Assessing performance, quality, and excellence in services are critical topics in the literature. As such, this thesis evaluates aspects related to conceptualisations and measurement models across different disciplinary perspectives. This thesis develops, and validates a multiple-item scale for Modelling service excellence in the UK retail banking sector, according to the perceptions of customers. The scale development method follows Churchill’s (1979) well founded process, and is informed by Anderson and Gerbing’s (1988), and Rossiter’s (2002) guidelines. The model estimates whether the hypothesised antecedents are considered valid for identifying banks which provide excellent services. The findings reveal that reputation, rates, innovation, and technology significantly determine service excellence. This thesis was undertaken in a critical timing, between 2007 and 2012. During that time, the economy and particularly, the banking sector faced a major credit crunch and crisis of confidence in the sector per se. The crisis caused banks to rethink their competitive positioning by re-assessing their strengths (Akdag et al. 2011). Hence, initiating a differentiation between quality and excellence in services was essential. Overall, this thesis contributes to the literature by offering an integrated solution to assessing service excellence, from concept definition and differentiation, to scale development and validation. A new definition of services excellence is introduced and components of services excellence are identified. Hence, distinguishing between service quality and service excellence. Furthermore, the relationship between service excellence and its determinants is explored. Based on an updated set of antecedents and corresponding items, the measurement model provided in this thesis is considered as one of the best available options, realised by testing the postulated hypothesis and the alternative model testing.

本研究旨在探討幼兒園家長與教師對幼兒園服務品質觀點之差異。本研究主要採Goodnack（2000）以焦點訪談所得的19個學校服務品質項目，來發展幼兒園服務品質的項目，並且根據Lovelock和Wirtz（2005）提出的「消費者整體服務」的觀念，再將所發展的幼兒園服務品質項目歸納到核心服務和附屬服務。 本研究除了比較家長與教師對幼兒園服務品質構面，在重要度認知上是否有差異，也探討教師與家長對幼兒園服務品質的滿意度是否有差異；接著探究教師的幼兒園服務品質滿意度是否與教師的工作滿意度有相關？再來又探討教師工作滿意度與幼兒園招生績效是否有相關？最後探討家長的幼兒園服務品質滿意度與幼兒園招生績效是否有相關？ 本研究採用文獻分析、問卷調查與訪談等研究方法。問卷調查以台北市「大同區、松山區、萬華區、文山區」等四區之所有公私立幼兒園為對象，每園抽取3位教師與3位家長，共計有公私立幼兒園106園，教師與家長各有318人進行問卷調查，最後回收381份，其中有效問卷教師168份、家長130份，問卷回收率達59.9%。所得資料以獨立樣本t考驗、成對樣本t考驗、皮爾森積差相關等方法進行研究分析。 本研究獲得以下結論： 一、家長和教師對幼兒園服務品質構面，在重要度的看法上有顯著差異；家長比教師更為重視附屬服務。 二、教師的幼兒園服務品質滿意度與教師工作滿意度有顯著正相關。 三、教師工作滿意度與幼兒園招生績效無顯著差異。 四、家長的幼兒園服務品質滿意度與幼兒園招生績效無顯著差異。 五、教師與家長的幼兒園服務品質滿意度有顯著差異。 依據研究所得結論，本研究對幼兒園提出以下建議，以做為幼兒園增進其服務品質的參考：一、瞭解家長和教師所重視的幼兒園服務品質構面，園方應設法改善較不滿意之項目。二、培養幼教專業人員擁有服務品質的知能與態度，家長與幼兒都是幼兒園服務的主要對象。三、落實幼兒園自我評鑑，強化幼兒園自我改進能力。四、定期進行家長對於幼兒園服務品質之期待與滿意度現況調查，藉以幫助行政者來改善他們提供的服務品質。五、形塑幼兒園的服務品質管理文化，提升品質融入生活之中。 以下為對未來研究的建議： 一、深入探討幼兒園服務品質滿意度與幼兒園招生績效之影響因素。 二、研究分析方法可使用路徑分析（SEM）等，藉此深入分析因果。 三、進行幼兒園服務品質之質性研究。 【關鍵字】幼兒園、幼稚園、服務品質、教師、家長 / The purpose of this study is to compare the difference in perspective on service quality in kindergarten between parents and teachers. This study adopt 19 school service quality dimensions that were developed by Goodnack（2000）.According to these 19 school service quality dimensions, the study develop kindergarten service quality dimensions. Further more, this study base on the concept of consumer whole service which were brought up by Lovelock and Wirtz（2005）.Finally, I put kindergarten service quality dimensions into core service and additional service. This study adopts research methodologies of literature review, questionnaire survey, and interview. The survey subjects include both public and private kindergarten’s teachers and parents from 4 administrative regions of Taipei City in Taiwan .Namely, 106 kindergartens , from which 318 teachers and 318 parents are sampled. The retrieved probability is 59.9%. The research data acquired is analyzed by SPSS/15.0 Chinese version based on research purpose and question, and quantified data is explored through descriptive analysis, t-test and Pearson cross-product correlation. According to the analysis and discussion of the study results, the conclusion are as follows: 1. There is a noticeable difference between parents’ and teachers’ perspective on service quality dimension in kindergarten. Parents emphasize additional service more than teachers. 2. Teachers’ service quality satisfaction and job satisfaction have a positive correlation. 3. There is no noticeable difference between teachers’ job satisfaction and kindergarten enrolled achievement. 4. There is no noticeable difference between parents’ service quality satisfaction and kindergarten enrolled achievement. 5. Parents’ and teachers’ service quality satisfaction in kindergarten have noticeable difference. Based on the above conclusions, the suggestions are provided for administrators and teachers of kindergarten as references to help improve the service quality and school effectiveness.

