Submitted by Jean Santos (jeanfagote@gmail.com) on 2014-05-30T13:46:05Z No. of bitstreams: 1 Dissertação (final).pdf: 9436887 bytes, checksum: c4142d92a6e77e7227e2210730f75728 (MD5) / Made available in DSpace on 2014-05-30T13:46:06Z (GMT). No. of bitstreams: 1 Dissertação (final).pdf: 9436887 bytes, checksum: c4142d92a6e77e7227e2210730f75728 (MD5) / O objetivo da pesquisa é realizar um estudo interpretativo da obra, utilizando os dados obtidos no trabalho para auxiliar uma concepção interpretativa.

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Orientador: Francisco Foot Hardman / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem / Made available in DSpace on 2018-07-27T10:10:21Z (GMT). No. of bitstreams: 1 Frungillo_MarioLuiz_D.pdf: 8449296 bytes, checksum: 339776db6d7685362f76d572401a1a31 (MD5) Previous issue date: 2001 / Resumo: O trabalho procura realizar uma análise do romance cíclico O espelho partido (1959-1968) de Marques Rebelo, enfocando as relações entre ficção, memória e história dentro da obra. Após proceder a uma breve apreciação da fortuna crítica do autor e de procurar esclarecer a utilização de material autobiográfico na elaboração do romance, a análise se volta para as três dimensões do tempo abrangidas pela narrativa - passado, presente e futuro. Procura-se demonstrar então que o romance retrata um momento de transição na história política e cultural do Brasil e do mundo. No plano interno, o momento é marcado pelo Modernismo na literatura, pela Revolução de 30 e pelo Estado Novo de Getúlio Vargas. No plano externo, pela ascensão e queda do nazi-fascismo e pela 2a. Guerra Mundial. A ação do romance situa-se, assim, em algum ponto "entre o passado e o futuro" / Abstract: This is a study about the relation among fiction, memory and history in Marques Rebelo's ciclical novel O espelho partido (1959-1968). After a brief valuation of the critical bibliography on the author' s ficcional work and afier trying to point the utilisation of autobiographic material in this novel, I proceed to an analysis based on the dimensions of time found in this narrative: past, present and future. Along the text, I demonstrate that this novel portrays a moment of transition in Brazil's both political and cultural history as weli as it indicates the importance offoreign events to brazilian context of the period, characterized by Modernism in literature, Revolution of 1930, and Getúlio Vargas' "Estado Novo". These aspects of brazilian context somehow represent responses to what was going on in the intemational scene at that moment: the nazi-fascism rise and fali and the Second World War. So, the novel's action takes place in a point "between past and future" / Doutorado / Literatura Brasileira / Doutor em Teoria e História Literária

Notre mémoire de maîtrise porte sur la lutte anti-contrefaçon de l’industrie du luxe, appréhendée dans un contexte numérique où le fléau de la contrefaçon atteint son paroxysme. Toutefois, ce travail ne traite pas de la contrefaçon de manière générale mais s’attache plus particulièrement au phénomène de la contrefaçon en ligne de produits issus de l’industrie du luxe. Au regard de la délimitation de ce projet de recherche, il ne s’agira pas de faire une analyse en droit comparé mais de s’attacher au droit français, de rigueur face à une industrie du luxe majoritairement française. Malgré les nombreux éléments d’extranéité dus à certains acteurs internationaux impliqués dans la lutte, aussi bien les intermédiaires en ligne, les services douaniers que les offices de propriété intellectuelle étrangers, ce sujet se limitera territorialement à la France. Les objectifs de recherche sont de comprendre pourquoi les marques de luxe ne réussissent pas à contrer ce phénomène. Celui-ci, bien loin de décliner, au contraire s’intensifie. Quelles sont les causes, difficultés et quelles peuvent être les solutions pour lutter plus efficacement contre la contrefaçon en ligne? / Our master's dissertation deals with the fight against counterfeiting in the luxury industry, apprehended in a digital context where the scourge of counterfeiting is reaching its peak. However, this work does not deal with counterfeiting in general but focuses more specifically on the phenomenon of online counterfeiting products from the luxury industry. With regard to the scope of this research project, it will not be a matter of making a comparative law analysis but of focusing on French law, which is the law required in the face of a predominantly French luxury goods industry. In spite of the numerous foreign elements due to certain international actors involved in the fight, such as online intermediaries, customs services and foreign intellectual property offices, this subject will be territorially limited to France. The research objectives are to understand why luxury brands fail to counter this phenomenon. This phenomenon, far from declining, is on the contrary intensifying. What are the causes, difficulties and what solutions can be found to fight more effectively against online counterfeiting?

