[pt] A dissertação baseia-se em pesquisa exploratória, discorrendo sobre o período em que a imagem fotográfica começa a ser incorporada pela imprensa periódica ilustrada da cidade do Rio de Janeiro. Assim, fazem parte do universo desta pesquisa as publicações saídas entre 1839 (ano do anúncio da descoberta do daguerreótipo, primeiro processo fotográfico patenteado e explorado comercialmente no mundo) e 1900, derradeiro ano de um século marcante sob inúmeros aspectos e momento em que o país inicia a segunda década do regime republicano, em meio a transformações políticas, econômicas, sociais e culturais que, naturalmente, se refletiriam na imprensa. Na virada do século, o fato dos processos de reprodução fotomecânica já estarem técnica e comercialmente resolvidos e o fato da tecnologia da própria fotografia haver sido extremamente aperfeiçoada, vão implicar - com certo atraso em relação aos centros mais avançados - uma mudança de atitude quanto ao uso da fotografia na imprensa ilustrada carioca do século XX - distanciando- a, finalmente, da caricatura e conferindo-lhe uma gradual autonomia como meio de comunicação e expressão. Foram examinadas as coleções de 1.126 periódicos publicados na cidade do Rio de Janeiro no período, integrantes das coleções em microfilme da Fundação Biblioteca Nacional. O trabalho visou detectar as primeiras utilizações da fotografia, contextualizando-as minimamente - inclusive do ponto de vista das tecnologias empregadas - além de destacar dois marcos no processo de incorporação da fotografia pela imprensa ilustrada, o primeiro em A Semana Illustrada (1860-1876) e o segundo em O Besouro (1877-1878). / [en] The dissertation is based on exploratory research, covering the period during which the photographic image starts to be incorporated by the illustrated periodical press in the city of Rio de Janeiro. Thus the universe of the present research includes all periodical publications locally printed between 1839 (the year of the announcement of the invention of the daguerreotype - the first photographic process to be patented and commercially explored in the world) and 1900, which marks the end of an outstanding century under several aspects, when the country starts its second decade under the new republican regime, going through severe political, economical, social and cultural changes which, naturally, were reflected in the press.By the turn of the century, the fact that photomechanical processes were both technically and commercially well developed and also the fact that photographic technology had been quite perfected, would give raise to a change in attitude on what concerns the uses of photography in early XXth century s Rio de Janeiro illustrated periodical press. Photography finally moved away from caricature and reached a gradual autonomy as a means of communication and expression. One thousand, one hundred and twenty six collections of periodicals published in the city of Rio de Janeiro (which belong to the microfilm collections of the National Library) were examined. The work aimed at detecting the first uses of photography, putting them into minimum context - including the technologies employed. It also distinguishes two relevant marks in the process of photography s incorporation by the local illustrated press - the first in A Semana Ilustrada (1860-1876) and the second in O Besouro (1877-1878).

