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Maximizing returns on innovation through service encapsulation : a case study in Thailand luxury car industryKulnides, Nattavut January 2013 (has links)
The Thai automotive industry was the third largest industry in the country and contributed nearly 12% of Thai GDP in 2010. Thailand is projected to be in the world’s top ten vehicle production countries by 2015. In 2011, the country produced 1.8 million vehicles and 600,000 units were for domestic consumption. The luxury car industry in Thailand represents roughly 5% of the total automotive market in 2011. Luxury car consumption in Thailand reached its peak in 1995 with the domestic consumption of 23,265 units. In 1997, Thailand triggered the world economic meltdown by devaluing the Thai currency. Consequently, luxury car sale volume then dropped to 3,383 units in 1998. Since then Thailand’s automotive industry has gone through a series of changes through political unrest (military coup – 2007, red shirt protest - 2010), global economy (US sub-prime crisis - 2008), and natural disaster (Japan’s tsunami – 2011, Thailand’s mega flood – 2011). For the past decade, luxury car sales volume has stagnated at around 10,000 units, despite Thailand’s GDP averaging growth of 7%. The study of the Thai luxury car industry provides a unique opportunity to probe the industry led by international firms entering fierce competition to win local consumers. This study looks through consumers’ buying criteria and reasons why Thai consumers purchase highly priced luxury cars. The study explores the roles of innovations in the Thai luxury car industry. When services are packaged with core products, this package attempt is classified as ‘service encapsulation’. The study explores the role of service encapsulation in Thailand and the key players who deliver values of service encapsulation. A mixed research methodology approach was used, starting with 30 face-to-face interviews with executives who run Thai luxury car companies and other key stakeholders. Findings and outcomes are used to design the questionnaire of ‘Service Encapsulation in Thailand Luxury Car Industry’. The survey includes 206 survey participants. Outcomes from the qualitative and quantitative parts are integrated with the literature on innovation and service innovation to come up with a Service Encapsulation Commercialization Framework. The framework aims to provide insight on the interplay among four key elements: internal parties, external parties, social factors and service encapsulation enablers, based on the original work of Sundbo and Gallouj (2000). The study provides insights on how organizations can maximize returns on innovation through service encapsulation, by using the Thai luxury car market as a case study.
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Business Model Innovation in ServicesMazhyrina, Yuliya, Negru, Adela January 2013 (has links)
Services constitute three quarters of all economic activities worldwide. The growing importance of the service industry cannot be neglected and it is obvious that services can offer colossal opportunities on the way of creating and capturing economic value. The way to prosperity for companies and economies is in their ability to rethink the existing business with the purpose to innovate. Service innovation is believed to be a source of companies’ competitiveness. Leveraging innovation of services is not an easy task and requires a new thinking which implies the shift towards service business logic. In order to innovate services effectively, there is a need to develop new business models. A business model is a significant assistant which can help to create viable services by taking into consideration appropriate customer needs and organizational resources. However, the majority of approaches to innovation occurred from product-oriented business models. The growing tendency of services requires changing traditional approaches and developing new service-based business models. The main aim of this thesis is to study the process of transformation (innovation) of a product-oriented business model towards a service-centered one which implies stronger customer focus and to identify the main components that constitute the business model framework in the service context. The empirical data was collected from a single case study of ISS Sweden and analyzed according to the developed framework from literature findings regarding business model innovation in the service context. The most important findings reveal the fact that the business model perspective should be taken into account as more holistic approach which integrates all processes and components within the company. However, some of the components were found missing and it was not supported by the literature findings. During the transformation process the major changes were identified while looking at each component in detail and the most important components of a service business model framework were identified, specifically customer, value proposition and value delivery which comprise the following key factors: ● Customer is a co-creator, co-producer and a key partner ● Employees are the main source of successful value delivery ● Service innovation is a necessity