Notre mémoire de maîtrise porte sur l'appréhension des marques non traditionnelles par le régime du droit des marques français et canadien. L'objectif de ce travail est de démontrer que les marques atypiques n'ont pas la place qu'elles méritent au sein du droit des marques en France comme au Canada. A l'aire des nouvelles technologies, les entreprises redoublent d'efforts pour imaginer des moyens innovants afin d'attirer de nouveaux consommateurs et de fidéliser leur clientèle. Ainsi, depuis plusieurs années, de nouveaux types de marques font progressivement leur apparition dans le domaine du marketing. En effet, les marques traditionnelles, c'est-à-dire verbales et figuratives, laissent peu à peu la place à des marques non traditionnelles sollicitant d'autres sens que la vue. Jusqu'ici, les régimes de droit des marques français et canadien n'accordaient aucune protection à ces nouvelles sortes de marques. Toutefois, l'adoption de nouvelles législations européennes et canadiennes semble ouvrir une porte pour accueillir les marques atypiques. Finalement, nos recherches montrent que l'accueil offert aux marques non traditionnelles pourrait bien s'avérer n'être qu'une illusion et que des difficultés subsistent quant à leur acceptation. / Our master's dissertation focuses on the understanding of non-traditional trademarks in the French and Canadian trademark law system. The objective of this work is to demonstrate that atypical trademarks do not have the place they deserve in French and Canadian trademark law. In the age of new technologies, companies are intensifying their efforts in order to imagine innovative ways to attract new consumers and build their loyalty. Thus, for several years, new kinds of brands have gradually been emerging in the marketing field. Indeed, traditional trademarks, i.e. verbal and figurative trademarks, are progressively giving way to non-traditional trademarks, which require senses other than sight in order to be perceived. Until recently, French and Canadian trademark law did not grant any protection to these new categories of trademarks. However, the adoption of new European and Canadian legislation seems to open a door to the accommodation these atypical brands. Nevertheless, our research shows that the acceptance of non-traditional trademarks may well end up being an illusion, as difficulties remain regarding their acceptance.

O presente trabalho é uma investigação sobre a trajetória intelectual de Raul Astolfo Marques (1876-1918). Fruto da geração de ex-escravos nascida sobre a égide da Lei do Ventre Livre (1871) e as transformações que levaram ao fim do trabalho servil e a capitulação da monarquia, o escritor logrou grande expressão pública no Maranhão da República Velha e conta entre os fundadores da Academia Maranhense de Letras. Na primeira parte desta dissertação intitulada Um Ilustre Desconhecido, tentamos compor a trajetória intelectual do escritor a partir de uma sociologia crítica das fontes na qual o autor é representado. Na segunda, As Cores da Aurora: história e contra-história da república, focaliza-se exclusivamente o romance A Nova Aurora no qual o autor expõe literariamente os significados da transformação política de novembro de 1889 para o povo brasileiro. / This research analyzes the intellectual trajectory of Raul Astolfo Marques (1876-1918). Marques was part of a generation of former-slaves born after the Free Womb Law (1871). This generation watched the work slave end and the monarchy surrender. This writer had great public expression in Maranhão at that time in the First Republic (1889-1930) and he is also one of the Academia Maranhense de Letras founders. In the first part of this dissertation Um Ilustre Desconhecido, we try to compose the intellectual trajectory of Marques, starting from a critical sociology of the sources in which the author is represented. In the second part, As Cores da Aurora: história e contra-história da república, the centers is A Nova Aurora romance where the author presents literarily the meanings of the policy transformation in November 1889 for the Brazilian people.

