The goal of this thesis is to provide the entrepreneurs who decided too enter the Czech market with luxurious goods via franchise with a new source of information, help them to find the right way in the global and Czech market with luxury and help them by running their own franchise shop. The thesis starts with the theory of franchising, continues with the analysis of Czech and global market with luxury goods and at the end it focuses on the operational manual of a brand with luxury items. The analyze of luxury markets is based on the studies of Bain & Co. company which map the luxury market since 2003 and Ipsos Tambor study which provides the information about the Czech luxury market. Franchising is definitely good form of entering new markets with luxury clothing even though there is a shift from wholesale to retail in fashion brands. Last but not least this thesis enables the reader to have a look into the eventual operational manual of a luxury brand with wide range of products.

This thesis deals with franchising and franchise contract. This work describes the business concept of franchising, its expansion in the world and especially in the Czech Republic. It also discusses the franchise contract legislation, including the negotiation process between the franchisor and franchisee before entering into the contract. Finally, it deals with a detailed description of the provisions of the contract. All this is illustrated in the imaginery franchise chain Lickerish tomcat.

The main aim of this diploma thesis was compiling a draft business plan for the establishment and further development of the chosen company. It was chosen a franchise concept with fashion clothing. The first part of this work focuses on theoretical knowledge on the matter, which were subsequently used in other parts of practical work. The analytical part is focused on analysis of the environment (external and internal), choosing a suitable location for the business plan and the conditions franchise concept. The actual business plan is then compiled in the design of the work, with an emphasis on the financial aspects of the project.

Annotation: This thesis deals with the development of a small company by means of franchising. This franchising concept is based on the critical analysis of the chosen companies. In the theoretical part I processed franchising generally. The practical part contents the characteristic of the chosen company CZECH RENT A SKI s.r.o. This company deals with a winter equipment rental. I processed this concept based on the analysis of the company. The last part contains the schedule of the implementation of this concept.

Made available in DSpace on 2016-06-02T19:52:15Z (GMT). No. of bitstreams: 1 DissAGAS.pdf: 1061659 bytes, checksum: 9b944fefc872e4e510339bfd66f1f6f0 (MD5) Previous issue date: 2005-12-16 / This dissertation investigates the organization architecture of franchise chains in Brazil, particularly in food franchising. We analyze the organizational architecture by means of a set of variables that allows to classify franchise chains in accordance with the typology of franchising generations, as it is usual in the franchising literature. In order to proceed with the analysis, this dissertation carried out an extensive survey with 223 Brazilian franchise chains and a qualitative research with six case-studies in food franchising. After a general description of the franchising system, the dissertation analyzes the organizational architecture of Brazilian franchise chains focusing on the following features: contractual mix, risk of brand name loss, upstream and downstream coordination. Based on these features, the dissertation describes the concept of franchising generations. In order to distinguish franchising generations, the following characteristics are investigated: number of company-owned and franchised units, experience in franchising, required standardization, consumer sensitivity to variation in product attributes, and governance structures in upstream and downstream transactions. By means of these variables, the dissertation classifies franchise chains into the two most relevant franchising models, the 3rd and 4th generations, i.e., Business Format Franchising and Learning Network Franchising. The empirical analysis indicates that the features of 3rd and 4th generation are sometimes present in the same chain, suggesting that there is a continuum between these two ideal models to organize a franchise chain. / Esta dissertação de mestrado analisa o modo de organização da relação entre franqueador, dono do negócio e da marca, e seus franqueados, associados à rede a partir de um contrato de franquia, com ênfase ao franchising brasileiro de alimentos. Esse modo de organização é definido por meio de um conjunto de variáveis, descrito a seguir, que permite classificar as redes de franquias de acordo com a tipologia de gerações de franchising, usual na literatura específica sobre o tema. Do ponto de vista empírico, esta dissertação apóia-se em um extenso survey com 223 redes de franquias brasileiras, seguido por uma pesquisa qualitativa, baseada em seis estudos de casos de redes de franquias brasileiras que atuam no segmento de alimentação. A partir da apresentação do sistema de franquias, o trabalho descreve a organização das redes de franquias brasileiras por meio da análise das seguintes características: mix contratual, risco de perda do valor da marca, coordenação a montante e a jusante da cadeia. Por meio dessas características, o trabalho apresenta o conceito de gerações de franquias. Para as análises são observadas as seguintes variáveis: número de unidades próprias e franquias, tempo de experiência da rede, nível de padronização das atividades, sensibilidade dos consumidores, estrutura para aquisição dos principais insumos e nível de participação dos franqueados nas decisões. Por meio dessas variáveis, o trabalho classifica as redes de franquias nos modelos de 3ª e 4ª gerações, ou seja, Business Format Franchising e Learning Network Franchising. Observou-se que há, em diversos casos, uma clara sobreposição entre as características de 3ª e 4ª gerações, o que sugere a existência de um contínuo entre esses diferentes modelos de se organizar uma rede de franquias.

