Materiais metálicos expostos a ambientes aquáticos estão susceptíveis ao desenvolvimento de Corrosão Microbiologicamente Influenciada (CMI). Nas indústrias a CMI é um assunto de extrema importância devido aos prejuízos gerados nos reparos ou trocas de equipamentos e nas interrupções dos sistemas de produção associadas às falhas técnicas. No presente trabalho estão apresentados resultados de um estudo de CMI em superfícies metálicas expostas à água de processo em uma unidade geradora de energia hidrelétrica, que sofre com um acelerado processo corrosivo, principalmente nos trocadores de calor e nas turbinas. A partir de biofilmes de corrosão amostrados nas turbinas e trocadores de calor foram isolados grupos bacterianos redutores de sulfato e oxidantes e redutores de ferro que foram relacionadas como indutoras/ agravantes do processo corrosivo. / Metallic materials exposed to aquatic environments are susceptible to development of Microbiologically Influenced Corrosion (MIC). In industries MIC is a matter of great importance due to damages generated in repairs or equipment changes and production systems disruptions associated with technical failures. In this work are presented results of a MIC study on metal surfaces exposed to process water in a generating unit of hydropower, which suffers from an accelerated corrosion process, especially in the heat exchangers and the turbines. From corrosion biofilms sampled in turbines and heat exchangers were isolated bacterial groups sulfate reducing and oxidizing and reducing iron. These bacteria have been widely reported in the literature as inducing / aggravating the corrosion process.

Dagens smartphones är utrustade med GPS, vilket har blivit en användbar information för externa aktörer. Detta har skapat möjligheter för företag att kommunicera med sina användare, bland annat med hjälp av mobila kuponger. Det har tidigare funnits hinder för att utveckla mobila kuponger, som tekniska begränsningar, men nu är utmaningen att få förståelse för sina användare. Den här uppsatsen har undersökt hur användningen och uppfattningen av mobila kuponger ser ut idag, vilka faktorer som kan påverka användningen, samt hur dessa faktorer skulle kunna förbättras för att fler börjar använda tjänsten. Frågorna har besvarats med en enkätundersökning av 50 respondenter, samt en fokusgrupp med 6 deltagare. Resultatet visade att användningen av tjänsten inte är särskilt hög, men detta berodde främst på att man inte kände till att mobila kuponger fanns. Några viktiga faktorer som påverkade användningen var att man glömde bort att utnyttja kupongerna, en större ansträngning kändes mer pinsamt, samt att det kunde kränka integriteten. / The smartphones of today are provided with GPS’, which has created valuable opportunities for external actors. This in turn has created opportunities for companies to communicate with their consumers, by the use of mobile coupons for example. There have previously been technical obstacles for these kind of services, but now the challenge is to understand the consumer. This paper investigates the usage and the conceptions of mobile coupons at present, which elements that can affect the utilization and how these elements could be improved to spread the distribution of this service. The questions have been answered through a survey of 50 respondents and a focus group of 6 participants. The result proved that the usage of mobile coupons is not particularly high, however this was mainly due to bad awareness of the availability of the service. Some important factors affecting the utilization was forgetting to use the coupons, a bigger commitment was seen as awkward, or to intrude on the integrity.

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The evolving landscape of digital marketing has significantly impacted consumer behaviour, especially among Generation Z. This thesis explores Generation Z students' intentions towards engaging with mobile coupons, examining the psychological beliefs that influence their behaviour through the lens of the Theory of Planned Behavior (TPB) and the concept of Mental Accounting. By understanding the attitudes, subjective norms, perceived behavioural control, and mental accounting practices, this study seeks to uncover the factors that drive or hinder the use of mobile coupons among this demographic. Using a qualitative research methodology, semi-structured interviews were conducted with Generation Z students in Sweden to gather in-depth insights into their coupon usage behaviour. The empirical findings indicate that while economic efficiency and value perception are critical motivators, social influence and psychological perceptions also play significant roles. Additionally, the convenience and immediacy provided by mobile coupons align well with the digital consumption patterns of Generation Z. The conclusion reveals that the integration of digital technology in marketing strategies must consider these nuanced psychological beliefs to effectively engage Generation Z. This research contributes to the broader understanding of digital marketing strategies and offers practical implications for marketers aiming to enhance coupon engagement among students. Future studies are recommended to further explore the dynamic interplay between digital marketing tools and consumer psychology.

