This thesis is focused on Frenchman Celestin Freinet's pedagogy. The theoretical part first deals with the notion of alternative education and seeks to outline the features of the different types of schools in the Czech republic. In addition, a brief biography focuses on Celestin Freinet and describes the basic features and principles of his pedagogy. This part also examine teaching methods and techniques typical of the pedagogy and focuses in detail on one of them, the school magazine. The practical part documents a case study of one Swiss Freinet's school. It describes methods and techniques that are used there, especially the school magazine creation. The second part is dedicated to the practical experiment, which was carried out in the second class of one Czech school. Experiment focuses on a specific technique of free writing and the possibility of integrating this school magazine technique in teaching at the standart Czech school.

Diploma thesis "The Magazine Krakonos During the Period of Austria-Hungary" deals with the development and with the content of the magazine Krakonos in the period of Austria- Hungary. The magazine was published in Jičín during 1872-1875, 1879-1914, 1918-1941. It is the longest-published magazine in the Czech area of those days. Nowadays, the magazine is an important source of knowledge of contemporary life in the area. The author of this thesis describes the historical context as well as social and cultural conditions under which the magazine was published. Afterwards, the author describes the development of the magazine and its publishing and editorial changes between1872-1941. The author uses a combination of quantitative and qualitative methods to analyse the content of the magazine between 1872- 1918. The results of research are described in the summary.

The main aim of the graduation thesis "Reflection of a girl's world in the magazine Bravo Girl!" using Critical Discourse Analysis is to identify ideology hidden in the texts of the mentioned magazine and to analyze all forms of the ideology "us" against "them". The theoretical part focuses on the significant concepts related to a text and its analysis and simultaneously deals with social and psychological aspects of gender socialization process. Special attention is paid to topics such as family, school, friends, new technologies and media. The author finds them to be a dominant source of influence in the life of teenage girls. The analytical part presents a girl's world from the Bravo Girl! point of view and inspects the language used by girls and the magazine. It attempts to estimate to which extent the magazine through language reflects values, attitudes and priorities of teenage girls and what is the role of the magazine in this. The qualitative method of semiology analysis is applied on press advertising. Keywords Magazine, ideology, language, teenage girls, stereotypes, beauty myth

The diploma thesis Marketing Magazines in 1990-2011 in the Czech Republic deals with magazines devoted to the field of marketing published between 1990 and 2011 in the Czech Republic in the context of the transformation and development of society, economy and media. The main goal of the thesis is to analyze the field and development of marketing magazines in the mentioned period. First, the thesis deals with the social and economic changes after 1989 as the prerequisites for constitution and historical development of marketing and media market and subsequently, by method of historical-comparative analysis, it analyzes selected editorial, formal and content characteristics of marketing magazines. In addition to magazines published in the years 1990-2011, the thesis also deals with titles from the period before 1989, which we could consider their predecessors. Last but not least, the thesis deals with selected online competitors of marketing printed periodicals, which have occurred and developed in the studied time period.

The Material is a line of physical events structured into the form of the magazine. Each event is an attempt to move in the same area in which similar conditions are given, but every time among different range of people. The self-destructive principle of the Material magazine is to return to the same thing and deal with it again and again. It means not to do anything new, do the same all the time as long as all possibilities are exhausted. To exhaust what is given, to squeeze it like a lemon, to resign on the open end. I think of Věra Linhartová, who ehxausted the Czech language by continual experiments. Every new event – a variation better than an issue – returns back to the previous variantions and tries to work with them again. This progression, teamwork, dealing with someone else´s texts and pictures and the object of the printed issue keep the context of the magazine. The Material is the grey area between the psysical thing-object and the event.

