This diploma thesis analyzes distribution channels of flight tickets on the Internet and aspects related to this type of sale. Individual chapters deal with the historical background, role of e-commerce in the civil aviation industry, individual players engaged in the distribution of flight tickets on the Internet and the position of the online distribution. This thesis also analyzes modern services that are connected to the distribution of flight tickets, e.g. e-ticketing and new forms of check-in.

This Master thesis is focused on topic of distribution channels and theirs practical application in distribution of Philips Oral Healthcare products on Czech market. The theoretical part is devoted to the physical structure of distribution channels, the parameters that define them, and the factors influencing their choice. Furthermore, the thesis focuses on the relationships that exist between channel members, a system for management and direction of the common value added. The thesis is further concerned about relationships developed in between two channel members and presents a system for management of such relationships in order to develop them and deliver additional value. Under this approach the thesis further deals with the process of key customers selection and their further integration. In the next section a more detailed presentation of Philips Company is given, followed by description of oral healthcare market competition and distribution of end customers by their habits. Furthermore the thesis describes a practical example of Philips dealing with key customer in oral healthcare category. In order to fulfill the set objectives of the this thesis deep analysis of Philips current distribution channels takes place, followed by described anticipated development and proposed important area to ensure such development.

The objective of this master's thesis is to analyse trends in distribution in the German market and evaluate their importance in the retail environment. The first chapter of the thesis deals with the issue of distribution from a theoretical perspective. Analysis of the German economy and retail environment serves as a basis for further elaboration of the thesis. In the German market is growing the importance of the e-commerce and there is a tendency of integration of distribution channels. The current situation and trends in distribution channels as well as the trends of the future are outlined on the basis of secondary data. The analysis is completed by qualitative research, which determines the potential use of current trends.

The thesis analyses and evaluates a marketing strategy of the Grandhotel Pupp in comparison with its direct competitor, the Ambassador Grandhotel Narodni dum. The thesis focuses mainly on evaluating the online atributes of the marketing strategy including the online presentation of the hotel on all distribution channels the hotel uses. The main emphasis is put on current trends, because in marketing, these play the crucial role. First part of the thesis defines accommodation services, hospitality business specifics and specifics of marketing in hospitality. Second part evaluates the marketing techniques used on hotel s various distribution chanels. The second part then also compares all the activities used in marketing strategy of both above mentioned hotels.

No description available.

The diploma thesis is focused on analysis of sales channels in the ABB company with is focused on high voltage division, which is situated in Brno in the street Videňská. In the first part of this thesis are set major and minor targets with theoretic methods to achieve them. Second part is practis and there are processed theoretic knowledges which are needed to understand issues and set own improvement. In the end there are reviewed outputs and shown proposals for development sales chanels and better customer communication.

La cadena de suministros agroalimentaria se encuentra dominado por grandes empresas que dan lugar a una mayor marginación, desigualdad y vulnerabilidad de los pequeños productores. Para los pequeños agricultores es difícil acceder a mercados óptimos, donde puedan obtener precios justos y los largos canales de comercialización restringen a los agricultores a obtener ingresos óptimos debido a que cada intermediario aplica un margen económico. El amplio panorama de canales de comercialización para los pequeños agricultores evidencia la importancia de la toma de decisiones sobre en cuáles participar y la importancia que tienen cada canal para mejorar los ingresos. Asimismo, para lograr participar dentro de estos canales se debe contar y estar apoyadas por un sistema de distribución eficiente. Por ello, en este contexto las principales aportaciones de esta investigación es desarrollar un modelo de distribución de la cadena de suministros agroalimentario, apoyada por la gestión estratégica de mercado y gestión operativa. Se propone identificar los principales factores para seleccionar canales de comercialización óptimos para obtener mejores precios, incrementar los ingresos de la producción y lograr el desarrollo económico de las regiones. Asimismo, se tendrá como caso de estudio a los productores de maracuyá de la región Huaura, una de las regiones de Lima que producen maracuyá. / The agri-food supply chain is dominated by large companies that lead to greater marginalization, inequality and vulnerability of small producers. For small farmers it is difficult to access optimal markets, where they can obtain fair prices and long marketing channels restrict farmers to obtain optimal income because each intermediary applies an economic margin. The wide panorama of marketing channels for small farmers shows the importance of making decisions about which ones to participate in and the importance of each channel to improve income. Likewise, in order to participate within these channels, it must have and be supported by an efficient distribution system. Therefore, in this context, the main contributions of this research is to develop a distribution model for the agri-food supply chain, supported by strategic market management and operational management. It is proposed to identify the main factors to select optimal marketing channels to obtain better prices, increase production income and achieve the economic development of the regions. Likewise, the case study will be the passion fruit producers of the Huaura region, one of the regions of Lima that produce passion fruit. / Trabajo de investigación