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Innovation in Professional Service FirmsSuellen Hogan Unknown Date (has links)
Increasingly the services sector is seen as important to economic development. In recent years competition has increased within this sector, in particular, within the professional service sector. Consequently, as competition increases service firms need to provide value for clients and need to differentiate their service offerings from those of competitors. In other words, service firms must be innovative in order to attain and maintain profitable organisational performance. Innovation is seen as a core capability, and a key source of competitive advantage. Nonetheless, despite the importance of innovation to all organisations, prior research has focused on manufacturing and high-technology industries. While this has contributed to our understanding of innovation within these industries, the role and significance of innovation in service industries is less well understood. Importantly, our understanding of innovation within the professional service sector is underdeveloped. This research addresses this significant gap. The aim of the thesis is to create new knowledge by providing a clearer understanding of the organisational innovation capabilities and their effects on organisational performance within professional service firms (PSFs). Specifically, the research is designed to: (1) develop and validate an organisational innovation capabilities scale for PSFs; and (2) model the relationships between dimensions of organisational innovation capabilities and dimensions of organisational performance in PSFs. An integrated multi-methods research program was undertaken. First, a critical review of relevant literature was conducted to identify the key constructs and theories on organisational innovation. Second, Study 1 consisted of thirty-seven semi-structured in-depth interviews with professional service providers. The key objective of Study 1 was to determine the types of innovation capabilities specific to PSFs. Additionally, the interviews assisted in refining constructs for the conceptual model. Third, Study 2a involved the development of a multi-dimensional innovation capabilities scale for PSFs (n = 255) which was validated on a sample of professional executives (n = 208). Refinement of existing organisational performance measures was also carried out. Fourth, Study 2b tested the hypothesised relationships of the structural model, and provided insights into the firm characteristics that influence organisational innovation capabilities. The findings of this research highlight the importance of innovation within a professional service context. Specifically, this research found that the ability to innovate is viewed as a way to add value for clients, differentiate the firm and the firm’s services and products and to attain competitive advantage. Professional service innovation capabilities was found to be a multi-dimensional construct comprised of client-centred solutions, marketing strategy and technology innovation capabilities. The results support a positive and significant relationship between client-centred solutions innovation capability and customer performance, and in turn, firm performance. The results also support a positive and significant relationship between marketing strategy innovation capability and firm performance. Interestingly, no support was found for a relationship between technology innovation capability and firm performance. Further, PSFs in country and regional areas had a higher level of total innovation capability and technology innovation capability than their city counterparts. Small PSFs, where the total number of employees was approximately three, and whose main client-base were individual or corporate clients had a higher level of client-centred solutions innovation capability. Finally, the findings and frameworks developed in this thesis provide a basis for the development of a clearer understanding of the conceptual and empirical links between organisational innovation capabilities and performance outcomes within the professional service firm context, thus contributing to theory and practice.
