The theme of this paper is to create strategy for czech company which would like to expand to foreign market. The whole project of expansion will be based on inner analysis of comapny, analysis of target market and analysis of competition. Moreover, the part of this project will consist of concrete technical and marketing steps to promote the presence of czech company on foreign market.

The diploma thesis is about export strategy of Jitex Comfort, s. r. o. on the German market. The first part is about characteristic and current situation of Jitex Comfort on the Czech market, its history, organizational structure and business strategy. Followingly the thesis states the reasons why Jitex Comfort wants to enter the German market. In the next part is analysis of German market. The last section is about suggestion of the export strategy.

<p>Investments in offshore manufacturing have in a historical perspective been taken as a series of separate decisions with a strong focus on cost reduction. This kind of cost is typically narrowed to the cost of purchase or manufacture. The total supply chain costs are hardly ever considered. Investments need to be reviewed within the context of a company´s total market and manufacturing requirements. This will prevent unwanted issues such as extended lead times, greater buffer stocks and excess capacity, uncoordinated strategic responses, conflicts and the failure to be profitable.</p><p>Alfdex, which is a joint venture owned by Alfa Laval and Haldex, provide the global truck and diesel engine market with its products and is for the moment market leader. The future demand will however exceed their current capacity within five years. To avoid that any decision will be made ad hoc this project will identify some essential factors that are significant for a future expansion of production. This will thereafter be adapted for Alfdex situation to recommend where they should expand their future production based on an objective perspective.</p><p>In this project seven markets will be reviewed; North America, Europe, South America, Russia, China, India, and Asia. The manufacturing footprint refers to where a company geographically locates its production. It is based on a long-term perspective and required reasonable strategic thinking and analysis.</p><p>Four essential factors have been identified which will determine Alfdex manufacturing footprint recommendations; the current situation; the market development and capacity need; the issue of costs; global and local conditions and differences together with the supply chain. In addition a scenario matrix and analysis matrix have been developed to support the analysis.</p><p>This work has shown that the most feasible solution, based on what is known today, is to make an onsite expansion in Landskrona, Sweden. By keeping the production in Sweden Alfdex will meet the most qualifications identified in the manufacturing footprint. Additionally a sales person and technical support are required in North America as well as allocating resources to monitor the Chinese market.</p><p>In this version of the report customers’ and suppliers’ names as well as some figures have been concealed. In some cases the information has been replaced by an <strong>X</strong> and in others it has been completely removed.</p>

European and US companies, who desire to expand from a domestic-oriented focus to a more international mind-set, must undergo significant organizational transformation. Whether the transformation results in the company becoming internationally oriented, a complete transnational organization or anywhere in-between, one of the key components in the transformation process is developing a strategy that is outwardly focused from its natural domestic markets. To develop and execute said strategy, the utilization of human capital resources might be required that the company itself may not possess. Literature review has supported the concept that when European or US companies incorporate foreign nationals on the Board of Directors (BOD), the development and execution of international expansion strategies will increase the probability of reaching their respective strategic objectives. However, literature research is silent as to whether the inclusion of foreign nationals on the BOD of South American companies would result in the comparable results as experienced by European and US companies. This research study will begin to explore if a broader set of theoretical concepts could be applied to publicly traded Chilean companies and through future studies to publicly traded South American domiciled companies. Through an engaged scholarship approach, Resource Dependency Theory will be utilized as the lens through which to present the theoretical and practical applications for the BOD of publicly traded Chilean-domiciled companies to consider when developing international expansion strategies outside of Chile.

Investments in offshore manufacturing have in a historical perspective been taken as a series of separate decisions with a strong focus on cost reduction. This kind of cost is typically narrowed to the cost of purchase or manufacture. The total supply chain costs are hardly ever considered. Investments need to be reviewed within the context of a company´s total market and manufacturing requirements. This will prevent unwanted issues such as extended lead times, greater buffer stocks and excess capacity, uncoordinated strategic responses, conflicts and the failure to be profitable. Alfdex, which is a joint venture owned by Alfa Laval and Haldex, provide the global truck and diesel engine market with its products and is for the moment market leader. The future demand will however exceed their current capacity within five years. To avoid that any decision will be made ad hoc this project will identify some essential factors that are significant for a future expansion of production. This will thereafter be adapted for Alfdex situation to recommend where they should expand their future production based on an objective perspective. In this project seven markets will be reviewed; North America, Europe, South America, Russia, China, India, and Asia. The manufacturing footprint refers to where a company geographically locates its production. It is based on a long-term perspective and required reasonable strategic thinking and analysis. Four essential factors have been identified which will determine Alfdex manufacturing footprint recommendations; the current situation; the market development and capacity need; the issue of costs; global and local conditions and differences together with the supply chain. In addition a scenario matrix and analysis matrix have been developed to support the analysis. This work has shown that the most feasible solution, based on what is known today, is to make an onsite expansion in Landskrona, Sweden. By keeping the production in Sweden Alfdex will meet the most qualifications identified in the manufacturing footprint. Additionally a sales person and technical support are required in North America as well as allocating resources to monitor the Chinese market. In this version of the report customers’ and suppliers’ names as well as some figures have been concealed. In some cases the information has been replaced by an X and in others it has been completely removed.

