The significance of local and international non-governmental organizations in society has beenincreasing quite rapidly. Nevertheless, the research concerning international NGOs internalactivities has not evolved in phase with the growing roles of NGOs’. The internal communicationand organizational culture have significant role on how NGOs works externally. The aim of thisstudy is to gain knowledge on WWF’s (World Wide Fund for Nature) internal communication andorganizational culture. This is achieved by researching the communicational processes aroundWWF’s global “Engaging hundreds of millions” -objective and reflecting the findings on theapproaches and theories among organizational culture and sensemaking. WWF is one of the world’slargest environmental international NGO with over 5,000 employees worldwide. The study bases onthe experiences of WWF’s managing communicators, and it reveals that a majority of them feel thatthe internal communication in the Network does not work as effectively as they hope. According tothe results, many people feel that the internal communication and participation to differentprocesses is unsatisfactory mainly because clear practices and opportunities to participate arelacking. However, the study also reveals that there is a substantial enthusiasm and will to improvethe practices together within the WWF Network.

Ancré dans le champ du marketing interne, ce travail s’intéresse au phénomène de participation des salariés à la prise de décision. Inscrit dans le paradigme interprétativiste, il adopte une approche qualitative compréhensive et s’appuie sur une méthode d’étude de cas. Il est illustré par le cas de la démarche « Vision 2020 », mise en place auprès des salariés de la RATP en vue de la création du plan d’entreprise 2013-2020. Abordés dans une perspective systémique et interactionnelle, propre à l’approche communicationnelle de l’école de Palo Alto, les résultats émanent d’un raisonnement abductif et sont construits à l’aide d’un processus itératif d’allers retours entre la théorie, le recueil et l’analyse des données empiriques. Ainsi, l’analyse et l’interprétation des données recueillies par triangulation ont permis d’aborder la notion de participation selon trois angles, en se plaçant du point du vue des salariés : la conceptualisation du phénomène de participation, les objectifs et les effets de ce type d’initiative et les éléments pouvant exercer une influence sur l’attitude des employés envers celle-ci. Ce travail a par ailleurs souligné des enjeux majeurs inhérents à la participation des salariés, tels que le suivi de l’action participative, l’importance des supports, l’évolution de l’attitude des salariés lors de la mise en place de ce type d’action, ou encore le rôle particulier du manager dans ce type de démarche. Il constitue une théorisation de pratiques managériales existantes. / Anchored in the field of internal marketing, this work investigates the phenomenon of employee participation in decision-making. Inside an interpretivist paradigm, it adopts a qualitative and comprehensive approach, based on a case study method. We choose the case of the initiative "Vision 2020", set up with RATP employees in order to create the 2013 to 2020 business plan. Addressed in a systemic and interactional perspective, specific to the communication approach of Palo Alto, the findings result from an abductive reasoning and are built using an iterative process that goes back and forth between theory, collection and analysis of empirical data. The analysis and interpretation of data collected by triangulation thus allow us to address the notion of participation from three angles, adopting the point of view of employees: the conceptualization of the phenomenon of participation, the objectives and effects of this type of initiative and the elements influencing the attitude of employees towards it. This work highlights major challenges inherent in employee participation, such as the monitoring of participatory action, the importance of media, changing the attitude of employees during the implementation of this type action, or the special role of the manager in this type of initiative. It proposes a theorization of existing management practices.

I dagens samhälle väljer många företag inom klädbranschen att presentera en hållbarhetsredovisning, angående företagets arbete för hållbar utveckling. Hållbarhetsredovisningen kan beskrivas som en viktig del av den strategi som används i syfte att profilera organisationen som socialt ansvarstagande. Däremot blir informationen som redovisas mer och mer omfattande för varje år, samtidigt som en färsk granskningsrapport visar att klädbranschens hållbarhetsarbete inte motsvarar den önskvärda utvecklingen. Den senaste tidens omfattande redovisningen kan därför diskuteras, om det är en form av fasadbygge, eller om redovisningen ändå kan uppfattas som legitim och trovärdig? Syftet med denna studie är att undersöka den interna kommunikationens betydelse för hållbarhetsredovisningens trovärdighet. Tre klädkedjor som verkar på den svenska marknaden har därmed undersökts och studien grundar sig på ett socialkonstruktivistiskt förhållningssätt, där subjektiva tolkningar är tillåtna. Studiens resultat visar att den interna kommunikationen har betydelse för hur hållbarhetsarbetet förmedlas till företagens intressenter och därmed kan medarbetarnas egen uppfattning av identiteten inverka på redovisningens trovärdighet. Genom denna undersökning finner vi även att hållbarhetsredovisningen framförallt är ledningens sak, varför hållbarhetsarbetet kan behöva förmedlas genom fler kommunikationskanaler för att inte bara framstå som en fin fasad. Ett främjande av den interna kommunikationen bör därmed utvecklas så att medarbetarna kan ge tyngd åt informationen som presenteras i redovisningen. På så vis kan den interna kommunikationen skapa betydelse för hållbarhetsredovisningens trovärdighet.