La protection des systèmes répartis est un problème complexe : en quelles entités du système peut-on avoir confiance et étant donné cette confiance, comment assurer la protection du système global. L'approche adoptée dans cette thèse consiste à combiner d'une part une gestion globale et centralisée des droits d'accès aux objets persistants du système par un serveur d'autorisation et d'autre part une protection locale par un noyau de sécurité sur chaque site du système réparti. Ce noyau contrôle les accès à tous les objets locaux (persistants ou temporaires) et a de plus la responsabilité de la gestion des droits d'accès aux objets temporaires locaux. Un schéma d'autorisation est développé pour une telle architecture. Ce schéma est élaboré dans le cadre de systèmes composés d'objets répartis (au sens de la programmation orientée-objets). Il permet de respecter au mieux le principe du moindre privilège, définit de nouveaux droits facilement administrables (appelés droits symboliques), et un nouveau schéma de délégation de droits. Ce modèle est utilisé dans le cadre d'une politique de sécurité discrétionnaire et dans le cadre d'une politique de sécurité multiniveau. Pour cela, un modèle de sécurité multiniveau adapté au modèle objet est développé et présenté dans cette thèse. Un exemple d'implémentation de ce schéma d'autorisation est enfin détaillé.

In direct marketing, understanding the response behavior of consumers to marketing initiatives is a pre-requisite for marketers before implementing targeting strategies to reach potential as well as existing consumers in the future. Consumer response can either be in terms of the incidence or timing of purchases, category/ brand choice of purchases made as well as the volume or purchase amounts in each category. Direct marketers seek to explore how past consumer response behavior as well as their targeting actions affects current response patterns. However, considerable heterogeneity is also prevalent in consumer responses and the possible sources of this heterogeneity need to be investigated. With the knowledge of consumer response and the corresponding heterogeneity, direct marketers can devise targeting strategies to attract potential new consumers as well as retain existing consumers. In the first essay of my dissertation (Chapter 2), I model the response behavior of donors in non-profit charity fund-raising in terms of their timing and volume of donations. I show that past donations (both the incidence and volume) and solicitation for alternative causes by non-profits matter in donor responses and the heterogeneity in donation behavior can be explained in terms of individual and community level donor characteristics. I also provide a heuristic approach to target new donors by using a classification scheme for donors in terms of the frequency and amount of donations and then characterize each donor portfolio with corresponding donor characteristics. In the second essay (Chapter 3), I propose a more structural approach in the targeting of customers by direct marketers in the context of customized retail couponing. First I model customer purchase in a retail setting where brand choice decisions in a product category depend on pricing, in-store promotions, coupon targeting as well as the face values of those coupons. Then using a utility function specification for the retailer which implements a trade-off between net revenue (revenue – coupon face value) and information gain, I propose a Bayesian decision theoretic approach to determine optimal customized coupon face values. The optimization algorithm is sequential where past as well as future customer responses affect targeted coupon face values and the direct marketer tries to determine the trade-off through natural experimentation. / text

CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / CNPq - Conselho Nacional de Desenvolvimento Científico e Tecnológico / A extração de petróleo em águas profundas impõe diversos desafios às empresas de óleo e gás e, dentre eles, destaca-se o desgaste sofrido na parte interna dos dutos de transporte devido à ação da água produzida (elevado teor salino), gases e particulados, principalmente a areia produzida. O objetivo deste trabalho foi estudar a erosão-corrosão de um aço com baixo teor de carbono (VMEC 134AP) em um flowloop sob condições dinâmicas: fluido em escoamento com 3,5 % de NaCl, areia em concentração de 40 g cm-3 e adição de substância inibidora de corrosão, com foco principal em observar a possível interação entre o agente erosivo e o inibidor. Para isso, realizaram-se ensaios de erosão-corrosão em um circuito fechado de tubulações com quatro polegadas de diâmetro interno (101,2 mm) e foram aplicadas as técnicas de medição da taxa de desgaste: cupons de perda de massa, resistência à polarização linear e espectroscopia de impedância eletroquímica. Foram monitoradas também a concentração de inibidor no fluido e as modificações na superfície dos corpos de prova por microscopia eletrônica de varredura. Ao fim deste trabalho, concluiu-se que o aço apresenta uma taxa de corrosão de 3,5 mm ano-1 sem a adição de inibidor e 0,4 mm ano-1 com a adição de inibidor. Não foi observada interação direta entre a areia e o inibidor de corrosão que pudesse comprometer a eficiência do mesmo. A técnica de espectroscopia eletroquímica foi empregada com sucesso em condições dinâmicas por meio de uma célula projetado especificamente para tubulações. Os resultados mostraram que a célula e a técnica foram capazes de identificar o efeito sinergético da erosão-corrosão na parte inferior da tubulação e também a atuação do inibidor de corrosão. / Deep water oil production imposes several challenges for oil and gas companies, and among them, the wear suffered in the interior of the transportation pipelines due to the action of produced water (high salt content), gases and particulates, especially produced sand. The objective of this work was to study the erosion-corrosion of a low carbon steel in a flowloop under dynamic conditions: fluid with 3.5% NaCl, sand at a concentration of 40 g cm-3 and addition of a corrosion inhibitory substance, with a main focus on observing the possible interaction between the erosive agent and the inhibitor. For this purpose, we performed erosion-corrosion tests in a closed circuit of pipes of four inches of internal diameter and we applied the corrosion rate measurement techniques of mass loss coupons, linear polarization resistance and electrochemical impedance spectroscopy. We also monitored the concentration of inhibitor in the fluid and the modifications on the surface of the specimens by scanning electron microscopy. At the end of this work, we concluded that the steel presents a corrosion rate of 3.5 mm year-1 without the addition of inhibitor and 0.4 mm year-1 with the addition of inhibitor. We did not observe any direct interaction between the sand and corrosion inhibitor that could compromise the efficiency of the substance. We also concluded that electrochemical techniques can be successfully employed in dynamic conditions by means of a cell specifically designed for pipelines. The results showed that the cell and the technique were able to identify the synergistic effect of erosion-corrosion in the bottom of the pipe and also the action of the corrosion inhibitor. / Tese (Doutorado)