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Innovation in Professional Service FirmsSuellen Hogan Unknown Date (has links)
Increasingly the services sector is seen as important to economic development. In recent years competition has increased within this sector, in particular, within the professional service sector. Consequently, as competition increases service firms need to provide value for clients and need to differentiate their service offerings from those of competitors. In other words, service firms must be innovative in order to attain and maintain profitable organisational performance. Innovation is seen as a core capability, and a key source of competitive advantage. Nonetheless, despite the importance of innovation to all organisations, prior research has focused on manufacturing and high-technology industries. While this has contributed to our understanding of innovation within these industries, the role and significance of innovation in service industries is less well understood. Importantly, our understanding of innovation within the professional service sector is underdeveloped. This research addresses this significant gap. The aim of the thesis is to create new knowledge by providing a clearer understanding of the organisational innovation capabilities and their effects on organisational performance within professional service firms (PSFs). Specifically, the research is designed to: (1) develop and validate an organisational innovation capabilities scale for PSFs; and (2) model the relationships between dimensions of organisational innovation capabilities and dimensions of organisational performance in PSFs. An integrated multi-methods research program was undertaken. First, a critical review of relevant literature was conducted to identify the key constructs and theories on organisational innovation. Second, Study 1 consisted of thirty-seven semi-structured in-depth interviews with professional service providers. The key objective of Study 1 was to determine the types of innovation capabilities specific to PSFs. Additionally, the interviews assisted in refining constructs for the conceptual model. Third, Study 2a involved the development of a multi-dimensional innovation capabilities scale for PSFs (n = 255) which was validated on a sample of professional executives (n = 208). Refinement of existing organisational performance measures was also carried out. Fourth, Study 2b tested the hypothesised relationships of the structural model, and provided insights into the firm characteristics that influence organisational innovation capabilities. The findings of this research highlight the importance of innovation within a professional service context. Specifically, this research found that the ability to innovate is viewed as a way to add value for clients, differentiate the firm and the firm’s services and products and to attain competitive advantage. Professional service innovation capabilities was found to be a multi-dimensional construct comprised of client-centred solutions, marketing strategy and technology innovation capabilities. The results support a positive and significant relationship between client-centred solutions innovation capability and customer performance, and in turn, firm performance. The results also support a positive and significant relationship between marketing strategy innovation capability and firm performance. Interestingly, no support was found for a relationship between technology innovation capability and firm performance. Further, PSFs in country and regional areas had a higher level of total innovation capability and technology innovation capability than their city counterparts. Small PSFs, where the total number of employees was approximately three, and whose main client-base were individual or corporate clients had a higher level of client-centred solutions innovation capability. Finally, the findings and frameworks developed in this thesis provide a basis for the development of a clearer understanding of the conceptual and empirical links between organisational innovation capabilities and performance outcomes within the professional service firm context, thus contributing to theory and practice.
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Double Hexagon: A Human-Centred Design Framework for InnovationMotamer, Vajiheh Aida January 2021 (has links)
Healthcare systems need to adjust services and methods to accommodate the needs, desires, and capabilities of people. Experience-Based Co-Design (EBCD) is the state of the art in participatory service design within the UK National Health Service (NHS), that draws upon design tools and ways of thinking in order to bring healthcare staff and patients together to improve the quality of care. The Co-design process that is integral to the EBCD approach is powerful but also challenging, as it requires active collaboration among multidisciplinary teams, including organizational stakeholders (e.g., investors, managers, advocates, etc.), end-users (e.g., staff, patients, carers, etc.), designers/researchers, and developers. Over the last decade, given the evaluation of the EBCD approach, there has been a gap between theory and practice resulting in limited outcomes in healthcare service improvements. Systematic reviews suggest this low success results from the lack of a systematic elaboration of Co-Design methods, limited tools and insufficient guidance on the ideation process, the tendency to develop a solution without enough divergent thinking, and a poor structure of participation. In order to improve health care services and address the gaps mentioned, we propose a methodology called Double Hexagon, that includes principles of Co-Design, Human-Centred Design, and Design Thinking. This framework is a Human-Centred Design framework that seeks to assist designers and non-designers in moving from designing “product” categories to designing for “people” by providing a concrete and step-by-step realization for “Designing for People”. / Thesis / Master of Science (MSc)
