El presente trabajo titulado El control de inventario y el costo de servicio de la empresa Marketin y participaciones S.A. – Huancayo, tiene como propósito determinar el método de valuación de inventario adecuado para la determinación del costo de servicio en la Empresa Marketin & Participaciones S.A; teniendo en cuenta que es una empresa de servicios que se dedica a la limpieza integral, jardinería, saneamiento ambiental, por lo cual es muy importante contar con un costo de servicios eficiente que permita costear de manera razonable. Mediante una comparación entre el costeo realizado por la empresa de manera empírica y los costos por órdenes de servicio.

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RIBEIRO, Andersson Teixeira. Eventos de corrida de rua em Fortaleza-CE como comunicação de marca. 2009. 74 f. Dissertação (mestrado) - Universidade Federal do Ceará, Faculdade de Economia, Administração, Atuária e Contabilidade, Programa de Pós-Graduação em Administração e Controladoria, Fortaleza-CE, 2009. / Submitted by Dioneide Barros (dioneidebarros@gmail.com) on 2016-04-20T17:26:09Z No. of bitstreams: 1 2009_dis_atribeiro.pdf: 747186 bytes, checksum: 9b086fe672773a9ac9a958133ab5a64e (MD5) / Approved for entry into archive by Dioneide Barros (dioneidebarros@gmail.com) on 2016-04-25T14:01:20Z (GMT) No. of bitstreams: 1 2009_dis_atribeiro.pdf: 747186 bytes, checksum: 9b086fe672773a9ac9a958133ab5a64e (MD5) / Made available in DSpace on 2016-04-25T14:01:20Z (GMT). No. of bitstreams: 1 2009_dis_atribeiro.pdf: 747186 bytes, checksum: 9b086fe672773a9ac9a958133ab5a64e (MD5) Previous issue date: 2009 / This study had the objective to verify if the events of street race transmit values to brands. Quantitative study of the transversal type, exploratory and descriptive character, developed with practicing individuals of race in the Avenue Side Sea, located in the city of Fortaleza, Ceará. The sample was composed for 153 corridors. The data had been collected by means of form during the may months the july of 2009. The analysis of the data if gave with support of software SPSS 16.0. A predominance of the masculine sex was gotten, in its majority, bachelors, working in integral period and with superior level of the school. These had 34 years on average, and the half of them gained R$4.000 to the month more than. Amongst the events, the Maratona de Revezamento Pão de Açucar was the one that had more adepts between the interviewed ones. The participation of other friends met as bigger incentive to the participation in the events of street race. Already in relation to the representation of the events for the running ones one notices that more than the half considers the participation in these races a welfare sensation. With regard to the propensity the purchases of products of the marks sponsors after to participate of these events, indicated that half of the sample would possibly buy such products. Remembering that little more than the half of the interviewed ones had related to give to attention to the brand sponsors of the events that had participated. / Este estudo teve por objetivo verificar se os eventos de corrida de rua transmitem valores de marcas. Estudo quantitativo do tipo transversal, de caráter exploratório e descritivo, foi desenvolvido com indivíduos praticantes de corrida na Avenida Beira Mar, localizada na cidade de Fortaleza, Ceará. A amostra foi composta por 153 corredores. Os dados foram coletados por meio de formulário durante os meses de maio a julho de 2009. A análise dos dados deu-se com apoio do software SPSS 16.0. Verificou-se uma predominância do sexo masculino, em sua maioria, solteiros, que trabalham em período integral e com nível superior de escolaridade. Estes tinham em média 34 anos, e a metade deles ganhava mais de R$: 4.000 por mês. Dentre os eventos, a Maratona de Revezamento do Pão de Açúcar foi a que teve mais adeptos entre os entrevistados. Encontrou-se como maior incentivo à participação nos eventos de corrida de rua a participação de outros amigos. Já em relação à representatividade dos eventos para os corredores, notou-se que mais da metade considera a participação nessas corridas uma sensação de bem-estar. Com relação à propensão a compras de produtos das marcas patrocinadoras, após participar desses eventos, constatou-se que metade da amostra possivelmente compraria tais produtos. Lembrando que pouco mais da metade dos entrevistados afirmaram prestar atenção às marcas patrocinadoras dos eventos de que participaram.

