Background: The Swedish island Gotland provides suitable conditions for the successful implementation of electric cars. Despite these conditions and the availability of the product in the Gotlandic market, electric cars do not find acceptance among consumers on Gotland. This phenomenon of consumer resistance behavior represents a rather under-researched area in current literature. Since resistance behavior is one of the main reasons responsible for the high failure rate of innovative products such as electric cars, this justifies the relevance of this study. Purpose: The aim of this study is to explore the reasons for consumer resistance behavior towards electric cars on Gotland. By answering this question, the authors intend to contribute not only theoretically to the existing theory of this phenomenon but also to shed new light on the special case of Gotland regarding the non-adoption of electric cars. Methodology: In order to answer the research question, an exploratory case study approach was chosen. Quantitative data in form of a questionnaire as well as qualitative data including a group interview and six expert interviews were collected and analyzed. Key findings: The barriers preventing consumers on Gotland from adopting electric cars are rooted in four different areas. First, functional barriers occur due to the limited range of electric cars, the existing charging infrastructure, the purchase cost, as well as the technological development status of the car batteries. Second, institutional barriers arise since the local government does not provide sufficient support for the further implementation of electric cars and related issues. Third, a contextual barrier in terms of the local car industry was figured out. This contributes a lot the last identified barrier, the cognitive barrier, which concerns the consumers themselves since their lacking knowledge and awareness about issues related to electric cars on Gotland is one of the main reasons for the resistance towards this innovation. As long as these barriers exist, consumers tend to postpone the buying decision of this product to a future point in time.

Submitted by Luciana Ferreira (lucgeral@gmail.com) on 2018-04-02T14:23:01Z No. of bitstreams: 2 Dissertação - Renata Teixeira Pfrimer - 2018.pdf: 2774832 bytes, checksum: f22757e6b9629b380e74ba4c8a8782ad (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2018-04-02T14:39:42Z (GMT) No. of bitstreams: 2 Dissertação - Renata Teixeira Pfrimer - 2018.pdf: 2774832 bytes, checksum: f22757e6b9629b380e74ba4c8a8782ad (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-04-02T14:39:42Z (GMT). No. of bitstreams: 2 Dissertação - Renata Teixeira Pfrimer - 2018.pdf: 2774832 bytes, checksum: f22757e6b9629b380e74ba4c8a8782ad (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-02-28 / Sustainable development has been the transformative purpose of Agenda 2030, implemented by all UN member countries. In order to prevent malnutrition and to use sustainable production and adequate management to protect the planet from degradation, there are opportunities for the development of innovative products. The objective of this study was to develop different formulations of fermented dairy beverage supplemented with buttermilk and flavored with cagaita pulp (Eugenia dysenterica), evaluating its physicochemical, microbiological and sensorial acceptance characteristics. Seven formulations were prepared with different concentrations of milk, whey/buttermilk mixture and cagaita pulp, determined through the simplex centroid design. The formulations were fermented with traditional mixed milk culture composed of Lactobacillus delbrueckii subsp. bulgaricus and Streptococcus thermophilus. The physico-chemical analyzes reported for the raw material and for the formulations were: pH, acidity, moisture content, ash, protein, lipids, carbohydrates and total energy value. Microbiological analyzes carried out on the formulations were: MPN of Coliforms at 35 ° C, MPN of Coliforms at 45 ° C and Salmonella sp. In the formulations counts of lactic acid bacteria and mold and yeast were determined weekly to determine shelf life. Except formulations F3 and F6, the other formulations showed lactic acid bacteria counts, for fourteen days refrigerated storage, within the standard established by brazilian legislation (6 log10CFU/mL). All fermented dairy drinks presented physical and chemical characteristics within the standards established by brazilian legislation. The whey/buttermilk mixture of the B processing had a higher acidity and a lower pH value in relation to the A and C processing, resulting in the formation of lumps in the formulations F4 and F7 that were manufactured in this processing. The formulations that presented higher milk concentrations were the formulations with lower syneresis and higher sensory scores regarding appearance and consistency. The results indicate that the most cost-benefit formulation is F2, which presents high concentration of co-products, low concentration of pulp and thus a low cost for its manufacture. In addition, he obtained high marks in the attributes oriented in the sensorial analysis and purchase intention. / O desenvolvimento sustentável têm sido o propósito transformador da Agenda 2030, implementada por todos os Países-membros da ONU. Com o intuito de prevenir a má nutrição e utilizar uma produção sustentável e gestão adequada para proteger o planeta da degradação, surgem oportunidades para o desenvolvimento de produtos inovadores. No presente trabalho, objetivou-se desenvolver diferentes formulações de bebida láctea fermentada acrescida de leitelho e saborizada com polpa de cagaita (Eugenia dysenterica), avaliando as características físico-químicas, microbiológicas e aceitação sensorial. Foram elaboradas sete formulações com diferentes concentrações de leite, mistura soro/leitelho e polpa de cagaita, determinadas através do delineamento simplex centroide. As formulações foram fermentadas com cultura mista láctea tradicional composta por Lactobacillus delbrueckii subsp. bulgaricus e Streptococcus thermophilus. As análises físico-químicas da matéria-prima e das formulações foram: pH, acidez, teor de umidade, cinzas, proteína, lipídios, carboidratos e valor energético total. As análises microbiológicas realizadas nas formulações, foram: NMP de Coliformes a 35 °C, NMP de Coliformes a 45 °C e pesquisa de Salmonella sp. Nas formulações foram realizadas, semanalmente, contagens de bactérias ácido lácticas e de bolores e leveduras para determinar a vida útil. Com exceção das formulações F3 e F6, as outras formulações apresentaram contagens de bactérias ácido lácticas, durante quatorze dias de armazenamento refrigerado, dentro do padrão estabelecido pela legislação (6 log10UFC/mL). Todas as bebidas lácteas fermentadas apresentaram características físico-químicas dentro dos padrões estabelecidos pela legislação. A mistura soro/leitelho do processamento B apresentou maior acidez e menor valor de pH em relação aos processamentos A e C, resultando na formação de grumos nas formulações F4 e F7 que foram fabricadas nesse processamento. As formulações que apresentaram maiores concentrações de leite, foram as formulações com menor sinérese e maiores notas em relação à aparência e consistência. Os resultados indicam que a formulação com melhor custo-benefício é a F2 que apresenta alta concentração de co-produtos, baixa concentração de polpa e assim, um custo reduzido para a fabricação. Além disso, obteve altas notas nos atributos avaliados na análise sensorial e intenção de compra.

