Abstract: Given the global sustainability challenge; effective organizational Social Responsibility (SR) guidelines must set best-practices that acknowledge environmental constraints and strive for a sustainable society. SR has historically underrepresented environmental issues and needs to shift from a reactive focus on societal stakeholder demands, to a proactive whole-systems planning framework. There is a risk that unless SR guidelines consider both social and environmental issues together, they may generate negative outcomes to organizational viability. This research finds key Sustainable Development concepts that should be integrated within SR guidelines and uncovers an overall goal of SR as assisting organizations in moving towards a sustainable society. A Sustainable Society is defined in the research according to a set of scientific principles, based on environmental constraints and fundamental social needs. This clear goal enables the organization to ‘backcast’ from this success point in order to take effective strategic steps. The authors recommend the incorporation of critical concepts from Strategic Sustainable Development, a proven organizational sustainability planning framework, into SR guidelines to increase their effectiveness in strategic SR decision-making. The ISO 26000 SR Guideline is used as a case study.

The thesis deals with the Corporate Social Responsibility concept (CSR) in the theoretical part. It describes particular steps within the implementation of the concept. The practical part concentrates on applying the concept in a company; the proposal of various CSR activities has been worked out taking into consideration financial situation of the company.

Polešovská, L. Corporate social responsibility of multinational organizations in the information technology sector. Diploma thesis. Brno: Mendel University in Brno, 2017. This diploma thesis is focused on corporate social responsibility in selected multinational organizations in the information technology sector, namely on Apple, Google, IBM and Microsoft. Recommendations for those organizations are based on qualitative analysis. Based on quantitative analysis and selected organizations recommendations were developed recommendation for small and middle sized IT companies in Czech Republic. Research has shown that multinational IT organizations are socially responsible. They are paying attention to all areas of CSR and are leaders in enviromental field.

The starting point of Corporate Social Responsibility is the understanding and the acceptance of fact, that organization is a part of the society, in which it develops its activities. There are many companies, which are conducting in accordance to superior performance of the obligations in the area of social responsibility. These organizations truly think about their surroundings. The problem can occur in the measuring the social responsibility level of each CSR pillars, consisting of economic, social and environment areas. Measurement and evaluation of CSR could be conducted by some exact methods (i.e. standards and norms). In organization is needed to set up measurement mechanisms of all the areas of corporate social responsibility. The organization could use for reporting “structures” of already existing standarts, however the complexity of these standarts is the reason why it is not easy to apply them in the Czech Republic. The following project presents the metodology of measuring Corporate Social Responsibility

Syftet med studien har varit att synliggöra AB Bollnäs Bostäders hållbarhetsarbete utifrån 18 framtagna hållbarhetskategorier fördelade på de ekologiska, sociala och ekonomiska hållbarhetsaspekterna. De ekologiska och sociala hållbarhetskategorierna är tagna från ISO26000, en standard som beskriver företags samhällsansvar, och de ekonomiska hållbarhetskategorierna är framtagna med utgångspunkt i tidigare forskning och dokument gällande hållbarhetsaspekter i fastighetsbranschen. Vidare har studien som syfte att synliggöra kommunikationen kring hållbarhetsarbetet genom att analysera vad som kommuniceras och vad resultatet blir av den kommunikationen. Det har gjorts genom att göra en didaktisk analys utifrån de didaktiska frågorna för vem, varför, vad och hur. Slutligen har studien som syfte att visa på vad det finns för visioner internt och externt kring AB Bollnäs Bostäders framtida hållbarhetsarbete, med grund i de 18 hållbarhetskategorierna. För att samla in relevant empiri har personliga intervjuer, enkäter och dokumentstudier genomförts. Resultatet visar på att AB Bollnäs Bostäder arbetar aktivt mot en hållbar utveckling utifrån alla tre hållbarhetsaspekter - ekologisk, social och ekonomisk. Utav 18 hållbarhetskategorier bedömdes arbetet med 14 av dem vara tillfredsställande. Med välinvesterade resurser skulle bolaget kunna utveckla sitt hållbarhetsarbete och uppfylla alla 18 hållbarhetskategorier. Kommunikationen kring hållbarhetsarbetet uppvisar övervägande ekonomiskt innehåll både internt och externt, men med olika syften för de olika målgrupperna boservice, ekonomi och administration, kundcenter, parkenheten, tekink, VD, boende, entreprenörer, kommunfullmäktige samt styrelsen. Utfallet däremot visar på att det är de ekonomiska, sociala och ekologiska hållbarhetskategorierna, i nämnd ordning, som uppfattas av de olika målgrupperna. Slutligen framgick det av resultatet att alla tre hållbarhetsaspekter ansågs vara viktiga för AB Bollnäs Bostäder i framtiden, men de ekonomiska hållbarhetskategorierna bedömdes ha högre prioritet. Nyckelord: / The objective has been to visualize sustainability work of AB Bollnäs Bostäder, based on 18 sustainability categories developed in the study, divided on the sustainable aspects ecological, social and economical. The ecological and social aspect of the sustainability categories is part of the ISO26000, a standard describing company’s social responsibility, and the economic aspect is developed based on research and document discussing sustainable development in the property business. Furthermore, the aim has also been to study the communication of the sustainability work at the company, and see the result of it. It was accomplished by a didactic analysis, based on the didactical questions for who, why, what and how. The last object of the study has been to learn the visions of the future sustainability work of AB Bollnäs Bostäder, from different groups perspectives, based on the 18 sustainability categories. To collect relevant empirical data, personal interviews, questionnaires and document studies has been carried out. The results show that active work towards a sustainable development is performed in AB Bollnäs Bostäder, from all three aspects of sustainable development – ecology, social and economy. Out of the 18 sustainability categories, the work of 14 of them was assessed to be satisfying. Well invested resources would help the company to develop their work, and fulfil all the sustainability categories. The communication of the sustainability categories showed a consideration towards an economical content, both internally and externally, but with different aims for the targeted groups property service, economic and administrations, customer centre, park division, technical, CEO, inhabitants, entrepreneurs, municipal council and the board. The outcome of the communication on the other hand, showed that the economical, social and ecological sustainability categories, in the stated order, is interpreted different by the targeted groups. Finally, the results showed that all three sustainability aspects were important for AB Bollnäs Bostäder in the future, but the economical sustainability categories were considered to have a higher priority.

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