yes / Recent advances in wireless technology have increased the number of mobile device users and given pace to the rapid development and deployment of e-commerce to the mobile user. This new type of e-commerce, conducting transactions via mobile terminals, is called mobile commerce (mcommerce). Due to its inherent characteristics such as ubiquity, personalization, flexibility, and dissemination, mobile commerce promises business unprecedented market potential, greater productivity and higher profitability. With this in mind, it is perhaps not surprising that mobile commerce is growing much faster than its fixed counterpart. Unlike e-commerce, m-commerce is more personalized and there is a need for a novel approach to evaluating m-commerce applications. This paper examines the issues in designing mcommerce applications not only from a technical viewpoint but also from the end users¿ perspective.

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A significant global industry, the provision of market research is a business to business service where market research organizations provide market research information to customers, who in turn, need to make informed decisions about marketing strategy alternatives. This study involves a systematic literature review of the influences impacting on the use of market research information. It expounds the conditions, factors and mechanisms that induce or hinder the process of use among client organization users. In so doing, this investigation provides a descriptive assessment of the body of knowledge from which this study draws. This study proposes a theoretical framework of the reported conditions, factors and mechanisms that enhance or hinder the process at different stages of usage of market research. Influences like (user) organization’s strategy, structure, market philosophy, stance in the market and access to market research suppliers have a direct effect on how user organizations seek and apply market research information. The process of usage features seven phases, contrasting against the four or five phases that are typically reported in literature. Application of market research information in marketing decisions may follow one of three possible types of application: instrumental, conceptual and symbolic. This study also explores the various limitations in our understanding of this phenomenon. Relying on a number of published positivist contributions, our understanding of this process is composed of narrow views of specific causalities, each investigated independently from the rest. These result in an incomplete, inconsistent picture about a phenomenon. For instance, influences impacting on transformation and dissemination steps remain largely unknown, as are the factors impacting on application of market research information like symbolic use. Equally, published positivist researchoften relies on a single informant approach that is assumed to represent the reality of an entire organization. The study concludes with considerations about future work that may form part of my PhD research, intended to address a selection of gaps in the existing body of knowledge about this phenomenon.

The purpose of this project is to offer a market study of the fruit juices market in France. The aim is to propose not only a comprehensive analysis of the fruit juices market in France, but also a set of recommendations that could be used by managers of fruit juices companies in sustaining a mature market.

<p>The need for educated people has during the last couple of years increased, the needs for engineers mostly. The amount of positions for technology and science educations in Sweden increased heavily during the 1990’s but the number of qualified applicants decreased. Uppsala University is one of the five largest educational centres within the areas technology and science in Sweden is Uppsala University, but its trademark is not as visible and known as the other science areas.</p><p>The primary target group for the technology and science faculty at Uppsala University is first of all youths from the immediate surroundings, North Uppland and Stockholm. We found it interesting to look at students in the municipality of Stockholm, partly because 16 % of the faculty’s students come from here and partly because of assumed competition of KTH.</p><p>The purpose of the survey is to find out what attitudes that students in the municipality of Stockholm, who studies social science, natural science and technical programs in the third year in high school, has towards technological and natural science educations at Uppsala university.</p><p>The survey method is a market research where a questionnaire was passed out to high school students in year three at social science, natural science and technological programs at four schools in the municipality of Stockholm. We used theory concerning positioning and attitudes.</p><p>We could conclude that UU’s brand is underpositioned when it comes to the difference between the student’s knowledge that there are both technological and natural science educations at UU and the general knowledge that these educations exist With the attitude-theory we could conclude that the students had a limited “cognition” and “affect” towards the educations but that the “cognition” that existed was mostly positive. Concerning the component “conation” there was a large amount of students that didn’t know if they were prepared to read these educations, but among those who answered most was positive.</p> / <p>De senaste åren har behovet av akademiskt utbildade ökat stadigt, framförallt behovet av ingenjörer. Antalet utbildningsplatser inom teknik och naturvetenskap i Sverige utökades kraftigt under 1990-talet men antalet ansökningar halverades vilket har gjort att konkurrensen om studenterna hårdnat. Uppsala universitet är ett av de fem största lärosätena i Sverige inom områdena teknik och naturvetenskap, men universitets varumärke då det gäller dessa utbildningar är enligt undersökningar inte är lika synligt och känt som de andra vetenskapsområdenas.</p><p>Prioriterade målgrupper för den tekniska och naturvetenskapliga fakulteten vid Uppsala universitet är framför allt ungdomar som kommer från närområdet, kranskommunerna, Norduppland och Stor-Stockholm. Vi fann det intressant att titta på Stockholms kommun, dels då 16 % av fakultetens studenter kommer härifrån och dels p.g.a. den förmodade konkurrensen med KTH.</p><p>Syftet med undersökningen var att ta reda på vilken attityd gymnasieelever i Stockholms kommun, som läser samhällsvetenskapligt, naturvetenskapligt och tekniskt program i årskurs tre, har gentemot tekniska och naturvetenskapliga utbildningar vid Uppsala universitet.</p><p>Undersökningsmetoden bestod av en marknadsundersökning där enkäter delades ut till gymnasieelever i årskurs tre på samhällsvetenskaplig, naturvetenskaplig och teknisk utbildning på fyra skolor i Stockholms kommun. Vi använde oss av positioneringsteori samt attitydteori.</p><p>Vi fann att 62 % av totala antalet elever kände till att tekniska och naturvetenskapliga utbildningar finns på UU och att 52 % av eleverna var beredda att läsa på UU. Eleverna förknippade UU först och främst med naturvetenskapliga utbildningar och inte med tekniska. Attribut som eleverna valde för att karaktärisera utbildningarna var bl.a. ”bra utbildningar”, ”hög kvalitet” och ”forskning”.</p><p>Slutligen kunde vi dra slutsatsen att UU:s varumärke är underpositionerat när det gäller skillnaden mellan kunskapen om att det finns både tekniska och naturvetenskapliga utbildningar samt om den generella kunskapen att dessa båda utbildningar existerar. Med hjälp av attitydteorin kunde vi fastställa att eleverna hade en begränsad ”kunskap” och ”känsla” om utbildningarna men att denna var överlag positiv. När det gällde ”avsikt eller handling” var det en stor andel som inte visste om de kunde tänka sig att läsa dessa utbildningar men de som kunde svara var överlag positiva.</p>

