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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
11

Maclean's : the accidental nationalist how hustling for ads built a national icon /

Braggins, Donna. January 2008 (has links)
Thesis (M.A.)--York University, 2008. Graduate Programme in Interdisciplinary Studies. / Typescript. Includes bibliographical references (leaves 261-273). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:MR38750
12

A study of the impact on white readers of magazine advertising utilizing Negro models

Hopkins, Robert Edwin, January 1965 (has links)
Thesis (M.A.)--University of Wisconsin--Madison, 1965. / eContent provider-neutral record in process. Description based on print version record. Bibliography: l. 121-125.
13

Referability of pertinent information as a factor in medium form effects on response to advertising of differentiable products

Jonovic, Donald J., January 1982 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1982. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 89-92).
14

Tiskovina o longboardingu / The Longboarding Magazine

Veselá, Eva January 2013 (has links)
The topic of my studio thesis is a creation of a magazine about longboarding in the Czech Republic. The original concept of this project deals with complete production – ranging from editorial works to graphic design. The title of the magazine is Sexy Asfalt.
15

Images of women in magazine advertisements : 1979 and 1991

Kang, Mee-Eun January 1993 (has links)
No description available.
16

Realizing whiteness in U.S. visual culture the popular illustration of J.C. Leyendecker, Norman Rockwell, and the Saturday Evening Post, 1917-1945 /

Segal, Eric Jefferson, January 2002 (has links)
Thesis (Ph. D.)--University of California, Los Angeles, 2002. / Vita. Illustrations not reproduced. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (p. 411-432).
17

Advertising appeals and gender images in Shishang Cosmopolitan and Shishang Esquire : a longitudinal and cross-cultural analysis /

Ji, Hong. January 2005 (has links)
Thesis (Ph.D.)--Ohio University, November, 2005. / Includes bibliographical references (leaves 122-131)
18

The local meets the global : a study of upmarket women's magazines in Hong Kong; the case of Cosmopolitan

Ming, Leung Lisa Yuk January 1996 (has links)
No description available.
19

Pokrok v oblasti vydávání malých časopisů / Progress in Edition of Small Magazines

Podzimek, Jan January 2016 (has links)
TITLE: Progress in Edition of Small Magazines AUTHOR: Bc. Jan Podzimek DEPARTMENT: Department of Education SUPERVISOR: Doc. PhDr. Ivo Sy išt , Ph.D. ABSTRACT: Small magazines published by a volunteers are a phenomenon. They rise and fall without much control and regulation. This thesis continues on the bachelor thesis "Small Magazines" and maps the design and development of various small magazines after five and twenty years. In this thesis are little magazines put into the context of the Scout educational method. On results of competition "sCOOL web 2015" is estimated percentage representation of school magazines in schools. KEYWORDS: small magazine, school magazine, group magazine, media education, progress
20

Female Tourists, Magazine Advertisements and Travel Preferences

Denbok, Patricia January 2006 (has links)
I set out to determine how the contemporary Western female traveler is constructed in popular travel media, and how resonant such images were with female travel consumers themselves. Two periods of ads were compared - 2003-2004, with 1989-1990 - from three widely circulated travel magazines, to gauge any differences discernible over the course of fifteen years with respect to how female tourists are being depicted. Methods included quantitative tabulated comparisons of the gender of travel ad subjects, content analyses of ads featuring female tourists, and participant input from questionnaires and focus groups. The female travel consumers who participated in this study were demographically compatible with the readership of the magazines in which these ads are shown. An intensive interview with one executive at a creative agency responsible for several of the ads was also conducted. <br /><br /> Results indicated that, while representations of female travelers have significantly increased both numerically and relatively to those depicting other sorts of tourists in recent years, this trend does not broadly include more progressive representations of women's increased socio-economic independence and status. <br /><br /> Female travelers are predominantly portrayed in ads as: <ul> <li>Young and attractive</li> <li>Sexualized</li> <li>Passive</li> <li>Sleeping or reclining, seemingly more interested in lying around (decoratively) in a trance-like state and being "pampered" than in actively engaging with their environment. </li></ul> These portrayals were incompatible overall with what female travelers themselves reported they enjoyed doing when they travel, and in terms of what they reported they find resonant in travel advertising. Overall, participants found the travel ads featuring females to be unappealing. <br /><br /> However, there were indications that the ways female travelers are portrayed in ads are slowly evolving to better reflect wider spread female economic independence and autonomy. In particular, a new phenomenon shown in more contemporary ads was the emergence of a "female gaze". This finding coincides with the simultaneous sexualization of female travel ad subjects ? perhaps in reflection of a current post-feminist emphasis on sexual freedom for females. Also noted was an increasing de-emphasis on specific destinations in ads, in favour of a more idealized generic "placelessness. " Female participants in this study did not generally like this trend. There appeared to be some lag in the industry in recognizing that "regular" (i. e. older, average-looking) women are an important source of revenue, in terms of making a larger proportion of travel decisions. Several possible explanations were offered to address this apparent gap between how females in travel ads are being depicted, and the stated likes and preferences of actual female travel consumers who participated in this study. <br /><br /> Female traveler-participants in this study indicated they would very much prefer to see actively engaged, older and realistic-looking female subjects in travel ads, in specific destinations. They noted that travel is a particularly personal form of consumerism, often closely interwoven with one's own sense of personal identity. That result may in part explain the strong negative reactions of many participants to some portrayals in these ads. Tourism-related marketing industries could also do far better in terms of better cultivating the goodwill of female travel consumers, and more successfully attracting their favorable attention.

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