ABSTRACT Title: Influence of Internal and External Factors on Expansion Strategy-Swedish Cleantech Subsidiaries in the US Authors: Jungmin Choi, Maria Mogyoro Purpose The purpose is to contribute to the knowledge regarding internal and external factors‟ influence on the expansion strategy of a foreign subsidiary in a growing market. Design/Methodology/Approach Originating from the resource-based view and industrial organization view literature, an analysis model is developed. The model shows influences of internal and external factors on a subsidiary‟s expansion strategy. Propositions were formulated based on the analysis model and five case studies of Swedish clean technology subsidiaries operating in the US were compiled. Findings This study found that high business relatedness between a subsidiary and parent firm are positively associated with a broad market scope and differentiation strategy. Secondly, international experience is positively associated with a differentiation strategy. The study also found that perceived competition is positively associated with a broad market scope and perceived low competition influences a narrow product/market scope. Finally, perceived barriers positively impact a differentiation strategy. Implications This study provides evidence that both internal and external factors have an influence on a subsidiary‟s expansion strategy. The study also showed that there were linkages among factors. For example there were indications that external factor such as competition affects business relatedness. Hence, a revised model was developed demonstrating those relationships. For managers this research has importance since it has been shown that managers need to consider both the external and internal factors when they formulate strategy. Originality/value By integrating insights from the resource-based view and industrial organization view literature, this thesis develops a unique analysis model where factors from both schools are used to study expansion strategies of subsidiary firms in a growing market.

European and US companies, who desire to expand from a domestic-oriented focus to a more international mind-set, must undergo significant organizational transformation. Whether the transformation results in the company becoming internationally oriented, a complete transnational organization or anywhere in-between, one of the key components in the transformation process is developing a strategy that is outwardly focused from its natural domestic markets. To develop and execute said strategy, the utilization of human capital resources might be required that the company itself may not possess. Literature review has supported the concept that when European or US companies incorporate foreign nationals on the Board of Directors (BOD), the development and execution of international expansion strategies will increase the probability of reaching their respective strategic objectives. However, literature research is silent as to whether the inclusion of foreign nationals on the BOD of South American companies would result in the comparable results as experienced by European and US companies. This research study will begin to explore if a broader set of theoretical concepts could be applied to publicly traded Chilean companies and through future studies to publicly traded South American domiciled companies. Through an engaged scholarship approach, Resource Dependency Theory will be utilized as the lens through which to present the theoretical and practical applications for the BOD of publicly traded Chilean-domiciled companies to consider when developing international expansion strategies outside of Chile.

Tato diplomová práce se zabývá návrhem mezinárodní marketingové strategie pro anglickou společnost Gourmet Burger Kitchen, která by ráda expandovala na zahraniční trhy. Práce je rozdělena do tří hlavních částí. První část vysvětluje základní marketingové pojmy, určuje prvky marketingové strategie a zabývá se teoretickými poznatky jednotlivých metod a analýz. Poté je pomocí těchto analýz vyhodnocováno jak interní, tak i externí prostředí firmy. Další část diplomové práce se zabývá samotnou společností GBK, jejím vývojem a službami, které zákazníkům poskytuje. V poslední části autor shrnuje analýzu vstupu společnosti na český trh, její cíle a případné strategie.

Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. Through discussion and research we will analyze the connection between the influencing factors for travel agencies. The data has been collected through questionnaires. The analysis includes a description of the samples and statistical tests in form of regressions. Findings: The analysis showed that there is a connection between the frequency of travel and the age of the travelers. There are also connections between the select ticket price and different cities. It is important for SME travel agencies make a ticket price strategy. Originality/value: According to this thesis, it is obvious that SME travel agencies have more problems with travelers and an unreasonable strategy in Hainan. Based on these findings we would argue that small and medium sized travel agencies should choose a group consisting of young and middle aged adults when they advertise, decide their ticket pricing strategy and when they develop new tourism products. This study has a value when it comes to analyzing the situation and develop suggestions for SME travel agencies in Hainan.

「連鎖經營」近年來在台灣已尉為風潮，而「加盟連鎖」究竟是萬靈丹還 是毒藥，亦成為實務界爭議的焦點與學術界探討的議題，然而過去的國內 外研究大多僅探討公司目標、公司特性、地點資源、管理因素及產業特性 等構面對連鎖體系擴張策略的個別影響，而忽略了策略制定時所需的整合 性考量。本研究之貢獻在於探討上述構面對擴張策略選擇之整合性影響， 並比較國內外連鎖體系於擴張策略選擇上的異同，及探究連鎖店的立地條 件對該店的經營形態的影響，同時對資源稀少理論、管理效率理論及連鎖 生命週期理論作一驗証。本研究之發現如下：ぇ國內「加盟連鎖」的發展 ，有填鴨式成長之傾向。え外商連鎖體系進入台灣，普遍以透過一台灣代 理商、授權、技術合作、直接投資或合資五種方式，而在擴張策略的選擇 上，與外商有關的連鎖體系，偏好採完全直營的擴張策略，而本國連鎖體 系則傾向開放加盟。ぉ當連鎖體系總公司以提高公司獲利率為首要目標時 ，將傾向於採直營的擴張策略；當以提高市場佔有率為第一目標時，則偏 好採加盟的擴張方式。お當連鎖體系總公司將公司特性、地點資源、管理 因素及產業特性等構面作一整合性考量時，對擴張策略的選擇最具影響的 決定性因素為：規模、成長率、加盟者的掌握及know-how的移轉。か影響 連鎖體系總公司採取「完全直營」或「完全加盟」策略的主要因素為「規 模」及「單店投入成本」。が就單一連鎖店的立地條件而言，當該連鎖店 的營業年數愈長，該區域內的競爭者愈多，該連鎖店的顧客流量愈大、店 面的月租金愈高時，則該店成為直營店的機率將愈高。き不論何種連鎖體 系，「開放加盟」皆是未來主要的擴張方式。就理論的角度觀之，本研究 完全支持管理效率理論，部分支持資源稀少理論，而國內連鎖發展與連鎖 生命週期的漸進式發展亦不盡相同，因此，連鎖總公司應考量國內連鎖發 展狀況，及本研究所提之影響因素，以決定採取直營或加盟的擴張策略。