Diplomová práce se zabývá tématikou využití mužů a žen v televizní reklamě. V teoretické části jsou vymezeny pojmy jako marketingová komunikace, reklama, rámcově problematika genderu a jsou zde uvedeny výsledky výzkumů společností Median a Factum Invenio. Po teoretické části následuje obsahová analýza televizních reklam a focus group. Završením práce je porovnání výsledků získaných uvedenými metodami a vyvození závěrů.

Mobile banking is an application of mobile computing which provides customers with the support needed to be able to bank anywhere, anytime using a mobile handheld device and a mobile service such as text messaging (SMS). Mobile banking removes space and time limitations from banking activities such as checking account balances, or transferring money from one account to another. In recent research and studies it was found that while mobile banking and more specifically SMS-based mobile banking applications have become popular in some countries and regions, they were still not widely used. This study identifies and investigates the factors which influence customers’ decision to use a specific form of mobile banking, and specifically focuses on the evaluation of SMS-based mobile banking in the context of New Zealand. The research model includes the basic concepts of the Technology Acceptance Model (TAM), as well as some constructs derived through a focus group discussion. The model is tested to determine its predictive power with respect to individual’s behaviour when considering the use of SMS-based mobile banking. A survey questionnaire was developed and employed to collect data from 250 AUT university students in New Zealand. The results of the data analysis contributes to the body of knowledge in the area by demonstrating that context specific factors such as service quality and service awareness are influencing user perceptions about the usefulness of SMS mobile banking which in turn affect intention to use and adoption. Secondly, the study demonstrates, on the example of SMS-based mobile banking, how a hybrid approach involving qualitative data collection and a subsequent quantitative survey can help investigate how user perceptions about usefulness and ease of use are formed. Although the study has its limitations, the implications of the results allow providing practical recommendations to the banking industry, and directions for further work.

Background: Research focusing on Food Distribution (FD) from various professionals’ and organisational perspectivesare lacking. The aim of this study was therefore to explore various professionals’ experiences of involvement in FD inorder to get comprehensive understanding of the organisation, responsibilities and roles. Methods: This qualitative study is a part of a larger project with an action research approach focusing on FD in themunicipal home service and care for home-living elderly persons in a municipality in southern Sweden. The data wascollected through participatory observations (n=90 occasions and in total 480 hours), repeated focus group interviews (n =4) with different professionals (n =10) involved in the FD process and one individual interview. The material was analysedby qualitative manifest and latent content analysis. Results: The study indicates that Food Distribution is a fragmentary intervention where a comprehensive perspective andclear roles of responsibility are lacking. The FD organisation seemed to be strictly divided and limited by constraintsregarding time and money. The fragmented organisation led partly to staff only taking responsibility for their part of thechain and no one having the full picture of and responsibility for the FD process, but also to some professionals takingmore responsibility than they were supposed to. Conclusions: The aim of the study was met by using an action research approach. The study was however limited by thatno home help officers were represented. The FD appeared as an extremely complex chain of different but connectedactivities. It is not merely the distribution of a product, i.e. the meal box. The fragmentation of FD means that staff onlytakes responsibility for their part of the chain, and that no one has the full picture of or responsibility for the FD process.Consequently, there is a need for an outline of responsibilities. The findings have implications for nursing, gerontology,and in the care for the elderly. / <p><strong></strong> </p>

Background: An emergency department (ED) should offer timely care for acutely ill or injured persons that require the attention of specialized nurses and physicians. This study was aimed at exploring what is actually going on at an ED. Methods: Qualitative data was collected 2009 to 2011 at one Swedish ED (ED1) with 53.000 yearly visits serving a population of 251.000. Constant comparative analysis according to classic grounded theory was applied to both focus group interviews with ED1 staff, participant observation data, and literature data. Quantitative data from ED1 and two other Swedish EDs were later analyzed and compared with the qualitative data. Results: The main driver of the ED staff in this study was to reduce non-acceptable waiting. Signs of non-acceptable waiting are physical densification, contact seeking, and the emergence of critical situations. The staff reacts with frustration, shame, and eventually resignation when they cannot reduce non-acceptable waiting. Waiting management resolves the problems and is done either by reducing actual waiting time by increasing throughput of patient flow through structure pushing and shuffling around patients, or by changing the experience of waiting by calming patients and feinting maneuvers to cover up. Conclusion: To manage non-acceptable waiting is a driving force behind much of the staff behavior at an ED. Waiting management is done either by increasing throughput of patient flow or by changing the waiting experience.

BACKGROUND:The teenage years are the years when adolescents seek their identity, and part of this involves experimenting with tobacco. The use of tobacco as such, and norms among their friends, is more important to the adolescents than the norms of parents when it comes to using tobacco or not. The aim was to explore the significance of using snus for adolescents, and attitudes to snus, as well as the reasons why they began using snus and what maintained and facilitated the use of snus.METHODS:Adolescents who use snus were interviewed in focus groups. The material was analysed using content analysis.RESULTS:Four groups of boys and one group of girls were interviewed, a total of 27 students from the upper secondary vocational program. Three themes related to the students' opinions on and experiences of using snus were found: Circumstances pertaining to snus debut indicate what makes them start using snus. Upholding, which focuses on the problem of becoming addicted and development of identity, and approach, where the adolescents reflect on their snus habits in relation to those around them. A number of factors were described as relevant to behaviour and norm building for the development into becoming a snus user. Attitudes and actions from adults and friends as well as - for the boys - development of an identity as a man and a craftsman influenced behaviour.CONCLUSIONS:The results showed that development of identity was of major importance when adolescents start using snus. The adolescents were initially unable to interpret the early symptoms of abstinence problems, but subsequently became well aware of being addicted. Once they were stuck in addiction and in the creation of an image and identity, it was difficult to stop using snus. These factors are important when considering interventions of normative changes and tobacco prevention in schools as well as among parents.