O desenvolvimento da obra do designer gráfico Fred Jordan e de sua experiência profissional é o objeto deste trabalho. Considerando que nas duas primeiras décadas de sua atividade não existe no Brasil um projeto acadêmico sistematizado e metodologia estabelecida para o conhecimento e para a prática na área do design gráfico, a análise aponta as diversas etapas de sua produção, que se estende de 1940 a 1990. Nesse processo, a pesquisa busca articular as diferentes fases dessa produção e os momentos históricos em que se realizam. Mostra a singularidade do trabalho de Jordan apontando­ a partir do uso da tecnologia, das técnicas, da temática, da adequação à evolução industrial e da diversificação do público consumidor - como seus projetos permitem perceber as transformações do campo de trabalho e do mercado. Dando ênfase ao cenário paulistano no qual atuou, ressalta-se seu papel no campo das artes gráficas, levando em conta o perfil dos grupos de profissionais de design no Brasil. Nesse quadro verificam-se elementos de sua formação, o círculo de amigos, o diálogo estabelecido com intelectuais, artistas e profissionais das artes visuais e do design,bem como suas áreas de interesse e de estudo. Para alcançar esse objetivo a pesquisa buscou reconstituir o itinerário do artista e de sua obra, por meio de ampla consulta bibliográfica e do levantamento e da organização do acervo da família. Parte desse material, constituído de textos que discutem seus trabalhos, permitiu apontar sua participação e influência no cenário cultural brasileiro e internacional. O estudo abriu espaço para a compreensão de vários aspectos da obra de Jordan: sua visão sobre o significado da arte e do artista; a articulação que estabeleceu entre o trabalho contemporâneo e a temática abordada por autores e artistas da primeira metade do século XIX na Alemanha;seus experimentos baseados, sobretudo na teoria das cores de Goethe e do pensamento naturalista do escritor alemão. Apresenta, ainda, um catálogo da obra de Fred Jordan e da documentação relacionada com sua produção / This thesis examines the development of graphic designer Fred Jordan\'s work and professional experience. No standard academic program or established approach for learning and practicing graphic design existed in Brazil during the first two decades of his career,and this analysis points out the distinct stages of Jordan\'s work between1940 and 1990. In the process, this research endeavors to describe the different phases of the designer\'s creative output against the historical background. lt demonstrates the significance of Jordan\'s work and how his projects allow us to understand the transformation of the graphic design discipline and industry, from his use of technology, techniques and themes, meeting the needs of the industrial revolution and the diversified consuming public. Focusing upon the Sao Paulo environment where he worked, the paper examines his influence on the field of visual arts,taking into account the profile of the professional design groups in Brazil at that time. Within this broader picture, it is possible to confirm the factors that influenced him, his circle of friends, his dialogue with intellectuals, artists and professionals in the visual arts and design community, as well as his areas of interest and study. To achieve this goal, the approach taken here was a recreation of the artist\'s life journey through extensive bibliographic research and a survey and organization of the Jordan family\'s collection of his work. Some of the sources, primarily the texts that discuss his work, bring to light Jordan\'s participation and influence on the Brazilian and international cultural scene. The study helps the reader understand several aspects of Jordan\'s work: his view of the meaning of art and the artist; the connection he made between contemporary design and themes employed by German authors and artists in the first half of the 19th Century;and his experiments based upon Goethe\'s Theory of Colours and the naturalistic thought of that German writer. Finally, it also presents a catalogue of Fred Jordan\'s designs and ofthe documentation related to his work.

Esta dissertação estuda a gravura de Carlos Oswald (1882 - 1971) tendo em vista os conceitos do próprio artista expostos em seus diversos textos, destacadamente o livro autobiográfico do autor, publicado em 1957, Como me tornei pintor, e os artigos impressos na revista Vozes de Petrópolis. O trabalho evidencia a modernidade desse artista que instala no Rio de Janeiro o ensino da gravura em metal como arte. O conceito que Oswald traz para o país sobre a gravura dista da concepção aqui vigente, visto que, ao menos, até as primeiras décadas do século XX, a gravura é considerada técnica para a reprodução de imagens, sendo arte aplicada à indústria. A fim de demonstrar o que se afirma, analisa-se documentos e textos sobre a Academia Imperial de Belas Artes e sobre o Liceu de Artes e Ofícios, ambas instituições do Rio de Janeiro. É no Liceu que Oswald implanta o ensino da gravura como obra de arte, incialmente em 1914 e, posteriormente, em 1930, sendo responsável pela formação de vários gravadores brasileiros. Nesta pesquisa, demonstra-se, ainda, que a obra gráfica de Oswald, nas duas décadas iniciais de 1900, não é analisada pela maior parte dos jornalistas que tratam das exposições de artes plásticas, o que também evidencia que a gravura não é considerada da mesma maneira que a pintura e a escultura no país. A análise das gravuras do artista é realizada, assim, a partir dessas conceituações, bem como das proposições de Oswald explicitadas em seus escritos. A análise concentra-se nas gravuras do artista pertencentes à coleção do Museu Nacional de Belas Artes/Ibram/MinC e ao acervo da Fundação Biblioteca Nacional - Brasil. / This dissertation studies the etchings of Carlos Oswald (1882-1971) in light of his own concepts disclosed in many of his texts, in particular in the autobiography entitled Como me tornei pintor, published in 1957, and in articles published in the magazine Vozes de Petrópolis. The innovativeness of the artist, who established the teaching of metal etching as art in Rio de Janeiro, is evident. With the goal of demonstrating how Oswald\'s concept of metal etching as art distanced it self from Brazil\'s first decades of the XX century firmly established conception of engraving as an art applied to the industry, an analysis of documents and texts about the Academia Imperial de Belas Artes and the Liceu de Artes e Ofícios was performed. Oswald establishes in the Liceu de Artes e Ofícios the teaching of etching as Art, being responsible for the formation of many Brazilian etchers. Here it is also demonstrated that the etchings of Carlos Oswald, during the first two decades of the 1900s, were not evaluated by most art critics for not being considered art. The analysis of the artist etching presented here is based on this above-mentioned conception, as well as in Oswald\'s own propositions expressed in his texts. The research is centered in etchings belonging to the collections of the Museu Nacional de Belas Artes/Ibram/MinC and the Fundação Biblioteca Nacional - Brasil.

