Small-scale wool production at Xume is marked by diversity in technical features and marketing aspects. This study presents the typology case study conducted at Xume, a rural area of Tsomo in the Intsika Yethu Local Municipality. The objective of the study is to identify traits of the diverse wool production and marketing conditions and to make recommendations regarding development support in areas that need it. The overall goal of the study, as part of the LandCare Programme, is to generate knowledge on wool production by the people of Xume, their practices and conditions that might increase their sources of income. A household classification tree was constructed to differentiate wool producers into those that reared sheep with the purpose of generating income (significant and non-significant) and those that kept sheep with no purpose of generating income. From the classification tree a typology was generated. The typology yielded three types of wool producers namely, sheep keepers, wool growers and commercial woolgrowers. Descriptive statistics were used to explain each type and to see the extent of variability among types. Gross margins indicated that the enterprises had a potential and success was possible for the commercial woolgrowers. Results indicate the following: • sustainability of resource use is the key to successful wool production at Xume. • community involvement is vital in sustaining resource use. • veterinary control is also important in wool production. • wool quality accompanied by skills training is also an important aspect that needs to be given attention after the sustainability of resource use is established. • development initiatives should consider complexity, dynamism, and diversity of farming situation at Xume by continuously reviewing rules and regulations set by the community as part of social capital. • wool production and marketing can create financial stability at Xume through creating jobs. • lastly, it is very important that typology be reviewed regularly in order to commodate changes and developments that take place over time. / Dissertation (MInstAgrar (Agricultural Economics))--University of Pretoria, 2008. / Agricultural Economics, Extension and Rural Development / unrestricted

Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2017-04-20T19:38:17Z No. of bitstreams: 1 2010 - Elizabeth Andrade Pereira Lima.doc: 2479104 bytes, checksum: fd41b7866056d97daf022b4eafceed83 (MD5) / Made available in DSpace on 2017-04-20T19:38:17Z (GMT). No. of bitstreams: 1 2010 - Elizabeth Andrade Pereira Lima.doc: 2479104 bytes, checksum: fd41b7866056d97daf022b4eafceed83 (MD5) Previous issue date: 2010-04-29 / The study aims to examine the legal aspects and market effects involved in the granting of well known marks held by the National Institute of Industrial Property. A famous mark is one that has a fame, a prestige, a high knowledge in the market, associated with good reputation and an attractive force among the general public. Since the famous marks are strong brands and great value, they were developed through effective marketing strategies and branding. Since these marks are recognized and have a attraction power for the consumer, they are exposed to certain risks. Thus the legal protection provided to famous marks aims to save these signs from others that want to take advantage. This research was conducted through a case study, where each unit examined was related to a process associated a trademarks which requested this title. The study investigates the interrelationship between the disciplines of marketing and law in relation to famous marks protection. Based on the considerations of this research we observed the monopoly given to the signal it receives the mark and the concern that the legal norms of granting must have a most way restrictive of protection. Moreover, it was possible to dismember the marketing aspects provided by the companies, through the evidences inserted in processes of brands and check out some marketing elements used in common by the marks that received protection. The study noted the fact that although the famous marks be analyzed based on aspects of marketing, the approach is specifically geared for a view legal. The aspects of marketing that could be exploited by the brand that received the status of famous marks are not used by the companies directly and not perceived by the market and consumers. About the research, we believe that the mark of famous mark is conferred by the National Institute of Industrial Property, built by the companies and validated by the consumer / O estudo visa analisar os aspectos legais e mercadol?gicos envolvidos na concess?o de marcas de alto renome (AR) realizada pelo Instituto Nacional de Propriedade Industrial (INPI). Uma marca de AR ? aquela que det?m uma fama, um prest?gio, um alto conhecimento no mercado, associados ? boa reputa??o e a uma for?a atrativa junto ao p?blico em geral. Uma vez que as marcas de AR s?o marcas fortes e de grande valor, elas foram desenvolvidas atrav?s de eficientes estrat?gias de marketing e branding. E por serem marcas reconhecidas e possu?rem um poder de atra??o grande diante do consumidor, elas est?o expostas a certos riscos. Assim, a prote??o jur?dica conferida ?s marcas de AR visa resguardar estes sinais do aproveitamento de terceiros. Esta pesquisa foi realizada atrav?s de um