Este trabajo se creó para analizar y proponer soluciones a los desafíos actuales de MEPSA Aceros Chilca. La empresa ha disminuido su demanda de piezas por diversos factores, como cambios en los requerimientos de los clientes, la entrada de nuevos competidores y la carencia de estrategias orientadas a cubrir el mercado. Esta tesis se considera de suma importancia para la empresa, ya que aborda problemas críticos que afectan directamente su competitividad y rentabilidad en el mercado. El objetivo principal es proporcionar recomendaciones estratégicas concretas que permitan a la empresa enfrentar los problemas descritos y recuperar su posición en el mercado. Para lograrlo, se hizo un análisis minucioso de la situación actual de la empresa, incluyendo una revisión de sus operaciones, estructura organizativa, contexto del sector industrial donde se desenvuelve, proceso de ventas, características internas y competitividad en el mercado. Además, se llevaron a cabo entrevistas con personal clave de la empresa para comprender mejor los retos internos y externos que enfrenta. Las principales soluciones propuestas incluyen la implementación de una nueva línea de piezas pequeñas, el establecimiento de un área de marketing dedicada y la exploración de nuevas oportunidades de mercado. Se espera que la implementación de estas recomendaciones permita a la empresa recuperar su posición en el mercado y lograr un crecimiento sostenible a largo plazo gracias a la mejora en su competitividad. Con la implementación de estas soluciones se espera recuperar la inversión en cuatro años obteniendo un beneficio entre 0.04 y 0.13 dólares por cada dólar invertido. Posteriormente a la implementación de las recomendaciones, MEPSA Aceros Chilca contará con una propuesta mejorada de sus productos, fidelizará a sus clientes existentes e incrementará su demanda, captará a nuevos clientes, optimizará el uso de sus recursos, demostrará flexibilidad operativa y, finalmente, será una fundición más competitiva. / This work was created to analyze and propose solutions to MEPSA Aceros Chilca's current challenges. The company has decreased its demand for parts due to several factors, such as changes in customer requirements, the entry of new competitors and the lack of strategies aimed at covering the market. This thesis is considered of utmost importance for the company, as it addresses critical problems that directly affect its competitiveness and profitability in the market. The main objective is to provide concrete strategic recommendations that will allow the company to face the problems described and recover its position in the market. To achieve this, a thorough analysis of the company's current situation was conducted, including a review of its operations, organizational structure, context of the industrial sector in which it operates, sales process, internal characteristics, and market competitiveness. In addition, interviews were conducted with key company personnel to better understand the internal and external challenges faced by the company. The main proposed solutions include the implementation of a new small parts line, the establishment of a dedicated marketing area, and the exploration of new market opportunities. The implementation of these recommendations is expected to enable the company to regain its market position and achieve long-term sustainable growth through improved competitiveness. With the implementation of the solutions, it is expected that the investment will be recovered in four years, obtaining a profit between 0.04 and 0.13 dollars for each dollar invested. After implementing the recommendations, MEPSA Aceros Chilca will have its own improved product offering, increase customer loyalty and demand, attract new customers, optimize the use of its resources, demonstrate operational flexibility, and become a more competitive smelter.