Master thesis concerns itself with Czech edition Forbes magazine. Regarding the global media market today, journal Forbes without a doubt belongs to the fully respected periodical. Magazine Forbes has gained its reputation thru regular publishing business charts. Concept of this magazine was established on the stories of successful people. Thesis examines introduction of the journal on the Czech market and its first year of existence in the conditions of domestic media market. This view is based on political economical communication. The emphasis, in the Czech issue Forbes magazine, is put on the rise of success and identities thru political economical communication and its confrontation with cultural studies. In the frame of wider politico-economic context is part of the thesis dedicated to original American edition of the magazine, whose publisher owns the rights for publishing the magazine in Czech Republic. The main research on the political economical bases related to Forbes magazine is characterised by the production of this magazine, its position and goals on the market, strategy to achieve and target audience. Thesis contains quantitative analysis of the magazine contents and qualitative analysis editorials editor in chief. That should have provided deeper view into the meanings and identities in...

This diploma thesis "The Art Journal Ateliér from its foundation to the present" goes into the semimonthly art-oriented Ateliér magazine being issued from 1988 to December 2015. The work looks about historical context of period 1980 and 1990 until the first decade of the new millennium. The thesis, in detail, is focused on Ateliér magazine publishing in years 1988, 1989, 1990, 1992, 2000 and 2008. The most detailed there are analyzed years 2012 and 2015, the crucial years, in light of magazine financial crisis. In 2010 the magazine got into financial trouble that culminated at at the end of 2015, the time the periodical had made a request for liquidation. 1. January 2016 the magazine entered into liquidation. In all surveyed years the attention is focused on the editorial staff, the graphic design and the semimonthly Ateliér magazine content. The most detailed is the magazine analyzed in 2012 and 2015 by using the analyses of all authorial texts there, there will be presented story writers contents from among the editorial staff and externals who had participated in both editions. An attention is paied to those authors writting in the periodicals,on how many there were in total and on how many times they wrote in the magazine in one year. The second analysis aimes only on copyright reviews of...

This diploma thesis "The Image of Lifestyle in Magazine Vlasta between 1990 and 1999" is focusing on media image of lifestyle in the nineties in Czechoslovakia, later Czech republic. The subjects which were investigated in terms of a lifestyle were: housing, fashion, health, eating, weight loss, sport, traveling, new technologies, consumer goods and beauty. The thesis is divided into two parts - theoretical and empirical part. In the theoretical part there is a political, historical, cultural and media environment in nineties. Empirical part describes a history and editorial staff of the magazine Vlasta. A content analysis was chosen for examining the magazine and it is described in methodological part. The goal of a quantitative and qualitative analysis is to prove stated hypotheses. The nineties meant for Czech people a lot of social changes and also everyday life was affected. The transformation involved habits and interests of people which can be observed during the decade. This diploma thesis is focusing on changes in lifestyle because of commercialism. Observes how much more people were interested in traveling considering new possibilities and aims also on health lifestyle.

This study examines how two lifestyle magazines produce gender through their covers, and how young men and women are affected by the covers in their thoughts on gender constructions. The starting point for the study is Erving Goffman's visual codes describing the portrayal of gender in advertising. By applying Roland Barthes method, semiotic image analysis the result show that the two lifestyle magazines create a relatively stereotypical image of male and female. In the analysis of the cover, for example, posing, clothing choices, color choices and more are taken up for review. How these covers affects young men and women was examined through the qualitative focus group method. The results indicate that both sexes are affected to some extent by these images, where women are more affected by comparison and that they try to adhere to a certain ideal.

This study aims to examine how front cover models are visually depicted in the Friskispressen’ magazine, after the fact that members have pointed a normative non-diversity stereotype permeates the magazine’s images. From a diversity and gender perspective, the representations linked to women and men are studied. Reflections on gender-stereotyped myths and body ideals are also included in this study’s examination. Five cover images of the magazine are analysed, using with a qualitative semiotic method. The results show that stereotypical depictions are both maintained and challenged through various poses, objects, colours and their gaze. Previous research and theories confirm as well as challenge the issue or the influence of the media’s impact on how we interpret diversity and ideals. Furthermore, analysed material demonstrates that Friskispressen’ fails to depart from the received norm criticism about poor representation of diversity. Friskis&Svettis’ core value to include everybody has an impact in their magazine. However, the findings show that the magazine’s representations are still, problematic.