Diss.--Göttingen, 1970. / Vita. Bibliography: p. 230-249.

Thesis (doctoral)--Universität Erlangen.

A comunicação humana é essencial para que ocorra um processo de interação social. É através dela que os sujeitos podem manifestar suas vontades, desejos, necessidades, estabelecer trocas que resultam em processos de ensino-aprendizagem e participar ativamente da sociedade, comunidade na qual se encontra inserido realizando trocas recíprocas que propiciam a aquisição do conhecimento historicamente construído. Esta pesquisa teve como foco principal investigar de que de que forma o uso de um sistema de CA que parte de uma perspectiva metodológica sócio-histórica pode promover o desenvolvimento de gestos que propiciam intencionalidade comunicativa em crianças de 03 a 05 anos com autismo. A presente pesquisa cunhou-se como um estudo de caso múltiplo de três sujeitos com autismo, não oralizados, com idades entre 03 e 05 anos de idade. Os resultados a serem apresentados mostram que o sistema SCALA contribuiu como forma constante de mediação integrada ao todo do sujeito. Dessa forma foram surgindo novos gestos, fomos significando cada olhar, apontar, sorrir, morder, etc. Considerando nossos sujeitos como agentes intencionais, deixando-os serem atores nas interações, não somente interagentes passivos, ancorados pelo uso de materiais concretos, que levaram a ligação entre o representacional e o simbólico e, sobretudo nos conduziram a diversos e diferentes momentos de atenção e cenas de atenção conjunta, onde nossos sujeitos participavam de interações triádicas e se incluíam nelas. / Human communication is essential to the occurrence of a social interaction process. It is through it that subjects can express their wishes, desires, needs and establish exchanges that result in teaching-learning processes. And, also, actively participate in society, the community in which they are inserted, conducting reciprocal exchanges that foster the acquisition of historically constructed knowledge. This research main focus was to investigate how the use of a CA system that starts from a sociohistorical methodological perspective can promote the development of gestures that provide communicative intentionality in children 03-05 years old with autism. This research was coined as a multiple case study of three subjects with autism, who do not use oral language, aged between 03 and 05 years of age. The results to be presented show that the SCALA system contributed steadily as integrated mediation into the subject as a whole. Thus new gestures started to arise, we gave meaning to each look, point, laugh, biting, etc. Considering our subjects as intentional agents, leaving them to be actors in interactions, not only passive interacting agents, anchored by the use of concrete materials, which led the connection between the representational and the symbolic and above all led us to several different moments of attention and joint attention scenes where our subjects participated in triadic interactions and included themselves in these interactions.

The purpose of the study was to investigate why high school junior and senior students in the Jackson Purchase district of Kentucky choose to go or not to go into the profession of teaching Family and Consumer Sciences. The participants of the study were Family and Consumer Sciences teachers and junior and senior high school students enrolled in their classes. This study used a quantitative mode of inquiry. More specifically, two questionnaire instruments were developed and administered to participating teachers and students to answer the research questions. The questionnaire gathered data on the subject's perceptions of Family and Consumer Sciences education. In addition, demographics were derived from student participants. The study determined that students were predominantly college bound, mostly Caucasian, seniors, and female. The majority of students thought Family and Consumer Sciences was important and should be offered in high school. In addition, only 9.3% (10) have considered Family and Consumer Sciences education as a career, 63.7% have never thought of it as a possible career, and 17.8% indicated there was not enough available jobs. The study determined that most of the Family and Consumer Sciences teacher participants declared there was not a decline in enrollment in classes over the past ten years. Two of the seven teachers will be retiring within the next five years.

