Despite ample research showing the importance of corporate reputation in recruiting, knowledge about how companies work with employer branding is still limited. This first academic study in this topic is based on a comprehensive empirical data set systematized to a description of employer branding using a grounded theory approach. The description illustrates a process with three phases: brand input, brand support, and brand evaluation. Each phase is related to the messages enclosed in the brand. A comparative analysis of the empirical description and marketing literature shows that the underlying reasoning in branding at the labor market is quite similar to branding at the customer market. However, several important differences were also highlighted, indicating that employer branding is a multi-disciplinary phenomenon. The most surprising difference is a widespread homogeneity in the companies’ employer branding. This contrasts the emphasis on uniqueness in the marketing literature. A further analysis of this finding generated four homogenizing dimensions: time, industry, geography and corporate demographics. Each contains a number of corporate populations with companies similar in the dimension’s point of reference. Since the dimensions are not specific for the labor market a further analysis of the theoretical arguments for heterogeneity and homogeneity was motivated. This shows that there are economic as well as social arguments for both homo- and heterogeneity. From an economic perspective a heterogeneous employer branding creates a cost advantage, because with an attractive unique reputation a company can pay lower salaries than competitors for a given position. On the other hand a homogeneous branding generates cost advantages when the company benchmarks competitors or respects the institutional norms. From a social perspective a heterogeneous branding contributes to a distinct corporate identity, while a homogenous branding avoids social isolation. Consequently, homogeneity provides advantages that heterogeneity does not and vice versa. Companies therefore level the arguments. The balance is more likely to lean towards homogeneity when 1) the companies belongs to the same corporate population in one or many of the homogenizing dimensions and 2) a branding component relatively easily can be benchmarked or is connected with explicit and strong institutional norms. The balancing act signifies that a homogeneous branding is not a product of institutional determinism, but that the corporate populations give rise to different social identities and that the companies according to a logic of appropriateness act in a way that is rational given their specific situation and context. Thus, this logic creates coherent cohorts.

