Abstract The aim of this study has been to present the percieved influence of Facebook usage among young adults. Five subjects, two men and three women aged 20-25, was the respondents of qualitative, semistructured, interviews with an emphesis on social phenomenons that might affect psychosocial health. After applying coding and thematc analasis to the collected data, the findings were analyzed using socialpsychological theory and theory of identity and earlier findings on the subject. The results show that the interviewed young adults tend to express that Facebook usage is affecting their health in different ways, that Facebook as such has both positive and negative sides and lastly that the individuals’ usage and represenatation on Facebook can be linked to different roles and that the process of representation on Facebook can affect the identification process.

Orientadora: Maria do Rosário Gomes Lima da Silva / Banca: Daniela Nogueira de Moraes Garcia / Banca: Mariangela Braga Norte / Resumo: Inovar nas práticas de ensino de leitura e escrita tem se tornado uma necessidade crescente para os profissionais da educação, tendo em vista que os grandes avanços, sobretudo na área de comunicação, têm criado novas demandas nas práticas docentes. Refletindo a este respeito, esta pesquisa de cunho netnográfico, qualitativo, visa investigar em que medida os textos multissemióticos autorais ou não, veiculados na mídia social Facebook, podem impulsionar as práticas de ensino de Língua Portuguesa no 8º ano dos Anos Finais do Ensino Fundamental de uma Escola Pública, bem como auxiliar o docente a fim de complementar o currículo por meio de práticas mais significativas, produzindo alunos leitores mais críticos e autônomos. Nessa perspectiva, discute-se a concepção de língua, de sujeito (aluno), de aula em ambiente virtual, e de língua em uso; contemplando, também, a noção de Gêneros Textuais, seguida da contextualização do uso da Internet, das mídias sociais como Facebook e suas ferramentas de interação. Propõe-se uma discussão sobre a influência das mídias sociais na modernidade, e como elas se inserem no cotidiano escolar, a arquitetura da mídia virtual Facebook e suas possibilidades como um ambiente gestor e facilitador de práticas de multiletramentos. Discorre-se, ainda, sobre a multimodalidade dos gêneros veiculados no Facebook, como esses gêneros discursivos podem melhorar a interação e o comprometimento do aluno na autoaprendizagem e na aprendizagem colaborativa em ambiente... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: Innovating in reading and writing teaching practices has become a growing need for professionals in education, once that the major advances, especially in the area of communication field have created new demands on teaching practices. Concerning these issues, this qualitative netnographic research intends to investigate the extent to which (non)authoral texts, served on Facebook social media can boost the Portuguese Language teaching practices in the 8th grade of elementary public school, and help the teacher to complement the curriculum through more significant practices, producing more critical and independent readers. Under this light, it is discussed the language conception, as well as the subject (student), class in a virtual environment and language in use; adding to this the Text Genre notion, the context of internet use, the social media such as Facebook and its interactive tools. It is purposed a discussion of the influence of social media in modern times and how they fit into the school routine, the virtual media Facebook architecture and its potential as a manager and enabling environment of multiliteracies practices. Then it is also discussed the multimodality of advertising text genres run on Facebook, as these genres can improve interaction and student engagement in self-learning and collaborative learning in virtual environments. To close the chapter, digital literacy is discussed. As regards the methodology, the theoretical study is faced with a field survey on Facebook, in a virtual 8th-grade classroom (Final Years of Elementary School) created for this research. Data collection comprised the summarizing of books, newspapers, magazines, textbooks "Student's book" (Portuguese Language curriculum for the 8th grade of elementary school), questionnaires for students, injunctive multimodal texts worked in the virtual room, and students' productions in Facebook... (Complete abstract click electronic acess below) / Mestre

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The purpose of this study was to understand whether there is a difference in how the Swedish police work with Facebook in two municipalities with different criminal records. The methods used were qualitative interviews with the ones responsible for the Facebook-sites and quantitative content analysis of different Facebook-posts, both from members of the Facebook-site and from the police themselves. Among the theories used in this study were the ”four-step relations process” by Cutlip, Allen and Broom, theory around public relations and theory around the public sphere by Habermas. The results showed that there is a difference in how the police uses Facebook between the municipalities and one of the conclusions is that this is mainly because of the ways that the police choose to work with Facebook rather than the difference in criminal records. Another conclusion is that the police get positive feedback from the members on their Facebook-site, and that how much the police uses Facebook as a tool depends a lot on how much resources they have to spend since the ones writing on Facebook are policemen and policewomen, and that the police do not have someone who works with the Facebook-site as a primary task. Keywords: Facebook, police, social media, qualitative interviews, quantitative content analysis, authority, public relations.

