A presente dissertação procura compreender os discursos sobre o trabalho de jornalistas freelancers da cidade de São Paulo a partir de três momentos ou gêneros do discurso: questionário quantitativo, entrevistas em profundidade e grupo focal. O referencial teórico parte do binômio Comunicação e Trabalho como constitutivo da atividade humana, e envolve a Ergologia, o Materialismo Histórico e as Mudanças no Mundo do Trabalho, a Análise de Discurso e os Estudos de Recepção. Todas essas perspectivas são relacionadas para abordar o indivíduo-sujeito, que é social e particular. Os discursos dos pesquisados revelam, em todas as instâncias, certo ajustamento ao novo espírito do capitalismo e às suas prescrições, sendo mais individualistas e dificilmente enunciando questões coletivas; os engajados são exceções. Considerando o mundo do trabalho como mediação central da comunicação, a pesquisa faz, entre os discursos sobre o trabalho, um estudo de recepção com os sujeitos pesquisados. A recepção se revela o momento por excelência de falar sobre o trabalho. Ao falar sobre o trabalho do outro, os jornalistas se confrontam com o próprio trabalho e revelam, no discurso, os valores e os dramas da atividade real de comunicação e trabalho. / This dissertation seeks to understand the discourses on the work of freelance journalists in São Paulo city from three moments or genres of discourse: quantitative questionnaire, interviews and focus groups. The theoretical framework puts the binomial Communication and Work as constitutive of human activity, and involves Ergology, Historical Materialism and Changes on the World of Work, Discourse Analysis and Reception Studies, together with all the perspectives on the question of the subject, that is social and individual. The discourses of the analysis reveal, in all instances, some adjustment to the new spirit of capitalism and its requirements. They are more individualistic and hardly uttering collective issues; those engaged are excepctions. Considering the world of worlk as central mediation of communication, the research provides a study of reception with the subjects studied, between the discourses on the work. The reception is revelead as the moment par excellence to talk about work. When talking abour the others work, the journalists are confronted with their own work and reveal, in his discourse, values and dramas of real activity of communication and work.

A presente dissertação procura compreender os discursos sobre o trabalho de jornalistas freelancers da cidade de São Paulo a partir de três momentos ou gêneros do discurso: questionário quantitativo, entrevistas em profundidade e grupo focal. O referencial teórico parte do binômio Comunicação e Trabalho como constitutivo da atividade humana, e envolve a Ergologia, o Materialismo Histórico e as Mudanças no Mundo do Trabalho, a Análise de Discurso e os Estudos de Recepção. Todas essas perspectivas são relacionadas para abordar o indivíduo-sujeito, que é social e particular. Os discursos dos pesquisados revelam, em todas as instâncias, certo ajustamento ao novo espírito do capitalismo e às suas prescrições, sendo mais individualistas e dificilmente enunciando questões coletivas; os engajados são exceções. Considerando o mundo do trabalho como mediação central da comunicação, a pesquisa faz, entre os discursos sobre o trabalho, um estudo de recepção com os sujeitos pesquisados. A recepção se revela o momento por excelência de falar sobre o trabalho. Ao falar sobre o trabalho do outro, os jornalistas se confrontam com o próprio trabalho e revelam, no discurso, os valores e os dramas da atividade real de comunicação e trabalho. / This dissertation seeks to understand the discourses on the work of freelance journalists in São Paulo city from three moments or genres of discourse: quantitative questionnaire, interviews and focus groups. The theoretical framework puts the binomial Communication and Work as constitutive of human activity, and involves Ergology, Historical Materialism and Changes on the World of Work, Discourse Analysis and Reception Studies, together with all the perspectives on the question of the subject, that is social and individual. The discourses of the analysis reveal, in all instances, some adjustment to the new spirit of capitalism and its requirements. They are more individualistic and hardly uttering collective issues; those engaged are excepctions. Considering the world of worlk as central mediation of communication, the research provides a study of reception with the subjects studied, between the discourses on the work. The reception is revelead as the moment par excellence to talk about work. When talking abour the others work, the journalists are confronted with their own work and reveal, in his discourse, values and dramas of real activity of communication and work.

The theoretical part of the thesis outlines the entire topic from the broad perspective created namely by foreign publications. Then the thesis presents the theories of two American sociologists whose conclusions represent the anticipation of the subject analysed here. This is followed by the definition of coworking and its brief history, the perspectives on it that management has adopted by comparing coworking to clusters as defined by Michael Porter. The purpose of the practical part of the thesis is to describe the functioning of coworking in real life situations, this from the perspective of the managers (or owners) of coworking centres, and their users. The data was obtained by quality and quantitative research, namely by multicase analysis and questionnaires data analysis. Individual chapters of the thesis describe conclusions reached from this research. The conclusion of the thesis summarizes the most important facts and results obtained by the research, it also confirms the hypothesis which was the basis of the thesis.

This diploma thesis deals with digital nomadism (modern way of teleworking, enabled mainly by the existence of internet and social networks) and implications of this phenomenon for journalistic environment and media functioning. In the Czech environment, this issue has been explored so far, and digital nomadism is rapidly changing in view of the rapid technological development of the media environment on the internet. The author wanted to add this gap to the thesis, both in theory and in primary research. Through interviews with specific digital nomads (especially Czechs and Czechs), she tries to answer basic questions about how the digital nomads actually happened, their motivation, the specifics of their work and, last but not least, whether it is possible as a digital nomad - actually a journalist to feed. The concept of digital nomadism first captures theoretically, both in general, in the context of the technological development of the media environment (new media and formats) and changes in the labor market in the journalistic environment, and specifically in terms of media theory. Specifically, it analyzes digital nomadism in the context of technological convergence and media hybridization. In particular, on the basis of available, mainly foreign literature, the concept and concept of digital...