Der Einfluss von Bildung gewinnt gesellschaftlich und politisch an Bedeutung. Auch im wissenschaftlichen Bereich zeigt sich dies über eine vielseitige Diskussion zum Einfluss von Bildung auf das Einkommen. In dieser Arbeit werden nationale und regionale Disparitäten in der monetären Wertschätzung von allgemeinem Humankapital aufgedeckt und diskutiert. Dafür werden verschiedene Verfahren diskutiert und basierend darauf Intervalle für die mittleren Bildungsrenditen bestimmt. Im ersten Abschnitt wird die Thematik theoretisch über zwei verschiedene Modellansätze fundiert und kritisch diskutiert. Anschließend folgt die Darstellung des aktuellen empirischen Forschungsbestands. Der Hauptteil der Arbeit beginnt mit der Darstellung des verwendeten Datensatzes und seiner kritischen Repräsentativitätsprüfung. Eine nähere Variablenbeschreibung mit deskriptiver Analyse dient zur Erklärung der verwendeten Größen. Darauffolgend werden bestehende Verfahren zur Schätzung von Bildungsrenditen diskutiert. Unter ausschließlicher Berücksichtigung der Erwerbstätigen zeigt das 3SLS-Verfahren die besten Eigenschaften. Bezieht man jedoch alle Erwerbspersonen in die Analyse mit ein, so erweist sich das Heckman-Verfahren als sehr geeignet. Die Analyse - zunächst auf nationaler Ebene - bestätigt weitestgehend die bestehenden Erkenntnisse der Literatur. Eine Separierung des Datensatzes auf verschiedene Alterscluster, Voll- und Teilerwerbstätige sowie Erwerbstätige in der Privatwirtschaft und im öffentlichen Dienst zeigen keine signifikanten Unterschiede in der Höhe der gezahlten durchschnittlichen Bildungsrenditen. Anders verhält es sich bei der regionalen Analyse. Zunächst werden Ost- und Westdeutschland separat betrachtet. Für diese erste Analyse lassen sich über 95 %-Konfidenzintervalle deutliche Unterschiede in der Höhe der Bildungsrenditen ermitteln. Aufbauend auf diese Ergebnisse wird die Analyse vertieft. Eine Separierung auf Bundesländerebene und ein weiterer Vergleich der Konfidenzintervalle folgen. Zur besseren statistischen Vergleichbarkeit der Ergebnisse wird neben dem 3SLS-Verfahren, angewendet auf die separierten Datensätze, auch ein Modell ohne die Notwendigkeit der Separierung gewählt. Hierbei ist die Variation der Regionen über Interaktionsterme berücksichtigt. Dieses Regressionsmodell wird auf das OLS- und das Heckman-Verfahren angewendet. Der Vorteil hierbei ist, dass die Koeffizienten auf Gleichheit getestet werden können. Dabei kristallisieren sich deutlich unterschiedliche Bildungsrenditen für Mecklenburg-Vorpommern, aber auch für Sachsen-Anhalt und Thüringen im Vergleich zu den restlichen Bundesländern Deutschlands heraus. Diese Länder zeichnen sich durch eine besonders hohe jährliche Verzinsung von allgemeinem Humankapital aus. Es folgt eine Diskussion über mögliche Ursachen für die regional verschiedenen Bildungsrenditen. Dabei zeigt sich, dass in den Bundesländern mit hoher Rendite das mittlere Einkommensniveau und auch das durchschnittliche Preisniveau tendenziell geringer sind. Weiterhin wird deutlich, dass bei höheren relativen Abweichungen der durchschnittlichen Einkommen höhere Renditen zu verzeichnen sind. Auch die Wanderungsbewegungen je nach Qualifikation unterscheiden sich. Unter zusätzlicher Berücksichtigung der Arbeitslosenquoten zeigt sich in den Ländern mit hoher Rendite eine tendenziell höhere Arbeitslosigkeit. Im zusammenfassenden Fazit der Arbeit werden abschließend die Erkenntnisse gewürdigt. Dabei ist zu bemerken, dass der Beitrag einen Start in die bundesländerweite Analyse liefert, die eine Fortführung auf beispielsweise eine mehrperiodische Betrachtung anregt. / The impact of education becomes politically and for the society more important. In research area the higher relevance is indicated by a distinctive discussion about, for example, the influence from education to earnings. This thesis shows national and regional disparities with respect to the monetary appreciation to general human capital. Therefore different econometric methods are discussed and based on that, intervals for the returns to education are estimated. The first chapter presents the theoretical fundament using two different models, which are critically discussed in the text. Afterwards the existing empirical literature is shown. The main part starts with a description of the dataset and a discussion about its representativeness. A closer examination to the variables follows using descriptive statistics and verbal explanations. The estimation part starts with a discussion about common methods to measure returns to education. Looking at employees exclusively, 3SLS gives best performance. However, by extension the analysis to the overall manpower Heckman-method is best. The national analysis confirms the results from the existing literature. Within the next step the dataset is separated to have a closer look at different cohorts, full- and part-time worker, as well as public- and private-sector worker. Comparing these groups with each other the estimated returns to education are not statistically different. However, results change by estimating regional returns to education for Germany. First the dataset is splitted into two regions, the eastern- and the western-region. Comparing the estimated 95 %-confidence intervals, differences are significant between both regions in Germany. Hence, it is worth to intensify the regional analysis. The next step is a further separation of the dataset to a federal-state-analysis. Again, the comparisons of the resulting confidence intervals show partially no overlapping confidence intervals. Separating the dataset gives no possibility to compare the coefficients with statistic tests. Because of that a new regression model without the necessity of separation is introduced. For this purpose the variation of the regions are included by interaction terms. This model can be estimated using OLS- and Heckman-method. The advantage of this procedure is that the schooling-coefficients can be tested on statistical equality. Irrespective which method is used, differences in the return to education can be estimated for Mecklenburg-West Pomerania especially and for Saxony-Anhalt and Thuringia. These three states tend to a higher monetary return to general human capital compared to the other federal states. Thereafter a discussion follows about possible causes for the estimated regional heterogeneous returns to education. It is shown that federal states with a high return to education lean towards a lower middle level of income and a lower price level on average. In addition to that, there is a relation between a higher relative deviation from average income and higher returns to education. Looking at migration movements between federal states, it is shown that there are differences in the qualification levels. Moreover, regions with a higher unemployment rate tend to result in higher returns as well. The summarizing conclusion appreciates the scientific findings. For that it has to be said, that this work gives a start for an analysis which should have a closer look to different parts of Germany. It gives an incentive to pursue with, for example, an analysis for more than one year.

