This thesis compares two selected editions of a programme journal Czechoslovakian Television Weekly, specifically years 1989 and 1990. This journal had been issued between years 1965 and 1990 and used to be one of the main sources of a television programme of the Czechoslovakian Television, which was daily watched in many households. Except for the television programme, the journal also dealt with society-wide questions and this made it even more attractive to readers. As a result there was no shortage of readers, nor viewers of the television. Thanks to the vast popularity among readers as well as a close link to the Czechoslovakian Television, the journal was one of the tools to influence the public opinion. The objective of this thesis is to analyze the level of influence of changing political-economical- social situation in Czechoslovakia to journal editions of years 1989 and 1990. After the theoretical foundations that guide readers to understand examined documents and society-wide circumstances, the thesis identifies sections of the journal that are relevant for the analysis and subsequently in the practical part introduces the analysis of relevant sections of the journal. For each section, there is an analysis of both examined editions of the journal and by comparing them is reached a...

Este trabalho é um estudo de caso da revista Época São Paulo, publicação mensal da Editora Globo que circulou entre maio de 2008 e dezembro de 2013, junto à revista Época, semanal. O objetivo é investigar os acertos e erros do título, tanto editoriais quanto comerciais, a fim de explorar os formatos adotados pelas revistas de cidade e formular recomendações práticas para esse gênero de publicação na era dos tablets e smartphones. Neste trabalho, a observação direta, não estruturada, feita por este pesquisador num momento anterior ao início oficial da pesquisa (o autor desta dissertação foi repórter da Época São Paulo entre 2008 e 2010 e seu editor de 2010 a 2012, afastando-se um ano antes do encerramento do título), combina-se com a observação indireta sobre os bastidores da revista (por meio de longas entrevistas com os três diretores que conduziram a redação em períodos sucessivos) e com o estudo das edições publicadas da Época São Paulo e da bibliografia consultada. Entre os temas pesquisados estão jornalismo de revista, jornalismo utilitário, informação local no âmbito da sociedade global, desafios da metrópole como espaço de consumo e também de direitos, autoria e objetividade no exercício do jornalismo, influência da circulação e da periodicidade na construção da relevância e desafios da comunicação no ciberespaço público. Espera-se contribuir para o estudo do jornalismo de revistas no Brasil, em especial para o campo das revistas de cidade. / This monograph is a case study of Época São Paulo magazine, Editora Globo\'s monthly publication which circulated from May 2008 to December 2013, as a supplement of weekly Época magazine. The purpose is to investigate the mistakes and successes of the title, both editorial and commercial, in order to explore the formats adopted by city magazines and formulate practical recommendations for this genre of publications in the age of the tablets and smartphones. In this work, this researcher\'s unstructured direct observation, in a period before the official beginning of the research (the author of this thesis worked as a reporter for Época São Paulo from 2008 to 2010 and as its editor from 2010 to 2012, resigning one year before the end of the title) is combined with the indirect observation about the backstage magazine (through long interviews with the three editors in chief in charge of the newsroom in successive periods) and also the study of the published issues of Época São Paulo and the selected bibliography. Among the researched topics were magazine journalism, utilitarian journalism, local information in the scope of the global society, the challenges of the metropolis as a space of consumption as well as of rights, authorship and objectivity in the practice of journalism, influence of the circulation and periodicity in the construction of relevance, and the challenges of communication in the public cyberspace. It is expected to contribute to the study of magazine journalism in Brazil, especially in the area of the city magazines.