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Co-creation, innovation and new service development : the case of the videogames industryCzarnota, Jedrzej January 2016 (has links)
Co-creation is a new approach to the development of videogames, films, television, music and other creative services. It is a manifestation of open innovation paradigm where the firm collaborates with customers in new service development (NSD) activities. Firm can either co-create with individual customers, or with customer communities. Customers may substantially contribute to ideation, design, production, testing, marketing or distribution of a new or existing service. Customer networks, because of their intrinsic and extrinsic motivations, contribute to the development of services. They have a potential to innovate, as their ideas come from the outside of the organization and reflect their need-related knowledge. Via co-creation a firm can also learn about unarticulated or future customer needs, and what kind of service features they would pay the most for. Co-creation has also benefits for marketing. By inviting customers to participate in their activities, firms can capitalize on positive word of mouth and increased value ascribed to their services. They can also engage in new models of raising finance, i.e. crowdfunding. We studied thirteen videogames firms in North America and in Western Europe. Our goal was to gain insight into their NSD activities when customers were also involved. We observed those studios’ co-creation practices, tracked their communications with customers, and spoke to employees in all levels and functions of those firms. We also participated in various related events. We identified three ideal types of co-creation practice: structured, semi-structured, and loose, and ordered the firms into three cases according to these types. We investigate the main factors that determine co-creation’s practice in firms, as well as firms’ ability co-create. This includes a firm’s propensity for and style of co-creation. We identify four relevant co-creation competences which, together with funding arrangements and organizational culture, influence co-creation. We find that co-creation can occur via formal, as well as informal channels. Informal co-creation takes place on the level of individual interactions between employees and customers (and is linked to hidden innovation), while formal relies on the strategic use of contests, volunteer programs, as well as other legally-regulated exchanges. Firms can use co-creation in NSD to source ideas from the customers, as well as to enhance their marketing by redefining customer relationship. Still, co-creation also has a profound transformative effect on the organization itself. We identify the sites within a firm that are affected by co-creation. Those sites go beyond just the content of the service, and include functions of the firm that normally are hidden from customers (back-end and service design functions). The new service development is also affected. Similarly, the way that firm interacts with its customers is transformed, too.
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Design služeb Zátiší Catering Group, a.s. / Service design Zátiší Catering Group, a.s.Vaňková, Jana January 2014 (has links)
The thesis "Service Design of Zátiší Catering Group, a.s." is focused on the management of innovations and service design. The aim is to analyse and identify possible potential and opportunities for improvement of catering services in Zatiší Catering Group, a.s. Content of the thesis includes research of service design and innovation process, study based on application of the design service approaches, introduction of the study outputs, actual project of a new service design and recommendations. Following methods and techniques were used in research: persona, contextual interview, service safari, benchmarking, service blueprints, empathy map, product box. The thesis should contribute to the theoretical determination of service design and its following aplication in the design of a specific service. Final outcome of the study is a service proposal for a canteen in Lycée Français de Prague.
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Comprendre la transformation institutionnelle et structurelle d'un système de service public urbain qui devient smart : une approche néo-schumpétérienne pour comprendre l'innovation technologique et institutionnelle dans les systèmes de service / Understanding the institutional and structural transformation of an urban public service system that becomes smart : an approach by from the Service Science pillars service system, service innovation and institutional service logicsSilva-Morales, Milena-Jael 15 December 2017 (has links)
