Thesis (Ph.D. (Media Studies)) -- University of Limpopo, 2019 / This study focuses on the impact of social media towards conserving African languages, particularly Sepedi, Tshivenda and Xitsonga. Social media are given attention to explore their impact in conserving African languages amongst youth. Youth is a suitable group to focus on as they are the future and are thus expected to carry their African languages and pass them on to succeeding generations. This exercise should be done to ensure that African languages should not face extinction in the future. Generally, youth are constant users of social media platforms, hence it is cardinal to investigate their language-usage patterns on social media platforms. The majority of the African youth in South Africa use either one or more of the nine (9) indigenous African languages that are official, namely, isiNdebele, isiXhosa, isiZulu, Sepedi, Sesotho, Setswana, siSwati, Tshivenda, and Xitsonga. Therefore, one would expect speakers of these indigenous African languages to effectively use them on social media, particularly, Facebook, Twitter, and WhatsApp. African language heritage is undoubtedly a valuable resource, however, it needs state resources to develop it further and establish it as a core economic driver on various media platforms. The study employs exploratory and descriptive designs. These designs are appropriate for this study because it permits data to be collected through observations, focus group interviews and questionnaires. Focus group interviews, observations, and questionnaires were used to collect data. Focus group is a data-collection tool for understanding people’s behaviour and attitudes. The researcher moderated three focus groups. One hundred (100) questionnaires were distributed to the participants in this study. These tools are apt for the data-collection process in this study because they assist to discover factors that influence opinions, attitudes, and behaviours. Social media have great potential to conserve the African languages but the speakers of these languages should play a cardinal role in this process. Majority of the youth do not prefer to use the African languages on social media. Conversations on both Facebook and Twitter are dominated by English as youth prefer it ahead of Sepedi, Tshivenda, and Xitsonga. In contrast, youth prefer to use the African languages on WhatsApp because they know their contacts. However, code-switching is used a lot by youth on social media. Despite the fact that Sepedi, Tshivenda, and Xitsonga are not mostly used on Facebook and Twitter they remain relevant and useful amongst their speakers on a daily basis. Nevertheless, there is a need to develop the African languages based social media sites to stimulate their usage on these platforms. Additionally, these languages should be developed to fit the needs of social media. / National Institute for the Humanities and Social Sciences (NIHSS)

Each year the Swedish Language Council compiles a list consisting of new words andcompounds that have been used frequently during the past year. The new Swedish wordsvajpa appeared on the latest list published in december 2015. Svajpa is imported from theEnglish word swipe which means to drag your finger across a mobile phone or a computerscreen. The aim of the study has been to investigate the establishment of svajpa in Swedishnewspapers and web and to find out Swedish journalists’ attitudes to svajpa. Furthermore, Ianalyze in which contexts the new word is used. By ’context’ I am referring to what kind ofnewspaper (e.g. major urban or local newspapers) and which sections in the newspapers(such as finance or technology) the word appears. The first 100 listings from Google areanalyzed by a similar classification to study recurring themes and patterns of usage. Thetheoretical assumptions for this study are language conservation, language planning,establishment and attitudes to language. To find out the establishment of svajpa a corpusstudy has been used as a method using the search tool Mediearkivet Retriever Research.Further, the search tool Google has been chosen as a complement. A survey has also beenconducted to find out the journalists' attitudes to svajpa. The new word was used for the firsttime in 2009 in the Swedish newspaper Pir. Additionally, the result shows that svajpa hasbecome increasingly established since 2015. Svajpa is used in many different contexts onGoogle, such as blog texts and language articles. Furthermore, svajpa is particularly used toswipe on mobile or tablet and on the dating app Tinder. The journalists' attitudes to svajpashows high recognition. Most of the interviewed journalists are familiar with svajpa and usethe word themselves. The answers also shows that it is most common to use svajpa in moreinformal settings rather than at work.