Em 2015, a revista Orpheu completou 100 anos, acontecimento que marcou o início do Modernismo em Portugal, um momento historicamente tão importante quanto a Semana de Arte Moderna de 1922, em São Paulo. A partir de então, as ideias modernistas foram se disseminando pelo espaço da língua portuguesa e por todas as áreas da cultura e das artes: poesia, pintura, arquitetura, escultura, música, teatro; nenhuma atividade artística ficou imune à tempestade inovadora. Formou-se assim uma rede de ideias e pessoas que se estendia num espaço expandido entre Paris, Lisboa e São Paulo, capaz de estabelecer um grande sistema de interlocuções entre três culturas bastante diferenciadas. A questão central colocada enfoca o significado social e cultural dessa rede e as consequências estéticas visíveis no fazer artístico de portugueses e brasileiros, nas três primeiras décadas do século XX. Nesse contexto, buscou-se, através de investigações em arquivos e análises comparativas, refletir sobre as propostas do Modernismo português, cotejando-as com aquelas do Modernismo brasileiro. Foi tomado como referencial de análise a revista Orpheu, em contraposição à revista paulista Klaxon, entre outras manifestações, como as exposições de arte e manifestos. A partir daí, formulou-se a hipótese de que, enquanto Orpheu provocou a emergência do Modernismo em Portugal, a revista Klaxon lançada em 1922 foi uma continuidade da Semana de Arte Moderna, mas também estabeleceu limites para o Modernismo brasileiro, antecipando-se ao \"retorno à ordem\". Tanto que algumas ideias esteticamente ousadas somente seriam adotadas no Brasil muito mais tarde, com as neovanguardas dos anos de 1950 e 1960, que retomou o primeiro Modernismo, resgatando principalmente os conceitos da Antropofagia oswaldiana. / 2015 was the 100th anniversary of the Portuguese literary magazine Orpheu, an event that marked the birth of Modernism in Portugal, a moment historically as important as the Modern Art Week of 1922 in São Paulo. From that point on, modernist ideas spread throughout the Portuguese language and through all areas of culture and the arts: poetry, painting, architecture, sculpture, music, theater. No artistic activity was immune to the innovative storm. This formed a network of ideas and people disseminated widely in the space between Paris, Lisbon and São Paulo, capable of establishing a great system of interlocutions between three culturally differentiated countries. The central question we pose is about the cultural significance of this network and the aesthetic consequences visible in the artistic activities in Portugal and Brazil in the first three decades of the twentieth century. In this context, we seek, through archival research and comparative analysis, to reflect on the proposals of Portuguese Modernism, comparing them with those of Brazilian Modernism. Orpheu magazine, analogous to the Klaxon magazine in São Paulo, both have great importance for the development of Modernism in each of these countries, among other expressions, such as manifestos and art exhibitions that also were part of the modernist movement, in Portugal and in the Brazil. The hypothesis formulated is that, while Orpheu was the beginning of Modernism in Portugal, Klaxon magazine was a continuation of the Modern Art Week, but also established limits for Brazilian Modernism, anticipating the \"return to order\". So much so, that some bolder ideas of historical vanguards would only be adopted in Brazil much later, with the neovanguards of the 1950s and 1960s.

Made available in DSpace on 2016-04-28T19:33:32Z (GMT). No. of bitstreams: 1 Marcia Acebedo Lois.pdf: 9396869 bytes, checksum: 94fce4945a22835b33cc261e8b94a995 (MD5) Previous issue date: 2011-10-26 / The present work aims to verify how is the constitution of the female ethos by NOVA magazine presented during a period of four years, by a comparative analysis of two samples organized in chronological order. The first was chosen from the magazine birthday edition, in September 2007 and the second was taken from the January edition, 2011. The samples were chosen by corresponding to proposals of behavior rules to the readers, which provide a detailed analysis, so that the ethos of contemporary woman could be obtained. In order to guarantee a satisfactory analysis, historical and theoretical considerations about the Classical Rhetoric and the New Rhetoric, based in C. Perelman & L. Olbrechts-Tyteca, M. Meyer, O. Reboul, J. Dubois, L. L. Mosca, T. L. Halliday and S. L Silva studies applied to advertising language are exposed. For the analysis, L. A. Ferreira studies corresponding to rhetorical analysis principles, with pedagogically systematized categories, are used. P. Abramo considerations about the press manipulation with commercial objectives are also used / O presente trabalho objetiva verificar como se dá a constituição do ethos feminino pela revista NOVA durante um período de quatro anos, por meio da análise comparativa de duas amostras, dispostas em ordem cronológica. A primeira foi escolhida da edição de aniversário da revista, em setembro de 2007 e a segunda foi extraída da edição de janeiro de 2011. As amostras foram escolhidas por corresponderem a propostas de normas de conduta direcionadas às leitoras, o que proporciona uma análise detalhada, de modo que o ethos da mulher contemporânea possa ser traçado. Para garantir uma análise satisfatória, são expostas considerações históricas e teóricas a respeito da Retórica Clássica e da Nova Retórica, baseadas nos estudos de C. Perelman & L. Olbrechts-Tyteca, Michel Meyer, Olivier Reboul, J. Dubois, J. M. Viana, D. Tringalli, L. L. Mosca, T. L. Halliday e S. L. Silva, aplicados à questão do movimento passional para a criação e cristalização de verdades por meio do discurso publicitário. Para a análise, são utilizados os ditos de L. A. Ferreira, no que diz respeito aos princípios de análise retórica, com categorias pedagogicamente sistematizadas. Considerações de P. Abramo sobre a manipulação da imprensa com objetivos comerciais também são utilizadas