estudo de caso, onde cada unidade examinada correspondeu a um processo relativo a marcas que solicitaram este t?tulo. O trabalho procurou analisar a inter-rela??o entre as disciplinas de marketing e de direito no que diz respeito ? prote??o de marcas de AR. Diante das considera??es sobre esta pesquisa observou-se o monop?lio concedido ao sinal que recebe o AR e a preocupa??o em que as normas legais atuem de forma mais restritiva na concess?o da prote??o. Al?m disso, foi poss?vel desmembrar os aspectos mercadol?gicos apresentados pelas empresas, atrav?s das provas inseridas nos processos de AR, e verificar alguns elementos de marketing utilizados em comum pelas marcas que receberam a prote??o. O estudo observou o fato de que, apesar da marca de AR ser analisada com base em aspectos mercadol?gicos, a abordagem ? mais especificamente voltada para um olhar jur?dico. Os aspectos de marketing que poderiam ser explorados pela marca que recebeu o status de AR n?o s?o utilizados pelas empresas de forma direta e nem percebidos pelo mercado e pelos consumidores. Diante desta pesquisa, acreditamos que a marca de AR ? conferida pelo INPI, constru?da pelas empresas e validada pelo consumidor.

Made available in DSpace on 2015-04-16T14:48:38Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1838135 bytes, checksum: b74e32a31b6149f994779fa54ed8f3ef (MD5) Previous issue date: 2011-09-01 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This study aims to understand the relations of production and consumption in the world of reggae sound systems, identifying meanings, symbolisms and marketing aspects, from its operations in the city of São Luís. Based on the dynamics and structure of the reggae movement in Brazil and in the world and based on the discussions and theoretical approaches that give substance to the understanding of the relationship between culture and consumption in the context of the commodification of cultural products, an immersion in aspects involving the production of reggae sound systems, to identify the meanings designed from the products offered and practices from the production of these enterprises, as well as symbolic aspects existing in the forms of consumption of the product by the reggae public. The choice of participant observation as a methodological approach, made on account of the need to seek a partial or complete description of situations in order to identify specific aspects and operations of sound systems as cultural products, whose representations, from the relational interactions between producers and consumers of their offerings, cause a large repertoire of symbols and meanings that have properly identified and analyzed to understand the dynamics of marketing projects and their impacts in the city of São Luís / MA. Thus, the discourse of informants, treated under the guidance of the method of discourse analysis, allowed the identification of aspects, whose peculiarities have to understand the nature of identity reggae movement in the city and their role of this process as contributors. In general, the research results shows that the produced by reggae sound systems, since its initial design, includes a dynamic system, producing a network of symbols and meanings that shape the relations of the market, involving images, types of communication and a peculiar way of consumption by reggae public of São Luís. / O presente estudo tem por objetivo compreender as relações de produção e consumo no universo das radiolas de reggae, identificando os significados, simbolismos e aspectos mercadológicos, decorrentes de suas operações na cidade de São Luís. Inspirado na dinâmica e estruturação do movimento reggae no Brasil e no mundo e tendo como base as discussões e abordagens teóricas que dão substancia ao entendimento da relação entre cultura e consumo no contexto da mercantilização dos produtos culturais, faz-se uma imersão nos aspectos que envolvem a produção musical das radiolas de reggae, buscando identificar os significados projetados e práticas desses empreendimentos, assim como os aspectos simbólicos existentes nas formas de consumo do produto pelo público regueiro. A escolha da observação participante, como abordagem metodológica, se deu por conta da necessidade de buscar uma descrição parcial ou completa de situações como forma de identificar aspectos e particularidades nas operações das radiolas enquanto produtos culturais, cujas representações, decorrentes das interações relacionais entre produtores e consumidores de suas ofertas, originam um grande repertório de significações e simbologias que devidamente identificadas e analisadas permitiram a compreensão da dinâmica mercadológica desses empreendimentos e seus impactos na cidade de São Luís/MA. Assim, os discursos dos informantes, tratados sob a orientação do método de análise de discurso, possibilitaram a identificação de aspectos, cujas peculiaridades permitiram a compreensão do caráter identitário do movimento reggae na cidade e o papel das radiolas como contribuintes desse processo. De maneira geral, os resultados da pesquisa mostram que o reggae produzido pelas radiolas, desde a sua concepção inicial contempla um sistema dinâmico, produzindo uma rede de significações e simbologias que modelam as relações de mercado, envolvendo imagens, formas comunicacionais e de consumo peculiares e únicas pelos regueiros de São Luís.