Nordmaling is a small muncipality that has gotten a lot of critic in media over the last two years. In order to regain a good reputation and to communicate a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both external and internal communications. In order to develop a brand the organization must understand its identity.The purpose of the study was to examine the employees’ thoughts of their organization in order to be able to define the organizational identity and give recommendations of core values that the organization can apply to their brand. To understand how the employees perceive their organization and what they think the organization stands for, the main focus was to study their view on values, standards, goals and vision of the organization through focus interviews and a survey. The study is grounded in the theoretical framework of organizational theory with focus on organizational identity, culture and image. The social identity theory was also used in order to understand the process of how people create an identity of themselves and the environmentThe study showed that the management of the organization doesn’t have any pronounced values and standards, according to the employees. The result also showed that a majority believe there is not enough support for how they should work to reach the goals and visions of the organization. These and other result of the study, show that there is a lack of common understanding of what the organization is and what it stands for. Therefor couldn’t the organizational identity be defined and described. The study showed that a majority of the employees have a negative perspective on the organization which goes hand in hand with the organization’s image. Despite the fact that the organizational identity couldn’t be defined the result showed that the employees are aware of the weaknesses of the organization, how they can improve the organization and that they want to improve the organization in order to gain a better reputation. The conclusion were therefor that there are some core values that can describe the organization despite the fact that the organization doesn’t have a common understanding for what they are and what they stand for.

The aim of this paper is to identify and present the way of corporate social responsibility, which brings about real competitive advantage to a company. It is characterised by how deeply embodied is CSR in the corporate strategy, how is CSR communicated within the company and how are its employees involved in CSR activities. The first part of this paper focuses at CSR and internal communications and also introduces some of the current trends, e.g. partnership of businesses, public sector and NGOs in solving social issues or the use of storytelling in internal communication. This part also presents the role of employee engagement as a key factor in achieving competitive advantage. The second part of this paper comprises of analysis and comparision of CSR strategies, internal communication of CSR and employee engagement in CSR in T-Mobile and Vodafone in the Czech Republic.

This thesis deals with problems of communication inside the company, especially with focus on its practical use in specific companies. The main objective was to describe and asses the state of communication and ICT tools used by small and medium sized companies. I aim to identify weak spots of internal communication and suggest possible solutions for removing them. Basic terms such as data, information, knowledge, communications, and internal company communication, ICT tools, used by small and medium sized companies, company culture and their respective relations are described in the first part of this thesis. The research part uses the data acquired in the first part to analyze internal company communication, and ICT tools used for communication by specific companies. Result of the thesis is the detailed analysis of internal company communication, comparison and specific suggestions for weak spots removal and achieving higher effectively of communications.

My thesis on "Interpersonal conflicts and ways of their solution and prevention" focuses on exploring the organizational structure of the company and on th problematic areas in communication. The theoretical part will allow us to better understand the issues of internal communication and conflicts in the workplace. In the practical part, the main method for processing content analysis (questionnaire, observation and interviews with employees, which I carried out in the company). From this analysis, I then draw concrete conclusions.

Evolving communication technology, the increased volume of information needed by businesses, and the intensified competitive environment have made internal company communication more critical to business success. The purpose of this multiple case study was to explore strategies used by managers and leaders of 3 law firms in the Commonwealth of Virginia for assessing the effectiveness of their organization's internal communication channels. The participating firms were recognized by their peers as being exceptionally well-managed. Data from interviews and company documents were analyzed through the conceptual lens of the channel expansion theory and the use of software coding to identify patterns and themes. Three important themes emerged: informal assessment strategies, indirect assessment strategies, and efficient versus timely assessments. The first theme suggested the effectiveness of an informal assessment strategy, depending on the size and complexity of the organization. The second theme reflected the effectiveness of an indirect assessment for organizations that lack the resources to support a more direct and specific assessment process. The third theme reflected the participants' perceptions of informal and indirect assessments may be more efficient, the feedback from the assessments are often less timely. Managers may consider these themes in formulating communication policies. The findings of this case study may have implications for positive social and economic change. Small professional service firms, such as legal firms, provide important services to individuals, families, and businesses in their community.