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Service quality has been shown to be critical for the success of service organisations. However, the quality of service delivered by an organisation is dependent on the behaviours of organisational members. Therefore, understanding the various processes that foster desirable service behaviour is important. While there have been many studies which deal with antecedents of service delivery, research adopting a cultural perspective and focusing on elements such as shared values and norms have been somewhat sparse. This is quite surprising given the amount of reference to the importance of a service culture. Recently, there have been calls for research into the cultural determinants of service quality and in particular service culture. This study answers the call by testing a multi-layer model of service culture and performance. The key objectives of the study relate to understanding how service culture leads to both customer-based and financial performance, as well as investigating the process of culture transmission from managers to employees. On the basis of data collected from management and employees, the study assesses service culture at the management and the employee levels, focusing simultaneously on assumptions, value, norms and behaviours. Two routes for culture transmission: the social contagion and behavioural routes are hypothesised and tested. The key findings are that shared service norms are the key impact point of culture transmission from management to employees as well as the key determinant of employee service delivery behaviour. The findings also show that proximity among managers and employees is crucial in the diffusion of service culture and hence in the leadership influencing process. Based on the findings, managerial implications for managing service employees are discussed as well as limitations and suggestions for future research.

Intensive research activities in low-income countries during the International Drinking Water Supply and Sanitation Decade (1981-1990) led to the conclusion that cost recovery is a prerequisite for the sustainability of water services provision. The challenges for cost recovery are greater in urban areas of low-income countries where, it is projected, 88% of all the increase in global population will live by 2015. In spite of these challenges, available data show that the bill collection efficiency in selected urban water utilities in Africa in 1996/97 ranged from as low as 50%. This study used empirical data, obtained through a cross-sectional survey in eleven towns in Uganda, to establish the influence of customer perceptions on bill payment behaviour. Using qualitative methods, a questionnaire was developed, pretested, piloted and refined, before it was sent to a probability sample of 690 registered customers of an urban water utility. Regression analysis of the obtained results showed that customer perceptions of technical quality, functional quality, service value and corporate image are individually strongly related to customer satisfaction. Correspondingly, service value and customer satisfaction predict substantial variation in customer loyalty, which in turn is a predictor of bill payment behaviour. Furthermore, gender, level of education, and type of occupation of the head of household, together with tenure status and household income, moderate the satisfaction/loyalty relationship. Findings of this research also highlighted the relative importance to customers of urban water utilities of such software attributes as: (i) how interface staff relate to customers during service encounters; (ii) how easy it is to transact with the utility, and (iii) the image organisational personalities project to the public. These findings have one major implication for supply-driven managers of water utilities: Similar to other services, customer orientation will improve profitability ratios in the urban water sector of low-income countries.