Made available in DSpace on 2015-03-05T18:23:08Z (GMT). No. of bitstreams: 0 Previous issue date: 19 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A segmentação do público constitui-se em uma ferramenta para a manutenção da mídia impressa revista no mercado mundializado e funciona como aparato para que esse tipo de publicação acompanhe as mudanças de seu leitor e atualize-o. Nessa dinâmica de segmentação, a maior parte dos periódicos funda-se na divisão por gêneros – feminino e masculino. A presente dissertação tem como meta a investigação da relação que a revista segmentada por gênero propõe ao leitor, através do exame das estratégias discursivas e configurações expressivas de que ela se utiliza no processo de atribuição de valores concernentes ao segmento de público que pretende atingir. Para tanto, o trabalho focaliza o tratamento do tema relacionamento entre homem e mulher nas revistas femininas Nova e Malu e nas masculinas Vip e PHT, utilizando uma metodologia fundada na semiótica discursiva (Greimas), articulada com a noção de mito barthesiano e com a classificação de variações enunciativas proposta por Verón. Os resultados desta pesquisa demonstr / Public segmentation has become a tool to managing printed-media magazine in the global market. It works as an apparatus for this sort of publication to follow the changes of its readers and be updated. Under this segmentation dynamics, most periodicals are based in gender division - feminine and masculine. This dissertation aims at investigating the relationship the public-segmented magazine presents the reader through the analysis of discursive strategies and expressive features used in the process of attributing values regarding the segment of the public targeted at. To do so, the work focuses the treatment given to the thematic of relationship between man and woman in the feminine magazines Nova and Malu and the masculine Vip and PHT, through an analysis method based on Greima’s discursive semiotics, articulated to the notion of Barthesian myth and the Verón’s classification of enunciative variations. The results show basically that the two masculine periodicals use very similar discursive strategies and e

The main aim of the diploma thesis is to analyse selected women's magazines which were published between the years 1918-1938. The analysis of chosen articles published in selected magazines is based on the heuristics and interpretation. First part of the thesis is dedicated to description of the historical and cultural context of the interwar period, the social status of women in the society of First Czechoslovak Republic and to the development of women's emancipation. Second part of the thesis analyses the table of contents of chosen magazines with taking the cultural and social acquisition into the consideration.

Ce mémoire s’attarde aux pratiques de lecture de lectrices du Échos Vedettes, magazine à potins québécois qui fête ses cinquante ans de publication en 2013. Cinq dimensions permettent de cerner et comprendre ces pratiques de lecture. Les trois premières prennent la forme d’un système composé de trois économies distinctes: l’économie spatio-temporelle, l’économie sociale et l’économie textuelle. Les répertoires de lecture ainsi que l’omniprésence de la photographie sont les deux dernières dimensions. Les données ont été recueillies dans le cadre d’entrevues individuelles de 6 lectrices régulières, recrutées par la méthode dite de « boule de neige ». L’analyse a, entre autres, permis de distinguer trois états que le Échos Vedettes incarne selon les moments, son rôle et son utilisation : une marchandise, un objet et un contenu. Les relations sociales entre femmes, les répertoires, la photographie ainsi que la ritualisation sont les principaux éléments qui caractérisent les pratiques de lecture des lectrices du Échos Vedettes. Ce sont des pratiques qui relèvent de l’amateur et de l’attachement à ce magazine à potins. Cette recherche a également mis en lumière les relations paradoxales de proximité, physique et / AbstractThis research is trying to understand the reading practices of the women who regularly reads the gossip magazine Échos Vedettes. Five concepts have been used, The first three are parts of an everyday reading economical system : spatio-temporal economy, social economy and economy of text. Reading repertoires and photography are the lasts concepts used. Six interviews have been done with women who regularly read Échos Vedettes. They have been recruted by the « snowball » method. The analysis showed that Échos Vedettes can have three different states depending on the moment, the use and its role. It can be seen as a commodity, as an object or as a content. Social relations between women, repertoires, photography and rituals are the principal elements that define the reading practices of women who read Échos Vedettes on a regular basis.

[pt] O presente trabalho apresenta uma reflexão sobre a relação entre arquitetura e fotografia no contexto das revistas especializadas ao longo do período de modernização acelerada que se deu no Brasil a partir da década de 1950. Com o amparo de uma investigação sobre o histórico da fotografia de arquitetura e da consolidação do modelo de revista ilustrada moderna, foi realizada uma breve análise gráfica da revista Módulo em seu primeiro período de circulação (1955-1965), com o objetivo de verificar na publicação elementos identificados na pesquisa e discutir a importância da memória gráfica na historiografia da arquitetura moderna brasileira. / [en] This work presents an examination on the relationship between architecture and photography concerning the specialized magazines through the rapid process of modernization that took place in Brazil from the 1950s. Supported by an investigation on the history of architectural photography and the development of the modern illustrated magazine standard, we conduct a brief graphical analysis of the first circulation phase of Módulo magazine (1955-1965), aiming to relate some of the publication aspects to the research made and ratify the importance of graphic memory to the Brazilian modern architecture historiography.