<p>Syftet med denna studie är att undersöka vilka hinder som finns i företaget X för att hantera och minska den upplevda stressnivån.</p><p>Undersökningsföretaget är ett medelstort företag som ingår i en större koncern. De har under flera år genomfört medarbetarundersökningar och sett att den upplevda stressen ökat bland de anställda. I dagens samhälle ställs allt högre krav på den enskilda individen samtidigt som möjligheterna ökar. Ansvaret för hälsa och prestation vilar på individen och vi finner det intressant att undersöka om organisationens hantering av den upplevda stressnivån påverkas av detta. Enligt tidigare forskning finns det områden på organisationsnivå som orsakar stress och som inte kan lösas av den enskilde individen. Stressminskning kan betraktas som en förändringsprocess och utifrån den lärande organisationens idé att lära av erfarenheter för att bättre klara svårigheter i verksamheten avser vi undersöka företaget X:s hantering av den upplevda stressen. Vi har även utgått från befintlig forskning om stress i den psykosociala arbetsmiljön i form av bland annat krav-kontroll-stödmodellen, företagets egen medarbetarundersökning, sju intervjuer med anställda och en enkät riktad till hela företaget för att undersöka vad medarbetarna upplever orsakar stressen samt vilka åtgärder som vidtagits.</p><p>Resultatet visar att orsakerna till medarbetarnas stress till stor del beror på brister i organisationsstruktur, organisationskultur, ledarskap och intern kommunikation. Åtgärderna som företaget tagit för att minska stressen har främst varit inriktade på individnivå, endast i ett fall var åtgärderna på organisatorisk nivå. De brister som orsakar stressen i företaget X utgör samtidigt hinder för det organisatoriska lärande som krävs för att organisationen ska kunna minska den upplevda stressnivån.</p>

The Kano model is a technique for a better understanding of the customers’ requirements, thus increasing the customers’ satisfaction. The process of identifying the customers’ requirements and increasing the customers’ satisfaction, by improving the offerings, is costly for the companies. In order not to waste resources, companies should firstly identify who their target audience is, through a market research. When companies understand who their target audience is, they are able to identify their requirements, in order to try to meet them, and increase customers’ satisfaction. The process of segmentation and targeting, helps companies to save time, money and effort, since the messages are directly delivered to those who are their target audience, and are really interested. Moreover, the companies using the focus groups and in-depth interviews can collect target audience’ requirements, in order to later on meet those requirements and increase the customers’ satisfaction. Furthermore, the findings revealed that for the companies in the online payment industry it is crucial to have a good reputation and be trustworthy.

The main objective of this thesis is to describe the basic elements of corporate identities of selected hotels in Prague and then to find out (by the marketing research) whether the hotel customers (their clients) even notice their corporate identities (their elements) and whether their purchasing decision makings can be influenced by them.

The aim of this Master's Thesis is to reveal and describe segments within a group of university students. The first part includes the theory of market segmentation, including the market research theory and description of the technique of cluster analysis. The second part contains the exploration of secondary data - identifying characteristics of the target group and searching for ideas for own research. The third part describes preparation for primary research, collecting of the data and their analysis. At the end I reveal segments with the help of cluster analysis and describe all uncovered segments.

The aim of my master thesis is an overall analysis of the window market in the Czech Republic and determining the main characteristics of this market. In the description of the Czech window market I focus on the analysis of market players, who are forming the microenvironment. I describe the effects of macro environment and it's expected developments. SWOT analysis reflects the individual strengths and weaknesses of the Czech doors manufactures, and also the opportunities and threats which can concerns to the market of hole fillings. Market potential, market capacity, market saturation and market share of the Company Window Holding a.s.. are the main market characteristics that we find (přehodit slovosled). The forecast of the future development of the market potential is of the medium-term: until 2013. In my master thesis I'm using the marketing research and market research. Primary data are obtained by observation and questioning. The future development of disability have used educated guesses. To sum up, the aim of my master thesis was fullfiled. The conclusion of my work is the stagnation of the window market.