Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-05-25T13:50:02Z No. of bitstreams: 1 Cesar Fernando da Silva Paz_.pdf: 5334943 bytes, checksum: d9881264ab3126fd4282bd84e37474ab (MD5) / Made available in DSpace on 2018-05-25T13:50:02Z (GMT). No. of bitstreams: 1 Cesar Fernando da Silva Paz_.pdf: 5334943 bytes, checksum: d9881264ab3126fd4282bd84e37474ab (MD5) Previous issue date: 2018-03-27 / Nenhuma / Este estudo tem como objetivo identificar evidências de atitudes do design estratégico em organizações que sobrevivem e crescem como unidade básica da nova economia informacional e dentro das novas morfologias da sociedade contemporânea. Chamamos genericamente de organizações com perfil inovador. Em nossa pesquisa, observamos as atitudes do design estratégico nesses espaços para refletir sobre quem é hoje o designer estratégico e o que o caracteriza como um ser capaz de projetar estratégias dessas organizações. Esse trabalho parte da abordagem do modelo de design attitude de Michlewski (2008, 2015) confrontada pela visão de especialistas em design estratégico, para aprofundar, em seguida, em um diálogo teórico e possível entre o design attitude e o design estratégico. Com os elementos construídos nesse diálogo, nasce o modelo ampliado de design attitude para o design estratégico, que é gerado a partir de atitudes genéricas do design e atitudes específicas do design estratégico. Por fim, a pesquisa apresenta um estudo de caso em que o modelo ampliado do design attitude é utilizado para analisarmos as atitudes do design estratégico em uma empresa brasileira de base tecnológica e perfil inovador. / This study aims to identify evidence of strategic design attitudes in organizations that survive and grow as a basic unit of the new information economy and within the new morphologies of contemporary society. Along this research work, these organizations are extensively called organizations with an innovative profile. The purpose of the investigation is to observe the attitudes of strategic design in these spaces to reflect on who the strategic designer currently is today, and what characterizes such articulator as someone able to design strategies for these organizations. The research is based on the attitude design model approach by Michlewski (2008, 2015), confronted by the view of experts in strategic design, to deepen such perspectives in a theoretical and possible dialogue between design attitude and strategic design. From the elements built in such dialogue, the expanded design attitude model for strategic design is born. The expanded model is generated from generic design attitudes and specific attitudes of strategic design. To conclude with, the research presents a case study, in which the expanded design attitude model is adopted in order to analyze the attitudes of strategic design in a Brazilian company with a technological base and innovative profile.

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This thesis takes an interdisciplinary approach to research how design rationale may improve practices for participatory design in urban planning. Knowledge on sustainable development, participatory planning in public sector, design rationale and innovation are brought together to form a cohesive understanding for the matter of citizen dialogue and participation.  To further gain knowledge on the subject a case study is done following the planning of a consultation at the urban planning office in Norrköping by participatory observations. Furthermore, semi-structured interviews are conducted with civil servants from Norrköping and Norrtälje, discussing the theme of citizen dialogue and municipal capacity and competence for its performance. The knowledge contributions addresses the specific case study at first hand, but are also applicable in some general sense. The study shows that design rationale can be of use and inspiration to address issues of culture and mental models in public sector, as these as believed to stand in the way of forming a more innovative and adaptive public sector that can design better practices for dialogue and participation. Design thinking and attitude can bring openness and human centred perspectives, among other things, to public organisations.  For the case study in question it is suggested that the urban planning office would benefit from implementing and trying out ways of working that are more in line with design thinking and attitude. It is also suggested that they might benefit from employing an experienced designer to be part of planning procedures, as expert designers can adapt methods and tools for participation to design case specific activities. To employ a more case specific and local approach to participatory practices is proposed to bring better results, both in terms of its democratic breakthrough as well as its impact on social sustainability.  Overall, this thesis offers contributions to design knowledge, knowledge that in turn can be important for the area of sustainable development at large.

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