Based on my research aim of covering a gap in the literature on corporate gender equality standards, I research the effects and limits of corporate gender equality standards through a feminist poststructuralist perspective using the case study of the EDGE standard. Based on a qualitative research design, I build an analytical framework on Carol Bacchi’s ‘What’s the Problem Represented to be’ (WPR) approach to analyze the material in form of the five assessment areas of the EDGE standard. Based on the feminist post-structuralist perspective, my analysis showcases that the EDGE standard as a governance tool is not guided by tangible ‘problems' that exist ‘out there’ but rather through the representation of ‘problems’ as framed in the EDGE standard. The EDGE standard is thus a productive force that give shape and meaning to various problems of gender inequality which at the same time, the standard is also meant to address. I conclude that in some cases, the EDGE standard can have positive effects. However, the lack of an intersectional approach limits the EDGE standard too. This thesis contributes to the field by closing a research gap in the academic literature on the effects and limits of corporate gender equality standards analyzed through a feminist poststructuralist lens. / Jeg undersøger virkningerne og begrænsningerne af ligestillingsstandarder i organisationer gennem en feministisk poststrukturalistisk analyse af organisationsstandarden ’EDGE’. Baseret på mit mål om at afdække manglende forskning af ligestillingsstandarder anvender jeg et kvalitativt forskningsdesign som bygger på Carol Bacchis 'What’s The Problem Represented To Be’ for at analysere materialet i form af de fem vurderingsområder i EDGE-standarden. Med baggrund i det feministisk post-strukturalistiske perspektiv viser analysen, at EDGE-standarden som et styringsværktøj ikke styres af konkrete 'problemer', der eksisterer 'derude', men snarere styres gennem repræsentationen af ​​'problemer' som de indrammes og konstrueres i EDGE-standarden. EDGE-standarden er således en produktiv kraft, der giver form og mening til forskellige problemer inden for diskrimination og ligestilling mellem kønnene samtidigt med at standarden også er udviklet til at tackle disse ’problemer’. Jeg konkluderer, at EDGE-standarden i nogle tilfælde kan have positive effekter, men manglen på en tværgående og intersektionelle tilgange til EDGE’s fem vurderingsområder begrænser imidlertid også EDGE-standarden. Dette speciale bidrager til feltet inden for ligestilling og organisationsstandarder ved at afdække virkningerne og grænsningerne af erhvervslivets ligestillingsstandarder analyseret gennem en feministisk poststrukturalistisk perspektiv.

This paper will examine, how queer is represented in the animated tv-serie She-Ra and the princesses of powerfrom 2018-2020. To understand this work, the paper will define representation, gender and queer, and examine the visual and narrative elements in the tv-serie. Through a visual analysis, the paper can understand if the serie represent queer values. Then the paper will look at some characters from the serie, to see if their visual design and the narrative structure reflects queer characteristics. This means the paper will define what are queer values and how is it shown in the characters of the show. It will be supplied with theory about queer and gender, for examples Raewyn Connell and Stuart Hall. The theory will supply characteristics, which have defined the social norms about genders through history. This paper concludes that the tv-serie reflects queer values through it’s visual and narrative structure. The characters have queer personalities. I need this paper with a discussion of the effects of queer representation and other ways to look at the serie from a perspective of gender.