No description available.

O planejamento da inovação antecede o desenvolvimento das tecnologias e dos produtos. O processo de decisão realizado no planejamento da inovação é o responsável por avaliar e selecionar os produtos que serão desenvolvidos. Como esse processo depende das informações das propostas de produto, sua execução é dificultada quando elas referem-se a produtos inovadores. Nesse contexto, este trabalho propõe um método de análise do processo de decisão do planejamento da inovação, que considera o nível de conhecimento das informações das propostas de produtos e a importância dos critérios de decisão. Como parte do projeto de pesquisa, também foi desenvolvido um modelo do planejamento da inovação. Esse descreve o planejamento da inovação como um subprocesso integrador e interrelacionado com os outros subprocessos da inovação e também mostra seus principais elementos constituintes. Na primeira etapa do trabalho foram realizados dois estudos de casos exploratórios com o intuito de complementar o esclarecimento do planejamento da inovação e formatação do modelo. Os resultados foram usados na segunda etapa, na qual o método de análise foi proposto e foram executados mais dois estudos de caso, agora com o objetivo de testar o método. Nesses dois estudos foram analisados os processos de decisão de dois produtos inovadores por meio de uma abordagem retrospectiva. Por fim, o método foi avaliado como capaz para analisar o processo de decisão de produtos inovadores, identificando oportunidades e apoiando a definição de diretrizes para melhorar a tomada de decisão. / The front-end of innovation precedes technology and product development. The decision-making process performed at the front-end is assigned to assess and select products that will be introduced to development. Since this process depends on information of product proposals, its performance is affected when innovative products are involved. Within this context, this study proposes a method to analyse the decision-making process of the front-end of innovation. It addresses the level of information knowledge and the importance of decision criteria as a way to analyse decisions. This study has also developed a model for the front-end of innovation, which describes the front-end integrating and interrelated with the other parts of the innovation process as well as shows its core elements. At the first phase of this study two exploratory case studies were developed aiming to complement the understanding about the front-end and to support the definition of the model. Results of this phase were used at the second phase, in which the method to analyse the decision-making process is proposed and other two case studies are conducted, with the purpose of testing the method. These two studies analysed the decision-making process regarding innovative products through a retrospective approach. Finally, the method was assessed as capable of analysing the decision-making process of innovative products, identifying opportunities and supporting the definition of guidelines to enhance decision making.