This thesis, called "Jaromír Malý the journalist and regionalist" deals with this remarkable person comming from the southern Bohemia who lived from 1885 to 1955. The thesis describes his life story and focuses on its significance. The thesis is divided into nine chapters. The first of them brings a summary of basic literature dealing with Jaromír Malý and concentrates on particular titles and studies denoted to South Bohemian regionalism. The second chapter focuses on Jaromír Malý´s life story. It depicts his studies as a term of his life and subsequent carrier in Prague, as well as relationship to his family and wife particularly. This chapter includes an analysis of letters sent by Jaromír Malý from concentration camps in Germany, in which he forcibly resided. The third chapter aims to describe his journalistic work and brings an analysis of his work done for Progressive students magazine and Progressive revue. The fourth chapter endeavours to introduce Jaromír Malý´s work in periodicals, especially the work for a local magazine Otavan. The fifth chapter is focused on a local club Prácheň, one of which founders Jaromír Malý was. In the sixth chapter Jaromír Malý´s opinion on a role of the southern Bohemia in the czech countries is given. The seventh chapter brings a description of so called cultural world of Jaromír Malý. On the basis of his archival fund which passed down fortunately, many important persons he met or kept in touch are mentioned. Beside this, the chapter brings a basic summary of his participation in cultural events and membership in various societies. The last but one chapter shows Jaromír Malý´s most favourite interest, i.e. collecting ex libris. The last chapter summarizes significance of Jaromír Malý. At the end of the thesis, there is a list of explored literature and a list of attachements. The attachments are composed of list of articles which Jaromír Malý wrote for respective magazines, list of his studies and papers that were issued separately, list of the most important dates connected to Jaromír Malý and his life, and pictures as well. In these pictures, Jaromír Malý is depicted in various stages of his life. There are also his birth certificate, school reports, invitations to cultural events, ex libris, Jaromír Malý´s death notification and several pieces of correspondence with his friends and family.

Made available in DSpace on 2016-08-03T12:29:56Z (GMT). No. of bitstreams: 1 Marilia Saveri Silva.pdf: 1813804 bytes, checksum: 34d1da92100b7422eccbf398aa5b98da (MD5) Previous issue date: 2014-04-02 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This study investigates the course in the organizations, by a speculation about the three puts model (inputs, throughputs, outputs), that provides a systemic inter departmental vision that increases the interaction and awareness between the sections to achieve organizational objective goals. It represents characteristics and intersections between marketing, institutional and administrative communications. It also offers incidences in common between these concepts and reflects on the model of Three-dimensional integrated communication, when all of the actions of organizational communication converge, based on mission - vision - values trinomial and on 14 steps of Yanazes communication. Another analysis is verifying the theoretical assumptions from a case study in the Magazine Luiza enterprise, in order to explore how the concept of integrated communication has been grounded on the planning and the unity, based on the message of that organization. The methodology consists in bibliographic research, case study and an analysis about applied interviews. Along the results we have found, it was demonstrated that even in theoretical or empirical researches, that the systemic approach and the 3D Communication proposal, in fact, can offer some paths to an effective management of integrated communication. / O estudo investiga os fluxos de comunicação nas organizações, refletindo sobre o modelo dos 3 Puts (inputs, throughputs, outputs), que propicia uma visão sistêmica interdepartamental, aumentando a interação e a consciência entre os setores para a realização dos objetivos organizacionais. Apresenta as características e intersecções entre comunicação mercadológica, comunicação institucional e comunicação administrativa. Oferece um ponto de encontro entre esses conceitos e reflete sobre o modelo de Comunicação Integrada Tridimensional, quando todas as ações da comunicação organizacional convergem, baseadas no trinômio Missão, Visão e Valores e nos 14 passos da comunicação de Yanaze (2013). Outra análise é verificar os pressupostos teóricos com um estudo de caso da empresa Magazine Luiza, a fim de verificar de que forma o conceito de comunicação integrada está fundamentado no planejamento e na unicidade da mensagem desta organização. A metodologia consistiu em pesquisa bibliográfica, estudo de caso e aplicação de entrevistas. Entre os resultados encontrados, demonstrou-se, tanto na pesquisa teórica quanto empírica, que a abordagem sistêmica e a proposta de Comunicação 3D, de fato, oferecem caminhos para uma eficaz gestão da comunicação integrada.