The purpose of this thesis is to describe the marketing channels Gen Y is exposed to, uses and is influenced by. The thesis also seeks to comment on whether there are other factors, in addition to the marketing channels described, which influence Gen Y in their consumption choices. In addition, we intend to develop knowledge about whether the generalizations of Gen Y have any bearing, or if they are only assumptions with no support. From the empirical results, we have seen a consensus among the respondents concerning which properties they want commercials to hold, but they differ in their opinions regarding which marketing channels the commercials should be distributed through. Overall, the respondents want the commercials to be entertaining, relevant to their interests, and they want to be able to choose themselves whet­her to take part of them or not.

A new peat replacement product is being manufactured in South Africa. This product which is marketed under the brand name Fibregro is made from spent wattle bark originating from the tanning extract manufacturing process. Fibregro is currently being used in South Africa to dilute and in some instances replace local peat in mushroom and horticultural applications. In addition to its role as a peat replacement, Fibregro is in a position where it could also qualify to cany a Forest Stewardship Council (FSC) label. Once in full production it is estimated that the company will be able to produce more products than can be sold locally. As a result export opportunities need to be pursued. The United Kingdom (UK) was identified as a potential export destination on account of developments in this country in respect of the certification of forest products (especially FSC certification) and moves to reduce peat mining. A mail survey was undertaken amongst growing media producers in the UK to address two key issues relating to Fibregro, namely: • Whether Fibregro's peat free status could be exploited in the UK growing media and mushroom casing markets. • Whether enough advantages existed in the UK market to justify the extra effort and cost associated with qualifying Fibrego to carry an FSC label. Key findings arising from this survey indicate that a niche is developing in the UK growing media market for a good peat substitute. The addition of an FSC label will render the product unique in the growing media market in this country. A number of recommendations arise from this work. These are: • In order to penetrate the UK growing media market Fibrgro must be positioned as an effective peat reducing agent which is capable of extending the peat reduction levels beyond that of composts. • Fibregro distributors should be identified from amongst the larger growing media producers in the UK. • Potential use of Fibregro as a mushroom casing in the UK appears to be limited. • A combination of peat free and FSC labelling while capable of rendering Fibregro unique in the UK growing media market needs to be carefully considered on account of chain-of-custody requirements along the supply chain. / Thesis (M.B.A.) University of KwaZulu-Natal, Pietermaritzburg 2004.

Šiuo magistrantūros studijų baigiamuoju darbu buvo siekiama identifikuoti tinkamiausius partizaninio marketingo kanalus elektroninėje komercijoje. Teorinėje darbo dalyje analizuojama e-komercijos samprata, aiškinamasi, kas yra partizaninis marketingas ir kokių kanalų panaudojimo pagalba internete jis yra panaudojimas. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami rezultatai lyginamojo tyrimo, kurio metu buvo siekiama išsiaiškinti, kaip keturios pasaulinės informacinių technologijų kompanijos „Apple“, „Google“, „Microsoft“ ir „IBM“ panaudoja 16 netradicinio marketingo kanalų. Projektinėje darbo dalyje suformuluoti tokie sprendimai: norint tinkamai pasirinkti reklamos kanalą reikia turėti aiškią strategiją, kuria bus bandoma pasiekti vartotoją. Todėl siūloma vadovautis tokia pateikta schema. / According this Master studies final thesis, was seeking to identify the most suitable Guerilla Marketing channels in digital area. In theoretical part of thesis was analyzing conception of e-commerce, clarifying what is "Guerilla Marketing" and which kind of digital media channels are the most suitable for "Guerilla Marketing". The analytical part of the thesis presents and analyzes the results of a comparative study, which was conducted to examine how four global information technology companies Apple, Google, Microsoft, and IBM's use of 16 non-traditional marketing channels. The practical part: To select the proper channel of advertising you need to have a clear strategy that will attempt to reach the consumer. Therefore, it is proposed to follow the scheme which is the third part. According the details of the proposed scheme and follow the other criteria to choose the most appropriate non-traditional media channels.

Diss. (sammanfattning) Uppsala : Sveriges lantbruksuniversitet, 2006. / Härtill 4 uppsatser.