The aim of this thesis is to propose a model that explains the relationship between customer satisfaction, retention and loyalty based on service quality attributes. The three elements of satisfaction, retention and loyalty towards products represent ongoing challenges for the corporate financial performance. Customer behaviour analysis (known as business intelligence or customer relationship management or customer experience management) has become a major factor in the corporate decision making and strategic planning processes. Prevailing logic dictates that by improving service attributes one should expect better customer satisfaction levels. Consequently, improved satisfaction levels should increase the probability of customer retention and degree of loyalty. Substantial research work has been dedicated to explain the importance of customer behaviour measurement for industry. However, there is little evidence that there has been an overall integrating empirical research that relates the three elements of satisfaction, retention and loyalty with respect to service quality attributes. Empirical data collected from the UK mobile telecommunication for this research shows that such an objective model that is capable of capturing this three dimensional relationship will contribute towards more robust decision making and better strategic planning. The proposed thesis extracts the data about key service attributes from a combination of literature review, surveys, and interviews from the UK mobile telecommunication industry. Responses were analysed using multiple regression, regression analysis with dummy variables, logistic regression, logistic regression with dummy variables and structural equation modelling (SEM) to test variables and their interrelationships. This study makes a step forward and contributes to the body of knowledge as it: (a) highlights the role of service attribute performance towards customer satisfaction, consequently identifies attributes that affect satisfaction and dissatisfaction of customers, (b) maps the relationship between attribute importance and attribute performance, (c) optimise resource allocation process using importance-performance analysis (IPA), (d) classifies customers with respect to the role and length of relationship they have with the company (switching probability), and (e) describes the interrelationship between customer satisfaction, retention and loyalty. The novelty of the research lies in: (a) establishment of a framework that links service attribute performance to customer satisfaction and then to customer future intentions (customer retention and customer loyalty), and (b) provision of a model that could assist key decision makers in prudent usage of resources for maximum profitability. This dissertation presents a novel approach methodology and modelling construct for customer behaviour analysis. For proof of concept it presents a case study in the mobile telecommunication industry. It is worth noting that in this research work Customer Retention is interpreted as probability of switching between service providers. Customer Loyalty is interpreted as referral (word-of-mouth) activity by existing customers.

Purpose This research is to investigate the effect of national culture on service provision. Hence, the researcher aims Firstly to investigate the differences in national culture between any two different countries share some attributes like language, religion or geographic location. Secondly, it aims to find whether the differences in national culture of two countries associated with differences in service provision. Finally, the researcher aims to propose a framework that shows how differences in national culture may associate with differences in service provision. Design /Methodology/ Approach This research will quantitatively develop and examine a conceptual framework that is designed to test the effect of national culture on service provision within the context of Takful industry. A total of 463 respondents completed the survey based questionnaire from two different countries (Kuwait and Egypt) which are identified as being related to the same cluster that is, the Arab clusters. The context of the research happened to be within the context of Takaful (Islamic insurance industry) due to the uniqueness of the sector to the cluster. The data was statistically tested using SPSS and AMOS programming system as the primary statistical technique to build structure equation modelling that allows testing the proposed conceptual framework Findings Results have shown that the differences in national culture of power distance and uncertainty avoidance have an effect on service provision through service delivery gaps. Results indicated that the service delivery gaps of information gap, specification gap and performance gap partially mediate the effect of national culture on service provision in terms of information flow, style of management, control, communication policy, specification driver and boundary system. The findings also indicate that there are differences in national culture between Kuwait and Egypt despite the commonality of language and religion. The findings are in contrary to Hofstede’s findings in which he argues that Arab cluster have an identical national culture dominated by Islam. Finally, results provide strong evidence that the researcher cannot disconfirm the theory after being statistically tested in which result support the validity of the theory. Limitations The research studied only two dimensions of national culture against three service gap attributed to the theory followed by the research, however they were found strongly linked in previous research. Also the research has addressed only one sector of service industry in two countries, but since the industry (Takaful) stemmed from the religion of the context to which previous research assumes homogeneity of Arab national culture based on the power of the religion. Hence, generalizability of the findings can be extended to any national culture of two countries from the similar cluster share similar attributes of religion and language. Contributions: Contribution to theory This research confirmed the findings of previous researches as to what extent national culture effect service provision associated with service delivery gaps. It confirmed previous research findings on the underlying relationships between national culture and service provision and how this might be associated with service delivery gaps. An