Esta dissertação estuda a gravura de Carlos Oswald (1882 - 1971) tendo em vista os conceitos do próprio artista expostos em seus diversos textos, destacadamente o livro autobiográfico do autor, publicado em 1957, Como me tornei pintor, e os artigos impressos na revista Vozes de Petrópolis. O trabalho evidencia a modernidade desse artista que instala no Rio de Janeiro o ensino da gravura em metal como arte. O conceito que Oswald traz para o país sobre a gravura dista da concepção aqui vigente, visto que, ao menos, até as primeiras décadas do século XX, a gravura é considerada técnica para a reprodução de imagens, sendo arte aplicada à indústria. A fim de demonstrar o que se afirma, analisa-se documentos e textos sobre a Academia Imperial de Belas Artes e sobre o Liceu de Artes e Ofícios, ambas instituições do Rio de Janeiro. É no Liceu que Oswald implanta o ensino da gravura como obra de arte, incialmente em 1914 e, posteriormente, em 1930, sendo responsável pela formação de vários gravadores brasileiros. Nesta pesquisa, demonstra-se, ainda, que a obra gráfica de Oswald, nas duas décadas iniciais de 1900, não é analisada pela maior parte dos jornalistas que tratam das exposições de artes plásticas, o que também evidencia que a gravura não é considerada da mesma maneira que a pintura e a escultura no país. A análise das gravuras do artista é realizada, assim, a partir dessas conceituações, bem como das proposições de Oswald explicitadas em seus escritos. A análise concentra-se nas gravuras do artista pertencentes à coleção do Museu Nacional de Belas Artes/Ibram/MinC e ao acervo da Fundação Biblioteca Nacional - Brasil. / This dissertation studies the etchings of Carlos Oswald (1882-1971) in light of his own concepts disclosed in many of his texts, in particular in the autobiography entitled Como me tornei pintor, published in 1957, and in articles published in the magazine Vozes de Petrópolis. The innovativeness of the artist, who established the teaching of metal etching as art in Rio de Janeiro, is evident. With the goal of demonstrating how Oswald\'s concept of metal etching as art distanced it self from Brazil\'s first decades of the XX century firmly established conception of engraving as an art applied to the industry, an analysis of documents and texts about the Academia Imperial de Belas Artes and the Liceu de Artes e Ofícios was performed. Oswald establishes in the Liceu de Artes e Ofícios the teaching of etching as Art, being responsible for the formation of many Brazilian etchers. Here it is also demonstrated that the etchings of Carlos Oswald, during the first two decades of the 1900s, were not evaluated by most art critics for not being considered art. The analysis of the artist etching presented here is based on this above-mentioned conception, as well as in Oswald\'s own propositions expressed in his texts. The research is centered in etchings belonging to the collections of the Museu Nacional de Belas Artes/Ibram/MinC and the Fundação Biblioteca Nacional - Brasil.