In order to stay competitive and to be the first choice for customers in a world driven by a high level of competitive advantage, it is important for companies to stay ahead of the competition by conducting thorough market research. Even if this tends to be the case, many products still fail when reaching the market, leaving companies with great losses. The reason for this could be that the development of existing research methods has stagnated, or that they simply lack the ability to find the true answer as to what intentions underlie consumer’s decision making when shopping. Many believe that a new method is desired in order to get a better picture of what customers really think. As a solution to the problem, researchers are using a mix of neuroscience and marketing in order to get into the customers minds. Therefore, this study seeks to create knowledge about the new emerging trend called neuromarketing and its potential as a complement or substitute to surveys, interviews and focus groups. In order to achieve this purpose, relevant theory was collected and compared to the empirical data from focus group studies that were conducted. Findings show that scanning customers’ brains, for now, cannot fully substitute surveys, interviews or focus groups, since each have their own investigational characteristics. This could although change as neuromarketing still is in an early development stage and researchers believe that the method has good future potential. Although neuromarketing cannot be seen as a substitute for now, it still has its advantages compared to surveys, interviews and focus groups. We therefore see that scanning of the brain could be used as a sufficient complement to the other methods through triangulation if companies can afford it.

SAMMANFATTNING BAKGRUND: I och med Ädelreformen flyttades vården av äldre till kommunen och sjuksköterskor började arbeta inom den kommunala äldreomsorgen. Arbetet saknar tydliga riktlinjer och rutiner. Det innebär ett stort ansvar för sina arbetsuppgifter samt patientansvar. Vid konsultarbete ansvarar sjuksköterskan för ett stort antal människor och förmåga att prioritera och snabbt göra bedömningar av arbetsuppgifter och sjukdomstillstånd krävs. SYFTE: Syftet med studien var att utifrån sjuksköterskors berättelser beskriva deras upplevelser av sitt arbete inom den kommunala äldreomsorgen. METOD: Det är en deskriptiv studie. Information samlades in genom semi-strukturerade fokusgruppsintervjuer. Totalt tio sjuksköterskor deltog uppdelade på intervjugrupper. Det insamlade materialet bearbetades sedan genom tematisk kvalitativ innehållsanalys. RESULTAT: Resultatet visar att sjuksköterskorna upplever ett stort ansvar för sina bedömningar och arbetsuppgifter. De upplever att de inte har några tydliga riktlinjer för sin specifika funktion i kommunen vilket innebär att de ofta får ansvar för uppgifter som inte är deras. Det ökade administrativa arbetet leder till minskad tid för patienter och omvårdnadsarbete vilket leder till frustration och en känsla av otillräcklighet. SLUTSATS: Sjuksköterskans funktion i kommunen behöver preciseras så att hon kan minska sina administrativa uppgifter och få mer tid till patienter och omvårdnadsarbete. Även teamarbetet behöver utvecklas för att stärka yrkeskategorierna och göra riktlinjerna tydligare. Nyckelord: registered nurse, eldercare, residential homes, professional role, focus group

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Environmental testing industry is a kind of knowledge industry, also a kind of technical service industry. People who engaged in environmental testing services are all knowledge workers. A knowledge worker¡¦s benefit to a company could be in the form of developing business intelligence or variety of other important gains in knowledge that aid the business. It is necessary for a company to build up its human resource management system(HRMS) in such competitive market nowadays. Peter Drucker(1989) pointed that the quality, performance, and achievement of management people is the critical issue for deciding the fate of a company. Management people is the key to success, so how to strengthen and develop the competence of management people is very important. Human resource is the intellectual capital of knowledge industry. It also could be the capital of technical service industry. Purpose of the study is to realize what should be the competence of management people and how will it be of help to the HRMS within the case environmental laboratory. It could maximize the effectiveness of human resource investment and enhance the selecting, cultivating, retaining, and positioning people in an innovation way. People who take the advantage of their management competence will positively bring in sustainable growth in profitability. Through reviewing of the essays and theses, induction of the interview information, the writer found that the conceptual difference is existence in reality of training and promotion sub-system between management people and its existing HRMS. Management people need an integrated training sub-system for developing their management competence. And, they need a clear, definite, and quantitative sub-system for promotion appraisal. Most of the interviewee were sure these two sub-system could encourage and retain good people for the company. If the case company could improve these two sub-system of the whole HRMS, it will acquire the consistency of both people and company as well as the synergistic effects. The results and suggestions of the study is wishing to benefit environmental testing industry by enhancing the management competence. Furthermore, it is wishing to benefit all other testing related industries as well.

To feel at home and to find your place identity in a completely different setting than you are used too requires a whole new type of coping with changes. In order to cope, there are different aspects that can help you. Either it be your personality, the physical surroundings or the people that you have by your side. This thesis has had the aim of examining how and why refugees feel at home in the city of Umeå, Sweden. What has been clear is that the interviewed refugees do feel at home in Umeå, this mostly because of social activities with friends and family, not as much because of the physical attributes Umeå has as a city. Place identity, seen from different theoretical perspectives, has been clear in that identity is mostly created in harmony with a place and what the place has to offer socially and not always due to the physical attraction of the place, which has been visible in discussion with the refugees in the study. Instead, place identity for the interviewed individuals has been created through the conceptions, interpretations, ideas and related feelings the individuals have to Umeå.