Esta tesis presenta un análisis exhaustivo de las operaciones comerciales de Promeing Contratistas Generales S.A.C., un proveedor líder de servicios de construcción en el sector agrícola del norte de Perú. El estudio tiene como objetivo identificar los problemas clave que afectan el desempeño de la empresa y proponer soluciones estratégicas para mejorar su eficiencia operativa y ventaja competitiva. La investigación comienza con un examen detallado de los antecedentes de la empresa, incluyendo su misión, visión, valores y modelo de negocio actual. Esto es seguido por un análisis profundo de la industria, destacando las contribuciones económicas y las características específicas del sector de la construcción. Los contextos externos e internos de la empresa se examinan utilizando diversas herramientas analíticas, como el Marco de las Cuatro Fuerzas y el análisis FODA, para identificar oportunidades y amenazas, así como fortalezas y debilidades. Los problemas clave identificados incluyen incidentes de filtración de información, una reducción en la base de clientes en los últimos tres años y un aumento en los costos de ventas. Estos problemas se priorizan y las causas raíces se analizan utilizando diagramas de Pareto e Ishikawa. Basándose en los hallazgos, se proponen y evalúan varias soluciones alternativas. Todo lo anterior conlleva a recomendar un plan de implementación integral. Las soluciones propuestas se centran en mejorar la gestión de riesgos, mejorar el control presupuestario y utilizar software especializado para la gestión de costos y proyectos. Para ello se ha estimado una inversión de S/ 71,195.00 de los cuales se espera obtener un VAN de S/ 183,904.94 y una TIR de 14.25% en un periodo de recuperación de la inversión de 12 meses. Además, se sugieren estrategias para expandir la base de clientes mediante la exploración de una mejor propuesta de valor, el aumento de los canales digitales y personal comercial especializado. El plan de implementación incluye un cronograma detallado, presupuesto y factores clave de éxito, como la capacidad de liderazgo, la gestión de recursos y el monitoreo continuo. Los resultados esperados incluyen una mayor eficiencia operativa, un aumento en la satisfacción del cliente y beneficios financieros significativos. Esto contribuirá al crecimiento sostenible de Promeing Contratistas Generales S.A.C. Esta tesis aporta al campo de la consultoría empresarial proporcionando un estudio de caso práctico de planificación estratégica y resolución de problemas en la industria de la construcción, ofreciendo valiosas ideas y metodologías aplicables a contextos empresariales similares. / This thesis presents a comprehensive analysis of the business operations of Promeing Contratistas Generales S.A.C., a leading provider of construction services in the agricultural sector of Northern Peru. The study aims to identify key issues affecting the company's performance and propose strategic solutions to improve its operational efficiency and competitive advantage. The research begins with a detailed examination of the company's background, including its mission, vision, values, and current business model. This is followed by an in-depth industry analysis, highlighting economic contributions and specific features of the construction sector. The company's external and internal contexts are examined using various analytical tools, such as the Four Forces Framework and SWOT analysis, to identify opportunities and threats, as well as strengths and weaknesses. Key issues identified include information breach incidents, a reduction in the customer base over the past three years, and an increase in sales costs. These issues are prioritized and root causes are analyzed using Pareto and Ishikawa diagrams. Based on the findings, several alternative solutions are proposed and evaluated. All of the above leads to recommending a comprehensive implementation plan. The proposed solutions focus on improving risk management, improving budget control, and using specialized software for cost and project management. For this purpose, an investment of S/ 71,195.00 has been estimated, from which a NPV of S/ 183,904.94 and an IRR of 14.25% are expected to be obtained in a 12-month investment recovery period. In addition, strategies are suggested to expand the customer base by exploring a better value proposition, increasing digital channels, and specialized sales personnel. The implementation plan includes a detailed schedule, budget, and key success factors such as leadership capacity, resource management, and continuous monitoring. The expected results include greater operational efficiency, an increase in customer satisfaction, and significant financial benefits. This will contribute to the sustainable growth of Promeing Contratistas Generales S.A.C. This thesis contributes to the field of business consulting by providing a practical case study of strategic planning and problem solving in the construction industry, offering valuable insights and methodologies applicable to similar business contexts.