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Globally tourism is one of the biggest industries and its role is considered key in economic development. In South Africa, tourism is one of the main economic drivers. Thus, tourism contributes to the gross domestic product, generates foreign exchange and provides sustainable employment opportunities. In order to facilitate local economic development (LED), local destination marketing organisations (DMOs) need to ensure that their operations are geared towards optimising the economic advantages related to tourism growth and development. As a result the DMOs must be strategic and well-managed. One way of achieving this is to ensure that the board of directors and specifically the non-executive directors (NEDs) practise good governance. In South Africa, three (3) types of DMOs are found, namely those that are funded by local government and incorporated into the municipality. The second type of DMOs is funded by the private sector. The third type of DMOs is those funded by both the local government and the private sector. In this case, the DMO has an agreement with the local government in terms of what their mandate is and what the agreed outcomes would be. A board of directors, comprising both executive directors (EDs) and nonexecutive directors (NEDs) is responsible for the governance of the local DMO. The main research problem of the study is the attributes and experience of the nonexecutive directors that serve on the boards of DMOs in accordance with developmental standards of best practices. In order to address the main problem, the following research objectives were formulated: To identify best practice by examining the literature as to how NEDs are prepared to serve on boards of both listed and non-listed organisations. To determine whether any policy frameworks provide guidance to NEDs serving on DMOs in South Africa. To examine whether any training or preparatory programmes exist specifically for NEDs in DMOs. To investigate whether NEDs should have specific attributes that would improve their governance of DMOs. To develop a set of recommendations that would assist NEDs to play a more effective role when executing their responsibilities. In order to address these research objectives, a quantitative research methodology was adopted sampling all the DMOs in South Africa that could be identified and were governed by a board of directors. For this purpose, a self-completed questionnaire was distributed to the board of directors of DMOs and specifically the non-executive directors. The results of the study indicated that no guidelines existed that DMOs could follow to better prepare the NEDs of local DMOs. Furthermore, no policy frameworks provide guidance to NEDs serving on local DMOs. The only guidelines that exist are generic guidelines of the King IV Report for NEDs of listed and non-listed organisations. In addition, Pike (2016:108) listed a number of characteristics of good governance. The study also revealed that no training or preparatory programmes exist for the NEDs of local DMOs. Finally, the study highlighted five (5) attributes that NEDs consider as critical in fulfilling their obligations. These include the empowerment of NEDs, the commitment of NEDs, communication with NEDs, job satisfaction of the NEDs and the need for NEDs to understand policy frameworks relevant to their tasks.

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A revisão teórica apontou uma visão geral dos temas de marketing e educação por meio da cronologia histórica, da discussão conceitual, da relevância teórica e prática de cada assunto, dos principais desafios para pesquisa e o desenvolvimento do tema marketing educacional. Identificou-se e discutiu-se as atividades de marketing desenvolvidas nas instituições de ensino superior à luz dos fundamentos teóricos. A metodologia abordou os aspectos relacionados ao protocolo do estudo de caso e uma pesquisa exploratória qualitativa sobre as atividades de marketing foi realizada no trabalho empírico. Executou-se estudo de caso múltiplo, com IES privadas da cidade de São Paulo, por meio de entrevistas com os gestores responsáveis pelo composto de marketing. Concluiu-se que devido a competitividade no setor, as atividades de marketing ganharam importância, todavia ainda são elaboradas de forma desestruturada. O departamento de marketing das instituições educacionais atua principalmente no P de promoção, exercendo pouca influência nas decisões relativas aos outros elementos do composto de marketing. / The literature review pointed to an overview of marketing issues and education through the historical chronology of the conceptual discussion of the theoretical and practical relevance of each subject, the main challenges for research and development of the theme of educational marketing. It identified and discussed marketing activities in higher education institutions in light of the theoretical foundations. The methodology addressed the aspects related to case study protocol and a qualitative exploratory research on marketing activities took place in the empirical work. It executed multiple case studies with private higher education institutions in São Paulo, through interviews with the managers responsible for the marketing mix. It concluded that due to competitiveness in the sector, marketing activities have gained importance, however they are still prepared in unstructured form. The marketing departments of educational institutions operate mainly in P - promotion, exerting little influence in decisions relative to other elements of the marketing mix

