Thesis (D.Ph.) (Communication Arts)--University of Wisconsin-Madison, 2006. / Includes bibliographical references (p. 263-277). Also available on the Internet.

Thesis (D.Ph.) (Communication Arts)--University of Wisconsin-Madison, 2006. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (p. 263-277).

Thesis (MTech (Tourism))--Cape Peninsula University of Technology, 2016. / This study investigated the role of ICT in the teaching, training and learning of hospitality students at The International Hotel School (IHS), and was conducted in the form of a case study based on the teaching, training and learning techniques used at the three campuses of The International Hotel School (IHS) in South Africa, and involved purposive and stratified random sampling. It was conducted over an 18 month period, using survey questionnaires, focus group discussions, and interviews. The researcher had, over a considerable period while in the classroom, observed a trend by students to increasingly use the internet to source information while studying, rather than spending time in a classroom being taught the required information. Based on observations of how students chose to learn, the researcher also deduced that there needed to be a shift from traditional face to face teaching and learning in a classroom environment, in order to accommodate the changing learning needs of students. The aim of the research was thus to define the role of ICT within hospitality studies at the IHS and gauge the impact of teaching, training and learning on the current hospitality curriculum, as well as the long- term initiatives within the hospitality field. A sub-objective was to enhance the learning process of students by making use of ICT to assist the learning process and make the learning material more interactive. This would assist both the student and the lecturer. The findings, based on the responses from students and academic staff at the Cape Town Campus of the IHS, and the interviews and focus group discussions with all IHS staff suggest the recognition for a move to the use of ICT’s in the formal educational process at the IHS. The results of the study lead to the recommendations for a change towards the role of ICT in the teaching and learning process.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2016. / Electronic commerce, popularly referred to as e-commerce, is the latest catchphrase surrounding the Internet and its many functions. In the past, the Internet was solely used for information seeking, but the 21st century has brought a new global economy to the fore – one that is conducted online. Tourism is seen as a driver of economic growth, contributing both to the Gross Domestic Product (GDP) of South Africa (SA) and creating jobs in the hospitality sector. E-commerce does not only provide a platform for business to be conducted online but also an opportunity for consumers to interact directly with industry. Many studies have been done previously about the perceived benefits of e-commerce in the retail sector, yet none in Cape Town and at five-star hotels in particular. It is well known that holidaymakers conduct an online search prior to booking accommodation; some of those potential guests in turn choose to finalise their bookings online. The purpose of the study was to investigate the role of e-commerce in five-star hotels in the Cape Town Metropole. The main objective of this study was to define what e-commerce is for five-star hotels in the Cape Town Metropole and determine if the hotels are using e-commerce as a booking method. Online questionnaires were used to gather primary data and a literature review was presented as secondary data. The findings of this study showed that all the hotels surveyed use online bookings and half of the respondents believe Online Travel Agents (OTAs) generate more revenue than traditional methods of room reservation. When asked to rank methods of room’s reservations, there was a slight difference between telephone bookings and e-commerce as number one. This could mean that while electronic methods are popular, they have not completely replaced traditional methods. The researcher recommends that five-star hotel managers train the rooms’ division staff to respond to negative reviews on social media, as this was one of the findings. The hotels should also learn how to effectively use their social media presence to increase room sales.

