The 1996 Constitution of South Africa is ranked as one of the most liberal and democratic constitutions in the world. The right to freedom of sexual orientation, equality and the freedom of association amongst other rights is in its Bill of Rights and are thus inherently assured and protected in post- apartheid, democratic South Africa. However, the Lesbian Gay Bisexual and Transgender (LGBT) community continue to face discrimination and prejudice despite this newly established constitutional order. The present study is interested in how, in the light of the equality clause in the South African constitution, homosexuality is represented and constructed in the South African media. The thesis examines representations of homosexuality between the years 1999-2013 in articles collected from the Independent Online media site which incorporates 30 newspapers. The approach focuses on the topics, overall news report schemata, local meanings, style and rhetoric of the news reports. The results of the study show that negative attitudes towards homosexuality are framed in three main ways: homosexuality is represented as "unAfrican"; "ungodly" and "unnatural". I argue that rather than extreme forms of violence (such as "corrective rape" and murder) directed against LGBT citizens being interpreted as the aberrant behaviour of a few, these need to be understood in the context of the circulation of the above justificatory narratives.

The purpose of this study was to investigate the use of mobile phones in organizing ad-hoc vehicle ridesharing based on hitch-hiking trips involving private car drivers and commuters in South Africa. A study was conducted to learn how hitch-hiking trips are arranged in the urban and rural areas of the Eastern Cape. This involved carrying out interviews with hitch-hikers and participating in several trips. The study results provided the design specifications for a Dynamic Ridesharing System (DRS) tailor-made to the hitch-hiking culture of this context. The design of the DRS considered the delivery of the ad-hoc ridesharing service to the anticipated mobile phones owned by people who use hitch-hiking. The implementation of the system used the available open source solutions and guidelines under the Siyakhula Living Lab project, which promotes the use of Information and Communication Technology (ICT) in marginalized communities of South Africa. The developed prototype was tested in both the simulated and live environments, then followed by usability tests to establish the viability of the system. The results from the tests indicate an initial breakthrough in the process of modernizing the ad-hoc ridesharing of hitch-hiking which is used by a section of people in the urban and rural areas of South Africa.

This study investigates HIV/AIDS coverage in selected South African newspapers. The rationale for the study hinges on the fact that the media’s role in informing society about social issues, such as HIV/AIDS, is of paramount importance. The study adopted, principally, the content analysis method and, as a supplement, discourse analysis. Four daily newspapers were content-analysed, namely: Daily Dispatch, Daily Sun, Sowetan and The Star. A total of 288 editions of newspapers, spanning a period of twelve months (January to December 2010) were sampled. This study is informed by agenda setting theory. Discourse analysis was used to determine the compliance of these newspapers to media guides on the use of appropriate language or terminologies. The tone, sentence structures used when disseminating HIV/AIDS stories were also examined. The results revealed that HIV/AIDS coverage by these newspapers is reasonable even though the prominence given to HIV/AIDS issues is dissatisfactory in terms of placement on the page, headline font-size and number of paragraphs devoted to HIV/AIDS stories. 5.0% of HIV/AIDS-oriented stories were placed on the front page; 93.8% on the inside pages while 1.3% were placed on the back pages. It was also found that news and feature were used equally to disseminate HIV/AIDS issues. These genres constituted 50% each. On the other hand, the results revealed a statistically non-significant relationship between the newspapers and categories; that is: (25.09 2   , p  0.122  0.05 ). Results further revealed that these newspapers used appropriate terminology and value-neutral language in their stories. The tone of the messages was found to be positive and encouraging.

This thesis examines the political public relations campaign of the Democratic Alliance in the 2009 elections in order to explain the party’s performance in these elections. The research is premised on John Petrocik’s (1996) issue ownership theory. A number of quantitative and qualitative content analyses were conducted to provide answers to the main research questions. These involved: the party’s 286 media releases; party leader Helen Zille’s 2009 campaign speeches; and Zille’s Facebook platform. Results revealed that although the DA demonstrated extreme political resilience amidst fierce challenges in the 2009 elections, the party primarily campaigned on an anti-ANC ticket and a fair amount of negative advertising against the governing party to win itself votes. Not only did the party fail to “associate” itself with real issues affecting South African voters—especially the poor Black African majority which constitutes the largest voting bloc—it failed to pronounce itself clearly on other issues. Instead, the party attached itself to a multitude of shared issues, often “trespassing” on issues of common concern not necessarily “owned” by any one political party. This study also deduced that while Facebook facilitated public opinion on the DA in the 2009 elections, it still could not be regarded as a genuine public sphere in the South African context. / Communication Science / M.A. (Communication)

Oliver Tambo institute of Governance and Policy Studies / MPM

Thesis (M. A. (Media Studies)) -- University of Limpopo, 2021 / Citizen journalism has the potential to enhance the state of community newspapers. The emergence of digital media brought about the concept of citizen journalism, allowing ordinary citizens to practice journalism similar to professional journalism. The resultant high volume of news information from ordinary citizens, despite its benefits, leaves editors grappling with what enters the news gate. This study investigated the perceptions and attitudes of editors of community newspapers in Limpopo province of South Africa towards integrating citizen journalism into their daily journalism practices. This qualitative study used interview guide for data collection from a total of six (7) community newspaper editors in the province. The findings of the study indicate that most editors of community newspapers have positive perceptions towards citizen journalism. They are of the view that it could contribute positively towards their organisations particularly in strengthening democratic participation as a corner stone of community media, increasing the circulation of their newspapers, and assisting their communities to strive and strengthen their relationship with the outside world. However, they are not keen to incorporate citizen journalism in their professional practices. Their expressed concerns are lack of ethics and other basic journalistic skills in citizen journalism and the possibility of encumbering the process of news gatekeeping. However, due to many positive impacts of citizen journalism, editors should endeavour to find ways to incorporate citizen journalism into their organisations. Keywords: Gatekeeping, citizen journalism, community newspapers, community participation, news editors