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Made available in DSpace on 2014-12-17T15:41:43Z (GMT). No. of bitstreams: 1 ThiagoRR.pdf: 1895833 bytes, checksum: 59d0cd6d03df2b5c8165e3ae0bf39a80 (MD5) Previous issue date: 2008-04-25 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / An interesting development in surfactants science and technology is their application as corrosion inhibitors, since they act as protective films over anodic and cathodic surfaces. This work aims to investigate the efficiency of saponified coconut oil (SCO) as corrosion inhibitor and of microemulsified system (SCO + butanol + kerosene oil + distilled water), in saline medium, using an adapted instrumented cell, via techniques involving linear polarization resistance (LPR) and mass loss coupons (MLC). For this, curves of efficiency versus SCO concentration (ranging between 0 and 75 ppm) have been constructed. According to the obtained results, the following efficiency levels were reached with OCS: 98% at a 75 ppm concentration via the LPR method and 95% at 75 ppm via the MLC method. The microemulsified system, for a concentration of 15 ppm of SCO, obtained maximum inhibition of 97% (LPR) and 93% (MLC). These data indicate that it is possible to optimize the use of SCO in similar applications. Previous works have demonstrated that maximal efficiencies below 90% are attained, typically 65% as free molecules and 77% in microemulsified medium, via the LPR method in a different type of cell. Therefore, it can be concluded that the adapted instrumented cell (in those used methods) showed to be an important tool in this kind of study and the SCO was shown effective in the inhibition of the metal / Tensoativos v?m sendo alvo de interesse como inibidores de corros?o, pois funcionam como pel?culas protetoras sobre ?reas an?dicas e cat?dicas. Este trabalho teve como objetivo avaliar a efici?ncia de inibi??o ? corros?o do tensoativo ?leo de coco saponificado (OCS) e do sistema icroemulsionado (OCS + butanol + querosene + ?gua destilada), em meio salino, utilizando-se uma c?lula instrumentada adaptada. A efic?cia do OCS foi avaliada utilizando-se os m?todos de resist?ncia de polariza??o linear (LPR) e cupons de perda de massa (CPM), tendo sido constru?das curvas de efici?ncia versus concentra??o de OCS (variando de 0 a 75 ppm). De acordo com os resultados obtidos, verificou-se que este tensoativo apresenta a seguinte ordem de efici?ncia de inibi??o ? corros?o: para uma concentra??o de 75 ppm, 98% pelo m?todo LPR e 95% pelo m?todo CPM. O sistema microemulsionado, para uma concentra??o de 15 ppm de OCS, obteve inibi??o m?xima de 97% (LPR) e 93% (CPM). Atrav?s deste trabalho foi poss?vel otimizar o uso do tensoativo OCS, que em trabalhos anteriores mostrou efic?cia m?xima inferior a 90% (63% na sua forma livre e 77% na sua forma microemulsionada, pelo m?todo LPR, em um outro tipo de c?lula). Conclusivamente, pode-se dizer que a c?lula instrumentada adaptada (nos m?todos utilizados) provou ser uma ferramenta importante neste tipo de estudo e o OCS mostrou-se efetivo na inibi??o do metal

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