Over the past decades, major changes have been noticed in annual reports. For instance, annual reports have become more comprehensive. Today, corporations can partly decide what to include in their annual reports. This is called voluntary disclosures. Furthermore, corporations chose to disclose pictures, narratives and other graphics material in their voluntary disclosures. This, to give an image of the corporation. Moreover, voluntary disclosures could impact shareholders’ trust towards corporations. Therefore, it is of interest to investigate whether shareholders trust is affected by the voluntary disclosures in annual reports.    The purpose of this study is therefore to examine in what way shareholders have increase trust in corporations based on the voluntary disclosures, including marketing aspects, that corporations publish in their annual reports. Furthermore, corporations view of the voluntary disclosures in their annual reports connected to shareholders trust are also examined.   This study was conducted with a qualitative research method. The empirical findings were collected through semi-structured interviews with both shareholders and listed corporations in Sweden. During these interviews, both shareholders and corporations answered questions regarding their view of the annual report, its voluntary disclosures and trust.   After completing this study, the authors identified parts of the voluntary disclosures that shareholders consider more interesting in trust purposes. For instance, more information about the CEO and managers increase trust among shareholders. Moreover, all shareholders emphasized that transparency and honesty were two factors that have a positive effect on trust. This is something the corporations showed awareness of. They disclose succinct and informativevoluntary disclosures rather than increasingly comprehensive. / Under de senaste årtionden har stora förändringar i årsredovisningen skett. Ett exempel är att de ökat i omfattning. Företag har idag delvis frihet att själva bestämma vad som ska ingå i deras årsredovisning. Denna del kallas för den frivilliga informationen. Vidare kan företag med hjälp av bland annat bilder, berättande text och annat grafiskt material måla upp en bild av sig själva. Detta är något som kan ha en påverkan på aktieägarnas upplevda tillit gentemot företagen. Därför är det av intresse att studera huruvida aktieägarnas tillit påverkas av den frivilliga informationen i årsredovisningar.   Syftet med studien är således att undersöka hur aktieägares tillit påverkas av ökad frivillig information som företag väljer att publicera i sina årsredovisningar. Studien kommer även att undersöka om marknadsföringsaspekter i årsredovisningar ökar aktieägarnas tillit. Vidare kommer det även undersökas hur företag ser på den frivilliga informationen och marknadsföringsaspekterna i deras årsredovisningar som ett sätt att öka aktieägarnas tillit.    Denna studie genomfördes med en kvalitativ forskningsmetod. Därmed samlades studiens empiri in genom semistrukturerade intervjuer med både aktieägare och svenska börsnoterade företag. Under dessa intervjuer fick både aktieägarna och företagen svara på frågor gällande deras syn på årsredovisningen, dess frivilliga information och tillit.   Efter genomförd studie har författarna identifierat delar i den frivilliga informationen som anses vara mer intressant i tillitssyfte. Ett exempel är att ökad information från VD:n skulle öka tilliten hos aktieägarna. Vidare pratade samtliga aktieägare om att transparens och ärlighet är två faktorer som påverkar tilliten positivt. Detta behöver inte innebära mer information utan det kan även betyda att det ska vara kvalité på den information som företagen publicerar i deras årsredovisningar. Detta är någonting som företagen även identifierat och satsar därför på att publicera kortfattad och informativ frivillig information i sina årsredovisningar.