerns, I heard a group of elementary school students to better comprehend the way they relate to the culture of consumption, how their relationship with television is – on a day by day basis – and how the process of shaping their own identity takes place. In order to support my reflections, the works of Buckinghan, Barbero, Sarmento and Babin were used as theoretical references. The study results show the diversity of social interactions as an outstanding element for the formation of children’s identity as well as the contribution to a more critical reading of the media reception process. Yet it was perceived a considerable lack of adult interference in children’s culture or, on the other hand, an overpowering and repressive manifestation. Moreover, it was observed that schools need to accept and adapt to new information and communication technologies, providing space for open dialogue and having mediation guaranteed.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-05-16T17:31:33Z No. of bitstreams: 1 Lucas Reis.pdf: 2393589 bytes, checksum: 43671be52da3e61831b8cf1139939aa6 (MD5) / Made available in DSpace on 2016-05-16T17:31:33Z (GMT). No. of bitstreams: 1 Lucas Reis.pdf: 2393589 bytes, checksum: 43671be52da3e61831b8cf1139939aa6 (MD5) Previous issue date: 2016-12-18 / One of the indications that skateboarding is strong professionalization process in Brazil is the frequent use of the skateboarding subculture in commercials, soap operas and printed advertisements, he characterizes the sport as a way of meaning the product transfer. In line with this context, this study aims to investigate how the cultural significance of transfer occurs when no sports companies use skateboarding in commercials, and how you react to the influences on the behavior of consumers, analyzed in six dimensions: admiration, contempt, meaning transfer to the product, dispersion, perception and purchase intent. It is an exploratory research, with qualitative method, which used two focus groups as the data collection process (practicing and non-practicing) with five participants each, and subsequent content analysis; we used the Atlas Ti software for encoding the collected material. The results show that there are more similarities than differences in consumer behavior between the two, the intention to purchase was declared before the practitioners, however, others admitted that the commercials with skateboarding called attention to the point of the product make If option. The brand recall and elements of the game such as speed, balance, radicalism, wellness area and adrenaline were cited in both groups. The results showed that company VIVO applied best to transfer meaning of skateboarding to the product and the company that got more endurance was the Banco Itaú, due to the presence of a non-legal representative caused noise in communication, especially for individuals who do not practice the mode. / Um dos indícios de que o skateboarding está em forte processo de profissionalização no Brasil é o frequente uso da subcultura skate em filmes publicitários, em novelas e em propagandas impressas, ele caracteriza a modalidade como forma de transferência de significado a produtos. Alinhado a esse contexto, este estudo tem o objetivo de investigar de que modo a transferência de significado cultural ocorre quando empresas não esportivas utilizam o skateboarding em filmes publicitários, e como reage às influências no comportamento de consumidores, analisados em seis dimensões: admiração, desprezo, transferência de significado ao produto, dispersão, percepção e intenção de compra. Trata-se de uma pesquisa exploratória, com método qualitativo, que utilizou dois grupos focais como processo de coleta dos dados (praticantes e não praticantes) com cinco participantes cada, e posterior análise de conteúdo; utilizou-se o software Atlas Ti para codificação do material coletado. Os resultados mostram que há mais semelhanças do que diferenças no comportamento dos consumidores, a intenção de compra foi declarada perante os praticantes, no entanto, os outros admitiram que os filmes publicitários com o skateboarding chamaram a atenção a ponto de o produto tornar-se opção de compra. A lembrança da marca e elementos da modalidade como velocidade, equilíbrio, radicalismo, bem-estar, domínio e adrenalina foram citados entre ambos os grupos. Os resultados apontaram que empresa VIVO aplicou melhor a transferência de significado, do skateboarding ao produto, e a empresa que obteve resistência foi o Banco Itaú, devido a presença de um representante não legitimo causou ruído na comunicação, principalmente para os sujeitos não praticantes da modalidade.

For over three decades, during the height of Gilded Age economic extravagance, the women of New York High Society maintained an elite social identity by possessing, displaying, and cultivating cultural capital. Particularly, High Society women sought to exclude the Nouveaux Riches who, after amassing vast fortunes in industry or trade, came to New York City in search of social position. High Society women distinguished themselves from these social climbers by obeying restrictive codes of speech, body language, and dress that were the manifestations of their cultural capital. However, in a country founded upon an ethos of egalitarianism, exclusivity could not be maintained for long. Mass-circulated media, visual artwork, and etiquette manuals celebrated the Society woman's cultural capital, but simultaneously popularized it, making it accessible to the upwardly mobile. By imitating the representations of High Society life that they saw in newspapers, magazines, and the sketches of Charles Dana Gibson, Nouveau Riche social climbers and even aspirant middle and working class women bridged many of the barriers that Society women sought to impose. / Master of Arts