Solicitud de embargo por publicación en revista indexada. / La pandemia generada por la covid-19 ha creado un escenario incierto para el cine independiente, obligándolo a explorar otras oportunidades de exhibición y teniendo como protagonista al streaming. Frente a este contexto, el identificar las brechas de acceso de películas peruanas al mercado internacional en un entorno digital, resulta ser un tema de interés actual. El presente artículo pretende identificar las dificultades que enfrentan películas peruanas independientes para acceder a las principales plataformas (Netflix, HBO, Amazon Prime, Apple TV y/o Movistar). La metodología empleada se basa en entrevistas semi-estructuradas realizadas a cineastas peruanos que han tenido la experiencia de exhibir sus obras vía streaming. Para comprender mejor el objeto de estudio, se realizó una entrevista en profundidad a Guarango Cine y Video, casa realizadora especializada en post producción, delivery y preparación de películas para plataformas digitales. Para el análisis de resultados, se propone la clasificación de las dificultades en técnicas, económicas, de producción y socioculturales. Estas cuatro categorías y su incidencia en la difusión cinematográfica configuran el eje central de la presente investigación. Los hallazgos más importantes de la investigación sugieren que las cuestiones económicas y la falta de conocimiento o proyección sobre las posibilidades de distribución son las principales dificultades que afrentan los cineastas peruanos independientes para exhibir en plataformas de streaming. / The pandemic caused by covid-19 has created an uncertain stage for independent cinema, forcing it to explore other exhibition opportunities with streaming as the protagonist. With this background and in a digital environment, identifying the gaps in access to the international market for Peruvian films turns out to be a topic of current interest. The present study contributes to identify the difficulties faced by independent Peruvian films to access the main platforms (Netflix, HBO, Amazon Prime, Apple TV and Movistar). The methodology used is based on semi-structured interviews with Peruvian filmmakers who have had the experience of exhibiting their films via streaming. In order to better understand the object of study, an in-depth interview was conducted with Guarango Cine y Video, a production company specialized in post-production and preparation of films for digital platforms. For the analysis of results, the classification of technical, economic, production and sociocultural difficulties is proposed. These four categories and their incidence in the dissemination of films are the central focus of the study. The main results obtained from the research suggest that economic issues and the lack of knowledge or projection about the distribution possibilities are the principal and transversal difficulties faced by independent Peruvian filmmakers to exhibit on streaming platforms. / Tesis

Solicitud de embargo por publicación en revista indexada. / El cine de autor peruano ha enfrentado problemas de distribución y exhibición cinematográfica en las ventanas de alcance masivo. Estas han sido acaparadas por la abundante oferta de los grandes estudios de Hollywood. Actualmente, el confinamiento obligatorio por causa de la Covid-19 ha acelerado y materializado un proceso de transformación digital en dichos canales que se encontraba en desarrollo. Es por ello que el objetivo principal de la investigación busca analizar como contribuye la transformación digital en los canales de distribución y exhibición al cine de autor peruano. Así entender como estos canales pueden contribuir al desarrollo y promoción del cine de autor peruano. Para llevar a cabo este objetivo se realizó una investigación interpretativa con una metodología de datos cualitativos. Siendo las categorías seleccionadas: cine de autor, transformación digital y canales de distribución y exhibición. Realizando entrevistas semi estructuradas a especialistas en marketing y producción cinematográfica. Una conclusión, desde la perspectiva de los especialistas, podemos indicar que dicha transformación permite abrir mercados y atender a públicos que antes estaban históricamente desatendidos. Cada día, más personas acceden a las plataformas de streaming y no se encuentran limitadas a un número reducido de salas y horarios para ver una película. Sin embargo, ningún esfuerzo será suficiente si no va de la mano con un trabajo de formación de la audiencia. Finalmente, se mostró una preocupación por la falta de especialización en las distintas áreas de la distribución. Demostrando la importancia de la participación de profesionales especializados en marketing, para liderar dichos procesos. / Peruvian author's cinema has faced distribution and film exhibition problems in the windows with massive reach. These have been monopolized by the abundant offer of Hollywood's great studios. Currently, mandatory confinement due to the Covid-19 has accelerated and materialized a process of digital transformation in those channels that was under development. That is why the main objective of the research seeks to analyze how digital transformation in distribution and exhibition channels contributes to Peruvian author's cinema. So, understand how these channels can contribute to the development and promotion of Peruvian author's cinema. To carry out this objective, interpretative research was carried out with a qualitative data methodology. Being the selected categories: author's cinema, digital transformation, and distribution and exhibition channels. Carrying out semi-structured interviews with specialists in marketing and film production. A conclusion, from the perspective of specialists, we can indicate that this transformation allows markets to be opened and attended to audiences that were previously historically neglected. Every day, more people access the streaming platforms and are not limited to a small number of theatres and schedules to watch a movie. However, no effort will be enough if it does not go hand in hand with audience training work. Finally, concern was expressed about the lack of specialization in the different areas of distribution. Demonstrating the importance of the participation of professionals specialized in marketing, to lead these processes. / Tesis

