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The impact of cultural and market distance on international advertising a content analysis of magazine advertising from US, Japan and Korea /Kim, Yoo-Kyung. January 1996 (has links)
Thesis (Ph. D.)--Syracuse University, 1996. / Vita. Includes bibliographical references (leaves 229-237).
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Cross-cultural content analysis of advertising from the United States and India /Ahmed, Niaz. January 1900 (has links)
Thesis (Ph. D.)--University of Southern Mississippi, 1996. / Includes abstract. Reprint of author's dissertation. Includes bibliographical references (p. 108-119). Also issued in electronic format via World Wide Web.
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The portrayal of adult sex roles : a content analysis of advertising pictures in six women's magazinesSimmons, Marcia Kay January 2011 (has links)
Digitized by Kansas Correctional Industries
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Representation of women entrepreneurs in Taiwan business magazinesYang, Ching-hui 12 July 2010 (has links)
This study is about how women entrepreneurs are represented in Taiwan¡¦s business magazines. The role of mass media is to transmit information and establish the cultural value in a society. Hence, mass media is a key source of the construction of gender stereotype. Comparatively, women entrepreneurs are the minority in the society. We have difficulties in getting the first-hand information of their venturing process and experience. Mass media, under these circumstances, is the primary source of our perception of the women entrepreneurs. Many previous studies have suggested that the media tend to summarize the experience of women entrepreneurs from a masculine perspective, over-simplify the gender differences, draw particular attention on the private domain of women entrepreneurs and emphasize the stereotype of female. In this study, our major research question is ¡¥how are women entrepreneurs, in Taiwan, represented by the news media.¡¦
The study has adopted discourse analysis as research method and the related reports are all from the most three popular magazines in Taiwan. By analyzing words and sentences, the study try to reveal preferences and standpoints of media.
After analyzing 87 reports, we could say that the media prefer to represent women entrepreneurs in the following ways. 1. Women entrepreneurs are rare in the society. 2. Describe women entrepreneurs with masculine traits. 3. Women entrepreneurs have to show feminine traits at some time, not too aggressive all the time. 4. The influences from women entrepreneurs¡¦ fathers and husbands. 5. Represent the stereotype of women entrepreneurs. 6. Focus on marriage and family status of women entrepreneurs.
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Magazine coverage of breast cancer in 1993 and 2003: a qualitative content analysisReyes, Naomi Louise 29 August 2005 (has links)
Breast cancer has touched the lives of countless people, yet many women have
misconceptions about the disease. One of the most common sources for breast cancer
information used by American women is popular magazines. The current study sought
to describe the content of magazine articles on breast cancer from 1993 and 2003 in an
attempt to determine whether article content differed, and if so, in what ways and for
what reasons. Topical theme, identification of risk factors, preventive measures, and
sources mentioned were categories developed to determine possible differences in
content between the two years. Twice as many articles on breast cancer appeared in 1993
as in 2003. In 1993, living with breast cancer was a theme of many articles, while in
2003, hormone replacement therapy was a dominant theme. Family history was
emphasized as a risk factor in articles from 1993, while long-term hormone-replacement
therapy was emphasized in 2003. In general, articles in 2003 focused on overall health
practices in the possible prevention of breast cancer. Social, political, and scientific
occurrences relating to breast cancer that took place from the early 1990s through 2003
were considered when analyzing content. Most of the differences in content appeared to
reflect such occurrences.
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Not that Innocent: The discursive construction of girls' sexuality in Dolly magazinePyke, Angela January 2006 (has links)
This study examines the discursive construction of girls' sexuality in the teen magazine, Dolly. It uses Dolly to illustrate the ambiguity surrounding girls' sexuality in the media which render it simultaneously problematic and a source of entertainment. This focus was inspired by recent publicity surrounding teen sexual practices in New Zealand, where various media and governmental debates have rendered teen, and in particular girls' sexuality a 'sex crisis' (The New Zealand Listener: 14-20 May 2005) with which New Zealand is faced. The study uses a multi-modal approach, combining ethnographic research and textual analysis. The former consists of a questionnaire with one hundred and nineteen respondents from two socio-demographically different secondary schools and supports previous research that demonstrates the important role of magazines in the lives of young women. The latter involves an examination of fifteen issues of Dolly and suggests that the identities of the reader, subject and author are discursively constructed through the prevalent discourses in the magazine. The often contradictory discourses upon which this study focuses are confession, victimisation, epidemic, medicine, desire and girl power. The identities constructed are equally contradictory and include a naïve, knowledgeable, deviant or normal but always heterosexually desiring and desirable reader. In general, the study provides an insight into the ambiguity surrounding girls' sexuality in popular culture, and into the potential implications of this on girls' sexual, personal and social development and identity.
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The jakes of genius : Christopher Smart, 'Mary Midnight' and the MidwifeWilde, Min January 2001 (has links)
No description available.
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On the cover of Rolling stone what the faces of rock 'n' roll say about music's most popular magazine /Betancourt, Mariel M. January 2008 (has links)
Thesis (M.S.)--Ohio University, March, 2008. / Title from PDF t.p. Includes bibliographical references.
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Trends in American magazine advertising, 1840-1900Nonken, Harold A., January 1966 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1966. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
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Morphing through time an investigation into female representation in Vogue magazine advertising [ : a dissertation submitted to AUT University in partial fulfilment of the degree of Bachelor of Communication Studies (Hons)].Stephenson, Laura, K. January 2009 (has links) (PDF)
Dissertation (BCS(Hons)) -- AUT University, 2008. / Includes bibliographical references. Also held in print (1 v. (unpaged) ; 30 cm. + 1 CD-ROM) in the City Campus Theses Collection (T 659.132 STE)
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