El Comité Olímpico Colombiano (COC) enfrenta un escenario complejo y lleno de desafíos en contexto de incertidumbre nacional e internacional. La visión a largo plazo del COC se concentra en consolidar su posición como referente nacional e internacional. Para lograr esto, la fórmula tradicional que ha permitido operar desde 1936 a esta organización es insuficiente para afrontar estos nuevos retos, trabajando con el nivel estratégico de la organización, aplicamos herramientas de análisis de contexto como Pestel y Foda, para determinar el contexto y los problemas que surgen de este, buscando causalidades mediante análisis de causa – Raíz, y otras herramientas para priorizar los problemas que permitieron llegar a evaluar tres problemas principales ligados a la alta dependencia de la organización en una sola fuente de financiación, en un contexto de alta incertidumbre y con una baja capacidad para diversificar fuentes de ingreso en el corto y mediano plazo. Es así que evaluaron aspectos ligados al beneficio, capacidad, e impacto para construir una propuesta de solución integral a través de la creación de una área nueva de relacionamiento y mercadeo, que abarque las soluciones a los problemas principales, a través de un plan de implementación en dos etapas que suman 53 meses y un presupuesto de US399.291, financiado con recursos propios que permita desarrollar un conjunto de herramientas para la estructuración y financiación de proyectos de la organización con socios y financiadores privados, que se medirán en un balanced scoreboard con KPIs concretos que midan el aumento la participación de otras fuentes de ingreso a 20% año a año. Los factores claves de éxito y las recomendaciones denotan la pertinencia, y el correcto análisis del contexto externo e interno para la adopción de la solución propuesta: la creación de un área de relacionamiento y mercadeo al interior del Comité Olímpico Colombiano. / The Colombian Olympic Committee (COC) faces a complex scenario full of challenges in the context of national and international uncertainty. The COC's long-term vision focuses on consolidating its position as a national and international reference. To achieve this, the traditional formula that has allowed the organization to operate since 1936 is insufficient to address these new challenges. Working at the strategic level of the organization, we applied context analysis tools such as PESTEL and SWOT to determine the context and issues arising from it. By seeking causalities through root cause analysis and other tools to prioritize issues, we identified three main problems related to the organization's high dependence on a single source of funding, in a context of high uncertainty and low capacity to diversify income sources in the short and medium term. Thus, aspects related to benefits, capacity, and impact were evaluated to develop a comprehensive solution proposal through the creation of a new area for relationship management and marketing. This proposal addresses the main problems through a two-phase implementation plan totaling 53 months and a budget of US $399,291, financed with internal resources. This plan aims to develop a set of tools for structuring and financing organizational projects with private partners and funders, which will be measured by a balanced scorecard with specific KPIs to track the increase in participation from other income sources to 20% year over year. The key success factors and recommendations highlight the relevance and correct analysis of both external and internal contexts for adopting the proposed solution: the creation of a relationship and marketing area within the Colombian Olympic Committee.

Dentro de las veinte empresas textiles más grandes del mercado peruano se ubica Textil del Valle, fabricante de prendas para el mercado internacional. En Textil del Valle se ha observado, durante los últimos años, que en sus operaciones y en varias de sus áreas existen oportunidades de mejora, esto se evidencia al revisar los KPIs de los procesos en su Tablero de Control lo cual motivó a realizar el presente trabajo de consultoría partiendo de la necesidad de mejorar los KPIs, fue así que mediante la identificación reiterada de causas y subcausas aplicables a cada uno de sus recursos usados y ponderando la relevancia de unas respecto de otras se determina que el problema central está referido a su sistema logístico que es deficiente en su área de tintorería, entonces del mismo modo, evaluando alternativas de mejora se propone tres posibles opciones de solución, concluyendo que la propuesta más viable de las tres es la optimización del mecanismo de control y programación de pedidos, de recursos y de entrega de productos, minimizando de esta manera interferencias y mejorando la eficacia de las operaciones en el área de tintorería. La solución propuesta abarca un conjunto de herramientas digitales tales como la incorporación de un módulo de planificación al ERP actual, el uso de una hoja de ruta única para las máquinas de tintorería, la implementación de un aplicativo con tarjetas digitales de tipo Kanban y la redistribución de zonas en el layout de tintorería. Una vez hecho el ejercicio de implementación de la propuesta y supuestos dados, esto implica destinar una inversión para el proyecto de USD$ 131,079 y ante un escenario pesimista el VAN resulta de USD$ 120,609 que se recupera en 1 año y 8 meses, más aún, el impacto social en condiciones estándar es favorable lográndose un VAN social de USD$ 501,523. Finalmente, cabe resaltar que el VAN económico equivale al 24 % en el escenario pesimista del valor total que el proyecto representa un valor significativo para la sociedad. / Among the twenty largest textile companies in the Peruvian market is Textil del Valle, a manufacturer of garments for the international market. In recent years, Textil del Valle has observed that there are opportunities for improvement in its operations and in several of its areas. This is evident when reviewing the KPIs of the processes in its Control Panel, which motivated the company to carry out this consulting work based on the need to improve the KPIs. Thus, through the repeated identification of causes and sub-causes applicable to each of its resources used and weighing the relevance of each with respect to others, it is determined that the central problem is related to its logistics system, which is deficient in its dry-cleaning area. Similarly, by evaluating improvement alternatives, three possible solution options are proposed, concluding that the most viable of the three is the optimization of the control and scheduling mechanism for orders, resources, and product delivery, thus minimizing interference and improving the effectiveness of operations in the dry-cleaning area. The proposed solution includes a set of digital tools such as the incorporation of a planning module to the current ERP, the use of a single roadmap for the dry-cleaning machines, the implementation of an application with digital Kanban-type cards and the redistribution of zones in the dry-cleaning layout. Once the exercise of implementing the proposal and given assumptions has been carried out, this implies allocating an investment of USD$ 131,079 and in a pessimistic scenario the NPV is USD$ 120,609 which is recovered in 1 year and 8 months. Furthermore, the social impact under standard conditions is favorable, achieving a social NPV of USD$ 501,523. Finally, it should be noted that the economic NPV is equivalent to 22.7% in the pessimistic scenario of the total value that the project represents a significant value for society.