O presente trabalho é uma investigação sobre a trajetória intelectual de Raul Astolfo Marques (1876-1918). Fruto da geração de ex-escravos nascida sobre a égide da Lei do Ventre Livre (1871) e as transformações que levaram ao fim do trabalho servil e a capitulação da monarquia, o escritor logrou grande expressão pública no Maranhão da República Velha e conta entre os fundadores da Academia Maranhense de Letras. Na primeira parte desta dissertação intitulada Um Ilustre Desconhecido, tentamos compor a trajetória intelectual do escritor a partir de uma sociologia crítica das fontes na qual o autor é representado. Na segunda, As Cores da Aurora: história e contra-história da república, focaliza-se exclusivamente o romance A Nova Aurora no qual o autor expõe literariamente os significados da transformação política de novembro de 1889 para o povo brasileiro. / This research analyzes the intellectual trajectory of Raul Astolfo Marques (1876-1918). Marques was part of a generation of former-slaves born after the Free Womb Law (1871). This generation watched the work slave end and the monarchy surrender. This writer had great public expression in Maranhão at that time in the First Republic (1889-1930) and he is also one of the Academia Maranhense de Letras founders. In the first part of this dissertation Um Ilustre Desconhecido, we try to compose the intellectual trajectory of Marques, starting from a critical sociology of the sources in which the author is represented. In the second part, As Cores da Aurora: história e contra-história da república, the centers is A Nova Aurora romance where the author presents literarily the meanings of the policy transformation in November 1889 for the Brazilian people.

Le droit européen autorise, en théorie, depuis 1988 le dépôt de tout type de marques, y compris olfactives. L’avènement du marketing olfactif a rendu nécessaire la protection juridique de ces signes par l’intermédiaire du droit des marques. Toutefois, l’exigence de représentation graphique comme condition du dépôt ne permet pas, dans l’état actuel des connaissances, le dépôt valide de ces marques olfactives au regard des critères exigés par la Cour de Justice de l’Union Européenne. De plus, la distinctivité de ces marques est souvent remise en cause, les odeurs n’étant pas par nature considérées comme de véritables signes distinctifs par les consommateurs. Afin de permettre cette protection, la légitimation de la place du signe olfactif au sein du droit des marques sera nécessaire et sera réalisée grâce à une analyse précise du contexte dans lequel ce signe évolue (national et international). Son adaptabilité au droit des marques sera ainsi démontrée. La place du signe olfactif justifiée, il sera alors possible de démontrer que l’odeur mérite la qualification de marque olfactive. En effet, la condition de représentation graphique peut aujourd’hui être remplie grâce aux avancées scientifiques. De même, il apparait qu’en pratique, la distinctivité des odeurs est effective. La marque olfactive devrait alors être pleinement admise. / European law allows theoretically since 1988 the registration of all kind of trademarks, olfactory ones included. The legal protection of such signs using trademarks law became necessary with the birth of olfactory marketing. However, in the actual state of knowledge, the requirement by the European Court of Justice of a graphic representation as a condition to the registration is an obstacle to the effective registration of olfactory trademarks. In addition, consumers do not regard fragrances as actual distinctive signs, so the distinctivity of such trademarks is often debated. In order to allow such a protection, the place of olfactory signs shall be legitimated. This legitimization shall be obtained by realizing a precise analysis of the context of evolution of this sign (both national and international). Its ability to adapt to trademark law will thus be demonstrated. Once the place of olfactory signs is justified, it will be possible to show that fragrances deserve the qualification of olfactory trademark. Indeed, nowadays, scientific progress allows the graphic representation requirement to be satisfied, and it appears that, in practice, the distinctivity of fragrances is effective. Olfactory trademark should then be completely admitted.