Cette thèse contribue à la compréhension d’un phénomène émergent et complexe : la transformation/smartisation du système de service public urbain. Cela comprend la combinaison de différents secteurs de services tels que les transports, le tourisme,les taxes, etc. Du point de vue conceptuel, nous établissons trois piliers pour la Science du Service : Système de service (SS), Innovation de Service (IS) et Logiques Institutionnelles de Service (LIS). Nous commençons par proposer une méthode basée sur l’analyse sémantique latente (LSA), l’analyse factorielle (FA), le text mining et la théorie enracinée. Il s’agit de mettre en évidence de manière inductive et interdisciplinaire, 30 années d’évolution de la structure intellectuelle de SS, IS et LIS, de 1986 à 2015. Ceci nous a permis d’étudier les théories associées à ces thèmes, dans plusieurs domaines dans le temps. Grâce à cette étape, nous avons pu justifier le choix de deux théories permettant d’étudier la dynamique de la transformation institutionnelle et structurelle d’un système de service : 1) la théorie du travail institutionnel entre logiques collectives, antagonistes, et complémentaires, et 2) la pensée complexe. La théorie du travail institutionnel nous a permis de mettre en évidence le processus de transformation des arrangements institutionnels. La pensée complexe, comme cadre intégrateur, nous a permis de mettre en évidence le contenu, ou les effets, de la transformation institutionnelle, en considérant le tout et les parties d’un système de service public urbain qui devient smart. L’architecture de la recherche est basée principalement sur la théorie enracinée, l’observation, les archives, l’étude de cas longitudinale multiniveaux (i.e. locale et nationale) via le modèle dialogique(Parmentier-Cajaiba & Avenier, 2013) et le paradigme épistémologique constructiviste pragmatique (PECP). Aussi, nous utilisons deux hypothèses ontologiques du travail : l’ontologie relationnelle et l’ontologie du devenir. Du point de vue théorique, notre recherche contribue au affinement théorique de la littérature sur SS, IS et LIS en proposant une définition du construit "système de service public urbain smart". Cette définition est accompagné de trois modèles heuristiques résultants d’une analyse par le processus et par le contenu de la transformation et de la théorie enracinée (Gioia & Chittipeddi, 1991 ; Gioia et al., 2013). Le premier modèle heuristique contribue à la compréhension du processus de travail institutionnel pour la co-création d’arrangements institutionnels (i.e. standard, normes, les ressources frontières, APIs) entre deux logiques collectives antagonistes et complémentaires (Morin, 2005 ; Smets & Jarzabkowski, 2013 ; Greenwood et al., 2017) : la logique de service dominant du marché (Lusch & Nambisan, 2015 ; Vargo & Lusch, 2016) et la logique du service public (Osborne et al.,2015 ; Osborne, 2017). Le deuxième modèle heuristique met en évidence les composantes structurales d’un système de service public qui devient smart. Le troisième modèle heuristique souligne les moteurs et les freins de la transformation institutionnelle et structurelle. / This thesis contributes to the understanding of an emergent and complex phenomenon: transformation/smartization of the urban public service system. This involves innovative, context-sensitive and interoperable public service systems, as well as the cross combination of different services sectors such as transport, tourism, taxes, etc. We define three pillars of service science : Service System (SS), Service Innovation (IS) and Institutional Service Logic (LIS) in order to develop a process and content research to understand the dynamics of urban public service system institutional and structural transformation. We propose a method based on Latent SemanticAnalysis (LSA), Factor Analysis (FA), text mining and grounded theory to inductively reveal 30 years of evolution of interdisciplinarySS, IS and LIS intellectual structure from 1986 to 2015. In particular, we analyze the process of institutional work between antagonisticand complementary collective logics. Then, we mobilize complex thinking as an integrating framework of components of the urban publicservice system that becomes smart, as a whole and its parts. Our research design is based on grounded theory ; observations, longitudinalcase study with a multi-level approach (i.e. local and national) ; the dialogic model(Parmentier-Cajaiba & Avenier, 2013) and the pragmaticconstructivism epistemological paradigm (PECP). We define two working ontological hypotheses : the relational ontology and becomingontology. From the theoretical point of view, our research contributes to the theoretical refinement of the literature on SS, IS and LIS. Wepropose three heuristic models from a process and content analysis (Baines et al. 2017) and grounded theory (Gioia & Chittipeddi, 1991 ;Gioia et al., 2013). The first heuristic model contributes to the understanding of the institutional work process for the creation of institutionalarrangements (Standard, boundary resources, APIs) between two antagonistic and complementary collective logics (Morin, 2005 ; Smets & Jarzabkowski, 2013 ; Greenwood et al., 2017) : the service-dominant logic of the market (Lusch & Nambisan, 2015 ; Vargo & Lusch, 2016)and the public service logic (Osborne et al., 2015 ; Osborne, 2017). The second heuristic model highlights components of a smart publicservice system. The third heuristic model highlights the drivers and barriers of institutional and structural transformation.