工業電腦產業為資訊電子產業中的利基產業，其產業特性為少量多樣、高毛利、客戶多而分散、競爭者眾多等特性。本研究以工業電腦世界第一大廠「研華股份有限公司」為主要研究對象，資料來源為個人在研華股份有限公司擔任產品開發(Product Manager)職務期間所親身處理相關事務與蒐集公司內部資料為主，並輔以其他工業電腦廠商之新聞、報紙、証交所資料等為輔，從「新產品開發」、「品牌經營」與「行銷通路」三個構面，來探討工業電腦廠商之「智慧資本」與「智慧財產」經營運作模式。 本研究在智慧資本方面的發現如下： 一、人力資本： 1、研華因為品牌效益高與相關人力資源與福利制度完整，招聘優質人才較為容易，且人才平均學歷高、國際化程度高、專業分工仔細。 2、不同事業群之間的跨部門人才互動機會不多，且企業內部缺乏輪調機制，難以培養對各產品事業部皆熟悉的高階主管。 3、目前由董事長兼任總經理的模式，親自來管理不同事業群，難以真正跨入高階主管專業經理人制度。 4、目前法務僅一人，且合併在稽核部門，並且無智財管理專業背景，難以將法務或智財管理提昇至企業策略層級。 (二)、結構資本： 1、研華的各項作業流程均高度電子化，舉凡財務、會計、出納、產品開發、生產、庫存管理、訂單處理、RMA、採購等等，均是透過電子化與網路的界面完成。 2、研華的電子商務系統服務的對象包含員工、業務、經銷商與終端客戶，並針對不同的使用者發展出不同的線上服務系統，產品開發主要的系統是NPI與PLM，客戶管理則是Siebel CRM，其他財務、採購、生產管理與Logistic則是透過SAP ERP系統，不同的系統之間，已完成資料共享與動態連結。 3、研華的主核心競爭優勢是其「全球行銷通路」與「電子商務系統」高度整合。只要一有新的產品上市，就能立刻透過公司的系統，讓全球的客戶知道、並透過網路下單與出貨。 4、研華目前的主要瓶頸是產品種類太多、生產線異動太頻繁、生產良率偏低，如何改善相關作業流程，簡化產品種類、彈性生產、提高良率，是一大考驗。 (三)、關係資本： 1、研發人員與供應商關係互動緊密，採購對供應商的議價權相對較弱。 2、研華公司透過WPC(World Partner Conference)、Global AE Training、Solution Day、Exhibition等活動，與分公司、經銷商及終端客戶(System Integrators)頻繁互動。 3、研華公司透過研華文教基金會，投入大專青年創業競賽與教育，並與國內多數大專院校建立良好的合作關係，建立人才召募網絡，並附帶社會公益的正面形象。 本研究在智慧財產管理方面的發現如下： (一)、專利與積體電路電路布局保護方面： 1、專利申請前建議召開Braining Storming會議，並請擁有專利專業背景的人員在旁協助會議的進行，以提昇專利品質並達成專利知識內部共享與流通之目的。 2、將現有的212個專利製作成研華專利技術手冊，並分送每位產品開發相關人員，以達專利知識能在內部流程與使用。 3、加強發明專利的申請與大陸的專利布局，並主動分析「威達電」已申請之發明專利，研擬對手提起專利訴訟之因應策略。 4、將專利的維護與原申請單位掛勾，以利專利權之成本分攤與節省，甚至是適時放棄。 5、請專業智財管理人員Review目前研華已簽屬之授權合約與權利金給付之合理性。 6、積體電路電路布局保護在工業電腦產業之作用有限，建議相關產業及人員，改以營業祕密的方式保護即可。 (二)、商標與品牌： 1、研華的商標申請活躍，包含公司名稱、產品與服務等。 2、研華的品牌行銷活動有專人負責，制度完善且分工仔細。 3、研華並未有商標授權之營利行為與未來規劃。 4、研華公司透過WPC(World Partner Conference)、Global AE Training、Solution Day、Exhibition等活動的舉辦，增加品牌知名度與價值。 5、在D&MS的業務模式下，商標與品牌的效益重要性偏低。 (三)、著作權： 1、建議強化禁止員工使用非法軟體之教育，並進一步要求員工簽屬免責合同：若發生員工自行使用非法軟體，公司已盡教育與宣導之義務，並得以免責。 2、建議MIS人員定期抽檢員工的電腦使用非法軟體情事，並記錄備查，以利爭議發生時的權責歸屬。 (四)、營業祕密保護與員工競業禁止： 1、建議制定員工保密合同，並要求員工就職時簽屬。現職員工則由高階主管帶頭示範，要求其他員工比照辦理。 2、建議在員工就職時與離職前做保密教育，並查詢員工離職前夕是否有違反規定私自帶走機密資料。 3、由各部門主管自行決定該部門各類文件機密等級，並強化公司內部文件機密等級標示。 4、建議考量要求高階主管簽屬競業禁止的可行性，並與公司紅利配股制度包裏實施。 (五)、其他智慧財產經營運用：建議設立專責智財管理單位或強化法務人才智財專業，並由具備理工與法務背景人才擔任，其主要掌管事項可以包含一般法務、專利申請及管理與分享、合約管理、商標申請、企業內部智財稽核與教育、授權合約審核、競爭對手侵權確認等等。

The purpose of this project is to design, build, and implement a Customer Relationship Management (CRM) system for a bank. CRM BANKING is an online application that caters to strengthening and stabilizing customer relationships in a bank.

University of Macau / Faculty of Law