In today's labor market, it is important for organizations growth to both recruit and keep talented people and the understanding of what is decisive for a person when choosing where to seek employment, is therefore more important than ever. Although Sweden is ranked as one of the world's leading countries in terms of gender equality and IT is one of the country's largest professions, women only account for one-fifth of all those working in the profession. One reason why there is a lack of women in the industry, according to previous studies, may be that men and women´s preferences in choosing a workplace differ. Previous studies show that men and women have different preferences in choosing a workplace and it may be one of the reasons why they choose to work in different industries. Basically, we chose to investigate whether there are differences between men and women's preferences, which could be the reason for the lack of women working in IT in the automotive industry. In order to find out, we have investigated the preferences of men and women in the choice of workplace as well as the differences between men and women's perceptions of the automotive industry. A quantitative survey in the form of an inquiry was conducted and the results showed that the discrepancy between men and women's preferences is low and that prejudices such as previous research on women's relation to IT show are not fully correct.

Den genusfokuserade forskningen inom informationssystem är underrepresenterad inom den svenska akademin. Denna studie har därför till syfte att genom en narrativ forskningsmetod ge insikt på genus inom den svenska IT-branschen. Studiens empiri är insamlad genom fyra narrativa intervjuer med kvinnor aktiva inom den svenska IT-branschen. Studien fokuserar på kvinnornas upplevelser inom den annars mansdominerade branschen. Med dessa upplevelser visar studien tydliga teman vilka resulterat i tre kategorier; organisationskultur, homosocialitet och utseende. Dessa tre kategorier har i denna studie en stor påverkan på hur kvinnorna upplever sin anställning i IT-branschen. Samtliga av dessa kategorier vittnar om att kvinnorna ska vara lagom, alltså mellanmjölk. Studien diskuterar även den kvalitativa och kvantitativa jämställdheten inom IT-branschen, där statistiken inom området är rik  medan orsaksfaktorerna fortsatt ligger i göm undan. Det råder inga tvivel om att branschen vill ha en ökad andel kvinnor och att de prioriterar sina kvinnliga ansökande vid rekrytering, vilket bidrar till en kvantitativ jämställdhet. Kvinnorna i denna studie visar på vikten av en kvalitativ jämställdhet – vilken kan komma att gynna likväl samhälle som arbetstagare.