O planejamento da inovação antecede o desenvolvimento das tecnologias e dos produtos. O processo de decisão realizado no planejamento da inovação é o responsável por avaliar e selecionar os produtos que serão desenvolvidos. Como esse processo depende das informações das propostas de produto, sua execução é dificultada quando elas referem-se a produtos inovadores. Nesse contexto, este trabalho propõe um método de análise do processo de decisão do planejamento da inovação, que considera o nível de conhecimento das informações das propostas de produtos e a importância dos critérios de decisão. Como parte do projeto de pesquisa, também foi desenvolvido um modelo do planejamento da inovação. Esse descreve o planejamento da inovação como um subprocesso integrador e interrelacionado com os outros subprocessos da inovação e também mostra seus principais elementos constituintes. Na primeira etapa do trabalho foram realizados dois estudos de casos exploratórios com o intuito de complementar o esclarecimento do planejamento da inovação e formatação do modelo. Os resultados foram usados na segunda etapa, na qual o método de análise foi proposto e foram executados mais dois estudos de caso, agora com o objetivo de testar o método. Nesses dois estudos foram analisados os processos de decisão de dois produtos inovadores por meio de uma abordagem retrospectiva. Por fim, o método foi avaliado como capaz para analisar o processo de decisão de produtos inovadores, identificando oportunidades e apoiando a definição de diretrizes para melhorar a tomada de decisão. / The front-end of innovation precedes technology and product development. The decision-making process performed at the front-end is assigned to assess and select products that will be introduced to development. Since this process depends on information of product proposals, its performance is affected when innovative products are involved. Within this context, this study proposes a method to analyse the decision-making process of the front-end of innovation. It addresses the level of information knowledge and the importance of decision criteria as a way to analyse decisions. This study has also developed a model for the front-end of innovation, which describes the front-end integrating and interrelated with the other parts of the innovation process as well as shows its core elements. At the first phase of this study two exploratory case studies were developed aiming to complement the understanding about the front-end and to support the definition of the model. Results of this phase were used at the second phase, in which the method to analyse the decision-making process is proposed and other two case studies are conducted, with the purpose of testing the method. These two studies analysed the decision-making process regarding innovative products through a retrospective approach. Finally, the method was assessed as capable of analysing the decision-making process of innovative products, identifying opportunities and supporting the definition of guidelines to enhance decision making.

