Set against the background of public life and political practice in late capitalist mass democracies, this study presents information and communication structures as central to the formation of discursive opinion and the negotiation of social identities. Discussion and processes of exchange, that is, are conceived to be crucial to politics in the full democratic sense (as the pursuit and realization of human emancipation) . Taking the mass media to be the central institutions and a primary locus of power in the contemporary public sphere, this study seeks to explore both their semiotic, discursive natures, and the material, institutional context in which they are embedded. The concern to theorize the impact of the mass media on the public sphere 's internal processes of social, cultural and political discourse and therefore on individual and social orientation and action - is essentially a concern to come to terms with the operations of ideology and power in industrial capitalist democracies . The overall context of social communication is changing, and with it the ideological codes of power. It is therefore imperative to arrive at some understanding of the dynamics of signifying processes, the ways in which the culturally specific rhetorical lenses of the media filter and alter the wider framework of social understandings, and the possibilities for generating new social, cultural and political discourses critical of the mystifications of power. Chapter One discusses Habermas's analytical and historical account of the development of bourgeois forms of social criticism in England, France and Germany during the seventeenth and eighteenth centuries and their effacement in the nineteeth and twentieth centuries by the forces of mass culture and industrial capitalism . Chapter Two then proceeds to address several theoretical problems and methodological flaws in Habermas formulation. Of particular concern are his understanding of the role of the media in shaping cultural criticism, and his conceptualization of the process of communication, in which the audience is cast as passive. A critical interrogation and reconstruction of Habermas category of the public sphere to suit the changing environment of public communication is therefore called for. Chapter Three engages the pessimistic, cynical and apolitical epistemological stance of postmodernism, and rejects its unwillingness to engage in a critical hermeneutics of the structure and dynamics of ideology and power in contemporary society. Chapter Four presents Gramsci's and Althusser's reformulations of Marx's notion of ideology, points out some theoretical deficiencies in their arguments, and suggests why a semiotic understanding of the relation between meaning and reality would be of value to a theory of ideology. Chapter Five focuses on structuralist and semiotic approaches to language and society, and their understandings of the process of signification. Here the work of Saussure, Levi-Strauss and Barthes are seminal, though they are presented as not being entirely satisfactory. Voloshinov 's alternative "social semiotics" is introduced as a more appropriate conceptual framework , taking cognizance as it does of both the dynamic and (necessarily) contested nature of ideology, and the importance of the material and social elements in the signifying process. Chapter Three engages the pessimistic, cynical and apolitical epistemological stance of postmodernism, and rejects its unwillingness to engage in a critical hermeneutics of the structure and dynamics of ideology and power in contemporary society. Chapter Four presents Gramsci's and Althusser's reformulations of Marx's notion of ideology, points out some theoretical deficiencies in their arguments, and suggests why a semiotic understanding of the relation between meaning and reality would be of value to a theory of ideology. Chapter Five focuses on structuralist and semiotic approaches to language and society, and their understandings of the process of signification. Here the work of Saussure, Levi-Strauss and Barthes are seminal, though they are presented as not being entirely satisfactory. Voloshinov 's alternative "social semiotics" is introduced as a more appropriate conceptual framework , taking cognizance as it does of both the dynamic and (necessarily) contested nature of ideology, and the importance of the material and social elements in the signifying process.Chapter Six explores the political economy of late capitalism and demonstrates the need to balance semiology's textualist approach to meaning construction with an understanding of the relevance of the wider institutional context. Notwithstanding the inherent polysemy of media texts and the active role of audiences in the construction of sense and identity, this chapter argues that the character and quality of the discursive relations of advanced capitalist societies are profoundly shaped by the dynamics and principles of industrialization, commercialization, commodification and profit realization . This mediating institutional context of social communication must be taken into account by those concerned to demystify the discourses of power and their implicit agendas. Chapter Six then proceeds to address the democratic potential of new information and communication technologies. The background for this cautionary discussion is the technologization of human culture , as well as certain depoliticizing trends within the infrastructure of so-called "Information Society ", such as the growing prevalence of market principles and the increasing demands of "corporate imperatives". The chapter ends with a brief discussion of Tim Luke's argument that the participatory nature of new technologies can be exploited by counter-hegemonic groups seeking to broaden the scope of public communication in order to build a firebreak against the further colonization of the lifeworld by capital and the State. The study concludes by arguing that despite observable tendencies towards the privatization of information and the centralization of meaning, ideology remains everpresent in modern industrialized countries, and is always open to contestation. It further suggests that the ability of audiences to actively decode ideological cultural forms according to their own interests and lived experiences, together with the potential of new technologies to circulate these alternative and often counter-hegemonic meanings augurs well for democratic practice. For not only is it possible to expose and challenge the dynamics of power, but it is also increasingly possible for audiences to contribute to the agenda of political discussion, and thereby lend substance and credibility to the discursive formations of the (much maligned) contemporary public sphere. / Thesis (M.A.)-University of Natal, Durban, 1997.

