Title: Aesthetics as a norm of life Author: PhDr. Helena Jarošová Department of Aesthetics Supervisor: Prof. PhDr. Vlastimil Zuska, CSc. The thesis focuses on body (corporeality), things and private (home) interior as the exemplary areas of a contemporary aesthetics of life. In the thesis, I do consider this relatively autonomous domain of general aesthetics (a field of aesthetic function outside art, according to Mukařovský), or more precisely a sphere of growing influence of all-embracing aestheticization of the world (G. Lipovetsky) not only as a phenomenon, with which we have to deal today, but as a much older process, the roots of which can be traced back at least two centuries to the past. In this subject matter I especially emphasize primary and derived relations of this kind of aestheticization to a public space, i.e. an aesthetic function that originally only supports the main function of a given thing or event can eventually become dominant and independent and finally influence the very domain from which it originated (e.g. female decorative make-up used to be, historically, an accompanying effect of male dominance in the society, later it became a mean of female emancipation or of an individually designed style of life). I also pay attention to a phenomenology of an aesthetic experience;...

My diploma thesis, Kolbenova "flea market" - market as a space, market as an organism, searches what is the nature of such a place as perceived by its visitors. I claim that the market can be taken to be an organism continuously reacting to incentives from both the market surroundings and the market participants. The perception of the market is determined by four main elements - space, in which it is being held, temporal aspect of the market and its influence on the changes of the place, the products being marketed and the participants themselves. Based on the analysis of the data gained mostly by the participating observation and semistructured and random interviews, I have concluded that due to the interacting nature of the four aspects the Kolbenova flea market is not a fixed subject, but is a constantly changing and reacting mixture of the four aforementioned aspects.

Cette recherche verse sur les tongs Havaianas qui sont faites au Brésil et commercializes internationalement, comme une chose vivante et qui detient une biographie culturelle. La dissertation augmente cette notion de vie des Havaianas pour sommer les processus d’agencement et les qualifications qui les construisent comme un produit et lui confère d’identité. L’objet de l’investigation a été la reconstitution certains de ces processus dont les tongs ont été soumis à transformer en Havaianas. L’argument du travail est sur un referencial théorique qui discute les agencements marchands, en considérant la multidimensionalité des aspect qui singularisent les tongs et ont été décisifs dans la transformation de cette commodity dans un bien de luxe. Sa trajectoire, dés la création en 1962, est analysée par quatre agencies: la publicité, le design, la compétition e les utilisateurs. Le étude sur le terrain n’est pas centre dans une seule region géographique à cause de l’amplitude du thème, mais Il est surtout donné dans lês points de vente des Havaianas qui agissent dans la consommation populaire et dans la consommation de luxe, dans les villes de São Paulo et Porto Alegre. / Esta pesquisa aborda os chinelos Havaianas, fabricados no Brasil e comercializados internacionalmente, como coisa que possui vida e detém uma biografia cultural. A dissertação amplia essa noção da vida da Havaianas para incluir os processos de agenciamento e as qualificações que a constroem enquanto produto e conferem identidade. O objeto da investigação foi a reconstituição de alguns desses processos a que os chinelos de tiras foram sujeitos até se transformarem em Havaianas. O argumento do trabalho está assentado em um referencial teórico que discute os agenciamentos mercadológicos, considerando a multidimensionalidade dos aspectos que singularizam os chinelos e foram decisivos na transformação dessa commodity em um bem de luxo. Sua trajetória, desde a criação em 1962, é analisada por meio de quatro agências: a publicidade, o design , a concorrência e os usuários. O trabalho de campo não está centrado em uma única região geográfica, devido à amplitude do tema, mas deu-se principalmente em pontos de venda da Havaianas que operam tanto no consumo popular como no de luxo, nas cidades de Porto Alegre e São Paulo. / This research discusses the Havaianas flip flops, manufactured in Brazil and internationally marketed as something that has a life and a cultural biography. The dissertation extends the idea of an Havaianas' life to include the agency processes and qualifications that build it as a product and give them identity. The investigation object was the reconstitution of some of these processes to which flip flops were subjected until turn into Havaianas. The argument is based in a theoretical framework that discusses the market agencements considering the multidimensionality aspects that singularizes the slippers and were decisive in the transformation of this commodity into a luxury good. Its trajetory, since launched in 1962 is analyzed through four agencies: advertising, design, competition and users. Field work is not centered on a single geographic place, due to the extent of the subject, but mostly took place in Havaianas sales points that operates both in popular consumption as in luxury, in the cities of Porto Alegre and São Paulo.