The dissertation work contains the analysis of franchising corporate environment. It is focused especially on Czech Republic and European union countries, history and changes concerning franchisors and franchisants, and a list of the biggest and well-known brands in Czech Republic and Europe. Situation analysis and SWOT analysis is created for chosen hotel. SWOT analysis is the main source for definition of hotel´s strategy. Dissertation work includes a draft of franchising concept including know-how.

Changes and challenges that have occurred during the last couple of years, have forced life insurance companies to make certain strategic decisions in order to remain competitive. Life insurance companies have to monitor their surrounding environment in order to create opportunities to allow them to survive in their competitive environment. This study intends to contribute to the competitive advantage as well as to the profitability of life insurance companies. Franchising in the financial service industry in South Africa, as an alternative distribution channel, formed the focus of this study. The life insurance industry is struggling to come to terms with the wave of regulations being implemented in the industry. Because franchising provides an opportunity for people without business experience and due to the changing environment, a framework for managing such a business plays a major role in the success of the business. Through the use of a survey an empirical study was done to test the relationship of concepts that will contribute to the development of a framework for a sustainable franchise in the life insurance industry. The various concepts were discussed and brought into context with the objectives of the study. The research study shows that franchising can be a viable option as an alternative marketing channel in the life insurance industry. The main findings of the study contribute to the development of the framework for managing a sustainable franchise in the life insurance industry in South Africa. / MBA, North-West University, Potchefstroom Campus, 2015

Changes and challenges that have occurred during the last couple of years, have forced life insurance companies to make certain strategic decisions in order to remain competitive. Life insurance companies have to monitor their surrounding environment in order to create opportunities to allow them to survive in their competitive environment. This study intends to contribute to the competitive advantage as well as to the profitability of life insurance companies. Franchising in the financial service industry in South Africa, as an alternative distribution channel, formed the focus of this study. The life insurance industry is struggling to come to terms with the wave of regulations being implemented in the industry. Because franchising provides an opportunity for people without business experience and due to the changing environment, a framework for managing such a business plays a major role in the success of the business. Through the use of a survey an empirical study was done to test the relationship of concepts that will contribute to the development of a framework for a sustainable franchise in the life insurance industry. The various concepts were discussed and brought into context with the objectives of the study. The research study shows that franchising can be a viable option as an alternative marketing channel in the life insurance industry. The main findings of the study contribute to the development of the framework for managing a sustainable franchise in the life insurance industry in South Africa. / MBA, North-West University, Potchefstroom Campus, 2015