Para este business consulting se consideraron los aspectos detallados en el análisis realizado a la empresa Punto Blanco, la cual está ubicada en Tumbes y que se dedica a la comercialización de productos de consumo masivo a través de marcas reconocidas en el mercado nacional. La empresa tiene más de 35 años operando e inició sus actividades con la fabricación de productos para limpieza como lejía bajo las marcas comerciales “San Miguel” y “Punto Blanco”. Se logró identificar que el problema central por el que está atravesando la citada organización está relacionado con las dificultades en la gestión de planeamiento comercial. Entre las causas que lo originaron están: (a) ausencia de un sistema integrado de información; (b) falta de controles de inventarios; y (c) ausencia de un plan estratégico consolidado. Con el propósito de brindarle solución a este problema, se propuso la implementación de tres opciones: (a) diseño e implementación de un plan estratégico consolidado; (b) incorporación de un sistema integrado de información a la gestión empresarial; y (c) implementación de métodos o herramientas de gestión de inventarios en un período de 12 meses con una inversión de S/450,000. Luego del análisis económico realizado por parte del equipo de consultores, se obtuvo resultados financieros que confirmaron la viabilidad de la implementación del plan y lo convierten en un proyecto económicamente factible a través de un valor actual neto (VAN) de S/169,818.84, una tasa interna de retorno (TIR) de 111% y un indicador de periodo de recuperación o payback de 1.67. / For this business consultancy, the aspects detailed in the analysis carried out on the company Punto Blanco, which is located in Tumbes and it is dedicated to the marketing of mass consumption products through recognized brands in the national market, will be considered. The company has been operating for more than 35 years and began its activities with the manufacture of cleaning products such as bleach under the trademarks “San Miguel” and “Punto Blanco”. It was possible to identify that the main problem the aforementioned organization is going through is related to the difficulties in commercial planning management. Among the causes that originated the problem are: (a) absence of an integrated information system; (b) lack of inventory controls; and (c) absence of a consolidated strategic plan. In order to provide a solution to this problem, the implementation of three options was proposed: (a) design and implementation of a consolidated strategic plan; (b) incorporation of an integrated information system to business management; and (c) implementation of inventory management methods or tools in a period of 12 months with an investment of S/450,000. After the economic analysis carried out by the team of consultants, financial results were obtained that confirmed the viability of the implementation of the plan and made it an economically feasible project through a net present value (NPV) of S/169,818.84, an internal return rate (IRR) of 111% and a payback period indicator of 1.67.