Syftet med den här uppsatsen är att ta reda på vilka faktorer och risker som påverkar köpbeslutet för en konsument gällande en ny innovativ produkt. Uppsatsen kan på så sätt bidra med kunskap och förståelse för företag som vill utveckla den här typen av produkter. Studiens inriktning och syfte togs fram i samarbete med textilföretaget FOV Fabrics. Med utgångspunkt ur syftet och problemet genomfördes en enkätundersökning som kompletterades med semi-strukturerade intervjuer med fyra av enkätrespondenterna. Resultatet av enkätundersökningen analyserades och jämfördes med resultatet av intervjuerna. Enkät- och intervjurespondenterna delades in i två grupper, adoptörer och icke-adoptörer, baserat på om de valt att adoptera produkten i fråga eller ej. Grupperna analyserades och jämfördes för att få en förståelse för varför konsumenter adopterar nya produkter och varför vissa inte gör det. Studien visade att adoptering av nya produkter inte kan göras konkret för produkter överlag, då processen skiljer sig bland produktkategorier. Den här studien visar endast hur köpbeslutsprocessen för specifikt en skjorta i funktionsmaterial kan gå till, vilket även kan gälla för andra plagg med samma material men inte för andra produktkategorier. Studien visade på att adoptörer, bestående av innovators och early adopters, är främst mottagliga för nya innovationer. De består av tekniska, funktionsorienterade individer. Förutom funktionerna skjortan erbjuder (vattenavvisande, smutsavvisande, strykfri, antibakteriell) värderar de passform, komfort och design i ett plagg. Det är innovatörerna som bör adoptera produkten för att produkten ska kunna accepteras av majoriteten av konsumenterna. För att en adoption ska kunna ske av mer skeptiska konsumenter är det viktigt med tillförlitlighet och ett varumärke konsumenten kan lita på, om inte informationen och kunskapen om produkten är tillräcklig. / The purpose of this paper is to find the different factors and risks that affect the buying decision for a consumer when being faced with an innovative product. The study can contribute with knowledge and an understanding for companies that are looking to develop this type of products. The focus and purpose was developed in cooperation with the textile company FOV Fabrics. With the purpose and the problematics as a basis, a survey was completed alongside semi-structured interviews with four of the respondents from the survey. The result from the survey was analyzed and compared with the results from the interviews. All of the respondents were divided into two groups, adopters and non-adopters, based on if they wanted to adopt the product in question or not. The two groups were analyzed and compared to reach an understanding to why consumers choose to adopt new products and why some of them do not. The study showed that adoption of new products is not something that can be defined for all products, as the process differentiates between product categories. This study only shows what the buying decision process looks like for a shirt made of functional material, which can be translated to another garment with the same material, but not through other product categories. The study also showed that the adopters are consisting of innovators and early adopters, which are most receptive to new innovations. They are technical, function- oriented individuals. Besides the functions in the shirt (water repellant, stain resistant, non-iron, anti-bacterial) they value fit, comfort and design in garments. The innovators should adopt the product so it can be accepted by the majority of the consumers later on. To achieve an adoption by the skeptical consumers, reliability is an important factor and a brand that the consumer can trust, if the knowledge and information about the product is not sufficient enough. Please note that the paper is written in Swedish.

L'optimisation des processus de conception est une activité de recherche en pleine évolution, soulignée dans de nombreuses références et pratiques des entreprises dans l'objectif l'amélioration et le développement de produits nouveaux. Notre démarche s'inscrit dans la continuité de ces activités qui prend comme point de départ la diversité des processus de conception existants et la difficulté de réaliser un choix où une adaptation. D'ou notre problématique est résumée autour d'une question centrale que nous formulons de la manière suivante : comment optimiser le choix d'un processus de conception soumis à un environnement contraint ? La réponse à cette question est à travers la proposition d'un outil d'aide au choix qui converge vers l'installation d'un processus de conception. Cet outil est tridimensionnel, où la première dimension vise la préparation de la phase amont de conception, la deuxième dimension sélectionne un processus de conception sur une carte de classement et l'objectif de la troisième dimension est l'identification des métiers, outils et méthodes pour le développement des produits. La partie expérimentale de notre travail nous a conduit à valider l'outil développer et proposer comment l'exploiter par des concepteurs. L'optimisation est réalisée dans notre travail par la proposition de l'outil tridimensionnel d'un coté et de l'autre par l'exploitation des algorithmes d'optimisation pour la modélisation de l'outil. Des nouvelles pistes de recherche pour l'amélioration sont identifiées et proposées pour des futurs travaux. / The optimization of the design process is a research evolving highlighted in numerous references and business practices with the aim improving and developing new products. Our approach is a continuation of those activities that takes as its starting point the diversity of existing design processes and the difficulty of achieving a selection where adaptation. Hence our problem is summarized around a central question which we formulate as follows: how to optimize the choice of the design process subject to a constrained environment? The answer to this question is through the proposition of a tool Help in choosing which converges to the installation of a design process. This tool is three-dimensional, where the first dimension relates to the preparation of the upstream design phase, the second dimension selects a design process on a map classification and the objective of the third dimension is the identification of trades tools and methods for product development. The experimental part of our work has led us to validate the developed tool and propose how to use by designers. Optimization is achieved in our work by the proposal of a three-dimensional tool side and the other by the use of optimization algorithms for modeling tool. New avenues of research for improvement are identified and proposed for future work.

No description available.