Cette recherche verse sur les tongs Havaianas qui sont faites au Brésil et commercializes internationalement, comme une chose vivante et qui detient une biographie culturelle. La dissertation augmente cette notion de vie des Havaianas pour sommer les processus d’agencement et les qualifications qui les construisent comme un produit et lui confère d’identité. L’objet de l’investigation a été la reconstitution certains de ces processus dont les tongs ont été soumis à transformer en Havaianas. L’argument du travail est sur un referencial théorique qui discute les agencements marchands, en considérant la multidimensionalité des aspect qui singularisent les tongs et ont été décisifs dans la transformation de cette commodity dans un bien de luxe. Sa trajectoire, dés la création en 1962, est analysée par quatre agencies: la publicité, le design, la compétition e les utilisateurs. Le étude sur le terrain n’est pas centre dans une seule region géographique à cause de l’amplitude du thème, mais Il est surtout donné dans lês points de vente des Havaianas qui agissent dans la consommation populaire et dans la consommation de luxe, dans les villes de São Paulo et Porto Alegre. / Esta pesquisa aborda os chinelos Havaianas, fabricados no Brasil e comercializados internacionalmente, como coisa que possui vida e detém uma biografia cultural. A dissertação amplia essa noção da vida da Havaianas para incluir os processos de agenciamento e as qualificações que a constroem enquanto produto e conferem identidade. O objeto da investigação foi a reconstituição de alguns desses processos a que os chinelos de tiras foram sujeitos até se transformarem em Havaianas. O argumento do trabalho está assentado em um referencial teórico que discute os agenciamentos mercadológicos, considerando a multidimensionalidade dos aspectos que singularizam os chinelos e foram decisivos na transformação dessa commodity em um bem de luxo. Sua trajetória, desde a criação em 1962, é analisada por meio de quatro agências: a publicidade, o design , a concorrência e os usuários. O trabalho de campo não está centrado em uma única região geográfica, devido à amplitude do tema, mas deu-se principalmente em pontos de venda da Havaianas que operam tanto no consumo popular como no de luxo, nas cidades de Porto Alegre e São Paulo. / This research discusses the Havaianas flip flops, manufactured in Brazil and internationally marketed as something that has a life and a cultural biography. The dissertation extends the idea of an Havaianas' life to include the agency processes and qualifications that build it as a product and give them identity. The investigation object was the reconstitution of some of these processes to which flip flops were subjected until turn into Havaianas. The argument is based in a theoretical framework that discusses the market agencements considering the multidimensionality aspects that singularizes the slippers and were decisive in the transformation of this commodity into a luxury good. Its trajetory, since launched in 1962 is analyzed through four agencies: advertising, design, competition and users. Field work is not centered on a single geographic place, due to the extent of the subject, but mostly took place in Havaianas sales points that operates both in popular consumption as in luxury, in the cities of Porto Alegre and São Paulo.

Cette recherche verse sur les tongs Havaianas qui sont faites au Brésil et commercializes internationalement, comme une chose vivante et qui detient une biographie culturelle. La dissertation augmente cette notion de vie des Havaianas pour sommer les processus d’agencement et les qualifications qui les construisent comme un produit et lui confère d’identité. L’objet de l’investigation a été la reconstitution certains de ces processus dont les tongs ont été soumis à transformer en Havaianas. L’argument du travail est sur un referencial théorique qui discute les agencements marchands, en considérant la multidimensionalité des aspect qui singularisent les tongs et ont été décisifs dans la transformation de cette commodity dans un bien de luxe. Sa trajectoire, dés la création en 1962, est analysée par quatre agencies: la publicité, le design, la compétition e les utilisateurs. Le étude sur le terrain n’est pas centre dans une seule region géographique à cause de l’amplitude du thème, mais Il est surtout donné dans lês points de vente des Havaianas qui agissent dans la consommation populaire et dans la consommation de luxe, dans les villes de São Paulo et Porto Alegre. / Esta pesquisa aborda os chinelos Havaianas, fabricados no Brasil e comercializados internacionalmente, como coisa que possui vida e detém uma biografia cultural. A dissertação amplia essa noção da vida da Havaianas para incluir os processos de agenciamento e as qualificações que a constroem enquanto produto e conferem identidade. O objeto da investigação foi a reconstituição de alguns desses processos a que os chinelos de tiras foram sujeitos até se transformarem em Havaianas. O argumento do trabalho está assentado em um referencial teórico que discute os agenciamentos mercadológicos, considerando a multidimensionalidade dos aspectos que singularizam os chinelos e foram decisivos na transformação dessa commodity em um bem de luxo. Sua trajetória, desde a criação em 1962, é analisada por meio de quatro agências: a publicidade, o design , a concorrência e os usuários. O trabalho de campo não está centrado em uma única região geográfica, devido à amplitude do tema, mas deu-se principalmente em pontos de venda da Havaianas que operam tanto no consumo popular como no de luxo, nas cidades de Porto Alegre e São Paulo. / This research discusses the Havaianas flip flops, manufactured in Brazil and internationally marketed as something that has a life and a cultural biography. The dissertation extends the idea of an Havaianas' life to include the agency processes and qualifications that build it as a product and give them identity. The investigation object was the reconstitution of some of these processes to which flip flops were subjected until turn into Havaianas. The argument is based in a theoretical framework that discusses the market agencements considering the multidimensionality aspects that singularizes the slippers and were decisive in the transformation of this commodity into a luxury good. Its trajetory, since launched in 1962 is analyzed through four agencies: advertising, design, competition and users. Field work is not centered on a single geographic place, due to the extent of the subject, but mostly took place in Havaianas sales points that operates both in popular consumption as in luxury, in the cities of Porto Alegre and São Paulo.

This thesis examines the social life and cultural biography of five objects from the Valsgärde-collection at museum Gustavianum in Uppsala, Sweden. The aim of this study was to research the social life and cultural biography of five objects from the collection and what this means in relation to collections management, authenticity, digitalization and object-love. There is a special focus on authenticity and digitalization throughout the essay. There are mixed methods in the thesis, two interviews, phenomenology and object-based learning. The theoretical frame-work of the thesis were The Social Life of Things as well as authenticity, digitalization and collections management. In the analysis it showed that the social life of things as well as the cultural biography of things is something that is constantly constructed, and will shift and grow throughout time. The analysis also showed that a proper collections management will improve the cultural biography of things, it will also improve a more authentic digitalization. The conclusion of the thesis is that the social life of things is dynamic, even though some information may seem static. A cultural biography is possible to write about objects, however, not only one person can do this since we need academics from different branches to try and understand the objects. It is also important to when possible research the objects with your hands, in order to research one owns feelings. Further research on the topic could be done by more researchers investigating the objects, as well as a combination of testing of the material in order to trace the objects’ cultural biography in the prehistoric age. This is a two years master’s thesis in Museum and Cultural Heritage Studies.