<p>More and more print jobs are delivered from customer to printer digitally over the Internet. Although Internet-based job delivery can be highly efficient, companies in the graphic arts and printing industry often suffer unnecessary costs related to this type of inflow of print jobs to their production workflows. One of the reasons for this is the lack of a well-defined infrastructure for delivering print jobs digitally over the Internet. </p><p>This thesis presents INFLOW - a prototype for a print job delivery system for the graphic arts and printing industry. INFLOW is a web-based job delivery system that is hosted on an Internet-connected server by the organization receiving the print jobs. Focus has been on creating a system that is easy to use, highly customizable, secure, and easy to integrate with existing and future systems from third-party vendors. INFLOW has been implemented using open standards, such as XML and JDF (Job Definition Format). </p><p>The requirements for ease-of-use, high customizability and security are met by choosing a web-based architecture. The client side is implemented using standard web technologies such as HTML, CSS and JavaScript while the serverside is based on J2EE, Java Servlets and Java Server Pages (JSP). Using a web browser as a job delivery client provides a highly customizable user interface and built in support for encrypted file transfers using HTTPS (HTTP over SSL). </p><p>Process automation and easy integration with other print production systems is facilitated with CIP4’s JDF (Job Definition Format). INFLOW also supports"hot folder workflows"for integration with older preflight software and other hot folder-based software common in prepress workflows.</p>

This study explores the theory of emotional contagion and then offers insights as to how communication designers could practically apply aspects of this theory to a communication campaign. Schoenewolf (1990) describes emotional contagion as “a process in which a person or group influences the emotions or behavior of another person or group through the conscious or unconscious induction of emotion states and behavioral attitudes” (p. 50). A significant aspect of this theory involves joint consumption. This suggests that an experience of an event differs when more than one person is involved. Ramanathan and McGill’s (2007) recent study suggests that a stronger positive or negative evaluation of a shared experience is achieved through the creation of emotional contagion. When considering this, an opportunity exists to establish recommendations for the design industry to employ in order to enhance an audience’s response. In order to be successful in constructing a pertinent strategy it is critical to consider the way in which people perceive experiences; central to this theme are the five senses. Research into the five senses which include sight, sound, smell, touch and taste, indicates the significant impact over an individuals’ emotions and decision making process. To date the human senses have been largely neglected within the design industry due to conventional use of mainstream media. Through using non-traditional media, participants could be connected on a more sensory level through means of interactive involvement. From a holistic perspective the overarching methodology will be that of research for design (Frayling, 1993, as cited in Downtown, 2003). The emphasis will therefore be on providing insights and ideas as to how the design industry could, through non-traditional media, embrace emotional contagion. Supporting methods will be a combination of the following: 1. Case studies. These will include an analysis of precedents 2. A self generated design campaign. The focus will be tourism. This has been chosen because of its experiential and shared nature.

No description available.

