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Using the Internet communication tools to facilitate learningXakaza, Sheila Innocentia 19 June 2007 (has links)
This dissertation describes research which investigated the use of communication tools in a WebCT learning environment. The instrumental case study investigated the level and frequency of use of the web-based communication tools during a full-fledged course delivery at a university that enrols only full-time students. The unit of analysis was the case and the instruments included group interviews, observation anecdotal notes, communication diaries, focus group and a journal/logbook. A mixed qualitative and quantitative research method was used in this research. The study evaluated how the interactivity and not how either the lesson or the WebCT function. The conceptual framework focused on interactivity, features of communication tools that promote interactivity, as well as the domains such as cognition, motivation and learner interface as aspects that influence the use of communication tools. Various web-based tools were used by a sample consisting of a selected small group of IT students who participated in the study. Those communication tools were used to facilitate learning in WebCT. The results showed a total of 145 interactions for the duration of ten sessions. The WebCT communication tools supported either synchronous or asynchronous communication. Communication tools were used to retrieve information and send text-based messages to lecturers and students. Interaction at different levels was evident between student and student, student and lecturer, lecturer and student, lecturer and lecturer, as well as, student and content. In addition to the WebCT communication tools, students used extra web-based communication tools, to facilitate their learning. It was concluded that with continuous advances in information and communication technology and with ever increasing student numbers at resident universities, more tertiary institutions should offer on-line courses. More communication tools should be considered on WebCT to facilitate more interactive learning. / Dissertation (MEd (Curriculum Studies))--University of Pretoria, 2007. / Curriculum Studies / unrestricted
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Návrh na zlepšení marketingové komunikace společnosti / Proposal for Marketing Communication ImprovementBartošíková, Bára January 2017 (has links)
The master´s thesis deals with the proposal for marketing communication improvement in chosen company. The thesis is divided into three parts. The first, theoretical part describes the important terms of marketing and presents theoretical framework for following parts. The second part is focused on the characteristics of selected company and describes its current situation. This part also analyses the internal and external environment, marketing and communication mix and contains the results of questionnaire survey. Based on results of analytical part, the third part contains proposals for marketing communication improvement.
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Jahresbericht 2001 / Universitätsbibliothek ChemnitzThümer, Ingrid 06 July 2007 (has links)
Jahresbericht der Universitätsbibliothek Chemnitz - Berichtsjahr 2001 / Annual report of the University Library of Chemnitz in 2001
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Vliv reklamy v dražební společnosti / The Effect of the Advertising in an Auction CompanyZajíc, Vladimír January 2010 (has links)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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Computation as Strange Material : Excursions into Critical AccidentsLagerkvist, Love January 2021 (has links)
Waking up in a world where everyone carries a miniature supercomputer, interaction designers find themselves in their forerunners dreams. Faced with the reality of planetary-scale we have to confront the task of articulating approaches responsive this accidental ubiquity of computation. This thesis attempts such a formulation by defining computation as a strange material, a plasticity shaped equally by its technical properties and the mode of production by which is its continuously re-produced. The definition is applied through a methodology of excursions — participatory explorations into two seemingly disparate sites of computation, connected in they ways they manifest a labor of care. First, we visit the social infrastructures that constitute the Linux kernel, examining strangle entanglements of programming and care in the world's largest design process. This is followed by a tour into the thorny lands of artificial intelligence, situated in the smart replies of LinkedIn. Here, we investigate the fluctuating border between the artificial and the human with participants performing AI, formulating new Turing tests in the process. These excursions afford an understanding of computation as fundamentally re-produced through interaction, a strange kind of affective work the understanding of which is crucial if we ambition to disarm the critical accidents of our present future.
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Aktuální stav informačních služeb v oblasti divadelní kultury a jejich vliv na public relations / Analysis of the current state of information services in the field of theatre arts and their impact on public relationsProcházková, Kateřina January 2013 (has links)
With the aid of a "case study" research design, this thesis analyses the typology of informational services, whose prudent application can influence relations of institutions existing within the drama industry with the broader public. The theoretical part sheds light on the problematic definition of "information services", which is placed in the context of online marketing, and introduces ways, in which this term possesses an added value in the form of affecting the applied processes of public relations within particular institutions. Secondly, it includes basic methodological perspectives on quantitative research, the rules of performing case study research as the selected research design, and last but not least, it describes utilised methods of data collection. The last and most key part of the thesis is based on resulting application of the typology of information services, discussed in the previous parts, and concerns itself with the aforementioned question of their influence on public relation processes of individual institutions. These include the information portal divadlo.cz, which serves caters for the domestic sphere of theatre, and an official web presentation of the Divadlo na Zabradli theatre. The analysis is of inductive nature and is not directed by a previously determined...
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