This thesis examines a number of issues regarding the Mortensen-Pissarides search and matching model’s empirical performance. Chapter 1 documents the volatility puzzle with the Canadian data. The combined data from both Canada and the United States present an additional difficulty. Even if the unobserved value of leisure is allowed to be as high as required to fit the business cycle in the United States or in Canada, the model cannot reconcile the similar labor cycles with the large policy differences in the UI benefits and income taxes in the two countries when the value of leisure is assumed to be the same in both countries. Chapter 2 takes into account the realistic institutional features of the UI system and investigates the impacts of the UI benefits on the labor market outcomes. If entitlement to UI benefits must be earned with employment, generous UI is an additional benefit to an employment relationship, so it promotes job creation. If individuals are risk neutral, UI is fairly priced, and the UI system prevents moral-hazard unemployed workers, the generosity of UI has no effect on unemployment. Chapter 3 shows that the Mortensen-Pissarides search and matching model can be successfully parameterized to generate observed large cyclical fluctuations in unemployment and modest responses of unemployment to changes in the UI benefits. The key features behind this success are the endogenous eligibility for UI benefits and the heterogeneity of workers. With the linear utilities commonly assumed in the Mortensen-Pissarides model, a fully rated UI system designed to prevent moral hazard has no effect on unemployment. However, the UI system in the United States is neither fully rated nor able to prevent workers with low productivity from quitting their jobs or rejecting employment offers to collect benefits. As a result, an increase in UI generosity has a positive, but realistically small, effect on unemployment. This chapter answers the Costain and Reiter (2008) criticism with the Mortensen-Pissarides model.

Mixed results have been reported when body size is used to estimate the effect of health and nutritional status on worker productivity. This dissertation offers an alternative hypothesis that body composition rather than body size is responsible for the effects of health and nutritional status on worker productivity. Body fat is responsible for the poor health associated with obesity. Lean body mass is responsible for the superior performance associated with physical fitness. Studies using body size alone cannot distinguish the combined, but opposite effects, of body fat and lean body mass. A method is provided here that overcomes the lack of data for body composition. The clinical information available in the Third National Health and Nutrition Examination Survey 1988-94 (NHANES III) is used to estimate body composition for the survey participants in the National Longitudinal Survey of Youth (NLSY 1979). The inclusion of estimated body composition in the estimated wage equation shows that the effect of lean body mass on the wage rate is positive while the effect of body fat is negative. Estimated body composition is then used to examine the role of physical differences in the gender wage gap. The decomposition of the gender wage gap shows that most of the previously unexplained differences in wages between men and women can be attributed to the gender differences in body composition. The explanatory power of estimated body composition rises significantly with occupational physical strength requirements. This result suggests that estimated body composition is capturing occupational requirements previously omitted from the past studies. The findings presented in this dissertation indicate that body composition plays an important, though previously unidentified, role on wage determination. It is clear that capital investments in body composition yield economic dividends by impacting hourly wages of workers. Empirical studies that do not address differences in body composition risk obtaining biased results. Future public health policies should take into consideration the combined but opposite effects of body fat and lean body mass. It is not body size alone, but the compositional makeup of the human body, that public health policies may need to address.

Despite abundant studies of the application of pension systems in developed countries, little work has been done on how to apply a sustainable pension system in developing countries. The set-up of pension systems in developed countries and developing countries are expected to be different because in developing countries, labor is concentrated in the informal production sectors, while labor in developed countries is concentrated in the formal production sectors. Informal production sectors are sectors where the government, either central or local government, has little access to implement fiscal policies (taxes and subsidies) on firms and labor. This research develops a comprehensive system on how to set-up pension policies generally in developing countries and specifically in Indonesia. The basic set-up of the pension system suggested in this dissertation is as follows: a short run consumption tax policy to finance a defined benefit plan to support minimum physical needs of the older population, a medium run labor income tax policy to finance individuals' defined contribution fully funded savings plan, and a long run skilled labor creation through university education so that individuals are able to self-finance their own pension savings through the fully funded savings plan. The defined benefit plan is important because it can serve as a societal redistribution tool, while the defined contribution plan serves as a household savings tool. In addition, the skilled labor creation serves as a supporting tool so that the pension program is sustained in the long run. A theoretical model is developed from Auerbach and Kotlikoff overlapping generation (OLG) computable general equilibrium (CGE) model and specified for the Indonesian economy by introducing heterogeneity in households, where skilled and unskilled labor exist. In writing the model in terms of computer language, we apply an approach named mathematical programming system for general equilibrium analysis (MPSGE), developed by Thomas Rutherford. Some parameters used in the model are estimated by using econometric methods. The OLG-CGE model is applied in order to analyze the impact of consumption taxes and pension taxes on labor supply and also to calculate the equivalent variation of the distribution of consumption taxes burden across generations. Meanwhile, the impact of skilled labor creation on economic growth is calculated by applying linear algebra. The main macroeconomy data is taken from the Indonesian social accounting matrix (SAM) year 2000. Meanwhile, labor data are taken from the Indonesian labor conditions 1998-2003. The findings in this dissertation are as follows: for the equivalent variations, the consumption taxes for USD 1, USD 2, and USD 3 cash transfers per day person gave more benefit to the skilled labor than to the unskilled ones. In the meantime, the consumption taxes for USD 1 cash transfer gave incentives to the highest amount of labor, both skilled and unskilled labor, to work in the formal sector. The amount of labor after the consumption taxes for USD 1 cash transfer is higher than the initial condition. Increasing the consumption taxes for the USD 2 cash transfer only decreased the amount of labor work in the formal sector, with the amount of skilled labor decreased more than the unskilled labor. In addition, increasing the consumption taxes for the USD 3 cash transfer would also decrease the amount of labor work in the formal sector, with the amount of unskilled labor decreased more than skilled labor. We also find that the elasticity of government education expenditures on skilled labor creation is roughly 0.3. This means that if the Indonesian central government would like to eliminate the informal sector by 25 percent within 20 years, or an average 1.25 percent annually, they should increase the government education expenditures to 8 percent of total annual government budget. Other findings are that the increase of skilled labor would contribute positively to Indonesian economic growth, while the consumption taxes and the fully funded pension taxes would be likely to reduce current economic growth but increase the future one. Finally, these are the theoretical contributions to public finance literature: first, given dual formal and informal labor sectors present in an economy, where the latter is dominant, taxation of expenditures is preferred to taxation of income because the first may induce labor to work in the formal sector; second, given dual formal and informal labor sectors present in an economy, where the latter is dominant, there exists an optimal rate of consumption taxes that provides incentives for the highest amount of labor, skilled and unskilled labor, to work in the formal sector.