In this dissertation, I explore some facets of the strategic interaction between brand equity and distribution channels. Specifically, I examine how brand equity influences the firm’s channel governance and channel management strategies. In this regard, I address the following two general research questions: (a) does a firm’s brand equity influence the way it governs its distribution channel? How? (b) Does a firm’s brand equity influence the way it manages its distribution channel? How? Using a wide assortment of archival data sources (e.g., Bond's Franchise Guide, Entrepreneur’s Franchise 500, Factiva, LexisNexis, University of Chicago’s Center for Research in Security Prices, Compustat, Statista, firms’ annual reports, Bloomberg and Wall Street Journal databases, and companies’ official websites), two large multi-year data sets, a variety of econometric techniques (e.g., Event Study, Multiple Regression, Probit, Multi-level Mixed-Effects Linear Models, Multinomial Logistic Regression, Generalized Linear Models, Multinomial Probit, Maximum Likelihood, Bayesian Panel Vector Autoregression), and drawing on several theories from marketing, economics, business law, and strategic management, I uncover some interesting strategic interactions taking place at the brand-channel interface. This dissertation comprises five chapters: three empirical studies (chapters 2, 3, and 4), an introduction, and a conclusion chapter. In the introduction chapter, I provide a snapshot of the current state of knowledge in the brand-channel interface research domain and illustrate how I situate this dissertation within that body of research. Besides, I provide a more nuanced view about the specific research questions each study addresses and a glimpse into the findings and implications of each study, as an entry to the dissertation. In chapter 2, using a large panel data set of North American, franchise-level annual observations for the period from 2001 to 2009, I assess the causal link between brand equity and channel governance structure, and discuss the managerial implications of this relationship in the areas of channel governance and capital allocation decision-making. In chapters 3 and 4, I stay within the same overarching theme of this dissertation and delve into a business phenomenon taking place at the brand-channel interface – gray markets. Despite the interdisciplinary research interest in gray markets, it remains one of the least empirically researched topics in business management due to the well-known data accessibility issues. To circumvent those data barriers that impede empirical research on gray markets, I adopt a novel approach for data collection and analysis. To that end, I study the gray market combating behavior of more than 3,000 public companies, company-by-company, for a period of twenty years. Then, using a collection of archival data sources I assemble a unique data set to use in my analyses. In chapter 3, I undertake the first empirical inquiry into the effect of gray market combating on firm performance and the contingencies that govern this effect. In chapter 4, I conduct a comprehensive review of the gray market combating mechanisms present in the literature, review available theoretic arguments about them, posit theoretical relationships, and conduct the first assessment of the financial efficacy of those different combating mechanisms. Then, I identify a number of firm-level factors that may drive the firm’s choice of gray market combating mechanism. The findings of these two studies address some long-standing, focal research questions in the gray market literature, provide managers with many valuable, actionable insights and recommendations, and put before policymakers some novel, revealing scientific evidence that may help them in dealing with the gray market controversy (e.g., whether the net impact of gray markets on firm performance and social welfare is benign or harmful, the necessity and/or merit of an active legislative role). The conclusion chapter closes this dissertation by reflecting on the new knowledge created by this research and highlighting its significance to theory, practice, and policymaking. / Thesis / Doctor of Business Administration (DBA) / The relationship between brand equity and distribution channel strategy is recognized in practice and is of particular interest to senior managers. However, research in marketing on the topic is scant and our understanding of this relationship remains limited. This dissertation endeavors to advance our knowledge in that area by investigating how a firm’s brand equity affects its channel management and channel governance behavior. Using a variety of research methods and statistical techniques, along with two large multi-year, multi-sector data samples, I document some interesting strategic interactions taking place at the brand-channel interface. Notably, I detect a causal influence for brand equity on the way a firm governs its distribution network. Additionally, I observe that brand equity is not only a major driver of certain strategic channel management initiatives (e.g., gray market combating), but also a key determinant of the financial efficacy of those initiatives. The findings of this research pose significant implications for theory, practice, and policymaking and address some questions that puzzled practitioners and scholars for more than three decades.