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The role of Research and Technology Organizations (RTOs) in open service innovation : a dual perspective / Le rôle des organisations pour la recherche et la technologie (RTO) dans l'innovation ouvert de service : une double perspectiveGiannopoulou, Eleni 25 November 2016 (has links)
Dans une logique d’innovation ouverte une attention particulière a été accordée à la relation entre le monde académique et l'industrie, en focalisant surtout sur les universités. Mais les "Research and Technology Organizations" (RTOs) sont également une partie importante, quoique peu étudiée, du monde académique. Le but de ce projet est d'étudier le rôle des RTOs dans l'innovation ouverte de service, en prenant en compte une double perspectif; interne et externe. Plus précisément, dans la première partie du projet, nous entreprenons une analyse théorique et des études de cas dans 4 RTOs, afin d'identifier les capacités d'innovation de service uniques des RTOs. Dans la deuxième partie du projet, nous étudions les RTOs du point de vue externe, en comparant les RTOs aux TTOs/universités en termes de leur «offre» à l'industrie. L'analyse est effectuée au niveau conceptuel mais aussi empiriquement basée sur l'analyse statistique des données de l'Enquête Communautaire sur l'innovation (ECI). Nos résultats indiquent que les RTOs sont des types supérieurs d'intermédiaire qui sont en mesure non seulement de faciliter, mais de catalyser le processus d'innovation. / In the current complex and open innovation landscape, researchers have given special attention in the relationship between academia and industry, focusing mainly on the role of universities. But Research and Technology Organizations (RTOs) are also an important, yet understudied, part of public research world. The purpose of this PhD project is to study the role of RTOs in the open service innovation landscape, taking a dual perspective. More specifically, in the first part of the project, we undertake a theoretical analysis together with case studies in 4 selected and renowned RTOs, in order to identify the unique service innovation capabilities of RTOs. In the second part of the project we take an external perspective, comparing RTOs to TTOs/ universities in terms of their “offering” to their partners. The analysis is performed on the conceptual level but also empirically based on statistical analysis of the Community Innovation Survey data. Our overall results indicate that RTOs represent a superior type of intermediary in open innovation that are able not only to facilitate but also to catalyse the innovation process.
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Innovationsmanagement im Service Center: Anforderungen, Konzeption und Realisierung einer informationstechnischen UnterstützungslösungStrehl, Benjamin 04 July 2012 (has links)
Aus Sicht der Innovationsforschung besteht der Kern eines erfolgreichen Unternehmens aus folgender Formel: Innovative Ideen + Gute Umsetzung = Unternehmenserfolg. Hierbei spielten Service Center in der allgemeinen Managementwahrnehmung bislang eine untergeordnete Rolle. Damit wird ihnen Unrecht getan. Denn im Innovationsprozess stehen die Service Center am Ende des Produktzyklus. Was übersehen wird, ist, dass sie zugleich den Anfang eines neuen Produktzyklus bilden können. Insbesondere da in den Service Centern alle Erfahrungen zusammen laufen - vor allem die der Kunden.
