Thesis (M.A.)--Florida Atlantic University, 1995. / Typescript (Photocopy). Includes bibliographical references (leaves 123-141).

Thesis (Ph. D.)--University of Chicago, Dept. of History, Dec. 2002. / Includes bibliographical references. Also available on the Internet.

Thesis (M.A.)--University of Wisconsin--Madison. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 251-264).

No description available.

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There has been a considerable debate in recent years about the 'fit' between hospitality management education and the needs of the hospitality and tourism industries, with allegations of disproportionate 'wastage' of vocationally labour market entrants to other sectors of the economy. This study began by outlining the evolution of hospitality education in the UK. The study then reviewed models of vocational education and discussed their relevance to hospitality management education. A discussion of the effects of political, industrial and educational debate has been included. A case study has provided an historical review of the evolution of the BA Honours Degree in Hospitality Business Management in an important FHE college, which is the largest single provider of hospitality education in the UK. The study goes on to highlight the transition of graduates into the workplace from 1992 to the present time. The first sections of the study were completed using exhaustive secondary research carried out using all of the library resources at my disposal. The case study was achieved using primary research techniques of questionnaire and follow-up interviews with the graduates and with senior programme administrators from the college. Use of the Dillman (1977) method ensured an exceptionally high response rate to the questionnaire, although it is probably true that my power-distance relationship with the respondents also had a positive effect on the response rate. The researcher also believes that the responses received from the graduates truthfully reflected their views on the questions asked. The final section of this dissertation discusses and analyses the results of the primary research and this is the major innovative part of the work. During the course of the research, a number of themes emerged, and the discussion is aligned with these themes, providing a framework for the analysis. The content of the courses, comprising the four-year programme were generally seen as appropriate by the respondents. However, a number of possible changes were identified which might improve the programme. One surprising result was that it emerged that no change would be needed to fit graduates for the industry for the next decade. A second surprise was the low ranking given to information technology and numeracy by the respondents. This must surely be a misconception by the graduates and this finding is in need of further research. The term 'graduateness' was generally little understood by the respondents. However, once they were familiarised by the meaning underpinning the term, they did comprehend that graduate skills were of considerable importance. Indeed their understanding of graduate skills related very closely to those defined NAB (1986). However, the discussion of their evaluation of numeracy has already been outlined. Not surprisingly, there was considerable overlap between discussion of course content and teaching methods. However, it is important to mention that one of the main issues arising was that of the use of information technology and multimedia in course delivery. This research has found that these methods are seen to be of growing importance for communication and dissemination of information between students. industrialists and educationalists in the hospitality industry, being a truly world-wide industry. One major area of discussion which has arisen in my research is the industrial placement experience. An important finding has been that despite whether the students had received a successful industrial placement experience or not, almost all agreed that industrial placement experience was an essential component of the programme. In fact the research identified that industrial placement is so important, that the government should consider funding research to investigate the value added to students on vocational programmes, with a view to extending the benefits to other subject areas before they undertake primary cost reduction by cutting funding for industrial placement in hospitality management programmes. With regard to employment issues, there were three issues that arose. First, the changing character of the hotel industry, which is likely to provide less opportunity for management development for graduates. Nevertheless, the research identified despite this trend that a very large percentage of graduates were still finding employment in hotels at the present time. Second, the limited language skills of UK graduates, which the research considers as an important negative factor for UK graduates in a time of globalisation and EU aggregation. Finally, UK educational institutions depend to some extent upon recruitment of students from overseas (full fee paying). The recessionary developments in the global economy, especially in the Far East, should give cause for some alarm by UK universities and colleges in this respect.

