This degree project has been done in parallel to the advertising agency Hera in Uppsala, and containsthe creating of a logotype and graphic profile for Aircall, a new big chain of shops dealing with telecommunication.Aircall was found 1 February 2004, when three smaller companies became one. Thisnew company were in need of a common brand and a uniform profile. The created graphic profile hasbeen applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. Thegraphic profile has also been used when designing the shop interior end exterior. Research has beendone on competitors graphic profiles and advertisement. The project also contains a deepening in corporateidentity.

En väl utformad grafisk profil kan hjälpa ett företag att skapa medvetenhet och kundlojalitet. Den grafiska profilen består bland annat av logotyp, färger, typsnitt och profil- och korrespondensmaterial som allt måste vara enhetligt utformat och anpassat efter företagets kultur, målgrupp och vision. Projektet syftar till att undersöka och beskriva hur tatuerares grafiska profil bör vara utformad för att bäst fylla sitt syfte. En enkätundersökning gjordes med målet att skapa förståelse för tatueringskundernas syn på den grafiska profilen och kompletterades med en intervju med en förtroendeingivande tatuerare som i sina åsikter fick representera tatueringsbranschen. Litteratur i ämnet grafisk profilering och grafisk design kompletterade undersökningen ytterligare. Resultaten från enkätundersökningen stämde inte helt överens med litteraturen vilket gör det svårt att ge ett exakt svar på projektets frågeställningar

An inquiring study of literature has been conducted, about the human colour perception (theimpression of colours). The colour has been examined, both as conscious and subconscious signal,and reasons for it’s influence have been exammed.The practical parts of the degree project have been carried out in active collaboration with thecustomer, The Association Hedemora Assistansservice (HASS), which offers handicapped persons astimulating spare time by personal assistance. A graphical profile-programme and an informationfolderhave been produced, easy received by both handicapped (with defective vision) and normallysighted persons. The graphical profile-programme was made in collaboration with the customer.Concerning the information-folder HASS took the main responsibility for the choice of photographswhile layout, text writing, colour-reproduction, original-production and connecting printing workswere made independently. The customer has shown engagement and interest and had a lot of opinionsabout the degree project, of which have been paid attention.

<p>This is a degree work, connected to the education Media and Communication engineering at the University of Linköping, and is made for TEFK a furnishing company in Sjövik. The purpose of this degree project is to create a visual identity and to develop a databasedriven website. The goal was to clarify the visual identity and to build an appealing website that could be administrated by the company. They had a need to present their products and to let their customers be able to order directly through their website. The website also had to serve as a part of the marketing by informing the visitors about the company.</p><p>The result became a website developed in ASP.NET that presents the company and its products and lets the costumers place orders. Further they now have an interface for easy management of the website and its content. The company has guidelines on how to produce graphical content. On the basis of these guidelines we produced a new businesscard and document templates for common communication.</p><p>In the end both we and the company are very satisfied with the result with this degree project. This thesis describes the work that has been done.</p>

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Consumers don´t buy products, they buy brands. To create a succesful brand, you need a clear identity,and it will be strengthened by for instance a graphic profile. This project includes a theoretical partabout corporate identity and graphic profiling, and a description of the work with the graphic profile ofEM-loppet. The aim with this project is to strengthen the identity of EM-loppet, by making a clear andunified profile. The project has been accomplished by studying literature, searching information on theInternet and via personal contacts. The graphic manual of EM-loppet and examples of its applicationsare enclosed.

This is a degree work, connected to the education Media and Communication engineering at the University of Linköping, and is made for TEFK a furnishing company in Sjövik. The purpose of this degree project is to create a visual identity and to develop a databasedriven website. The goal was to clarify the visual identity and to build an appealing website that could be administrated by the company. They had a need to present their products and to let their customers be able to order directly through their website. The website also had to serve as a part of the marketing by informing the visitors about the company. The result became a website developed in ASP.NET that presents the company and its products and lets the costumers place orders. Further they now have an interface for easy management of the website and its content. The company has guidelines on how to produce graphical content. On the basis of these guidelines we produced a new businesscard and document templates for common communication. In the end both we and the company are very satisfied with the result with this degree project. This thesis describes the work that has been done.