Interpretation of the vrtra myth

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Goal of this diploma thesis is to indentify social and cultural aspects of management and the work environment in India. It is concerned with perception of the indian management and work environment of the indian companies by representatives of the czech culture. The thesis analyses problematic areas in the communication and interaction of both cultures. The problems are different peception of time, time managemnt, strategic planning, autoritative leading, formal communication, motivating and different view on emancipation. The result of the research are few advices to representatives of both cultures regarding problematic areas which are mentioned above, for example manager training, teambuildings, etc.

Emerging markets are countries with rapid economic growth and have been on the global agenda over the last decades. The most prominent of these markets are the BRIC countries where India is included. India is one of the largest emerging markets in the world with large annual economic growth and great opportunities for firms doing business in it. However, it has proven to be complicated for Westerns firms operating in the country, which stems from its cultural differences towards the West but also the cultural diversity within the country. Differences also exist between India and the West in a business context, where Indians highlight the importance of personal relationships before engaging in contracts, unlike for example Swedes that do the opposite. The purpose of this study is to investigate what cultural differences Swedish small and medium sized enterprises perceive while doing business in India, and what standardization or adaptation strategies they use to manage these differences. Empirical findings have been retrieved from interviews with key personnel in three firms located in Småland, in Southeast Sweden, which are established or have tried to establish business in India. The literature review contains three main concepts; Doing business in emerging markets, Standardization vs. adaptation and Cultural elements that are all connected to India and how SMEs should approach this market. These three concepts are later illustrated in a conceptual framework, which is based on the research questions. The result shows that Swedish SMEs perceive Indian culture as very hierarchical in both society and organizations. The aspect of time is not highly regarded, where payment and delivery delays are frequent. Indians rely extensively on personal relationships and try to avoid uncertainties in business communication. Findings also show that friendship and personal bonds are initial aspects when negotiating a potential contract. It is also essential for Swedish SMEs to adapt some business activities when in India, although certain standardization methods should be used in order to thrive on the Indian market.

This research will study cultural appropriation that is presentable in 2010th music videos by famous artists/bands like Coldplay, Beyoncé, Lana Del Rey, No Doubt and Iggy Azalea. The term cultural appropriation is about the taking over of practices, artistic forms or themes from usually a minority culture. The focus will lay on two different cultures, Indian culture and Native American culture. I will with the help of researchers like Erich Hatala Matthes and James. O Young argue the harms of cultural appropriation, where I will include bell hooks to supports my arguments. My task will also be to enlighten the common behavior traits that show occurring cultural appropriation in music videos. Deeply analysis of these music videos will help me reach my concluded arguments about the harms of cultural appropriation. Every music video will focus on three concepts and they are, romanticization, sexualization and exotification. With tracing these concepts, I will argue the differences of the cultural appropriation Indian culture and Native American culture experiences.

IT-services outsourcing from Sweden to India has increased in the last few years and it is often regarded as a strategic measure to handle the increasing costs of IT-related development and maintenance operations. There are a number of advantages of outsourcing however, there are many challenges that outsourcing initiatives face. One of the challenges mentioned by many researchers is the cultural differences between the Swedish culture and the Indian culture. At the same time there is not enough research done about these cultural differences in the context of IT-services outsourcing from Sweden to India. It creates difficulties for the partners involved in an IT services outsourcing initiative to achieve the desired results. In this work we have researched these problems by sending questionnaire to IT-outsourcing companies in Sweden. The questionnaire was prepared after a thorough literature review. The participants were asked if they are still facing the problems identified in the literature review and to also mention any other cultural problems faced by them. The questionnaires were analysed and the results obtained are presented in this work. The results show that the practitioners were still facing the problems. This thesis identifies the root causes, the negative effects and also suggests ways for handling the problems. This research will help the IT-services outsourcing practitioners to manage these problems for achieving better result.

The phrase, “Toward Adipositivity” in my title is derived from an episode of the Indian fat-activist podcast, Fat.So? (2019-2022). Photographer Substantia Jones presents her fat-activist artwork, “The Adipositivity Project.” Her method involves photographing revealing, sometimes nude, pictures of fat women, and then posts them to the Internet. Jones’ goal is to reclaim the pejorative connotations associated with the word “fat,” to show that fat women’s bodies are beautiful and worthy of artistic inspiration. The arrival of fat activism in Bollywood cinema circa 2010 resulted from the 1991 neo-liberalization of India. The nation experienced a subsequent rise of feminism in civil society, and thus saw the importation of related identity political considerations from Western culture. Bollywood fat activism developed in response to almost two decades of imitating Hollywood featuring thin actresses as protagonists, while relegating fat actresses to insignificant and unattractive roles. In this dissertation, I apply Fat Studies to Bollywood and podcasting. My dissertation centers on two mass mediated sites: weight-based discrimination against women in the 2015 Bollywood film, Dum Laga ke Haisha, and the early fat-activist podcast, Fat.So?, which began in 2019. I conclude that podcasting is a more effective medium than Bollywood cinema for delivering a radical fat-activist message. The latter mass mediated form of communication represents a multiplicity of nuanced perspectives, across a wider array of the population. I employ intersectional theory to study the interaction of weight as an identity political variable with gender, class, and caste. Finally, I lay out the relationship between the fat-activist film and podcast and the recent rise of non-diet nutrition-based podcasting in India.

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<p>IT-services outsourcing from Sweden to India has increased in the last few years and it is often regarded as a strategic measure to handle the increasing costs of IT-related development and maintenance operations. There are a number of advantages of outsourcing however, there are many challenges that outsourcing initiatives face. One of the challenges mentioned by many researchers is the cultural differences between the Swedish culture and the Indian culture. At the same time there is not enough research done about these cultural differences in the context of IT-services outsourcing from Sweden to India. It creates difficulties for the partners involved in an IT services outsourcing initiative to achieve the desired results.</p><p>In this work we have researched these problems by sending questionnaire to IT-outsourcing companies in Sweden. The questionnaire was prepared after a thorough literature review. The participants were asked if they are still facing the problems identified in the literature review and to also mention any other cultural problems faced by them. The questionnaires were analysed and the results obtained are presented in this work. The results show that the practitioners were still facing the problems. This thesis identifies the root causes, the negative effects and also suggests ways for handling the problems. This research will help the IT-services outsourcing practitioners to manage these problems for achieving better result.</p>

Made available in DSpace on 2016-08-03T12:21:17Z (GMT). No. of bitstreams: 1 Eber Borges da Costal.pdf: 1182361 bytes, checksum: a2a199c4b46ecfb95b9caddfdd1db7c5 (MD5) Previous issue date: 2011-04-08 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / A presente dissertação analisa a prática missionária do pastor metodista Scilla Franco desenvolvida entre os índios Kaiowá e Terena no MS, nos anos de 1972 e 1979. Apresenta os principais traços da cultura e religião desses povos; os efeitos negativos da colonização européia e de outros movimentos de exploração econômica das áreas onde viviam e o lugar que religião cristã ocupou neste processo através de missionários católicos e protestantes, destacando a atuação dos metodistas no Mato Grosso do Sul. Num segundo momento, descreve a trajetória pessoal e ministerial de Scilla Franco analisando a criação da Missão Tapeporã, a formação do GTME e a natureza do trabalho que desenvolveu, a partir de uma pastoral de convivência. Por fim, a partir da análise do desenvolvimento do trabalho de Scilla Franco, apresenta temas importantes para uma práxis missionária na atualidade e que podem ser vistos na sua ação, como a contextualização e a convivência numa perspectiva ecumênica.