Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-10-10T17:27:30Z No. of bitstreams: 1 DIS_GRAYCE_CLAUDIA_DELAI_COMPLETO.pdf: 2797260 bytes, checksum: 791d83463746c97ea5729b0a97743c62 (MD5) / Made available in DSpace on 2016-10-10T17:27:30Z (GMT). No. of bitstreams: 1 DIS_GRAYCE_CLAUDIA_DELAI_COMPLETO.pdf: 2797260 bytes, checksum: 791d83463746c97ea5729b0a97743c62 (MD5) Previous issue date: 2016-08-26 / The Science Journalism Health needs to be comprehensive and provide the necessary information for an individual to learn how to achieve full welfare state: physical, psychological and social. Scientific news needs to be didactic, simplified and understandable to all audiences. The health agendas on television, needs to be educational and attractive enough to keep the viewers attentive to the the information disseminated. To understand the strategies used by TV show Bem Estar of the Rede Globo to motivate the public was performed a Content Analysis according to the method of Laurence Bardin. It were analyzed 23 editions of the TV show and 619 interactive posts from the public relating to these editions. In order to understand the personal motivations of viewers, a questionnaire was applied to 13 viewers that interacted with the TV show Bem Estar between August 5 and September 4, 2015, and had been connected to interaction channel of the program by your profile in Facebook social network. In the seeking of elements present in the content of the Program Bem Estar that would have motivated the viewer to attend and participate, it was found that the interaction depends on the second screen to be performed. It has been found that the TV show aims to guide the public about how to stay healthy, and that the themes addressed represent the main motive for mobilizing the audience. / O Jornalismo Cient?fico de Sa?de deve ser abrangente e oferecer as informa??es necess?rias para que um indiv?duo saiba como atingir o completo estado de bem-estar: f?sico, psicol?gico e social. As not?cias cient?ficas precisam ser did?ticas, simplificadas e compreens?veis para todos os p?blicos. As pautas de sa?de, na televis?o, precisam ser educativas e atrativas o suficiente para manter o telespectador atento ?s informa??es veiculadas. Para compreender as estrat?gias utilizadas pelo programa televisivo Bem Estar da Rede Globo para motivar o p?blico, realizou-se uma An?lise de Conte?do de acordo com o m?todo de Laurence Bardin. Foram analisadas 23 edi??es televisivas e 619 mensagens interativas do p?blico, referentes a essas edi??es. Para compreender as motiva??es pessoais dos usu?rios, foi aplicado um question?rio em 13 telespectadores que interagiram com o programa Bem Estar entre 5 de agosto e 4 de setembro de 2015, e haviam se conectado ao canal de intera??o do programa atrav?s de seu perfil na rede social Facebook. Na busca de elementos presentes no conte?do do Programa Bem Estar que motivassem o telespectador a assistir e participar, verificou-se que a intera??o depende da segunda tela para ser efetivada. Constatou-se que o programa pretende orientar o p?blico sobre como se manter saud?vel, e que as tem?ticas abordadas representam o principal motivo para mobiliza??o da audi?ncia.

Made available in DSpace on 2014-12-17T14:35:58Z (GMT). No. of bitstreams: 1 JoseSVJ.pdf: 1024594 bytes, checksum: 6dcd18ab7d72557646997a6a5f3848fd (MD5) Previous issue date: 2005-07-25 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / The purpose of this dissertation is to analyze the actual nature of the Scientific Journalism, studying the historical facts from these informations segment, their matters production and the news industries that work with these specific niche of the contemporary journalism. It is taken into account the educational potential of the specialized journalism and it is considered the communication as a transdiciplinary science. To get into this point it was elected as an analyze category the Reception it Mediation Studies specially the north-americans theories besides the utilization also of the reportage concept to identify how to establish the epistemological relations between Communication and Education. Among the objectives of this dissertation are the investigation of the scientific character of the journalism; the analysis of the theoretical currents of Pedagogy that are based on the theory of Social Communication, as for example the Total Language and the analysis of the industrial and technological characteristics of the most important scientific and cultural magazines of Brazil, Northeast and Natal / O objeto de estudo desta disserta??o consiste na an?lise da atual natureza do Jornalismo Cient?fico, onde se estuda a historicidade deste segmento noticioso, sua produ??o de pautas e a atual ind?stria que cerca este nicho espec?fico do jornalismo moderno. Leva-se em considera??o o potencial educativo deste tipo de jornalismo especializado e entende-se a comunica??o como uma ci?ncia transdisciplinar. Para isto elegeu-se como categoria de an?lise os Estudos de Recep??o e Media??o sobretudo das vertentes norte-americanas e brit?nicas al?m de se utilizar tamb?m o conceito de reportagem para identificar como se estabelecem as rela??es epistemol?gicas entre Comunica??o e Educa??o. Entre os objetivos espec?ficos do trabalho est? a averigua??o do car?ter cient?fico da comunica??o; an?lise das caracter?sticas industriais e ideol?gicas dos peri?dicos cient?ficos mais atuantes no Brasil e no Rio Grande do Norte; e por fim: an?lise das correntes te?ricas da Pedagogia que se alicer?am nos referenciais te?ricos da Comunica??o Social, a exemplo da Linguagem Total, de Francisco Gutierrez