Submitted by Cíntia Meireles Urbina (cintiaumc@hotmail.com) on 2016-02-29T22:14:13Z No. of bitstreams: 1 Dissertacao_FINAL.pdf: 1229140 bytes, checksum: 8431bceb68744c338694940f2887602e (MD5) / Approved for entry into archive by Renata de Souza Nascimento (renata.souza@fgv.br) on 2016-02-29T22:26:02Z (GMT) No. of bitstreams: 1 Dissertacao_FINAL.pdf: 1229140 bytes, checksum: 8431bceb68744c338694940f2887602e (MD5) / Made available in DSpace on 2016-03-01T11:47:24Z (GMT). No. of bitstreams: 1 Dissertacao_FINAL.pdf: 1229140 bytes, checksum: 8431bceb68744c338694940f2887602e (MD5) Previous issue date: 2016-02-03 / Based on studies of behavioral finance, this work aims to verify if cognitive style of the individual and their behavioral biases influence on their investment habits, for example, their decision to invest in fixed or variable income. A survey was conducted with post-graduate students from five faculties of Sao Paulo city. The method was chosen because it best fits the purpose of this work. Four types of psychological profiles have been analyzed, which differ, among other characteristics, by having greater or lesser risk tolerance. It was also analyzed eighteen behavioral biases among them: overconfidence, representativeness, loss aversion and mental account. The results show evidence that personality may influence the decision of the individual to invest in fixed or variable income. It was also found that confirmation bias and optimism bias indicate a possible influence on the decision of individuals to invest in variable income. / Com base nos estudos sobre finanças comportamentais, esta dissertação tem como objetivo verificar se o estilo cognitivo do indivíduo e seus respectivos vieses comportamentais exercem influência em seus hábitos de investimento como, por exemplo, sua decisão em investir em renda fixa ou renda variável. Uma survey foi realizada com os alunos de pós-graduação de 5 faculdades da cidade de São Paulo. O método foi escolhido por melhor se ajustar ao objetivo do trabalho. Foram analisados quatro tipos de perfis psicológicos, que se diferenciam, entre outras características, por possuírem maior ou menor tolerância ao risco. Foram examinados também dezoito vieses comportamentais entre eles: excesso de confiança, representatividade, aversão à perda e conta mental. Os resultados mostram evidências de que a personalidade pode exercer influência sobre a decisão do indivíduo em investir em renda fixa ou renda variável. Verificou-se também que os vieses confirmação e otimismo sinalizam uma possível influência na decisão dos indivíduos em investir em renda variável.

Made available in DSpace on 2016-06-02T19:51:33Z (GMT). No. of bitstreams: 1 DissVRZR.pdf: 1149066 bytes, checksum: 789b9184c1dcd26237a8c8237a9f998f (MD5) Previous issue date: 2007-07-26 / Materials in general as well as specialized articles with a lot of semiofficial estimation have indicated high increase in the use of management consultancy particularly during the post-war period of the sixties decade. Numerous authors have linked this increase to the growth in markets and technology complexities. However, in addition to consultancy firms, it has also appeared in the economic arena, consultants cooperatives of business enterprises as a new working arrangement occupying nearly the same space available in large and medium-sized firms. As a result, an interest in developing this study has surged as basis for bibliographical research based upon documentation as well as interviews with some members of such cooperatives aiming at analyzing a better understanding of what has motivated the appearance and development of such consultants cooperatives as well as the understanding of such cooperatives importance on the present economic arena. A certain cooperative located in the city of Belo Horizonte at Minas Gerais was the subject of such study. This cooperative set up its activities in 1994 and, today, comprises more than 1200 members. Its foundation, present situation as well as its internal relationship, claim of contacts, and increase are some of the factors looked into this study. / Matérias em geral e artigos especializados como muitas estimativas semi-oficiais apontam um crescimento alto no uso de consultoria de administração durante o período pós-guerra e especialmente a partir da década de 60. Inúmeros autores associam este crescimento ao aumento da complexidade dos mercados e tecnologia. Mas além das empresas de consultoria, aparecem também no cenário econômico empresarial a cooperativa de consultores, como um novo arranjo de trabalho, ocupando talvez espaço de consultores de grandes e médias empresas do setor. Diante deste cenário, surgiu o interesse em desenvolver esta pesquisa, com base em levantamento bibliográfico, documental e entrevistas com alguns cooperados, a fim de analisar e entender melhor o que tem motivado o aparecimento e crescimento de Cooperativas de Consultores, e qual a sua importância no cenário econômico atual. Toma-se como objeto de pesquisa uma Cooperativa sediada na cidade de Belo Horizonte, Minas Gerais, que iniciou suas atividades em 1994 e hoje conta com mais de 1200 cooperados. Sua fundação, atuação, interação, rede interna de relações e seu crescimento são alguns dos fatores que abrangem esta pesquisa.