A comunicação humana é essencial para que ocorra um processo de interação social. É através dela que os sujeitos podem manifestar suas vontades, desejos, necessidades, estabelecer trocas que resultam em processos de ensino-aprendizagem e participar ativamente da sociedade, comunidade na qual se encontra inserido realizando trocas recíprocas que propiciam a aquisição do conhecimento historicamente construído. Esta pesquisa teve como foco principal investigar de que de que forma o uso de um sistema de CA que parte de uma perspectiva metodológica sócio-histórica pode promover o desenvolvimento de gestos que propiciam intencionalidade comunicativa em crianças de 03 a 05 anos com autismo. A presente pesquisa cunhou-se como um estudo de caso múltiplo de três sujeitos com autismo, não oralizados, com idades entre 03 e 05 anos de idade. Os resultados a serem apresentados mostram que o sistema SCALA contribuiu como forma constante de mediação integrada ao todo do sujeito. Dessa forma foram surgindo novos gestos, fomos significando cada olhar, apontar, sorrir, morder, etc. Considerando nossos sujeitos como agentes intencionais, deixando-os serem atores nas interações, não somente interagentes passivos, ancorados pelo uso de materiais concretos, que levaram a ligação entre o representacional e o simbólico e, sobretudo nos conduziram a diversos e diferentes momentos de atenção e cenas de atenção conjunta, onde nossos sujeitos participavam de interações triádicas e se incluíam nelas. / Human communication is essential to the occurrence of a social interaction process. It is through it that subjects can express their wishes, desires, needs and establish exchanges that result in teaching-learning processes. And, also, actively participate in society, the community in which they are inserted, conducting reciprocal exchanges that foster the acquisition of historically constructed knowledge. This research main focus was to investigate how the use of a CA system that starts from a sociohistorical methodological perspective can promote the development of gestures that provide communicative intentionality in children 03-05 years old with autism. This research was coined as a multiple case study of three subjects with autism, who do not use oral language, aged between 03 and 05 years of age. The results to be presented show that the SCALA system contributed steadily as integrated mediation into the subject as a whole. Thus new gestures started to arise, we gave meaning to each look, point, laugh, biting, etc. Considering our subjects as intentional agents, leaving them to be actors in interactions, not only passive interacting agents, anchored by the use of concrete materials, which led the connection between the representational and the symbolic and above all led us to several different moments of attention and joint attention scenes where our subjects participated in triadic interactions and included themselves in these interactions.

A comunicação humana é essencial para que ocorra um processo de interação social. É através dela que os sujeitos podem manifestar suas vontades, desejos, necessidades, estabelecer trocas que resultam em processos de ensino-aprendizagem e participar ativamente da sociedade, comunidade na qual se encontra inserido realizando trocas recíprocas que propiciam a aquisição do conhecimento historicamente construído. Esta pesquisa teve como foco principal investigar de que de que forma o uso de um sistema de CA que parte de uma perspectiva metodológica sócio-histórica pode promover o desenvolvimento de gestos que propiciam intencionalidade comunicativa em crianças de 03 a 05 anos com autismo. A presente pesquisa cunhou-se como um estudo de caso múltiplo de três sujeitos com autismo, não oralizados, com idades entre 03 e 05 anos de idade. Os resultados a serem apresentados mostram que o sistema SCALA contribuiu como forma constante de mediação integrada ao todo do sujeito. Dessa forma foram surgindo novos gestos, fomos significando cada olhar, apontar, sorrir, morder, etc. Considerando nossos sujeitos como agentes intencionais, deixando-os serem atores nas interações, não somente interagentes passivos, ancorados pelo uso de materiais concretos, que levaram a ligação entre o representacional e o simbólico e, sobretudo nos conduziram a diversos e diferentes momentos de atenção e cenas de atenção conjunta, onde nossos sujeitos participavam de interações triádicas e se incluíam nelas. / Human communication is essential to the occurrence of a social interaction process. It is through it that subjects can express their wishes, desires, needs and establish exchanges that result in teaching-learning processes. And, also, actively participate in society, the community in which they are inserted, conducting reciprocal exchanges that foster the acquisition of historically constructed knowledge. This research main focus was to investigate how the use of a CA system that starts from a sociohistorical methodological perspective can promote the development of gestures that provide communicative intentionality in children 03-05 years old with autism. This research was coined as a multiple case study of three subjects with autism, who do not use oral language, aged between 03 and 05 years of age. The results to be presented show that the SCALA system contributed steadily as integrated mediation into the subject as a whole. Thus new gestures started to arise, we gave meaning to each look, point, laugh, biting, etc. Considering our subjects as intentional agents, leaving them to be actors in interactions, not only passive interacting agents, anchored by the use of concrete materials, which led the connection between the representational and the symbolic and above all led us to several different moments of attention and joint attention scenes where our subjects participated in triadic interactions and included themselves in these interactions.