This dissertation consists of two essays on housing, the first on estimation strategies for the valuation of a local disamenity and the second on the structure of the market for the services of real estate brokers. The purpose of the first essay is to apply hedonic and quasi-experimental methods to measure the value of any disamenity caused by communication antennas. Crucial to unbiased estimates is accounting for both endogenous antenna location and changes in unobservable housing and neighborhood characteristics. Spatial fixed effects are used to control for unobservable characteristics that can influence the location decisions of residents and the location of antennas. Panel data techniques are used to address both time invariant and time varying unobservables and to account for possible changes in the hedonic price function after construction of a nearby antenna. The estimates indicate that houses near communication antennas sell less than comparable houses not located near a communication antenna, and also highlight a shortcoming of applying the difference-in-differences technique to value a local disamenity when houses are affected by the presence of multiple sites. The second essay compares the performance of brand name franchised and independent real estate brokers with respect to list price, sales price, time on the market, and prevalence in areas with more out-of-state buyers using techniques that control for the different types of agents that choose to affiliate with franchised real estate brokerage firms. The results indicate that most of the difference in the sales price and the time it takes to locate a buyer can be explained by the types of agents that choose to affiliate with franchised brokerage firms, and that on average weaker agents choose to affiliate with franchised real estate firms. In addition, there is an indication that properties in areas with larger shares of out-of-state residents are more likely to be sold by a franchised broker. This result is consistent with the industrial organization literature on franchising that says franchising should be more prevalent in areas where consumers are less familiar with the local market.

Informationsteknologin och ett alltmer multifunktionellt internet är en orsak till den så kallade ”informationsrevolutionen”. Ingenting i ett företag sker utan att det föregåtts av någon form av utväxling av information. Information är till för att underlätta för företaget att göra affärer. Det är säljaren som möter kunden har en viktig roll då denna person verkar som koordinator mellan det egna företaget och dess kunder. Säljaren oftast utgör kontaktlänken mellan företaget och marknaden och förmedlar därför informationsflödet uppåt i organisationen. Det finns flera problemområden vad det gäller informationsflödet mellan franchisetagare och franchisegivare. Lokalt etablerade franchisetagare inom klädbranschen i Växjö och deras förhållande till och syn på uppåtriktat informationsflöde om feedback från marknaden pekar på flera problemområden. Man kan ställa sig frågan vilka olika anledningar det finns till varför inte feedback från marknaden når fram till franchisegivaren – mycket av problematiken verkar kretsa kring det faktum att franchisegivare inte inser vikten av information från marknaden och vilken betydelse den har för franchiseorganisationen som helhet. Utmaningen för franchiseorganisationer inom klädbranschen är att förstå slutkundens behov och ta till sig av den feedback som ger indikationer om vart marknaden är på väg. Detta är speciellt viktigt för franchiseorganisationer som verkar i klädbranschen eftersom att de säljer sina produkter direkt till slutkund. Studien är av en empirisk explorativ sort. Metoden består av en semistrukturerad explorativ intervju. Franchisetagare har i en kvalitativ studie intervjuats om hur deras informationsflöden, till exempel gällande kundkrav och kundönskemål, strömmar från marknaden via franchisetagaren till franchisegivare. Informationsutbyte mellan franchisetagare och franchisegivare ses som avgörande för att nå företagsspecifika och systematiska mål inom franchisesystem. Franchisetagarna som blivit intervjuade i studien beskriver att de ibland har en opersonlig relation till sin franchisegivare och att franchisegivaren inte alltid ger franchisetagaren bekräftelse på förmedlad information. De känner ibland att franchisegivaren redan verkar veta allt om marknaden och därför inte är så engagerad av att få mer information. Dessutom tycker franchisetagarna att informationsflöde som handlar om statistik är överskattat. Främst vill man ha fler fysiska möten för att förbättra informationsflödet av feedback. Franchiseorganisationer behöver bland annat decentralisera och fokusera på fler informationskvalitéer för att förbättras. Dessutom bör man vara noga med att konstruera rättvisa avtal, visa engagemang och coacha. Bland det viktigaste är att kalla till fler fysiska möten med franchisetagare så att informationsflöde om feedback förmedlas bättre.