Submitted by Patricia Barros (patricia.barros@ufes.br) on 2017-10-20T13:39:29Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) DISSERTAÇÃO ARTHUR GOMES DAU - PPGADM.pdf: 1137590 bytes, checksum: 8b90e6226aa386b41c8c6df3948c9e9d (MD5) / Approved for entry into archive by Patricia Barros (patricia.barros@ufes.br) on 2017-10-27T12:04:07Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) DISSERTAÇÃO ARTHUR GOMES DAU - PPGADM.pdf: 1137590 bytes, checksum: 8b90e6226aa386b41c8c6df3948c9e9d (MD5) / Made available in DSpace on 2017-10-27T12:04:07Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) DISSERTAÇÃO ARTHUR GOMES DAU - PPGADM.pdf: 1137590 bytes, checksum: 8b90e6226aa386b41c8c6df3948c9e9d (MD5) / CAPES / The management councils, participatory mechanisms included in the legal framework of the Brazilian State by the Federal Constitution of 1988, became the main instrument alignment between direct interests of civil society and the government. It was created thus new relations of shared management between society and state, requiring the consolidation of social actors who are willing to work for the deliberative democracy. Based on these considerations is sought in this work, understand how to set up the political consciousness and participation of the substitute and holder counselors representative of civil society of the Municipal Council of Social Assistance Vitória (ES). The discussion is based on the political consciousness of the model for understanding of participation in collective actions of Sandoval (2001). It is a qualitative research, whose data were obtained through participant observation to the plenaries, analysis of documents and semi-structured interviews with 8 board members and alternate representatives of civil society of the Council, submitted to content analysis (BARDIN, 2004). The results revealed different configurations of political awareness among the three representative segments of civil society in the council: user representatives were more likely to feel about Collective Identity, Political Efficiency, and feelings of Justice and Injustice. Representatives of entities showed to be more linked to feelings of Collective Identity, Antagonistic Interests and Opposites and Political Efficacy. Representatives of the workers in the area have shown feelings related to Political Efficacy and Feelings of Justice and Injustice. It is concluded that different political consciences interfere in the participation of the representatives: workers' representatives participate in a limited way to the plenary sessions, thematic commissions and in ONGs. Representatives of users participate more comprehensively in social movements, neighborhood associations and with the public administration charging for actions of social interest. Representatives of entities participate in social movements, actions with the public power and in movements that involve those assisted by the entities. / Os conselhos gestores, instituições participativos incluídas no arcabouço jurídico do Estado Brasileiro pela Constituição Federal de 1988, tornaram-se o principal instrumento de alinhamento entre interesses diretos da sociedade civil e do poder público. Criaram-se, assim, novas relações de gestão compartilhada entre sociedade e Estado, que requerem a consolidação de atores sociais que estejam dispostos a trabalhar em prol da democracia deliberativa. Partindo dessas considerações busca- se, neste trabalho, compreender como se configura a consciência política e a participação dos conselheiros titulares e suplentes representantes da sociedade civil no Conselho Municipal de Assistência Social de Vitória (ES). A discussão se baseia no modelo de consciência política para compreensão da participação em ações coletivas de Sandoval (2001). Trata-se de uma pesquisa qualitativa, cujos dados foram obtidos por meio da análise de documentos, observação não participante às plenárias e entrevistas semiestruturadas com 8 conselheiros titulares e suplentes representantes da sociedade civil do Conselho, submetidos à análise de conteúdo (BARDIN, 2004). Os resultados revelaram configurações diferentes de consciência política entre os três segmentos representativos da sociedade civil no conselho: representantes dos usuários demonstraram-se mais propensos a sentimentos envolvendo a Identidade Coletiva, Eficácia Política e sentimentos de Justiça e Injustiça. Representantes de entidades mostraram-se mais ligados a sentimentos de Identidade Coletiva, Interesses Antagônicos e Adversários e Eficácia Política. Representantes dos trabalhadores da área demonstraram sentimentos ligados a Eficácia Política e Sentimentos de Justiça e Injustiça. Conclui-se que diferentes consciências políticas interferem na participação dos representantes: representantes de trabalhadores participam de maneira limitada às plenárias, comissões temáticas e em ONGs. Representantes de usuários participam de maneira mais abrangente em movimentos sociais, associações de bairros e junto à administração pública, cobrando ações de interesse social. E representantes de entidades participam de movimentos sociais, de ações junto ao poder público e em movimentos que envolvem os assistidos pelas entidades.