Ever since the virtual community boom that aroused by Facebook, almost every industry began to take interest in starting their own Facebook Page. Armstrong & Hagel III(1996) indicated that virtual community breaks the balance of commercial trade by giving the customers more power, while at the same time helps the industry to deepen and broaden their customer relationship, making those who are good at using the new power of customer benefits from it. That is to say that in the free market of internet, minority market can be served more easily and effectively, while the majority market has gradually become the market combination of several niches (Chris A., 2006).Virtual community also changed the business rule, allowing the small enterprise to challenge the big ones (Armstrong & Hagel III,1996). This study tries to find out the common and unique business patterns by doing research study and categorizing the current usage of Facebook Page, so the managers can have a reference to adjust their method accordingly, and so further study can be build upon it. In this rising boom of virtual community, what are the strategies behind it? Can those strategies really attract the fans to the Facebook page and allow the fans to participate in it? Observation method was adopted in this research to analyze the Facebook page in Taiwan. Data were collected according to different trades, in order to analyze how the four motivations: information, assistance, recreation and social interaction work in the virtual community. The unique strategy and its affect will be discussed, and relative studies will be reviewed to see if there is a better way to attract the attention of the fans. This study shows that there are unique strategies adopted in different trades for the difference of the fans, and there are improvement needed in those business patterns. As the conclusion, four advices are raised in this study: increase the searching accessibility, provide complete data, adopt the link of Facebook Page wisely, and appropriate article length. So the managers can have a reference to adjust their method accordingly, and so further study can be build upon it.

Vår uppsats strävar efter att beskriva turisters motivations- och identitetskapande med hjälp av det sociala mediet Facebook. Facebook är idag det största sociala nätverket och unga vuxna är de mest frekventa användarna. Vi kommer således i vår uppsats gå in på en djupare diskussion om deras använde av Facebook vid resande med hjälp av information insamlad genom personliga intervjuer samt litteratur. De intervjuade bestod av svenska unga vuxna i åldrarna 18-25 år. Den specifika åldersgruppen valdes eftersom de tillhör den största användargruppen på Facebook. I vår diskussion förekommer främst begrepp som hävda sig och bekräftelse, eftersom vårt resultat visade att dessa var bland de vanligaste motiven till varför Facebook används för offentlig uppdatering vid resande. / This thesis aims to describe the motivation and identity creation of tourists in their use of social media. Facebook is the biggest social media network today and young adults are the most common users. We will therefore in this report present a research about their use of Facebook during travel with the help of data collected through personal interviews and litterature. Furthermore our respondents are a sample of young Swedish adults between the ages 18­-25, since this age group are the most frequent Facebook-users. We will primarily focus on the terms assert oneself and affirmation in our discussion because our results indicated that these two motives were the most common ones for using Facebook when sharing travel related posts.

Företags närvaro på Facebook har under de senaste åren ökat kraftigt. En uppfattning är attföretag, stora som små, har etablerat sig på Facebook för att vara “rätt i tiden”. Detta skapar funderingar kring vilka anledningar som ligger till grund för närvaron och om företagen upplever den gynnsam. Denna studie syftar till att undersöka vilka erfarenheter företag har fått av närvaron på Facebook. Studien syftar även till att se vilka samband som finns mellan företags bakgrund och deras erfarenheter. Denna studie grundar sig i ett nyinstitutionellt perspektiv som förklarar hur organisationer genom olika anpassningsstrategier likriktar sig till sin omgivning för att uppnå legitimitet. Ett kvantitativt tillvägagångssätt har använts där en webbenkät skickades ut till 350 företag närvarande på Facebook. Företagens bakgrund undersöktes genom frågor gällande deras storlek, antal år på Facebook samt främsta anledning till närvaron på Facebook. Företagen besvarade därefter frågor gällande erfarenheter inom fyra olika områden; kundkontakt, intern påverkan, marknadsföring och varumärkesbyggande samt upplevda resultat. Resultaten visar att den främsta anledningen till närvaron på Facebook var att stärka varumärket. De företag som gick med av denna anledning upplever goda erfarenheter av kundkontakt och goda resultat. De företag som däremot etablerat sig på grund av förväntan från omgivningen upplever sämre erfarenheter gällande kundkontakt samt även av marknadsföring och varumärkesbyggande. Det kan förklaras av att de etablerade sig för att anpassa sig efter omgivningen, utan mål och strategier för närvaron. Många företag etablerade sig på Facebook under samma tidsperiod, vilket kan ses som en anpassningsstrategi för att uppnå legitimitet. Resultaten visar också att ju större företagen är desto bättre erfarenheter avkundkontakt och resultat har de. Företagen påverkas även mer internt av närvaron påFacebook ju större de är. Företagens erfarenheter av intern påverkan visar tendenser på att löskoppling skett, och att företagen därmed till stor del bedriver sin kärnverksamhet åtskild från aktiviteterna som sker på Facebook. Majoriteten av företagen anser att det är gynnsamt att närvara på Facebook. / Corporate presence on Facebook has in recent years greatly increased. A view is that both large and small companies have established themselves on Facebook to seem modern andactive. This raises questions concerning the fundamental reasons to companies presence on Facebook, and if they perceive it favorably. This study aims to examine the experiences companies have received through their presence on Facebook. It also aims to see correlations between corporate background and their experiences. This study is based on new institutional theory which explains how organizations through various strategies adapt to their environment in order to achieve legitimacy. A quantitative approach has been used where an online questionnaire was sent to 350 companies present on Facebook. Corporate background was investigated by questions regarding company size, number of years present on Facebook and the foremost reason for their presence. The companies then answered questions regarding experience in four different areas; customer contact, internal influence, marketing and branding and perceived results. The results show that the main reason for the presence on Facebook was to strengthen the company brand. The companies that joined for this reason experience a good record of customer contact and good results. However, the companies which established themselves on Facebook in anticipation from the environment experience apoorer record of customer contact and marketing and branding. This can be explained throughthe possibility that these companies adapt to the environment without any objectives and strategies for their presence. Many companies established themselves on Facebook during the same time period, which can be interpreted as an adaptation strategy to achieve legitimacy.The results also show that the larger the company, the better experiences of customer contactand result. Larger companies are also affected more internally by the presence on Facebook. The companies’ experiences of internal influence show signs that decoupling occurred and that companies are running its core business separate from activities taking place on Facebook. The majority of companies believe that it is favorable to attend on Facebook.