CAPES / A pesquisa buscou investigar o Tropicalismo (1967-1968) e analisar de que forma sua linguagem gráfica repercutiu nas capas de disco de 1969 a 1978, ou seja, nos dez anos seguintes ao término oficial do movimento. A dissertação procurou pensar nas características estéticas e culturais presentes nos projetos gráficos, considerando o contexto histórico desses anos, as propostas da canção tropicalista, tal como as influências entre as sonoridades e visualidades do período. Para isso, foram estudadas as capas de disco do Brasil da segunda metade dos anos de 1960, com ênfase na Tropicália. Foram selecionadas dez capas de discos do período posterior, com o intuito de estabelecer comparações e discutir as principais referências. Foi desenvolvida uma análise visual com base na semiótica peirceana - a partir da proposta de Martine de Joly (2006) - de capas de eixos fonográficos diversos de 1969 a 1978, apontando de que maneira construiu-se um diálogo entre o design tropicalista e as peças selecionadas. A partir disso, foi possível verificar que o Tropicalismo teve significativa importância para a criação e implantação de uma nova linguagem visual no design brasileiro e influenciou, em diferentes aspectos, o desenvolvimento de capas de disco da década posterior. / The research sought to investigate the Tropicalismo (1967-1968) and analyse how its graphic language reflected in the album covers from 1969 to 1978, in other words, in the ten years following the official end of the movement. The dissertation attempted to think about the esthetic and cultural characteristics present in graphic projects, considering the historical context of those years, the proposals of the Tropicália’s songs and the influences between sounds and visualities of period. Thus, the research was studied the album covers of Brazil in the second half of the 1960s, with an emphasis on Tropicália. Ten album covers of the period subsequent were selected, to compare and discuss the main references. It was developed a visual analysis based on Peircean semiotic - from the proposed of Martine Joly (2006) - of album covers of different phonograph axes from 1969 to 1978, pointing how was constructed a dialogue between Tropicalismo’s design and the selected pieces. From this, it was possible to verify that the Tropicalismo had significant importance for the creation and implementation of a new visual language in Brazilian design and influenced, in different aspects, the development of album covers in the next decade.

CAPES / A pesquisa buscou investigar o Tropicalismo (1967-1968) e analisar de que forma sua linguagem gráfica repercutiu nas capas de disco de 1969 a 1978, ou seja, nos dez anos seguintes ao término oficial do movimento. A dissertação procurou pensar nas características estéticas e culturais presentes nos projetos gráficos, considerando o contexto histórico desses anos, as propostas da canção tropicalista, tal como as influências entre as sonoridades e visualidades do período. Para isso, foram estudadas as capas de disco do Brasil da segunda metade dos anos de 1960, com ênfase na Tropicália. Foram selecionadas dez capas de discos do período posterior, com o intuito de estabelecer comparações e discutir as principais referências. Foi desenvolvida uma análise visual com base na semiótica peirceana - a partir da proposta de Martine de Joly (2006) - de capas de eixos fonográficos diversos de 1969 a 1978, apontando de que maneira construiu-se um diálogo entre o design tropicalista e as peças selecionadas. A partir disso, foi possível verificar que o Tropicalismo teve significativa importância para a criação e implantação de uma nova linguagem visual no design brasileiro e influenciou, em diferentes aspectos, o desenvolvimento de capas de disco da década posterior. / The research sought to investigate the Tropicalismo (1967-1968) and analyse how its graphic language reflected in the album covers from 1969 to 1978, in other words, in the ten years following the official end of the movement. The dissertation attempted to think about the esthetic and cultural characteristics present in graphic projects, considering the historical context of those years, the proposals of the Tropicália’s songs and the influences between sounds and visualities of period. Thus, the research was studied the album covers of Brazil in the second half of the 1960s, with an emphasis on Tropicália. Ten album covers of the period subsequent were selected, to compare and discuss the main references. It was developed a visual analysis based on Peircean semiotic - from the proposed of Martine Joly (2006) - of album covers of different phonograph axes from 1969 to 1978, pointing how was constructed a dialogue between Tropicalismo’s design and the selected pieces. From this, it was possible to verify that the Tropicalismo had significant importance for the creation and implementation of a new visual language in Brazilian design and influenced, in different aspects, the development of album covers in the next decade.

The master thesis consists of two parts. In the theoretical part, applied and computer graphics, fonts, and promotion are discussed. The practical part is aimed at applied graphics based on the graphic art extended by mixed media. Matrices made of zinc-galvanized sheets were etched in nitric acid. A set of graphic works was printed on watercolour papers. Individual graphics were placed at a promotional brochure of the company Printing House David. The brochure promotes the printing house equipment. When prepared the brochure, the software CorelDraw was used. Photos taken on the Printing House David and edited with the use of Adobe Photoshop software package are thematically focused on "printing machines" of the company. The photos are attached to the thesis in a form of sketches.