La presente investigación presenta un análisis destacado de las acciones de retención en bodegas relacionadas con la intención de compra. En las bodegas hacen uso de acciones para aumentar la intención de compra pero los bodegueros no saben que están haciendo uso de ellas o no están bien informados, por ende no les queda claro cómo influyen en la compra. No se valoran mucho las estrategias de retención que podrían realizar las bodegas para influir de mayor manera en la compra. En el siguiente estudio se verán las acciones más importantes de las bodegas y qué relación tienen con la intención de compra. Este estudio sirve para que las bodegas pueda darse cuenta de que acciones son las más relevantes. La siguiente investigación será de tipo mixto, ya que empieza con la recolección de información de la realidad de los participantes, la cual permitirá afinar los instrumentos para la medición cuantitativa. En ese enfoque, se intenta encontrar regularidades y relaciones además de poder ver si se aprueba la hipótesis y por consiguiente explicar el fenómeno de las tiendas de conveniencia, ya que las variables se asocian: las estrategias de plaza y la calidad impactan en la preferencia de compra de los clientes. De manera que se podrá conocer de qué manera impactan una en la otra, lo cual identifica la correlación. Asimismo, es descriptivo, ya que se va a definir los datos empíricos que vamos a recoger. Con el propósito de responder a través de este trabajo las preguntas iniciales y herramientas cualitativas se obtiene conclusiones en base a los hallazgos. Dentro de los resultados cualitativos encontramos cuatro acciones muy importantes utilizadas por bodegas: La confianza del vendedor con sus clientes, el tiempo de entrega del delivery, el fiado, el contacto con los productos y el costo del delivery. Se encontró al igual que los resultados cuantitativos, que existe una relación con la intención de compra en cada una de las acciones. Se evidencio que la relación es débil y media. / The present investigation presents an outstanding analysis of retention actions in warehouses related to the purchase intention. In the wineries they make use of actions to increase the intention of purchase but the winemakers do not know that they are making use of them or are not well informed, therefore it is not clear to them how they influence the purchase. The retention strategies that wineries could carry out to influence the purchase in a greater way are not valued much. In the following study you will see the most important actions of the wineries and how they relate to the purchase intention. This study serves to allow wineries to realize which actions are the most relevant. The following investigation will be of mixed type, since it begins with the collection of information on the reality of the participants, which will allow refining the instruments for quantitative measurement. In this approach, we try to find regularities and relationships in addition to being able to see if the hypothesis is approved and therefore explain the phenomenon of convenience stores, since the variables are associated: the strategies of place and quality impact on the preference of Customer purchase. So you can know how they impact one on the other, which identifies the correlation. It is also descriptive, since the empirical data that we are going to collect will be defined. With the purpose of answering through this work the initial questions and qualitative tools, conclusions are obtained based on the findings. Among the qualitative results we find four very important actions used by wineries: The trust of the seller with their customers, the delivery time of the delivery, the trust, the contact with the products and the cost of delivery. It was found, like the quantitative results, that there is a relationship with the intention to purchase in each of the shares. It was evident that the relationship is weak and medium. / Trabajo de investigación

Actualmente, la ciudad de Lima se encuentra atravesando un grave problema en cuanto a la congestión vehícular. Por lo que, los habitantes que suelen movilizarse en distritos de alto flujo de vehículos se encuentran en búsqueda de formatos eficientes de transporte donde gasten menos cantidad de tiempo en llegar a sus destinos y, a su vez, sean económicos. Por ello, las empresas y los municipios inician su curso con la adaptación de una nueva modalidad de transporte que ingresa al mercado de Lima bajo la categoría de transporte eléctrico de alquiler y se opera mediante scooters eléctricos. Adicionalmente, el interés por las cuestiones ambientales en la ciudad ha aumentado a medida que los consumidores han optado por tomar decisiones cada vez más conscientes al momento de la compra. Por lo que, un modo de transporte que no emite emisiones de CO2 es atractivo para ellos. Sin embargo, la elección de las pocas empresas que operan actualmente en el mercado dependerá de las acciones online que trabajan como los cupones digitales y la información de uso de esta nueva modalidad de transporte, con el objetivo de llevar al consumidor a la compra offline (en calle). / The city of Lima is currently experiencing a serious problem of vehicle congestion. As a result, the habitants who tend to move around in high-traffic districts are in search of efficient transport formats where they spend less time getting to their destinations and, at the same time, are economic. For that reason, the companies and the municipalities begin their course with the adaptation of a new modality of transport that enters to the Lima market under the category of electric transport of rent and it is operated by means of electric scooters. Additionally, interest in environmental issues in the city has increased as consumers have opted to make increasingly conscious decisions at the time of purchase. Therefore, a mode of transport that does not emit CO2 emissions is attractive to them. However, the choice of the few companies currently operating in the market will depend on the online actions that work as digital coupons and information on the use of this new mode of transport, with the aim of taking the consumer to purchase offline (on the street). / Trabajo de investigación