Immigration, the subject of repeated policy debates throughout the last two decades, has once again assumed a central position on the policy agenda. This debate has become more intense in recent years in Canada; the fear is over the potential job displacement and unemployment of Canadian-born workers, and the consequence to the Canadian economy. The recent immigrant incomes have been falling compared to their older counterparts helped to trigger the current policy debate. This thesis attempts to address this debate by providing an objective assessment of the displacement of Canadian-born workers due to immigration and the unemployment-immigration dynamics over the past 40 years of immigration to Canada. The thesis consists of two objectives:<p>Objective-I: Job Displacement Effects of Immigration on Canadian-born <p>First I address the job displacement effects on Canadian-born due to exogenous shifts in immigration flows. It is, therefore, necessary to consider the substitutability or complementarity between Canadian-born and immigrant workers. This is examined by estimating the set of wage earnings equation from the Generalized Leontief Production Function. The model specification abstracts from the role of capital, by assuming that labor and capital are separable in production. I then derive the iterated Zellner-efficient estimator (IZEF) (which is numerically equivalent to the maximum likelihood estimator) from the set of wage earnings equations. Then the degree of substitutability or complementarity is calculated using Hicks (as opposed to Allens) elasticity of complementarity. The estimated Hicksian elasticities suggest, in the aggregate, there is no displacement of Canadian-born workers by immigration, although there is some displacement by industry.<p>Objective-II: Unemployment and Immigration Dynamics<p>Next, I consider immigrant not only as an additions to the existing labor force but also job creation effects through their effects for goods and services. Here immigrants are considered as endogenous and I model the dynamics of unemployment and immigration. As a first step, statistical causality is investigated between immigration and unemployment. But causality methods can suffer from omitted variable problem. So, I construct a theoretical labor market and use the cointegration analysis to determine the long run relationship among unemployment rate, immigration level, real wage, and real GDP. Then, I estimate the short-run dynamics with a specification in difference form where the parameters of the cointegrating vectors from the first-step are fixed and entered as an error correction mechanism. The causality test finds no evidence of a significant effect of Canadian unemployment on immigration. The estimation of the long-run and short-run parameter indicates that no statistically significant relationship exists between unemployment and immigration.