Magistro baigiamojo darbo tikslas - išnagrinėti informacinių technologijų poveikį kapitalo vidiniams ryšiams tiriamosiose organizacijose. Šį darbą sudaro dvi dalys: teorinė ir praktinė. / The purpose of this master work is to analyse influence of information technologies in the analized organizations on internal communications of the social capital. This work consists of two parts theoretical and practical. In the theoretical part the definition of the social capital, and its development are examined, the influence of information technologies on the social capital of communities and the role of information technologies in strengthening internal communications of the social capital in the organization are analysed. The position of information technologies in Lithuania, is reviewed as well. In the practical part organizations the interrelation of workers and information technologies of the analysed organizations and also their influence against each other are researched. Influence of the heads and methods of a management on strengthening of internal communications of the social capital are analysed too. Having generalized results of the research, it was found out, that in the investigated organizations information technologies improve an overall performance in time, carry out functions of dialogue and cooperation. Interaction of information technologies with internal communications represents the tool for maintenance and formations of the social capital in the organizations. Use of these tools depends on that as heads of the organizations care of the internal culture based on trust and psychological endurance of workers.

Syfte: Syftet med denna studie är att skapa förståelse för hur ledningen i tjänsteföretag praktiskt arbetar med att internt kommunicera företagets kärnvärden, vision och företagskultur med hela organisationen. Metod: Empirisk data har samlats in genom intervjuer och studien omfattas därför av kvalitativ ansats. Semistrukturerade intervjuer har genomförts med respondenter på fyra olika fastighetsmäklarföretag. Datainsamlingen har sedan analyserats genom en abduktiv analysmetod med inspiration från A well grounded theory. Resultat & slutsats: Resultaten i denna studie visar att det främst handlar om att få alla i organisationen att leva företagets identitet i vardagen. För att lyckas med det använder sig företagen av olika kommunikationskanaler, utbildningar och inspiration, så som föreläsningar och tävlingar. Viktigt är också att ledningen uppträder föredömligt och att budskapen i varumärket genomsyras i alla företagets aktiviteter. Förslag till fortsatt forskning: Vi föreslår att framtida studier kan riktas mot tjänsteföretags uppföljning av dess interna varumärkesarbete. Ytterligare ett förslag är att studera effekterna av det interna varumärkesarbetet utifrån de anställdas perspektiv då tidigare forskning tyder på att de anställda kan uppfatta varumärket på olika sätt. Uppsatsens bidrag: Då det saknas empiriska studier rörande internt varumärkesarbete anser vi att vårt bidrag med denna studie är at vi har skapat förståelse för hur ledningen i tjänsteföretag kommunicerar företagsidentiteten internt inom organisationen. Vi har heller inte funnit någon tidigare studie som inriktat sig på det interna varumärkesarbetet enbart inom fastighetsmäklarföretag och anser därför att vi har bidragit med kunskap till denna bransch. / Aim: The purpose of this study is to create an understanding of how management in service companies work practically with the internal communication of the company's core values, vision and culture of the entire organization. Method: Empirical data were collected through interviews and therefore subject to the qualitative approach. Semi-structured interviews have been conducted on four different real estate brokerage firms. The collected data is then analyzed by an abductive method of analysis inspired by A well grounded theory. Result & Conclusions: The results from this study shows that it’s mainly about getting the organization to live the corporate identity in the everyday life. In order to succeed with this, companies is using different communication channels, training programs and inspirational activities, thus lectures and competitions. It is also important that the management appears admirably, and that the message of the brand is imbued in all corporate activities. Suggestions for future research: We suggest that future studies can be dedicated to how corporate brands monitoring its internal branding. Another proposal is to study the effects of internal brand building based on employees' perspective, as previous research indicates that employees may perceive the brand in different ways.Contribution of the thesis: Since there is no empirical studies related to internal branding, we believe that our contribution of this study is that we have created an understanding of how management in service companies communicates corporate identity internally within the organization. We have neither found any previous study that focused on the internal branding work exclusively in the real estate brokerage firm, and therefore believe that we have contributed knowledge to this industry.