La thèse vise principalement à démontrer la pertinence du marketing d'entreprises aux consommateurs. A travers deux articles, nous explorons le concept de marketing de l'entreprise dans les domaines qui constituent un intérêt considérable dans la communauté académique telle que les émotions et les relations des consommateurs avec l'entreprise. Le premier article traite des implications des marques d'entreprises vis-à-vis des expériences émotionnelles de consommateurs. L'étude démontre que les différences au niveau conceptuel entre des marques d'entreprises et des marques de produits donnent lieu à des différences significatives et importantes sur les réactions émotionnelles et comportementales des clients. Dans le second article, nous nous concentrons sur la relation de l'identification du consommateur avec les entreprises (ICE). Cette recherche élabore les mécanismes d'engagement basés sur l'identité et leur effet sur les réponses des consommateurs à de nouvelles initiatives de la société.Le troisième article aborde d'une autre question de recherche. Etant donné que les études empiriques faisant l'objet des deux premiers articles font appel à des étudiants comme participants, notre troisième article se concentre sur le fait d'utiliser un échantillon d'étudiants dans les recherches en marketing. / The thesis primarily aims to demonstrate the relevance of corporate marketing framework to consumers. Therefore, across two different articles we explore the concept of corporate marketing in areas which hold considerable interest among academicians i.e. consumer emotions and consumer relationships. The first article, deals with the implications of corporate brands on consumer's emotional experiences. The study demonstrates that conceptual differences between corporate and product brands have important and meaningful differences on consumer's emotional and behavioral reactions. In the second article, we focus on consumer's identification relationship with companies. This research elaborates the mechanisms of identity-based commitment and its effect on consumer responses to new company initiatives. The proposed two-tiered, identification-based commitment model explains both positive and negative consumer reactions, an insight missing from prior studies.Finally, the thesis includes a 3rd article which discusses a rather different issue. As the empirical studies in the first two articles use “students” as participants therefore, our third article focuses on the usage of student sample in marketing research. This article explores the underlying argument on the usage of student sample; problems associated with such studies, and identify best practices in French marketing research.

Les conflits entre les noms de domaine et les marques de commerce surgissent essentiellement par manque de coordination entre le système d'enregistrement des noms de domaine et celui des marques. Les marques sont enregistrées par des autorités publiques gouvernementales et les droits qui en découlent ne peuvent s'exercer que sur le territoire du pays d'origine. Le système d'enregistrement des noms de domaine, basé sur la règle "du premier arrivé, premier servi", ne connaît pas de limites géographiques et ignore le principe de spécialité propre aux marques de commerce. L'absence de lien entre ces deux systèmes a permis, l'enregistrement comme noms de domaine par des tiers, de marques de commerce de renom suscitant la confusion quant aux origines des sites. Le nom de domaine constitue un nouveau signe distinctif se situant à la frontière de la régulation technique et du contenu et représente le cadre idéal pour étudier les fondements légitimes de l'intervention du droit dans le cyberespace. En effet, le système des noms de domaine se construit autour de choix et de contraintes techniques dont les concepteurs n'imaginaient pas qu'ils deviendraient la source d'un important contentieux. Les noms de domaine, portes d'accès au réseau, font l'objet d'une tentative de régulation qui concilie les forces contraires de l' ''aterritorialité'' des noms de domaine, avec la "territorialité" des marques de commerce. Cette régulation repose sur la synergie entre l'architecture technique, les normes sociales, l'autoréglementation, le marché et la loi et se présente comme un laboratoire d'idées pour une définition de la régulation de l'Internet. La problématique des noms de domaine et des marques de commerce, constitue une application pratique de cette "corégulation" et amorce ainsi une évolution juridique, facteur de construction du droit sur l'Internet. / Conflicts between domain names and trademarks law, mainly arise from the lack of coordination between their registration processes. The choice and registration of domain names is not subject to any formal regulation and is established on a "first-come first-serve" basis and trademarks are instead subject to a statutory system. Moreover, an important difference between trademarks and domain names is the scope of their reach. Domain names have an instantaneous transnational presence, while trademark law depends on a legislative territory. When a trademark holder wishes to establish himself on the Internet, the holder is sometimes confronted with the fact that someone has already registered a domain name using his own mark. Domain names, as new commercial identifiers, are gateways to web sites and have become one of the most contentious legal issues on the Internet. Therefore, it is of the utmost importance to study the legal interactions in cyberspace in order to find solutions on how they should be handled. The Domain Name System (DNS) is an ideal framework to do so. The current controversy over the Internet’s DNS raises important questions about how the Internet should be administered and governed. A Governance, resulting from the synergy between the technical architecture, social norms, self-regulation, contracts and the law, is not unique to cyberspace. However, the conflict between domain names and trademarks c1early shows the need to search for new directions and develop policy cooperation (or regulated self regulation) in order to predict, establish and monitor the rules governing the Internet.