The master thesis is focusing on coworking centres that are very popular these days. The main goal is to create a realistic business plan that is describing an establishment of a coworking centre in Ceske Budejovice. The first part is focusing on several analysis. Analysis of coworking centres in the CR, analysis of the competition in CB, SWOT analysis and an online research can be found there. The practical part of the thesis covers the business plan. The plan includes information about the whole concept, about the way of managing the centre and also information about the main activities and offered services. Important part of the business plan is focusing on potential customers and marketing communication. The end is dedicated to the calculations of incomes and expenses.

Purpose - The purpose of this study was to understand how platform providers can develop their offerings and gig platforms depending on the targeted professional freelancers, henceforth referred to just as freelancers. To fulfil the purpose, three research questions (RQ) were developed: RQ1. How do freelancers’ level of experience influence what is important for their work life? RQ2. How do freelancers’ level of experience influence what they want help with from a gig platform? RQ3. How can platform providers create a satisfying gig platform?  Method - A qualitative, explorative approach was used and both freelancers and platform providers in Sweden were interviewed. In total were 23 interviews conducted in three different phases and the data collected was then analysed through two thematic analysis. Findings - The finding showed that new and experienced freelancers found similar things as important for their work life; monetary compensation, freedom, feeling authentic, self-development, social connection, decreasing uncertainty, relationship with the requesting organization (RO), necessary competence and finding new gigs. Experienced freelancers also found it important to scale up their freelancing career. Even though both groups almost found the same categories of aspects important, but their view on them differed. Experienced freelancers had higher expectations and had already accomplished most of them, while the new ones wished to accomplish it in the future. The new freelancers therefore showed a greater interest in gig platforms and wanted more help from platform providers. What new and experienced freelancers wanted help with, and how platform providers can accomplish it, was illustrated and a framework for strategic aspects which platform providers should consider in order to create a satisfying gig platform was developed.  Theoretical and Practical Contribution - The study contributed to the previous literature by highlighting that different groups of freelancers, new and experienced ones, have different views and expectations on things they find important, as well as what they want help with. Additionally, guidance for platform providers on how to create a satisfying gig platform was provided. Limitation and Future Research - This study was limited to Sweden, and it could be of interest to investigate if there are similarities or differences among different countries. It could also be interesting to investigate if the gender of the freelancers’ niche influences their needs. / Syfte – Syftet med denna studie var att förstå hur plattformsägare kan utveckla sina erbjudanden och gigplattformar beroende på vilka professionella frilansare som de riktar sig till, hädanefter bara benämnda som frilansare. För att uppfylla syftet skapades tre forskningsfrågor (FF); FF1. Hur påverkar frilansares erfarenhet vad de tycker är viktigt för sitt arbetsliv? FF2. Hur påverkar frilansares erfarenhet vad de vill ha hjälp med från en gigplattform? FF3. Hur kan plattformsägare skapa en tillfredsställande gigplattform? Metod – Ett kvalitativt, utforskande tillvägagångssätt användes och både frilansare och plattformsägare i Sverige blev intervjuade. Totalt genomfördes 23 intervjuer genom tre olika faser och data analyserades sedan genom två tematiska analyser. Resultat – Resultatet visade att nya och erfarna frilansare tyckte att liknande saker var viktigt för deras arbetsliv; monetär kompensation, frihet, känna sig autentiska, kompetensutveckling, social samhörighet, minska osäkerhet, relationen till kunden, nödvändig kompetens och att hitta nya gigs. Erfarna frilansare tyckte också att det var viktigt att kunna skala upp sin frilansarkarriär. Trots att båda grupperna nästan tyckte att exakt samma kategorier av aspekter var viktiga skiljde sig deras syn på dessa. Erfarna frilansare hade högre förväntningar och hade redan åstadkommit många av dessa kategorier, medan de nya ville uppfylla dem i framtiden. De nya frilansarna visade därför ett större intresse för gigplattformar och ville ha mer hjälp från plattformsägarna. Vad nya och rutinerade frilansarna vill ha hjälp med och hur gigplattformar kan uppfylla detta illustrerades och ett ramverk för strategiska aspekter som är viktiga för plattformsägare att ta hänsyn till för att kunna skapa en tillfredsställande gigplattform utvecklades. Teoretisk och praktiskt bidrag – Studien bidrog till den tidigare forskningen genom att visa att olika grupper av frilansare, nya och erfarna, har olika syn och förväntningar på saker som de tycker är viktigt och även vad de vill ha hjälp med. Utöver detta har vägledning för hur plattformsägare kan skapa en tillfredsställande gigplattform tillhandahållits. Begränsningar och framtida forskning – Studien var begränsad till Sverige och det skulle därför kunna vara intressant att undersöka om det finns likheter eller skillnader mellan olika länder. Det skulle även vara intressant att undersöka om kön och området frilansarna är verksamma inom påverkar deras behov.