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В диссертационном исследовании проведен конкурентный анализ рынка услуг школ бега в Екатеринбурге, выявлены проблемы и предложены пути их решения. Разработана услуга пробного занятия для внедрения в школе бега Foreverun. Предложенные в работе мероприятия позволяют познакомить потенциального клиента со школой бега, повысить уровень лояльности и доверия клиента. / The dissertation study analyses the market for running school services in Ekaterinburg, identifies problems and suggests ways to solve them. A trial lesson service was developed to be implemented in the Foreverun running school. The suggested activities allow to introduce a potential client to the running school, to increase the level of loyalty and trust on the side of a client.

In order to gain competitive advantages in markets, companies have provided a variety of customized products to satisfy customer-specific requirements, leading to not only a large amount of product data but also high cost, long lead-time and complexity of quality control. Efficient product data management throughout the product lifecycle has become increasingly crucial, of which product structure management is regarded as the most important constituent.  The study took ABB Mine Hoist system as a case to investigate how to construct a generic product structure model fit for engineer-to-order system offerings with the consideration of their sales-delivery product lifecycle. The aim of the model is to facilitate the product-related information sharing and reuse across a company, and the integration of different business operations throughout the entire product lifecycle as well. Based on the current situation analysis of product data management on ABB Mine Hoist, three major issues were identified which need to be addressed in the formulation of a generic structure model: namely the integration of requirements of multiple disciplines; the consistency of product information throughout the product lifecycle; and the constant update of product repository. Through illustrating the formulation of ABB Mine Hoist generic structure model, the method of how to construct a generic product structure model for engineer-to-order system product was presented. The model was achieved by applying the framework of the step-based product model and was regarded as a result of integrating domain-specific requirements. The adaptive generic product structure model was then employed to display the role of this generic model in the different phases of a sales-delivery lifecycle. The model could serve as a “master concept” to transfer common product information in the product lifecycle. It’s expected to benefit the business of engineer-to-order system product through improving the integration of different disciplines, enhancing information exchange and reuse. It could also provide an abstract and conceptual basis for potential product repository to reinforce data consistency and completeness.

Bakgrund: Ett problem med sista mil leveranser är att kunderna sätter höga krav på snabba och bekväma leveranser vilket har bidragit till en ökning av sista mil leveranser under de senaste åren. Införandet av energisnåla och utsläppsfria fordon som el- lastcyklar kan leda till att minska negativa externaliteter i trafiken. En annan logistisklösning som är smidig samt miljövänlig är paketskåp. Användning av paketskåp gör det att transporter, leveranser och upphämtning av paket går snabbt och effektivt.  Syfte: Syftet med studien är att analysera logistiklösningar genom leveransprocessen och de logistiklösningar som behandlas är: cykelleveranser och paketskåp.  Metod:Examensarbetet grundas i en kvalitativ forskningsmetod med en abduktiv ansats. Fyra intervjuer genomfördes med två olika transportföretag i Malmö. Utgångspunkten i studien är den teoretiska referensramen som byggs på tidigare forskning i form av vetenskapliga artiklar. Resultatet av intervjuerna har byggt upp det empiriska kapitlet.  Resultat:Analysen tyder på att sista milen leder generellt till högre kostnader för transportföretag samt orsakar föroreningar och trängsel. Effektivisering av logistiklösningar bidrar till högre produktivitet samt förbättrad hållbarhet i staden. Resultatet redogör även att effektivisering av leveransprocessen genom aspekter som leveranssäkerhet, korta leveranstider samt leveranspålitlighet skapar kundlojalitet och ökar företagets attraktivitet. De slutsatserna som kan dras är att cykelleveranser och paketskåp kan bidra till effektiva sista mil leveranser. Vidare visar studien att effektivisering av logistiklösningar medför till en högre produktivitet och förbättrad leveransservice. Kundernas krav på hög leveransservice med korta leveranstider, god flexibilitet och leveranssäkerhet leder till att företag anpassar sina leveransprocesser för att kunna uppfylla kraven. / Background: A problem that exists in The Last Mile Delivery is customer’s high demands on fast and efficient deliveries which has led to the reason that last mile has increased significantly in recent years. The introduction of energy efficiency and emission- free vehicles as electric cargo bikes can reduce the negative externalities in traffic. Another logistics solution that is flexible and helps to preserve the environment is parcel lockers. The use of parcel lockers means that transport, deliveries, and collection of parcels are fast and efficient.  Purpose: The purpose of this study is to analyze logistics solutions within the delivery process and these solutions are bike delivery and parcel lockers.  Method: This paper is based on a qualitative research method and an abductive approach. Four different interviews were carried out with two different transport companies in Malmo, which led to the results being used for the empirical research and analysis. The focus for this study is to build upon the theoretical work of scientific research articles.  Result: The analysis indicates that the last mile leads to high cost for transport companies and contributes to pollution and congestion. This has led to new efficient transport system with purpose to efficient logistics solution that brings higher productivity and improved sustainability in the city. The result shows that delivery process efficiency has different aspect that increases the company’s attractiveness and creates loyal customers. These aspects are delivery security, short delivery time and reliability. This study concludes that bike deliveries and parcel lockers can contribute to effective last mile deliveries. The conclusion also shows that the relationship between the company and customer plays a big part if the communication is not good that customer would not buy more goods.