Thesis (M. Phil.)--University of Hong Kong, 2000. / Includes bibliographical references (leaves 76-78).

Thesis (doctoral)--Kyoto University, 2005. / Includes bibliographical references (p. 189-208).

The problem of this investigation was to make an exploratory examination of the distribution practices of apparel manufacturers as perceived by apparel retailers. Specifically, the purposes of this study were to identify those areas of perceived conflict between women's apparel retailers and apparel manufacturers from the viewpoint of the retailer, determine if there was a relationship between select retailer variables and the quality of service that retailers perceived apparel manufacturers were giving, determine whether some merchandise classifications were perceived by retailers to be greater problem areas than other merchandise classifications, to determine factors contributing to the enhancement of perceived conflict within apparel marketing channels, and to suggest remedies that would improve apparel channel relationships. The report concluded with the presentation of an apparel retailer expectation model and suggestions for additional research.

Text in Afrikaans, abstract in Afrikaans and English / Die tradisionele Suid-Afrikaanse kontant-afhaal-groothandelaar het vir meer as twintig jaar in sy bestaande vorm oorleef maar vertoon tans tekens van 'n kragtige innoveringsproses. Aspekte soos kleiner verpakkings, kredietverlening, aflewering en bemarking aan die verbruiker wat teen die grondbeginsels van die tradisionele kontant-afhaal-groothandel indruis, is besig om pos te vat. Die impetus tot innovering is afkomstig van veranderings in die doelmark en spesifiek as gevolg van die insluiting van die spazawinkeldoelmark. Verhoogde groei in die kontant-afhaalgroothandelsektor kan deels toegeskryf word aan die opkoms van die spazawinkel maar ongelukkig is hierdie doelmark nog te klein en versplinter om die voortbestaan van die kontant-afhaal-groothandelaar te waarborg. Die navorsing toon dat die spazawinkel 'n belangrike, toekomstige doelmark van die kontant-afhaal-groothandelaar is. In die navorsing wat gedoen is, is menings van die kontant-afhaal-groothandelaars ingewin oor 'n verskeidenheid aspekte aangaande die plek en funksie van die kontant-afhaal-groothandelaar in die Suid-Afrikaanse distribusiekanaal. Van die bevindings was dat intratipe mededinging toegeneem het en dat dit die voortbestaan van die kleiner kontant-afhaal-groothandelaars bedreig. Die groot kleinhandel is ge'identifiseer as die kontant-afhaal-groothandelaar se grootste mededinger. Strawwe mededinging dwing die kontant-afhaal-groothandelaar om sy bemarkingsfunksies te verander en veranderings is reeds aan die verpakkings-, verkoopsverteenwoordigers-, krediet- en afleweringsfunksies aangebring. Gevolglik verrig die kontant-afhaal-groothandelaar al hoe meer kleinhandels- en aldiensgroothandelsfunksies. Daar is sprake van die ontwikkeling van 'n nuwe tipe kontantafhaal- groothandelaar wat eienskappe van die groot kleinhandel en die aldiensgroothandel besit. Sa.IJ).evattend kan gekonstateer word dat die kontant-afhaal-groothandelaar beslis 'n belangrike plek in die Suid-Afrikaanse distribusiekanaal het. Die voortbestaan van die kontant-afhaal-groothandelaar in die distribusiekanaal is grootliks afhanklik van sy vermoe om aanpassings aan sy bemarkingsfunksies te maak om tred te hou by veranderende doelmarkte. / The traditional South African cash and carry wholesaler survived for more than twenty years in its present form but shows signs of a strong innovative process. Aspects such as smaller packaging, credit, delivery and consumer marketing, which go against the principles of the traditional cash and carry wholesaler, are taking root. The impetus for innovation derives from changes in the target market, specifically as a result of the inclusion of the spaza shop target market. Increased ' growth in the cash and carry wholesale sector can partly be ascribed to the rise of the spaza shop, but this target market is unfortunately still too small and fragmented to guarantee the survival of the cash and carry wholesaler. The research shows that the spaza shop is an important future market of the cash and carry wholesaler. In the research undertaken the opinions of cash and carry wholesalers were gathered on various aspects of the role of the cash and carry wholesaler in the South African distribution channel. The main findings are that mutual competition has increased and this threatens the survival of the smaller cash and carry wholesalers. The large retailer was identified as the main competitor of the cash and carry wholesaler. Intensive competition forces the cash and carry wholesaler to modify its marketing functions. Modifications have already been made to the packaging, sales representative, credit and delivery functions. Consequently, the cash and carry wholesaler performs more functions typical of the large retailer and full-service wholesaler. There are indications that a new type of cash and carry wholesaler is developing with characteristics of both the large retailer and the full-service wholesaler. It can be concluded that the cash and carry wholesaler definitely performs an important role in the South African distribution channel. The existence of the cash and carry wholesaler in the distribution channel depends largely on its ability to adapt its marketing functions to keep abreast with changing target markets. / Business Management / D.Comm. (Sakebestuur)

