Magistro darbe dėmesys skiriamas virtualiems socialiniams tinklams, jų pagalba vykdomiems komunikaciniams procesams bei realios tarptautinės komunikacinės patirties poveikiui, virtualiame socialiniame tinkle vykdomiems komunikacijos procesams. Ši tema aktuali, nes virtualūs socialiniai tinklai užima vis svaresnes pozicijas globalios komunikacijos kontekste. Virtualios socializacijos procesams vykdyti, būtinas individo realioje erdvėje turimų kontaktų, sukaupto socialinio kapitalo bei komunikacinės patirties integravimas į virtualių socialinių tinklų sukurtas bendravimo sistemas. Magistro darbo objektas virtualūs socialiniai tinklai kaip tarptautinės komunikacijos priemonė. Darbo Tikslas – ištirti, kokią įtaką reali tarptautinė komunikacija turi virtualiame socialiniame tinkle vykstantiems komunikaciniams procesams. Iškelti uždaviniai: išsiaiškinti pagrindinius virtualaus socialinio tinklo veikimo principus; nustatyti realaus ir virtualaus socialinio tinklo sąsajas; išanalizuoti socialinio kapitalo formavimąsi virtualioje erdvėje; įvertinti realios ir virtualios komunikacijos procesų tarpusavio sąveiką; įvertinti realios komunikacijos reikšmę virtualios komunikacijos dinamikai; išsiaiškinti socialinio pasitikėjimo dėmens svarbą virtualios komunikacijos procesuose. Naudojant dokumentų, dokumentinių šaltinių analizę nustatyta, virtualūs socialiniai tinklai veikia plotmėje, kurioje išnyksta riba tarp viešos ir privačios individo erdvės. Socialiniai aspektai perkeliami į virtualią... [toliau žr. visą tekstą] / The Master‘s paper work focuses on virtual social networks and active communication processes online. This topic is actual as virtual social networks takes a commanding lead in the context of global communication. In order to achieve basic goals social capital, communication experience and process of socialisation must be integrated into well based online social networking systems. The object of the master‘s paper is virtual social networks as the mean of international communication. The target of the work is to investigate what kind of impact does the real face to face communication has on the communication processes in the virtual social networks. The tasks set: to find out the main aspects of how does virtual social network works; evaluate the connections between real and online social capital; analyze formation processes of social capital in online sphere; see how real communication affects dynamics of virtual online communication; evaluate the impact of social trust while communicating online. Using the analysis of documents, documentary sources, it was determined that the virtual social networks exists in the space where is no feel of any physical boundaries that limits communication processes. Social communication strength is based on major success and popularity of virtual social networks. Also, it was evaluated that user can’t materialise processes that is happening in online world, but he collects big amount of experience, that has a major impact in the real life... [to full text]

The constitution of the Republic of South Africa has mandated government to keep in touch with the citizens, by regularly updating them on the services available for the improvement of their lives, and further to constantly report back on progress made in implementing government policies. In recent years, the country has been experiencing sporadic service delivery protests especially at the local sphere of government (municipal level). The aim of the study was therefore to examine the success of the communication and information system of the South African government in disseminating information to citizens. The area of the study was the Province of Mpumalanga which is one (1) of the nine (9) provinces constituting the Republic of South Africa. For the study, quantitative research method in the form of a survey was adopted, the hypothesis tested and the findings generalised. In creating a sample frame for the study, both probability and non-probability sampling techniques were adopted. The type of data collection instrument adopted was a structured questionnaire. Single-stage cluster sampling was adopted for heads of government communication whereas judgemental or purposive sampling technique was adopted for citizens. Data was analysed utilising data tabulation, descriptives, and data disaggregation quantitative data analysis procedures. The key findings of the study, amongst others, are: (a) That the current communication and information system being utilised by the South African government has an impact (it has improved communication with citizens); (b) That the citizens prefer government to communicate with them in their own indigenous languages (communicating in all eleven (11) official languages); (c) That the citizens prefer face-to-face communication; (d) That citizens would like to receive government messages via social media (given its immediacy and interactivity); and (e) That the low status of the communication function at the local government level denies communicators access to information to be communicated. Amongst others, the study recommends that (1) communication should be recognised as a strategic management function in all spheres of government; (2) the use of radio as the primary channel of information should be strengthened; (3) face-to-face communication with citizens should be strengthened; (4) information dissemination should be done in all eleven (11) official languages, including in Braille and sign-language; (5) social media and SMS notification should be included in the government communication policy as one of its official information dissemination channels. / Communication Science / M. A. (Communication)