In this dissertation, the researcher presents the findings of a discourse analytic enquiry on the construction of femininity within a contemporary South African magazine. It is argued that gender is a social construction and that women’s magazines provide a channel through which discourse of femininity reaches women. These discourses in women’s magazines are often narrow and stereotypical in nature which may limit the development of women’s feminine gender identities. A discourse analytic approach was utilised to reveal the different discourses of femininity within a contemporary women’s magazines, Cosmopolitan, as well as to indicate how they may contribute to the construction of femininity. From the magazine, relationship-focused articles were selected, from which three predominant discourses of femininity were identified which includes femininity as heterosexual, nurturing, and managerial. An important finding is that competing discourses of empowerment and traditional femininity were evident. This points to the highly complex ways in which gender, specifically femininity, is constructed in the magazine under study. / Psychology / M.A. (Psychology)

The objective of this study was to investigate whether community print media is fulfilling its developmental mandate in society using a comparative study of Alex News and Greater Alex Today community newspapers. This study is as the result of an outcry from various stakeholders claiming that community print media is no longer playing its developmental role in society due to the impact of structure and agency. They also claim that community media is no longer representing the interests and needs of the communities that it serves and lacks community participation. There are also concerns that community print media is no longer serving historically disadvantaged communities and is failing in its role to disseminate information in the community. They claimed that the control and ownership of community media is not in the hands of the community that it is supposed to serve, but in the hands of outsiders who are after business opportunities and profit-making. The qualitative research method was used for this study and the findings correlated with the literature reviewed. It concluded that the constraints of structure and agency is shaping the role of community media in society. Based on these findings the research recommends that government should assist the community newspapers by providing a subsidised printing machine that can be placed in a central place for easy access by the community newspapers. It also recommends that the community newspaper should transform from the traditional newspaper print to digital media to cut the printing costs and that the government should allocate more funds to MDDA. / Communication Science / M.A. (Communication Science)

MA (Youth in Development) / Institute for Gender and Youth Studies / The purpose of this study was to explore how the portrayal of deviant behaviour in selected television programmes influences the youth to adopt similar behaviour in their lives. In the past, television programmes for young people were meant to nourish the soul and enable the voice of the youth to be heard. However, hip-hop, gangsta rap, R&B videos and some soap operas represent deviant behaviour in a fashionable manner. That the identity of young people is constructed by the portrayal of deviant behaviour in some television programme becomes a source of national concern. Television plays a major role in the lives of young people. Since the dawn of democracy in the 1990s, South Africa has witnessed rapid expansion in the use of television in households. Economic pressures oblige parents to go out to work, which makes it impossible for them to monitor their children’s viewing. Children are left alone and vulnerable to television programmes that promote deviant behaviour. Of course, not all television programme promote deviant behaviour: for instance, there are educational programmes, but the problem is that these are televised in the morning while young people of this study’s target population are at school. Cultivation theory, media theory and social learning theory were used in this study as a theoretical frame to explain the influence that some television programmes featuring deviant behaviour has on the behaviour of young people. The study was located at Madonsi Village, in the Colins Chabane municipality, South Africa. The study employed a qualitative research methodology, involving purposive sampling of a targeted population. The data collection tool used in the study was the semi-structured interview with focus groups. The data collected was analysed through the use of discourse and thematic analysis. The study sample consisted of twelve participants, six female and six male. Ethical considerations such as informed consent, confidentiality, anonymity and voluntary participation were taken into account to protect the participants. The study’s finding revealed that the portrayed of deviant behaviour in some television programmes result in the following forms of deviant behaviour among young people: premarital sex, the perception of women as sex objects, the use of profane language, the abuse of drugs and alcohol, involvement in gangster activities and sexual confusion. The study recommends that the municipality should build a community library in the area which will be programmed to restrict access to YouTube, pornography, etc., / NRF

In this dissertation, the researcher presents the findings of a discourse analytic enquiry on the construction of femininity within a contemporary South African magazine. It is argued that gender is a social construction and that women’s magazines provide a channel through which discourse of femininity reaches women. These discourses in women’s magazines are often narrow and stereotypical in nature which may limit the development of women’s feminine gender identities. A discourse analytic approach was utilised to reveal the different discourses of femininity within a contemporary women’s magazines, Cosmopolitan, as well as to indicate how they may contribute to the construction of femininity. From the magazine, relationship-focused articles were selected, from which three predominant discourses of femininity were identified which includes femininity as heterosexual, nurturing, and managerial. An important finding is that competing discourses of empowerment and traditional femininity were evident. This points to the highly complex ways in which gender, specifically femininity, is constructed in the magazine under study. / Psychology / M.A. (Psychology)