Tinder is a specific context for interaction. Tinder is an online dating service that differs from the norm in online dating. User expression is limited on Tinder, this emphasises user ́s choices in the creation of profiles. A strong gamification design further emphasises this. This study has examined how users followed or broke Tinder’s norms and design, in the creation of their profiles. 1001 Tinder profiles where examined. The study found that users consciously went against Tinder ́s norms and design, sometimes via the use of Tinder ́s own design solutions. These behaviours sometimes circumvented core aspects of Tinder, and sometimes caused decreased security for users. The study also showed a difference in maleand female users. Male users were almost twice as likely to include their profession then female users. Female users on the other hand were more likely to be younger than their Tinder profiles stated.

Syftet med denna uppsats är att undersöka hur skandaler där statliga myndigheter är inblandade skapas i relation mellan tryckta medier och myndigheters egna uttalanden. Detta görs utifrån ett diskursteoretiskt perspektiv genom att undersöka vilka diskurser som konstrueras och fungerar konstituerande i skandalernas utveckling. Utöver den kritiska diskursteorin tar vi även hjälp av  teorier om intryckshantering och medialisering för att analysera empirin genom en kritisk diskursanalys. Metodvalet har gjorts på grund av dess anknytning till det kritiska diskursteoretiska perspektivet som ser diskurser och sociala praktiker som ömsesidigt konstituerande och konstituerade. Den empiri som analyserats är hämtad från de svenska dags- och kvällstidningarna Dagens Industri, Dagens Nyheter och Aftonbladet samt Transportstyrelsens och Pensionsmyndighetens egna uttalanden från respektive myndighets webbsida. Det huvudsakliga resultatet av studien var att myndigheter tenderar att svara efter den rapportering som sker i tryckta medier och anpassa sin kommunikation därefter. De tryckta medierna har därigenom makten att utmana och sätta diskursen kring det normbrott som skandalen innebär. En diskurs som myndigheterna därmed tvingas bemöta och utmana för att undvika att den egna verksamheten uppfattas som avvikande i förhållande till denna diskurs. / The purpose of this paper is to investigate how scandals involving government agencies are created in relation to print media and authorities’ own statements. This is done from a discourse theoretical perspective by investigating the discourses that are constituted and functioning in the development of scandals. In addition to the critical discourse theory, we also use theories of impression management and medialization to analyze the material through a critical discourse analysis. The choice of critical discourse analysis as the methodology has been made because of its connection to the critical discourse theory, which sees discourses and social practices as mutually constitutive and constitutional. The analyzed material has been taken from the Swedish daily and evening newspapers Dagens Industri, Dagens nyheter and Aftonbladet, and Swedish Transport Agency’s (Transportstyrelsen) and Pension Authority’s (Pensionsmyndigheten) own statements from the respective authorities website. The main result of the study was that authorities tend to respond to the reporting in print media and then adjust their communication accordingly. The printed media thus have the power to challenge and discourage the norm violation that the scandal implies. A discourse that the authorities are therefore forced to respond to and challenge to avoid their own activities being perceived as deviating in relation to this discourse.