This study investigates the impact of Family Language Policy (FLP) on the conservation of minority languages in Zimbabwe. Family language policy is a newly emerging sub field of language planning and policy which focuses on the explicit and overt planning in relation to language use within the home among family members. The study is therefore predicated on the view that the conservation of any minority language largely depends on intergenerational transmission of the particular language. Intergenerational transmission is dependent in part, on the language practices in the home and therefore on family language policy. To understand the nature, practice and negotiation of family language policy in the context of minority language conservation, the study focuses on the perspectives of a sample of 34 L1 Kalanga parents and 28 L1 Tonga parents, who form the main target population. In this study, parents are considered to be the ‘authorities’ within the family, who have the capacity to articulate and influence language use and language practices. Also included in this study are the perspectives of language and culture associations representing minority languages regarding their role in the conservation of minority languages at the micro community level. Representatives of Kalanga Language and Cultural Development Association (KLCDA), Tonga Language and Culture Committee (TOLACCO) as well Zimbabwe Indigenous Languages Promotion Association (ZILPA) were targeted. This research takes on a qualitative approach. Methodologically, the study deployed the interview as the main data collection tool. Semi structured interviews were conducted with L1 Kalanga and L1 Tonga parents while unstructured interviews were conducted with the representatives of language and culture associations. This study deploys the language management theory and the reversing language shift theory as the analytical lenses that enable the study to understand the mechanics of family language policy and their impact on intergenerational transmission of minority languages in Zimbabwe. Language management theory allows for the extendibility of the tenets of language policy into the family domain and specifically affords the study to explore the dialectics of parental language ideologies and family language practices in the context of minority language conservation in Zimbabwe. The reversing language shift theory also emphasises the importance of the home domain in facilitating intergenerational transmission of minority languages. Findings of the study demonstrate that family language policy is an important aspect in intergenerational transmission of minority languages, itself a nuanced and muddled process. The research demonstrates that there is a correlation between parental language ideologies and parental disposition to articulate and persue a particular kind of family language policy. In particular, the study identified a pro-minority home language and pro- bilingual family language policies as the major parental language ideologies driving family language policies. However, the research reveals that parental language ideologies and parental explicitly articulated family language polices alone do not guarantee intergenerational transmission of minority languages, although they are very pertinent. This, as the study argues, is because family language policy is not immune to external language practices such as the school language policy or the wider language policy at the macro state level. Despite parents being the main articulators of family language policy, the study found out that in some instances, parental ideologies do not usually coincide with children’s practices. The mismatch between parental preferences and their children’s language practices at home are a reproduction, in the home, of extra familial language practices. This impacts family language practices by informing the child resistant agency to parental family language policy, leading to a renegotiation of family language policy. The research also demonstrates that parents, especially those with high impact beliefs are disposed to take active steps, or to employ language management strategies to realise their desired language practices in the home. The study demonstrates that these parental strategies may succeed in part, particularly when complemented by an enabling sociolinguistic environment beyond the home. The articulation of a pro-Tonga only family language policy was reproduced in the children’s language practices, while the preference for a pro- bilingual family language policy by the majority L1 Kalanga parents was snubbed for a predominantly Ndebele-only practice by their children. In most cases, the research found out that language use in formal domains impacted on the success of FLP. Tonga is widely taught in Schools within Binga districts while Kalanga is not as widespread in Bulilima and Mangwe schools. Ndebele is the most widespread language in Bulilima and Mangwe schools. As such; children of L1 Kalanga parents tend to evaluate Kalanga negatively while having positive associations with Ndebele. All these language practices are deemed to impact on family language policy and therefore on intergenerational transmission of minority languages in Zimbabwe. The desire by parents for the upward mobility of children results in them capitulating to the wider socio political reality and therefore to the demands of their children in terms of language use in the home. The study therefore concludes that family language policy is an important frontier in the fight against language shift and language endangerment, given the importance of the home in intergenerational transmission of minority languages. The study therefore implores future research to focus on this very important but largely unresearched sub field of language policy. The study observes that most researches have focused on the activities of larger state institutions and organisations and how they impact on minority language conservation, to the detriment of the uncontestable fact that the survival of any language depends on the active use of the language by the speakers. The research also recommends that future practice of language policy should not attempt to promote minority languages by discouraging the use of other majority languages, but rather, speakers should embrace bilingualism as a benefit and a resource and not as a liability. The interaction between the top down state language policy and the bottom up micro family language policy should be acknowledged and exploited, in such a way that the two can be deployed as complementary approaches in minority language conservation. / Linguistics and Modern Languages / D. Litt. et Phil. (Languages, Linguistics and Literature)