Immigration, the subject of repeated policy debates throughout the last two decades, has once again assumed a central position on the policy agenda. This debate has become more intense in recent years in Canada; the fear is over the potential job displacement and unemployment of Canadian-born workers, and the consequence to the Canadian economy. The recent immigrant incomes have been falling compared to their older counterparts helped to trigger the current policy debate. This thesis attempts to address this debate by providing an objective assessment of the displacement of Canadian-born workers due to immigration and the unemployment-immigration dynamics over the past 40 years of immigration to Canada. The thesis consists of two objectives:<p>Objective-I: Job Displacement Effects of Immigration on Canadian-born <p>First I address the job displacement effects on Canadian-born due to exogenous shifts in immigration flows. It is, therefore, necessary to consider the substitutability or complementarity between Canadian-born and immigrant workers. This is examined by estimating the set of wage earnings equation from the Generalized Leontief Production Function. The model specification abstracts from the role of capital, by assuming that labor and capital are separable in production. I then derive the iterated Zellner-efficient estimator (IZEF) (which is numerically equivalent to the maximum likelihood estimator) from the set of wage earnings equations. Then the degree of substitutability or complementarity is calculated using Hicks (as opposed to Allens) elasticity of complementarity. The estimated Hicksian elasticities suggest, in the aggregate, there is no displacement of Canadian-born workers by immigration, although there is some displacement by industry.<p>Objective-II: Unemployment and Immigration Dynamics<p>Next, I consider immigrant not only as an additions to the existing labor force but also job creation effects through their effects for goods and services. Here immigrants are considered as endogenous and I model the dynamics of unemployment and immigration. As a first step, statistical causality is investigated between immigration and unemployment. But causality methods can suffer from omitted variable problem. So, I construct a theoretical labor market and use the cointegration analysis to determine the long run relationship among unemployment rate, immigration level, real wage, and real GDP. Then, I estimate the short-run dynamics with a specification in difference form where the parameters of the cointegrating vectors from the first-step are fixed and entered as an error correction mechanism. The causality test finds no evidence of a significant effect of Canadian unemployment on immigration. The estimation of the long-run and short-run parameter indicates that no statistically significant relationship exists between unemployment and immigration.

This study seeks to analyze the changes in the effects of determinants of earnings inequality and their labor market implications in urban China from 1988 to 2002. It analyzes urban individual data from the 1988, 1995, and 2002 surveys of the China Household Income Project by studying its inequality measures and summary statistics, and by conducting an ordinary least squares regression, quantile regression, and regression-based decomposition analysis. It finds that the labor market has indeed been rewarding human capital variables, in which age and work experience, which are related to seniority, have been decreasing in their contribution to earnings inequality, whereas education and skill-based occupation have been increasing their contributions to earnings inequality. In addition, the labor market has become more discriminatory in terms of gender, which has increased its contribution to earnings inequality, and less discriminatory in terms of minority status and Communist party membership, which have decreased their contributions to earnings inequality. The labor market has also become more segmented in terms of work unit sector, which has increased its contribution to earnings inequality, but has also become less segmented in terms of ownership, which has actually started to contribute to earnings equality. These observations show that urban China’s labor market has been becoming more market-oriented and has been progressing overall, except for its increasing gender discrimination and segmentation by sector.

This thesis examines a number of issues regarding the Mortensen-Pissarides search and matching model’s empirical performance. Chapter 1 documents the volatility puzzle with the Canadian data. The combined data from both Canada and the United States present an additional difficulty. Even if the unobserved value of leisure is allowed to be as high as required to fit the business cycle in the United States or in Canada, the model cannot reconcile the similar labor cycles with the large policy differences in the UI benefits and income taxes in the two countries when the value of leisure is assumed to be the same in both countries. Chapter 2 takes into account the realistic institutional features of the UI system and investigates the impacts of the UI benefits on the labor market outcomes. If entitlement to UI benefits must be earned with employment, generous UI is an additional benefit to an employment relationship, so it promotes job creation. If individuals are risk neutral, UI is fairly priced, and the UI system prevents moral-hazard unemployed workers, the generosity of UI has no effect on unemployment. Chapter 3 shows that the Mortensen-Pissarides search and matching model can be successfully parameterized to generate observed large cyclical fluctuations in unemployment and modest responses of unemployment to changes in the UI benefits. The key features behind this success are the endogenous eligibility for UI benefits and the heterogeneity of workers. With the linear utilities commonly assumed in the Mortensen-Pissarides model, a fully rated UI system designed to prevent moral hazard has no effect on unemployment. However, the UI system in the United States is neither fully rated nor able to prevent workers with low productivity from quitting their jobs or rejecting employment offers to collect benefits. As a result, an increase in UI generosity has a positive, but realistically small, effect on unemployment. This chapter answers the Costain and Reiter (2008) criticism with the Mortensen-Pissarides model.

The field study explores the experiences that Chinese students at Beijing Normal University have fromCareer Orientation (CO) and examines the purpose that career teachers at the university have in theCO-work. Interviews with three career teachers and five students were done.The results show that all of the students had experiences from CO in different forms. However, mostof the experiences that the students had from CO were connected to lectures about work possibilitiesand preparations rather than one-on-one career guiding sessions with a career teacher. Furthermore,the experiences also showed that the work that was done by the career teachers was much focused tothe end of the student’s education and the transmission from education to labor market.