Um dieses Missverhältnis zwischen allgemeiner Wahrnehmung und effektiver Bedeutung von Service Centern für den Innovationsprozess herauszuarbeiten und Korrekturmöglichkeiten aufzuzeigen, wurden im Rahmen der Dissertation informationstechnische Methoden und Werkzeuge entworfen, entwickelt und eingesetzt. Am Ende entstand daraus sogar ein eigenes Produkt, das in Kundensituationen eingesetzt werden kann.:1 Einleitung
1.1 Ausgangssituation
1.2 Methodischer Bedarf
1.3 Zielsetzung und Forschungsfrage
1.4 Forschungsansatz
1.5 Iteratives Vorgehen bei der Entwicklung der IT-Lösung
2 Kundenzentriertes Innovationsmanagement im Service Center als Entwicklungsobjekt
2.1 Begriffsbildung
2.1.1 Definition von Innovationsmanagement
2.1.2 Open Innovation
2.1.3 Kundenzentriertes Innovationsmanagement
2.1.4 Service Center
2.1.5 IT-gestütztes kundenzentriertes Innovationsmanagement im Service Center
2.2 Einbettung der Begrifflichkeit in das aktuelle Forschungsumfeld
2.2.1 Kundenmanagement
2.2.2 Innovationsmanagement
2.2.3 Open Innovation
2.2.4 Kundenintegration in Innovationsmanagementaktivitäten
2.2.5 Service Center
2.2.6 IT-Lösungen für Kundeneinbindung in Innovationsmanagement
2.2.7 IT-Lösungen im Service Center Umfeld
2.2.8 Qualitätsmanagement
2.2.9 Wissensmanagement
2.2.10 Marktforschung
2.2.11 Zusammenfassung relevanter, quantitativer, empirischer Studien
2.3 Empirische Untersuchung
2.3.1 Begründung und Grundlagen der empirischen Untersuchung
2.3.2 Konzeption der qualitativen Datenerhebung durch Experteninterviews
2.4 Analyse der Nachteile und Restriktionen
2.4.1 Restriktion auf Kundenseite
2.4.2 Restriktion auf Unternehmensseite
2.4.3 Zusammenfassung
2.5 Analyse der Vorteile
2.5.1 Unterstützung des gesamten Innovationsprozesses
2.5.2 Vielfalt an Kundeninformationen
2.5.3 Repräsentativität
2.5.4 Vorhandene Informationsfülle
2.5.5 Informationstiefe
2.5.6 Direkte Aufnahme von Kundenbedürfnissen
2.5.7 Einblick in Nutzungsverhalten
2.5.8 Geringe Verarbeitungszeit von Informationen
2.5.9 Iterationsmöglichkeit
2.5.10 Unterstützungsmöglichkeit bei allen Innovationstypen
2.5.11 Zusammenfassung
3 Anforderungen für kundenzentriertes Innovationsmanagement im Service Center
3.1 Einzelanforderungen und Anforderungsrahmenkonzept
3.2 Grundvoraussetzungen
3.2.1 Einbindung in bestehende Strukturen
3.2.2 Minimale Auswirkung auf den Service Center Betrieb
3.2.3 Reporting
3.3 Anforderungen hoher Priorität
3.3.1 Adaptierbarkeit auf Unternehmensziele
3.3.2 Modulare Struktur der Lösung
3.3.3 Bidirektionale Ausrichtung der Lösung
3.3.4 Berücksichtigung der besonderen Kundeneigenschaften
3.4 Anforderungen mittlerer Priorität
3.4.1 Anpassung auf Kundeneigenschaften
3.4.2 Anpassung auf Mitarbeitereigenschaften
3.4.3 Bewertung und Verifikation durch Kunden
3.5 Anforderungen niedriger Priorität
3.5.1 Einstellung auf individuelle Unternehmensstrukturen
3.5.2 Optimierte Lösung für Informationsaufnahme
3.5.3 Vereinfachte Implementierung
4 Spezifikation des Unterstützungssystems für Innovationsmanagement im Service Center
4.1 Funktionalitätsentwicklung
4.1.1 Übersetzung der Anforderungen in Funktionalitäten
4.1.2 Zusammenfassung zu Services und Servicegruppen
4.1.3 Identifikation der Kernfunktionalitäten
4.2 Servicegruppe 1: Aufnahme der Kundeninformation
4.2.1 Einbeziehung bestehender Datenquellen
4.2.2 Vorqualifizierung
