For decades, situational comedies — commonly named “sitcoms” — have been racially segregated on TV between Black-cast sitcoms and White-cast sitcoms. Extensive research has been led about representation of Black and White masculinities in this segregated context. This master thesis studies what happens when White and Black males are equally casted as main characters in contemporary sitcoms by offering a case-study of the 2011 sitcom New Girl (2011-2017). How is Black masculinity represented in New Girl, and in which ways does it intersect with contemporary societal issues (e.g. racial profiling, Black Lives Matter movement)? This case-study uses tools, methodologies and concepts, drawn from Black and Intersectional feminism as well as Feminist media studies. Based on a 25 episodes sample of the show, it implements Ronald Jackson’s traditional stereotypes classification and “Black masculine identity theory” (Jackson, 2006) to study representations of Black masculinity in New Girl, through its two main Black male characters, Winston and Coach. Given that representations of minorities in popular culture reflect and influence our contemporary society, the results offer new insights about how sitcoms, series and popculture productions in general can challenge traditional stereotypes and display a more progressive Black masculinity.

Rather than taking a broad genre-based approach to analyzing reality television as digital media, this disserations understands the field of reality programming as operating within a new media model and as composed of micro-genres. My project specifically explores the "intimate" micro-genre, considering the politics of respectability and gendered labor as foundational elements in what is a particularly fertile and volatile site of meaning-making. Grounding my analysis in a comprehensive map of reality programming allows me to explore a pattern of politically rich programs set in the South. Shows such as Duck Dynasty, Here Comes Honey Boo Boo, and Real Housewives of Atlanta offer insight into the circulation and currency of race, class, and gender with significant theoretical implications for an economically and politically unstable national moment. Using an intersectional lens to investigate reality television, my project seeks to better understand the gears driving our cultural anxieties and media trends through an analysis of digital paratexts, branding, labor, and affect.

This paper examines the Swedish tabloid press coverage of three rape case allegations where the accused was a high-profile sport star. Critical discourse analysis was applied as the theoretical and methodological framework combined with the theoretical concepts of monstering and rape myths. The three cases we examined were the rape allegations against Cristiano Ronaldo, the rape allegations against three Swedish hockey players and the child rape case involving the Malmö FF player Kingsley Sarfo.    Monstering is a term used to describe the process in which the media portrays a rapist as a “monster” or “pervert”.  By doing so the rapist is separated from “ordinary men”. If the problem is never identified as “men raping” then the solution can never be “stop men from raping”   Rape myths on the other hand, focuses on how media reports on rape creates and sustains stereotypic ideas about rape. Research have found that if the media writes about rape in a stereotypical way then this perception of rape will spread to the readers.    We found that monstering appeared regularly in each of the three cases mostly through naming and reference of the alleged perpetrators and the accusers. Rape myths also appeared in each of the three cases but to a lesser degree. Rape myths was prominent through a linguistic separation between the alleged rapist and the rape.    Our results also showed that a patriarchal discourse was prevalent in the reporting on rape in the Swedish tabloid press.

This thesis argues that textual and historical analysis of The Carol Burnett Show reveals that the program utilized slapstick, women's comedy and feminist humor to create comedic parodies of television commercials, melodramas and women's films, and soap operas. Their television commercial parodies reflect Second Wave feminist critiques of media advertising contemporary with the program. Comparison of the work of early feminist film theorists and media critics to the program's parodies of film and soap opera reveal an interest in texts that address a female audience and that The Carol Burnett Show was making similar critiques to feminist media scholars in the years before it became a field of inquiry.

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<p>Purpose/Aim: The aim of this thesis was to study the construction of gender and to compare Media’s portrayal of male and female athletes.</p><p>Material/Method: 140 articles covering seven famous Swedish male and female athletes were selected from two Swedish newspapers (Aftonbladet and Expressen). The articles has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis.</p><p>Main results: Male athletes are often described in powerful ways and are framed as being strong and successful. Skills and strengths of women athletes are often devalued in comparison to standards of hegemonic masculinity and self-control. They are often framed as women and girlfriends in advantage of the fact that they are athletes.</p>

Diploma thesis Gender Equality Implemented by Gender Segregation: Analysis of TV show "Tah dámou" deals with an issue of gender segregation. The theorethical part of the thesis presents results of academic researches of feminist media studies covering the topics of women's representation within media contents and women's status within media institutions. History of different feminist's approaches is described and followed by definitions of sex/gender. The thesis provides discussion of different approaches to gender equality from different feminist's points of view. The study also examines how feminism is presented in the media content in the Czech Republic and abroad as well and how feminism is evaluated by journalist in the newsrooms. Analysis of Tah dámou TV show focuses on both the TV producers (contributers) and media response that the show provoked after its launch in 2011. The results of analysis revealed that the gender segregation was motivated by underrepresentation of women in media and public sphere. The authors tried to equilaze "women's voice" to "men's voice" in the manner of the second wave of feminism. The authors defined cathegory of "women" through common women's life experiences. Criticism of segregation character of the show appeared in the analysed articles. Journalists pointed...

Purpose/Aim: The aim of this thesis was to study the construction of gender and to compare Media’s portrayal of male and female athletes. Material/Method: 140 articles covering seven famous Swedish male and female athletes were selected from two Swedish newspapers (Aftonbladet and Expressen). The articles has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis. Main results: Male athletes are often described in powerful ways and are framed as being strong and successful. Skills and strengths of women athletes are often devalued in comparison to standards of hegemonic masculinity and self-control. They are often framed as women and girlfriends in advantage of the fact that they are athletes.

Although efforts have been made by the Afghan government and its international partners to promote the tents of gender equality in Afghan society, biases against women and other marginalized groups persist in the society and media sector, particularly. The current study is a timely research because feminist media studies are an under-researched field in the context of Afghanistan. My research aims to be a contribution to this field and open a path for Afghan feminist media studies. The current study explores the representations of gender relations in transnational television soap operas broadcast on Afghan television stations, audiences’ decoding of the representations, and the role of the media in promoting social change. The selected soap operas for the study are Paiman and Qesay Maa, Turkish television soap operas dubbed in the Dari language. The current study is based on feminist theory and feminist methodology, providing a balance of content and reception analysis. Drawing on feminist media studies and focusing on media representations, the content analysis of transnational soap operas echoed previous studies on representations of gender relations and indicated that gender relations are often portrayed in stereotypical and traditional manners. The content analysis further demonstrated that women are objectified in different ways and are often represented as domestic, passive, selfless beings in men’s service. Moreover, relationships between women are often based on rivalry, hatred, and shaming and often without any particular reason. The study also found that contrary to women, men are often represented at outdoor and professional settings. Additionally, grounded on encoding/decoding model through a feminist lens, the thematic analysis of focus group discussions demonstrated that audiences constantly interact with media text and actively make meaning. Interestingly, FGD findings further indicated that as active viewers, both female and male participants, derive multiple and often diverse meanings from the media text. Although both female and male participants problematize the content of transnational soap operas, their interpretations of representations of gender relations and gender equality are dissimilar. The study concludes that transnational soap operas, and the media in general, can play an important role in promoting social change in Afghanistan, particularly gender parity through the Entertainment-Education strategy. However, an intersectional framework is essential in designing EE programmes for promoting gender equality in a diverse society like Afghanistan.

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