This research examined the effect of increasing attention on OxyContin in the news media on prescribing practices of the drug in Nova Scotia. Using data collected as part of a study looking at representations of OxyContin in North American newspapers between 1995 and 2005, this research assessed the trends in prescribing practices of OxyContin in relation to the increased media attention. Data from the original media study was combined with administrative data from the Nova Scotia Prescription Monitoring Program to examine OxyContin prescribing trends between September 1996 and December 2007, with a specific focus on changes in the volume of OxyContin prescribed as a proportion of all opioids prescribed and as a proportion of strong opioids prescribed. Peaks in print media attention in both the United States and Canada were followed by statistically significant changes in OxyContin prescribing. These changes differed among prescribers in different District Health Authorities and specialties.

Justina Kibildė – Mergaičių seksualizacija fotografijose, instaliacija – fotografijų ciklas „Mažosios moterys“: Audiovizualinio meno studijų bakalauro baigiamasis darbas / vadovas A. Uogintas; Šiaulių universitetas, Menų fakultetas, Audiovizualinio meno katedra. Šiauliai, 2012 m.. 56 p. / Kibildė Justina – Sexualisation of girls in photography, installation – cycle of photographs „Little women“: Closing Bachelor’s work of media art studies / lecturer A. Uogintas; Šiauliai university, Faculty of arts, Media art department. Šiauliai, 2012. 56 p.

Magistro baigiamojo darbo objektas – įmonių socialinės atsakomybės (ĮSA) diskursas. Darbo tikslas – išanalizuoti, kaip verslui skirti periodiniai lietuviški leidiniai pateikia įmonių socialinės atsakomybės temą. Pagrindiniai darbo uždaviniai: aptarti įmonių socialinės atsakomybės sampratą; apžvelgti žiniasklaidos įtaką įmonių socialinės atsakomybės plėtrai; išanalizuoti ir apibendrinti įmonių socialinės atsakomybės diskursą periodiniuose Lietuvos verslo leidiniuose. Naudojantis mokslinės literatūros analizės, sintezės ir lyginamuoju metodais, pirmiausiai prieita prie išvados, kad universalus įmonių socialinės atsakomybės apibrėžimas ir samprata nėra paplitę. Išanalizavus žymių įmonių socialinės atsakomybės tyrinėtojų, tokių kaip Ph. Kotler, A. Caroll, S. Banerjee, W. Werther, D. Chandler, G. Heal, F. Baaker ir kt., literatūrą, prieita prie išvados, kad apibendrintai ĮSA gali būti aiškinama kaip verslo įsipareigojimas ne tik užtikrinti įstatymus bei visuomenės normas atitinkančią sąžiningą ir etišką veiklą, bet ir savanoriškos įmonių pastangos, suderintos su bendrais įmonės tikslais ir integruotos į bendrą įmonės veiklos strategiją, naudojant savo išteklius papildomai prisidėti prie aplinkos ir visuomenės ekonominės, socialinės bei aplinkosauginės gerovės vystymo, kurios yra naudingos ir pačiai įmonei. Išanalizavus ĮSA situaciją Lietuvoje, prieita prie išvados, kad šalyje ĮSA nėra plačiai paplitusi ir vystoma gana lėtai, tačiau, dėl palankaus verslo požiūrio į ĮSA, palankiai... [toliau žr. visą tekstą] / The object of this master work is corporate social responsibility's (CSR) discourse. The purpose of this work is to analyze how Lithuanian business press presents CSR topic. The main tasks to reach this purpose are: overview and compare CSR definitions; analyze media impact to CSR; analyze and summarize CSR discourse in Lithuanian business press. Literature analysis, synthesis and comparative methods were used to drawn conclusions. After the literature analysis of such scientists as Ph. Kotler, A. Caroll, S. Banerjee, W. Werther, D. Chandler, G. Heal, F. Baaker and others it was found out that universal CSR definition hasn‘t been developed yet. However, generally CSR may be described as business commitment not only to ensure fair and ethical activity according to the law and public norms, but also as voluntary efforts, combined with company’s goals and integrated into its strategy, using company’s resources to contribute additionally to the economic, social and environmental wealth development of the society and environment, that are also beneficial for the company itself. The analysis of CSR in Lithuania showed that CSR is not widely spread in the country and the development of it is slow but the general conditions for CSR development in Lithuania are positive. After the literature analysis of such scientists as S. Ball-Rokeach, D. Davis, S. Baron, K. Schroder, K. Miller, J. Hall, S. Brooks, J. Duck, B. Mullin, J. Bryant, D. Zillmann and others it was found out that media is... [to full text]