In den vergangenen zwei Semestern wurden an der Hochschule für Technik und Wirtschaft Berlin drei Veranstaltungen mit einem Portfoliokonzept begleitet. Zur Umsetzung der studentischen Arbeiten wurde neben der Anwendung Mahara als vergleichende Anwendung eine Gruppe im sozialen Netzwerk Facebook eingesetzt. Dieser Artikel stellt das didaktische Konzept zur Begleitung der studentischen Arbeiten vor und diskutiert die beiden Anwendungen im Hinblick auf praktikable Einsatzszenarien sowie die Akzeptanz innerhalb der begleiteten Veranstaltungen.

Le but de cette thèse était d'étudier les différences entre la France et les Etats-Unis (E.U.) dans l'usage de Facebook et notamment la manière par laquelle les étudiants dans chaque pays adaptent leurs usages aux valeurs culturelles. Les recherches sont organisées en deux axes composés de deux études. Le premier axe cherche à mettre en évidence les différences dans l'usage de Facebook entre la France et les E.U. concernant la composition du réseau, les styles de communication (public vs. privé) et le capital social (CS). Les résultats ont montré que, comparativement aux français, les américains ont des réseaux plus étendus et hétérogènes, utilisent la communication davantage publique et accumulent du CS à partir de liens distants autant que des liens proches. Le deuxième axe vise à examiner l'usage spécifique à chaque pays. Premièrement, la prévalence des « liens dormants », les personnes avec lesquelles on ne communique jamais, et leur influence sur le CS a été examinée aux E.U. Il apparaît que les réseaux des américains se composent de 40% de « liens dormants » et sont associés à moins de CS. Deuxièmement, une étude a examiné si la tendance des français à utiliser Facebook, surtout avec leurs proches, pouvait aider les étudiants à s'adapter socialement à l'université. Il a été trouvé que la communication à partir de Facebook avec un nouvel ami au début du semestre était associée positivement à l'adaptation sociale quelques mois plus tard. Les résultats ont été discutés à partir des styles d'usage de Facebook qui sont adaptés à différents contextes culturels pour, finalement, souligner des limites des études réalisées et délimiter quelques perspectives de recherches. / The aim of this dissertation was to study différences between France and the United States in Facebook use and the way students in each country may adapt their usage to their cultural values. We then present two lines of research each containing two studies. The first line of research examines différences in Facebook use between France and the U.S. concerning network size, network composition, communication styles (public v. private), and the collection of social capital. Results show that Americans have larger, more heterogeneous networks, use more public forms of communication, and garner social capital from distant as well as close ties. French students have smaller, more homogeneous networks, use more private forms of communication, and garner social capital primarily from close ties. The second line of research aims to deepen our understanding of the différent styles of use in each country. First, the prevalence of latent ties, ties with whom one never communicates, was examined and their effect on social capital in the U.S. Results showed that Americans' networks were composed of 40% latent ties and these ties were associated with decreased social capital. Second, French students' tendency to communicate primarily with close ties was examined to see if it could help them adapt socially to university. Results showed that Facebook communication with a new close friend at the beginning of the semester was positively associated with social adaptation mid-semester. Results are discussed in terms of which types of Facebook use are adaptive in différent cultural contexts along with limits and future research perspectives