Made available in DSpace on 2016-06-02T19:51:23Z (GMT). No. of bitstreams: 1 DissLGEBC.pdf: 972232 bytes, checksum: 9a8115b314938fa8bc8a979555f4ed85 (MD5) Previous issue date: 2006-10-27 / The fruit sector is found in expansion, being considered one of the fastest emerging and potential in the Brazilian agribusiness. The fruit chain has been affected by the increase in global competitiveness, where the big producers and retailers, focusing on the strengthening of their competitive position have amplified their strategies and acquisitions leading to a greater market concentration, a greater asymmetry of power and more complex configuration of this chain worldwide. The mango is in the spotlight in the Brazilian fruit culture, it is the third best exported fruit (113 thousand tons) in 2005. Brazil was eighth in worldwide production of mango in 2005, producing 850.000 tons. The northeast was the main productive area, responsible for 66% of all national production. The fruit sector is strongly affected by non-tariff barriers (NTBs), especially technical and phytosanitary. The restrictions have represented serious obstacles to the Brazilian fruit culture expansion in the international market. Therefore, the general goal of this research was analyze the productive chain of the exported Brazilian mango, focusing on the imposition of non-tariff barriers in the production, harvest, post harvest and distribution of national producers of mango in natura, where the study of case was selected as a more adequate method for the research and thus as multicase study was carried through. Some results found stand out: the technical barriers (having a phytosanitary state) are more frequent in mango exportation; the fruit is sold indirectly; the agriculture practice and non-tariff barriers are interrelated and finally, the consume behavior in different markets and consumers interfere in the process and practices adopted by the producers. / O setor frutícola encontra-se em expansão, sendo considerado um dos setores de maior potencial do agronegócio brasileiro. A cadeia de frutas tem sido afetada pelo aumento da competitividade global, onde as grandes empresas produtoras de frutas e as redes varejistas, visando ao fortalecimento de suas posições competitivas, têm ampliado suas estratégias de fusões e aquisições conduzindo à maior concentração de mercado, à maior assimetria de poder e à configuração mais complexa dessa cadeia em nível mundial. A manga ocupa um lugar de destaque na fruticultura brasileira, sendo a terceira fruta mais exportada (113 mil toneladas) em 2005. O Brasil ocupou a oitava posição na produção mundial de manga em 2005, produzindo 850.000 toneladas, sendo o nordeste a principal região produtora, responsável por 66% da produção nacional. O setor frutícola é fortemente afetado por barreiras não-tarifárias (BNT´s), especialmente de caráter técnico e fitossanitários. Tais restrições têm representado sérios entraves à expansão da fruticultura brasileira no mercado internacional. Sendo assim, o objetivo geral dessa pesquisa foi analisar a cadeia produtiva da manga brasileira para exportação, tendo como foco os efeitos da imposição de barreiras não-tarifárias nas práticas de produção, colheita, pós-colheita e distribuição dos produtores nacionais de manga in natura, onde elegeu-se o estudo de caso como método mais adequado para a pesquisa e foi realizado um estudo multicaso. Dentre os resultados encontrados destacam-se: as barreiras técnicas (de caráter fitossanitário) são a de maior incidência nas exportações de manga; a fruta é comercializada de forma indireta; as práticas agrícolas e as barreiras não-tarifárias estão inter-relacionadas e por fim, o comportamento de consumo dos diferentes mercados e consumidores interferem nos processos e práticas adotadas pelos produtores.

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