El presente documento presenta mi experiencia profesional como asistente de consultoría para el diagnóstico estratégico para una empresa hidroeléctrica en la empresa consultora GĚRENS. En particular, en esta experiencia profesional la investigación cualitativa y cuantitativa en la consultoría es relevante para el sustento de los resultados para el diagnóstico externo e interno de una empresa. Finalmente, mi trabajo como asistente de consultoría se centró en el análisis macroeconómico y microeconómico del sector de generación eléctrica, sistematización y análisis de información cuantitativa y cualitativa secundaria del sector de generación eléctrica a nivel internacional y nacional; búsqueda y determinación de las principales tendencias del sector de generación eléctrica; la elaboración y análisis de los grupos de interés y grupos estratégicos; y redacción del informe.

El presente trabajo involucra la elaboración de un Business Consulting para la unidad de distribución de la empresa Fargoline S.A., operador logístico del grupo Ferreycorp, que ofrece servicios de transporte, distribución y almacenamiento para dar soluciones a las necesidades del mercado. El propósito de esta consultoría es identificar aquellas oportunidades de mejora que le permitan a Fargoline S.A. alcanzar sus objetivos y optimizar sus procesos en el canal de distribución. Se realizó un análisis de los factores internos y externos que afectan a la empresa utilizando herramientas como el análisis PESTE, análisis competitivo, análisis FODA y análisis AMOFHIT. El análisis de la información permitió detectar oportunidades, amenazas, fortalezas y debilidades a los que se enfrenta la empresa. Para identificar los problemas del área de distribución, se utilizó un diagrama de causa-efecto en el cual se evaluó las 7M´s del proceso. Se logró determinar cinco problemas principales, lo cuales son: procesos no documentados y procedimientos desactualizados, falta de controles en procesos administrativos y de gestión, falta de control y monitoreo en procesos de operaciones, limitado uso de herramientas tecnológicas existentes y falta de estándares de trabajo enfocados en la productividad. Se realizó un análisis cuantitativo y cualitativo de cada problema y se confrontaron entre ellos para determinar cuál genera mayor impacto y beneficio en la organización. Finalmente, se desarrolló un plan de mejora para resolver las principales causas-raíz del problema: implementación de un cuadro de mando integral, evaluación del proceso de distribución a través de un value stream mapping (VSM), cambio del modelo de distribución a mixto con flota propia (Core del negocio) y tercerización variable, aplicación de tecnologías disruptivas e implementación de estándares de trabajo. Los resultados de la implementación de los proyectos generaron una inversión de S/251,130, la cual luego de una evaluación de viabilidad del proyecto dieron como resultado una recuperación de la inversión en un periodo de un año, dos meses y doce días, generando una utilidad de hasta S/ 5’024,360 en cinco años. / This work involves the development of a Business Consulting for the distribution unit of Fargoline S.A., a logistics operator of the Ferreycorp group, which offers transportation, distribution and storage services to provide solutions to market needs. The purpose of this consultancy is to identify those opportunities for improvement that allow Fargoline S.A. achieve its objectives and optimize its processes in the distribution channel. An analysis of the internal and external factors that affect the company was carried out using tools such as the PESTE analysis, competitive analysis, SWOT analysis and AMOFHIT analysis. The analysis of the information allowed to detect opportunities, threats, strengths and weaknesses that the company faces. To identify the problems in the distribution area, a cause-effect diagram was used in which the 7M's of the process were evaluated. It was possible to determine five main problems, which are: undocumented processes and outdated procedures, lack of controls in administrative and management processes, lack of control and monitoring in operations processes, limited use of existing technological tools and lack of work standards. focused on productivity. A quantitative and qualitative analysis of each problem was carried out and they were confronted with each other to determine which generates the greatest impact and benefit in the organization. Finally, an improvement plan was developed to solve the main root causes of the problem: implementation of a balanced scorecard, evaluation of the distribution process through a value stream mapping (VSM), change of the distribution model to mixed with Own fleet (Core of the business) and variable outsourcing, application of disruptive technologies and implementation of work standards. The results of the implementation of the projects generated an investment of S/ 251,130 (two hundred and fifty-one thousand one hundred and thirty soles), which after a feasibility evaluation of the project resulted in a recovery of the investment in a period of one year, two months and twelve days, generating a profit up to S/ 5’024,360 (five million twenty-four thousand three hundred and sixty thousand soles), in five years.