Esta pesquisa é resultado do reconhecimento, no mercado hoteleiro, de algumas vantagens em se conhecer o conjunto de necessidades específicas de um determinado tipo de hóspede. O turismo de negócios é visto como um importante segmento do mercado turístico e como forte gerador da demanda hoteleira em algumas regiões. A proposta é, a partir da apresentação de características do mercado turístico e do setor hoteleiro, discutir a percepção do turista de negócios quanto aos atributos oferecidos pelos hotéis que justificam a preferência por dado empreendimento para sua estadia. A pesquisa bibliográfica, aliada a um estudo exploratório na cidade de São Paulo, permite algumas conjecturas a respeito do comportamento do turista de negócios no que diz respeito à hospedagem. Em virtude do dinamismo desta demanda, espera-se incentivar com esta pesquisa a continuidade, por profissionais e acadêmicos, dos estudos a respeito do mercado hoteleiro para o turismo de negócios. / business tourist behavior concerning hosting. Due to the dynamism of hotel demand, is expected that professionals and academics be stimulated to prospect and study the hotel market for business tourism. This research is the outcome of the recognition, in the hotel market, of the advantages of knowing the needs of a certain guest profile. Business tourism is an important segment of the tourism market and generates a great demand in some specific regions. The purpose of the research is, from the overview of the characteristics of tourism market and hotels segment, discuss the business tourist perspective of the attributes offered by hotels that justify their preference for a specific project. Research bibliography combined with an exploration in the city of São Paulo, allowed some hypothesis regarding

Made available in DSpace on 2014-06-12T15:06:36Z (GMT). No. of bitstreams: 2 arquivo1247_1.pdf: 777569 bytes, checksum: 68895c2f40a57ccec8dd995543a9dd26 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2006 / O problema que motivou esta pesquisa foi o de entender como ocorreu a formação das estratégias da Accor Hotels no Brasil entre 1974 e 2004. Considerando isso, as seguintes perguntas de pesquisa guiaram o estudo: a) Como as principais estratégias foram adotadas pela organização ao longo do tempo? b) Como as estratégias foram moldadas pelos líderes ao longo do tempo? Para responder a elas, utilizou-se uma abordagem teórica sobre o processo de formação de estratégias, a qual foi constituída pelo conceito de processo estratégico, mudança estratégica e liderança. Buscando descobrir as perspectivas dos respondentes sobre essas questões, um estudo de caso qualitativo foi desenvolvido. Treze executivos que atuaram na administração estratégica da organização foram entrevistados. Utilizou-se principalmente o método de entrevista semiestruturada para a coleta de dados, a qual foi realizada com cada um dos sujeitos entrevistados. A análise dos dados compreendeu a descrição e a interpretação de diferentes aspectos do fenômeno investigado. Foram identificados eventos marcantes e sete fases na trajetória da organização no Brasil. Observou-se que o processo de formação das estratégias corporativas da organização ocorreu predominantemente pelo modo de planejamento e por estratégias deliberadas. Além disso, ao longo do período examinado, ocorreram três mudanças estratégicas na organização. Os resultados indicaram, também, que as estratégias da organização foram moldadas pela visão, conhecimento e autonomia dos líderes. Notou-se, ainda, que a maior parte do processo investigado enquadra-se na abordagem do incrementalismo lógico e, ao longo da administração do segundo diretor geral, percebeu-se a formação de uma coalizão dominante que moldou as estratégias

A partir de uma análise sobre o conceito de consumo hedônico, serão estudados os conceitos de Marketing Experiencial, a partir das teorias desenvolvidas por Pine e Gilmore, e também o pensamento de Bernd Schmitt. Com base nisso, verificar-se-á que o conceito de Marketing Experiencial ainda apresenta certa confusão, e é usado em situações bastante diferentes. Comparando os autores principais, e tendo como pano de fundo uma série de estudos sobre a experiência do consumidor, conclui-se que, o que efetivamente é mais importante neste conceito é o uso que se faz das experiências sensoriais como ferramenta de marketing. Com isso, será desenvolvido um estudo de caso múltiplo onde se procura analisar o uso da experiência nos hotéis 5 estrelas da cidade de São Paulo. O resultado mostra que este é um processo que ainda está no início, mas que já apresenta algumas ações interessantes e que devem ser desenvolvidas. / From an analysis of the concept of hedonic consumption, we studied the concepts of Experiential Marketing, from the theories developed by Pine and Gilmore, and also the thought of Bernd Schmitt. On this basis, we find that the concept of Experiential Marketing is still very confusing, and is used in quite different situations. Comparing the principal authors, and with the backdrop of a series of studies on the consumer experience, we conclude that, effectively is more important in this concept is the use made of sensory experiences as a marketing tool. With this, we developed a multiple case study where we attempted to evaluate the use of experience in five star hotels of the city of Sao Paulo. The result shows that this is a process that is still in the beginning, but already has some interesting actions and should be developed.