important contribution to theory is the ability of power distance and uncertainty avoidance in predicting national culture differences in service provision between any two countries. Further, the study found that the national culture dimensions do not equally influence service provision as it varies cross culturally. In addition, the research contributes to the theory by providing a conceptual framework that can cultivates the seed in the body of knowledge to enrich the soil for researchers to study the effect of national culture on service provision. Another contribution stems from the findings that opposes Hofested’s claim regarding the homogeneity of Arab countries. Finally, the research proposes a data driven model stems from the collected data. Contribution to Practice The findings of this research assist service providers of Takaful in particular, and services sector providers in general, to improve their service quality as it identifies and explains some key insights that might help in dealing with various service delivery gaps. Therefore, it is very important for marketers to understand the effect of national culture differences on service delivery gaps which in turn effect the mechanisms of service provision. Contribution to Policy The research has contributed to the policy with which delivery processes can be systematically enhancing the excellence of service delivery for organizations. Policies of organizations can be set taking in consideration the role of national culture. Organizations may bridge the service delivery gap if they comprehend the effect of national culture on the delivery of their services. Information gap, specification gap and performance gap can be reduced or eliminated if provider understands the effect of national culture on those gaps and how they policies for Information flow, Style of management, Control, Communication policy, Specification driver and Boundary System. These polices may apply differently in different cultural settings as policies applicable in one culture may not be valid for other culture. On the other hand, differences in power distance and risk acceptance may shape provider’s policy to adapt to the pertinent environment. Hence, this research provides policy makers understand the role of culture on service provision. Contribution to method This research is significant in drawing support from cultures which is different from Anglo cultures (Hofstede, 1980) which in most researches provide evidence to the management literature. On the foundation of the literature review, the research has contributed to method by using a unique context that related directly to the studied national cultures. The method was the adoption of national culture of countries that belong to the same cluster and study the differences/similarities of this national culture with a unique context that related to the dimension to which they were clustered upon like religion and language. Moderation effect of national culture was not appropriate as the conventional methodology when using structural equation modelling in cross cultural studies. However, mediation effect has been found valid and appropriate in exploring the effect of national culture on service provision. results revealed that the method of testing mediation effect was successful in highlighting the effect of national culture drawn from similar cluster countries on service provision mediated by service quality gaps with which a new addition has been added to the body of the literature.

The aim of this thesis is to test the importance and sufficiency of existing constructs of customer service, customer satisfaction and service quality in the logistics function of the UK food processing industry. These activities represent ongoing challenges in the logistics discipline and are under-researched in this industry sector that is affected by primary producer crises, product commoditisation and increasing retailer power. Firms that improve customer service should increase customer satisfaction resulting in better customer-supplier relationships, increased customer loyalty, profitability and a differential competitive advantage. The customer-supplier dyadic exchange between intermediary food processors is the focus of study. There has been little programmatic and integrative study or empirical research of these activities in logistics since work conducted over twenty-five years ago by La Londe and Zinzser. Additionally, some existing studies suffer from a general lack of rigour that pervades the logistics discipline and has prevented meaningful development of research validity and reliability. Finally, existing research into these activities from the marketing discipline is under-utilised in these investigations. Indeed, there has been limited inter-disciplinary research in logistics notwithstanding the genesis of both logistics and marketing as a single discipline at the beginning of the 20th century. This study uses a rigorous two-stage methodology developed for marketing research by Churchill. This methodology comprises generating variables for enquiry from a literature review, collecting and analysing data in a pilot survey to purify variables, and conducting a second survey to assess reliability and validity of pilot study findings. Models used for the study are adapted from existing work in marketing service quality by Parasuraman, Zeithaml and Berry and are supplemented by relationship constructs emerging from the pilot study. A postal survey was administered to 1,215 UK food processors. Respondent data was analysed using exploratory and confirmatory factor analysis and structural equation modelling to test variables and constructs. The findings of this study validate constructs of pretransaction, order service and quality and relationship service and quality, thus reaffirming original constructs developed by La Londe and Zinzser. The findings also falsify transaction service quality constructs posited by Parasuraman, Zeithaml and Berry. Issues of price, supplier importance, supplier switching, and relationship power were tested, but did not feature in resultant constructs. These latter issues are discussed in terms of an overarching framework that encompasses the validated constructs and an extended model is hypothesised for future study. The results of this thesis indicate that UK food processors should consider all phases of pre-transaction, transaction and post-transaction events when facilitating operations design and customer service planning.