Este trabajo de investigación indaga sobre el impacto de las acciones para crear engagement de marcas de bebidas alcohólicas reflejadas en la intención de compra mediante Instagram en los jóvenes de 18 a 35 años sobre la intención de compra del consumidor. Este estudio analiza los datos tomados de 323 usuarios existentes de la red social Instagram, mayores de edad y que consumen bebidas alcohólicas. Además de entrevistas a profundidad tanto al público objetivo como a profesionales y un focus group. La investigación fue realizada en Lima. Los resultados de la investigación indican que el contenido digital en la red social Instagram esta significativamente relacionado con la creación de engagement y la intención de compra de marcas de bebidas alcohólicas. Además, demostrar que la el engagement actúa como un mediador parcial entre el contenido digital en la red social Instagram y la intención de compra de los consumidores en el punto de venta. Las conclusiones extraídas de este estudio implican que las plataformas de redes sociales se han vuelto la herramienta ideal para conectar con el consumidor y mucho más rentable que el marketing tradicional al que estamos acostumbrados. Hoy en día, el contenido mostrado por las marcas en Instagram es muy relevante para los consumidores y depende de la calidad de este para poder establecer una conexión genuina con los consumidores e impulsar su intención de compra en el punto de venta. Los estudios futuros deben considerar seguir investigando las nuevas plataformas digitales que aparecen día a día y poder medir cuál de estas es la que tiene un mayor alcance a los intereses de los consumidores. / This research investigates the impact of actions to create engagement of alcoholic beverage brands reflected in the purchase intention through Instagram in young people between 18 and 35 years old on the consumer's purchase intention. This study analyzes data from 323 existing users of the Instagram social network, who are over 18 and who consume alcoholic beverages. In addition to in-depth interviews with the target audience, professionals and a focus group. The research was conducted in Lima. The results of the research indicate that the digital content on Instagram social network is significantly related to engagement creation and purchase intent of alcoholic beverage brands. Furthermore, demonstrating engagement acts as a partial mediator between digital content on the Instagram social network and consumers' purchase intent at the point of sale. The conclusions drawn from this study imply that social networking platforms have become the ideal tool to connect with the consumer and much more cost-effective than the traditional marketing we are used to. Today, the content displayed by brands on Instagram is highly relevant to consumers and depends on the quality of this content in order to establish a genuine connection with consumers and drive their purchase intent at the point of sale. Future studies should consider further research into the new digital platforms that are emerging daily and measure which of these has the greatest impact on consumer interests. / Trabajo de investigación

Hoy en día, hay una creciente demanda del consumo de vino por jóvenes millennials en cuanto a hombres y mujeres de NSE A y B de Lima Metropolitana. Así, a través de distintos autores se da a conocer la relación entre el E-WOM con la intención de compra en jóvenes de 23 a 35 años del segmento mencionado. El incremento de este consumo de vino por jóvenes está generando un cambio con respecto a los volúmenes establecidos anteriormente en Lima Metropolitana en donde, se considera, que esto se da a una nueva tendencia con respecto a los hábitos de consumo y al estilo de vida de los jóvenes. En cuanto a la relación entre comentarios en redes sociales y la intención de compra de vinos, los jóvenes son influenciados sobretodo a los comentarios de calidad que brindan información sobre la característica del sabor y el tipo de vino presentado en la página web o aplicación. Se puede decir que existe una relación con la intención de compra por la credibilidad que le dan ciertas páginas web al ser reconocidas y de prestigio. Si bien estamos en un mundo online, se considera que los jóvenes también forman parte de una influencia actual del mundo offline en cuanto a tiendas boutique y personas conocedoras del rubro las cuales influyen en su compra al momento de adquirir un vino. / Today, there is a big demand for wine consumption by young millennials regarding men and women from socioeconomic level A and B of Metropolitan Lima. Thus, the relationship between the E-WOM and the interactivity with the purchase intent of young people from 21 to 35 years old is made known through different authors. The increase of this wine consumption by young people is generating a change of the volumes previously established in Lima, where, it is considered, that this is given to a new trend by habits consumption and the lifestyle of these millennials. Regarding the relationship between comments on social networks and the purchase intent, young people are influenced above all from quality comments that provide flavor and wine type information shown up on websites or apps. Moreover, we can tell that there is a relationship with purchase because these websites are recognized by important people, giving prestigious to each one of them. Although we are in an online world; it is considered that young people are also part of a current influence of the offline world in terms of physical stores as boutiques and also by people knowledgeable about the wine they are looking for purchase. / Trabajo de investigación