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1	LoveNepal : En kvalitativ undersökning om hur en hjälporganisation skapar engagemang i sociala medier Wiklund, Malin January 2016 (has links) The aim of the study is to analyse how LoveNepal, a non-governmental organization, communicates to create engagement among their audience on Facebook. The theoretical framework is obtained from multimodal and sociosemiotics theory, with focus on different semiotic resources that LoveNepal communicate to engage their receivers. The results show that LoveNepal use different semiotics resources in images and texts to create proximity and relationship to their receivers. LoveNepal use visual and linguistic resources that can arouse deeper feelings like compassion and empathy, but also a feeling of credibility and trust in the organization. The study also shows that LoveNepal often combine different semiotics resources, that balances and reinforce each other – this is also a way for the organization to engage their audience and make feel that they want to join LoveNepal and save more lives. Multimodal analysis engagement motivation Relief organizations social media sociosemiotic Semiotic resources Multimodal analys LoveNepal engagemang motivation sociosemiotik semiotiska resurser sociala medier Facebook hjälporganisation Love & Hope General Language Studies and Linguistics