This paper presents the background, aim and results of a small empirical study conducted in the setting of a medical hospital library. The background is found both in the quality ambitions of the medical professions and organizations and in the effort of medical libraries to show their importance to the total quality of medical decision making. As a first step in the library's quality process, the aim has been to identify quality performance indicators of value to library users in their contact with a medical hospital library. The second step- to identify satisfaction levels - is not included in this work. Another aim has been to compare the quality categories in this small study with the generally accepted quality categories that emerged in the comprehensive studies of Parasuraman, Zeithaml and Berry in which customers express their expectations and perceptions of services. This study is based on a small number of interviews with representatives from different user groups within a hospital. The analysis is inspired by phenomenography which build on perceptions of phenomena - in this case the phenomenon "quality". In the material from the interviews five quality categories were identified. Compared to generally accepted quality categories from the service sector none of these five categories were unique. Important conclusions were that despite the homogeneity of the user group, expectations and needs are different and vary from time to time. Consequently flexibility and individual treatment of library users are crucial if the library is to meet user expectations. But the material also shows that despite access to modern technology users have very traditional perceptions of the library seeing the library as a room. If libraries were to let only user expectations initiate changes, it would lead to stagnation. It is not realistic to rely only on the knowledge or interest of the users.

Marketing practices like Money-Back Guarantees (MBGs) and warranties are quite controversial in the health care market. Despite their professed intention to improve consumer welfare, MBGs are often decried for taking advantage of consumers who might not have the correct information. This concern is valid especially given the salient features of health care markets: a) customization, b) expert service, and c) difficulty in measuring service quality. For instance, in the context of in-vitro fertilization (IVF)-a medical procedure to assist infertile couples in having children-many health care and policy experts argue that MBGs offered by fertility clinics are nothing but marketing gimmicks and that these clinics either sort and treat only the more fertile patients or overtreat patients with more aggressive and risky treatment protocols. This concern, however, is in stark contrast with the signaling literature in marketing and economics. The central idea of the signaling theory is that the cost of offering MBGs can be so high that low-quality clinics are not able to afford mimicking the high-quality clinics' offering of MBGs. Essentially then, only high-quality clinics would be able to afford MBGs. Given these contrasting viewpoints, my dissertation aims to advance our understanding of the strategic MBG decisions in the health care market. Utilizing data from the U.S. IVF market, I investigate the relationship between MBGs and clinic capability, which contains two aspects: a) service quality, i.e., the effectiveness in transforming input to treatment outcome (or quality output), and b) service productivity, i.e., the efficiency in transforming input to production possibility (or quantity output). Considering the nature of the IVF market, my findings have natural extension to other health care and expert service markets. In chapter 2 (essay one), I empirically examine the underlying mechanism of MBGs-whether MBGs in the IVF market can act as credible signals of quality or simply marketing gimmicks-by investigating the relationship between MBG offers and treatment outcomes at the clinic level. The analysis is conducted on a large and unique longitudinal dataset that includes a) clinic-level treatment and outcome statistics for almost all IVF clinics in the U.S., b) fertility clinic characteristics and MBG decisions, c) information on state-level insurance mandates, and d) demographic characteristics. Using an instrument variable approach to account for the endogeneity of MBG decisions made by fertility clinics, I find that compared to clinics not offering MBGs, clinics offering MBGs secure better treatment outcomes (i.e., higher live birth rate) and use less aggressive treatment (i.e., transferring fewer embryos) without sorting higher fertility patients or imposing higher long-term risk (i.e., multiple birth rate). These results taken together suggest that MBGs can work as signals of quality despite the incentives for clinics to engage in opportunistic behaviors.In chapter 3 (essay two), I empirically examine the relationship between MBG decisions and clinic productivity. To quantify the unobserved productivity, I first incorporate the quantity-quality tradeoff into the production function and then estimate it using a non-parametric structural model approach recently developed in the economics literature. Empirically, to handle the endogeneity challenge caused by unobserved productivity, I use input change decision (i.e., hiring and investment) as a proxy for productivity. Then, I use an instrument variable approach to deal with the attenuation bias caused by measurement error in quality output. The results show that a) the quantity-quality tradeoff exists in the IVF market, b) expert labor plays a more important role than capital in determining the production quantity, and c) clinics with higher productivity are more likely to be offering MBGs, being non-profit, with longer experience, providing service to single woman, with higher competition, and in states with IVF insurance mandates. Compared to non-MBG clinics, MBG clinics have higher capability because they are not only more effective in transforming resource to successful outcome, but also more efficient in transforming capital and labor to production capacity. Shedding light on the public policy debate over MBG practice in the IVF industry, my study indicates that traditional marketing strategies deserve nuanced analysis in the health care and expert service markets.