Assignment (MPhil)--University of Stellenbosch, 2007. / ENGLISH ABSTRACT: Globally weblogs have burgeoned since their development in the late nineties. The phenomenon has demystified the technical side of online publishing, allowing individuals without specialised knowledge to create and update their own websites. Weblogs are already used in a number of professional sectors such as journalism, marketing, politics and now also education. This study is approached from a uses and gratifications framework and provides a broad overview of the emergence, structure, applications, pitfalls and future of blogs in education. Weblogs are also investigated in relation to other social software tools and learning theories. / AFRIKAANSE OPSOMMING: Die gebruik van webjoernale wêreldwyd het gebloei sedert die verskynsel in die laat negentigs ontwikkel het. Dit is nou moontlik om webwerwe te skep en in stand te hou sonder ´n gespesialiseerde kennis van programmering. Webjoernale het reeds ´n impak gemaak op ´n verskeidenheid professionele sektore soos joernalistiek, bemarking, politiek en nou ook die opvoedkunde. Hierdie studie word aangepak vanuit ´n gebruike -en gratifikasie-raamwerk en ondersoek webjoernale in die opvoedkunde. Die opdrag gee ´n wye oorsig oor die ontwikkeling, struktuur, gebruike, hindernisse en toekoms van webjoernale in opvoedkundige omgewings. Aandag word ook gegee daaraan om webjoernale te ondersoek in verhouding tot ander sosiale sagteware en leerteorieë.

The discussion that follows seeks to critically examine the manner in which a South African financial publication, the Financial Mail (FM) magazine, reported on the country’s Finance Minister over two time periods. The specific time periods are April – June 1996, and February – April 2007. This will be done to assess whether the style of reporting changed over time. In order to accurately analyse the coverage, a content analysis of a number of articles published by the FM over two periods will be conducted. The first period to be examined correlates with Manuel’s first three months in office (April to June 1996) as finance minister, a role he took over after the resignation of then Finance Minister Chris Liebenberg, and the subsequent cabinet re-shuffle. This time period also coincides with the adoption of the internationally acclaimed South African constitution which pre-supposes, amongst others, freedom of the press. Manuel’s first three months in office furthermore coincided with the African National Congress’ (ANC) first period in government under the stewardship of President Nelson Mandela, having taken over power in 1994. The second time period selected is during Manuel’s 11th year in office (February to April 2007). The second time period coincides with a different economic and social situation, with the country’s economy having strengthened to the extent of recording a budget surplus. Relevant media theories and principles will be studied to evaluate which theories, if any, reflect the Financial Mail’s style of writing, language use and choice of stories to cover regarding Minister Manuel. An analysis of the first time period will include a look at the socio-economic conditions that prevailed at the respective times, against the background of the political situation during both periods. Dominant economic policies implemented and decisions taken during both periods relevant to the particular office Manuel held will be critically examined, since FM is a financial publication mostly covering financial and economic news. Research conducted will be qualitative in nature, and include an in-depth content analysis of articles.

The main objective of master thesis is to analyse the selection of negative stories in TV news of chosen commercial TV broadcaster with a focus on the relationship between negative stories and the impact of advertisement. At the beginning, the theoretical analysis devotes to mass media and matters related to audience, the media influence, and historical development of views on media content. After that, the next part is dedicated to TV news. The research has been based on the analysis of documents, in-depth interviews and the analysis of previous study. They have helped to find the answers on the problematic questions that are to find in the last overview chapter. The master thesis provides one of possible views on TV news of commercial TV broadcaster and can lead to thinking about the influence of negative news on advertiser in the commercial break.