M.Com. / Please refer to full text to view abstract

Cette thèse contient trois essais traitant de la modélisation des processus de décision complexes dans le marketing. Ces trois essais traitent chacun d'un aspect différent de la prise de décisions complexes, que ce soit au niveau individuel ou au niveau du réseau. Les essais 1 et 2 de cette thèse utilisent des modèles à base d'agents. L’essai 1 est une extension de Goldenberg, Libai, et Muller (2010), qui utilisent un modèle à base d'agents pour démontrer que, contrairement à l'intuition, les produits avec des externalités de réseau ont tendance à se diffuser plus lentement que ceux sans externalités (l'effet dit «chilling»). Dans leur étude, ils utilisent un voisinage de Moore bidimensionnel afin de modéliser le réseau sous-jacent dans le marché des nouveaux produits. En accord avec d'autres études démontrant que la structure du réseau affecte la dynamique de diffusion, j’adapte leurs simulations pour les données de réseau du monde réel. Je trouve que, si les grands réseaux et les réseaux avec degré moyen supérieur ont une plus grande tendance à compenser cet effet de « chilling », le regroupement pourrait l'améliorer. Je démontre également que, pour les mêmes paramètres de haut niveau, un cumul de plusieurs conditions au niveau micro-locales pourrait finir par accélérer la diffusion des externalités de réseau, de fait le rendant plus rapide que sans externalités de réseau. L’essai 2 traite de la controverse entourant la commercialisation de régimes à paliers multiples (MLM) et des questions de la rentabilité de leur force de vente indépendante. M’appuyant sur une littérature rare dans ce domaine, je construis un modèle à base d’agent afin de mesurer la croissance d'un système MLM sur un réseau social. Contrairement au travail existant qui néglige le rôle des dépenses des recrues d'entreprise sur la décision de se joindre, j’inclus les mêmes variables, afin de démontrer qu'il a des effets non négligeables sur la prolifération des régimes MLM. Dans l'essai 3, je construis un nouveau modèle de préférences fondé sur la notion d'ancrage. Ce modèle vectoriel est basé sur le modèle d'utilité (1966) multi-attributs de Lancaster, permettant de faire varier les poids selon le contexte. Les modèles dépendants du contexte sont importants dans l’étude des choix des consommateurs, par exemple, pour expliquer l’adoption de nouveaux produits, le succès d’un produit, et la dynamique du marché. Les modèles dépendants du contexte peuvent être utilisés dans les analyses conjointes, afin de fournir des données d'entrée calibrées pour instancier des modèles à base d'agents qui simulent la croissance de nouveaux produits. Ainsi, l’essai 3 est une petite mais importante pièce du puzzle dans l’ensemble des processus de décision complexes. L'approche de modélisation proposée peut être utilisée pour simuler les processus de décision individuels avec des scénarios de simulation concernant les options disponibles à un seul consommateur, et donc être utilisé pour construire une simulation à base d'agents de l'ensemble du marché. / This thesis contains three essays dealing with the modeling of complex decision processes in marketing. Each of these deals with a different aspect of complex decision making, either at the individual or at the network level. Essays 1 and 2 in this dissertation are studies using agent-based models. Essay 1 is an extension of Goldenberg, Libai, and Muller (2010), who use an agent-based model to demonstrate that contrary to intuition, products with network externalities tend to diffuse slower than those without (the "chilling" effect). In their study, they use a simple 2-dimensional Moore neighborhood as the underlying network substrate depicting the market for new product adoption. In keeping with other studies demonstrating that network structure affects diffusion dynamics, I adapt their simulations for real-world network data and find that while larger networks and networks with higher average degree tend to offset this chilling effect, clustering could enhance it. I also demonstrate that for the same high-level parameters, a cumulation of many local micro-level conditions could end up speeding diffusion with network externalities, actually making it faster than without network externalities. Essay 2 deals with the controversy surrounding multilevel marketing (MLM) schemes and questions of their profitability to their freelance sales force. Building on the sparse literature in this field, I build an agent-based model of the growth of an MLM scheme on a social network. Unlike extant work which neglects the role of recruits' business expenses on the decision to join, I include the same, and show that it has non-trivial effects on the proliferation of MLM schemes. In essay 3, I build a new model of preferences based on the notion of anchoring. This vectorbased model is based on Lancaster's (1966) multiattribute utility model, but allows the weights to be shaped by context. Context-dependent models are important in studying consumer choices, as for example, in explaining new product adoptions, new product takeoff, and market dynamics. Context dependent choice models can be used in conjoint analyses to provide calibrated input data to instantiate agent-based models that simulate new product growth. Thus, Essay 3 is a small but important piece in the overall jigsaw puzzle of complex decision processes. The proposed modeling approach can be used to simulate individual decision processes with what-if scenarios regarding options available to a single consumer, and thus be used to build an agent-based simulation of an entire market.