4.2.3 Informationserfassung
4.3 Servicegruppe 2: Informationsaufbereitung
4.3.1 Analyse der Kundeninformation
4.3.2 Detaillierung der Information
4.4 Servicegruppe 3: Entwicklung der Innovationsidee
4.4.1 Analyse Innovationspotential
4.4.2 Erfassung der Innovationsidee
4.4.3 Bewertung der Innovationsidee
4.4.4 Analyse des Anpassungsbedarfs
4.5 Servicegruppe 4: Verifikation und Bewertung der Innovationsidee
4.5.1 Anfrage nach weiterem Feedback
4.5.2 Verwaltung Feedback
4.6 Servicegruppe 5: Verwaltung und Management
4.6.1 Managementunterstützung
4.6.2 Berichtswesen
4.7 Prozess- und Produktmodell
4.7.1 Aufnahme Kundeninformation
4.7.2 Informationsaufbereitung
4.7.3 Entwicklung von Innovationsideen
4.7.4 Verifikation und Bewertung
4.7.5 Verwaltung und Management
4.8 Diskussion der optionalen Funktionalitäten
4.8.1 Aufnahme der Kundeninformation
4.8.2 Informationsaufbereitung
4.8.3 Verifikation und Bewertung der Innovationsidee
4.8.4 Aufnahme der Kundeninformation
4.8.5 Verwaltung und Management
5 Technologische Umsetzung des Lösungsmodells
5.1 Vorgehensbeschreibung
5.2 Ausgangssituation im Referenzunternehmen
5.2.1 Unternehmenskontext
5.2.2 Strukturelle Rahmenbedingungen
5.2.3 Systemtechnische Gegebenheiten
5.3 Design der technischen Lösung
5.3.1 Prozessmodell
5.3.2 Datenmodell
5.3.3 Konzeption der grafischen Nutzeroberfläche
5.4 Prototypische IT-Lösung
5.4.1 Vorgehen zur Softwareimplementierung
5.4.2 Generelle Aspekte der technischen Unterstützungslösung
5.4.3 Technische Unterstützungslösung für die Aufnahme der Kundeninformation
5.4.4 Technische Unterstützungslösung für die Detaillierung der Kundeninformation
5.4.5 Technische Unterstützungslösung für die Aufnahme von Innovationsideen
5.4.6 Technische Unterstützungslösung zur Bewertung und Verifikation
5.4.7 Technische Unterstützungslösung für Verwaltung und Management
5.5 Evaluation der Unterstützungslösung
5.5.1 Bewertung, basierend auf Anforderungsrahmenkonzept
5.5.2 Besonderheiten und kritische Aspekte beim Betrieb der Lösung
5.5.3 Diskussion von Implikationen und möglichen Modifizierungen
5.5.4 Konklusion der Evaluationsergebnisse
5.6 Skizzierung der nächsten Erweiterungsschritte
5.6.1 Stärken und Einsatzbereiche von Semantic Web Technologien
5.6.2 Verwendung zu Requirements Engineering mit großen Stakeholdergruppen
5.6.3 Einsatz semantischer Technologien zur Suche im Unternehmenskontext
5.6.4 Konzeption der nächsten Erweiterungsstufe als Semantic Web Lösung
5.6.5 Möglichkeiten der Einbindung unstrukturierter Daten mittels NLP
6 Zusammenfassung
6.1 Zusammenfassung der Ergebnisse
6.1.1 Vor- und Nachteile bestehender Kundenkontakte
6.1.2 Anforderungen an Innovationsmanagement im Service Center
6.1.3 Gesamtmodell einer informationstechnischen Unterstützungslösung
6.1.4 IT-Unterstützung für Innovationsmanagement im Service Center
6.2 Reflexion des gewählten Forschungsansatzes
6.3 Ansatzpunkte für weitere Forschung
6.4 Fazit und abschließende Bemerkung
Literaturverzeichnis
A Untersuchungsdesign der Experteninterviews
B Ergebnisse der Experteninterviews
C Modell zum kundenzentrierten Innovationsmanagement im Service Center
D Technische Umsetzung
E Analysen und Diskussionen zu weiteren relevanten Inhalten aus Forschung und Praxis
F Selbstständigkeitserklärung
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