Using a Second Level Agenda Setting theory, Interpersonal Communication, Attitude Accessibility and Need for Orientation framework, this exploratory study examined, using the qualitative research method of focus groups, the relationship between Interpersonal Communication and media messages about Stockton, CA. Based on the themes that emerged from the discussions, results show contextual evidence that Interpersonal Communication acts as a facilitating instrument, allowing participants to 6 develop an understanding beyond the attribute description of Stockton, CA, generated by the media. This study also discovered new technology, especially social media, amplified the influence of lnterpersonal Communication of how media messages were ultimately understood. Lastly, the study concluded the University of the Pacific's reputation compensated for the school's undesirable location. Limitations and suggestions for future research are provided.

Located at the intersection of literary, journalistic, and socio-historical discourses, “Writing Scenes and Telling Time” looks at diaristic texts in post-war German literature through the lens of news reporting and mass media. Since the 1970s, diaristic texts in German emerged across genres in the works of canonical authors. These works are widely read as subjective texts and linked to their authors’ supposedly diaristic interest in introspection and self-expression. However, these texts’ orientation towards the outside world and their interest in the temporality and scene of writing does not fit into this existing narrative. This dissertation looks at four decades worth of journal texts by Peter Handke, Sarah Kirsch, Jürgen Becker, and Rainald Goetz. Considering these texts between the poles of diary and news(papers), “Writing Scenes and Telling Time” argues that the modes of writing that emerged must be read as a new genre. Looking at novels, poetry, prose, blogs, and epics, “Writing Scenes and Telling Time” analyses writing as the site of narrative experiments that resulted in new attempts to define literary categories. “Writing Scenes and Telling Time” establishes links between the accelerating and alienating effects of mass media and the narratological impact of journalistic reporting on literary writing. The project takes reporting and the report as its methodological cornerstones and looks at the journal’s conception of scene, time, image, narrative, and writing through the lens of contemporary literary theory. My project situates itself within the temporal turn and contributes to recent studies on literature and time. The three chapters of this dissertation trace different modes of journal writing emerging since the early 1970s. Chapter I investigates how the texts of Jürgen Becker focus on the temporality of short-term memory and its implications for a new definition of plot. Chapter II traces journal writing in Sarah Kirsch’s poetry and prose and the way in which it focalizes settings of spatio-temporal liminality. Chapter III looks at the works of Peter Handke and their focus on the temporal simultaneity of writing and its relation to the surrounding scene. My conclusion revisits these modes through the lens of 2000s journal writing in the works of Rainald Goetz. “Writing Scenes and Telling Time” suggests that these texts’ very rigid repudiation of mass media and journalistic reporting lies at odds with the extraordinary phenomenological influence both have on the conceptions of writing contained in them. This dissertation, therefore, intervenes in a literary history of the 1980s, 1990s, and 2000s by challenging common center/periphery binaries that imply an author’s supposed degree of (non)involvement with the modern world. It expands existing theories on diaristic writing, looking at journal writing as a specific genre that transcends existing categories. “Writing Scenes and Telling Time” concludes that a broad range of supposedly diaristic texts from the German post-war era must be reconceived with regards to their genre status. Through its focus on writing, this dissertation ultimately aims at establishing journal writing as a new theory of genre.

For the last two decades displaced homeless people living in public places have doted the American landscape, despite increasing national wealth. Two factors which may contribute to this phenomenon are: 1) how the issue of homelessness is perceived through media coverage, and 2) what attributions of causality and responsibility are extricated from the vast multitude of media messages. An integration of theoretical frameworks within social-psychology (attribution and priming theory) and communication (agenda setting and framing effects) was consummated in a hypothesized mediated inference process: conceptualized as a cognitive continuum where the issue of homelessness first enters the cognition of the social observer (inaugural prime); is then given salience by the frequency of media coverage (agenda setting); thereupon shaped by media portrayals (framed); and attributions of causality and responsibility are formed. To examine the proposed mediated inference process a survey questionaire (n=283) was administered to college students revealing a significant correlation between the importance placed on the issue of homelessness (agenda setting) and resultant attributions of causality. As respondents' perceptions of the importance of homelessness increased, their societal attributions of causality increased. Conversely, as perceptions of importance decreased personal, internal attributions of causality increased. Additionally, high television use was found, through regression analysis, to be a significant predictor of situational attributions of causality. An experiment (n=96) was also administered to examine how different newspaper and television framing conditions effect attributions of causality. The results indicate that newspaper portrayals presented as isolated events lead subjects to attribute causality to personal dispositions; whereas portrayals presented as overall accounts lead subjects to societal attributions. Although the evidence for a mediated inference process was inconclusive, the results suggest that the frequency and framing of media coverage significantly affect the process of attributing causality for social issues such as homelessness.