This Master's thesis is primarily focused on the analysis of mass media communication on the market of mortgage loans in the period between 2010 and 2015. In the theoretical part research was done summarising existing knowledge about the development of the Czech mortgage market and mass media market in the mentioned period. In the second part focus is shifted to the methodology of the research, in particular to the data-mining method CRISP-DM. Described here are tools of descriptive statistics, that were used in the research, and also methods of regress, correlation and cluster analysis are explained. The empirical part of the thesis looks into the trends in mass media communication of mortgage loans, trying to expose relevant influences and identify reciprocal connections between mass media communication of the mortgage lenders, their financial strength and their duration of existence. In the conclusion the results of the analysis are summarised and recommendations are drawn for their implementation in practice.

Depuis le 21 novembre 2013, l’Ukraine est touchée par une crise politique majeure qui a déclenché dans les médias internationaux un certain nombre d’interprétations antagoniques. Ce travail de recherche interroge les mots qui ont été posés sur le conflit et se penche sur les représentations qui ont été mises en scène dans les médias en France. À partir de concepts théoriques en relation avec les représentations sociales, l'analyse du discours et la communication médiatique, notre analyse explore l'imaginaire de la crise ukrainienne, également appelée Euromaïdan. Elle s'appuie sur l'étude d’articles de presse tirés des principaux organes d’information nationaux français et se focalise sur la période du 21 novembre 2013 (date du refus de signature de l’accord d’association avec l’UE par Viktor Ianoukovitch et début d’Euromaïdan) au 28 février 2014 (constitution d'un gouvernement provisoire). Ce travail soulève ainsi des interrogations quant au traitement médiatique de la crise ukrainienne, à la mémoire collective qu’elle sollicite et aux enjeux idéologiques et identitaires qu'elle a fait naître. En nous appuyant sur une démarche à la fois quantitative et qualitative, nous tenterons d’identifier les principaux aspects et les particularités de la représentation de l’Euromaïdan dans le discours médiatique français. En croisant les regards et confrontant ces représentations au discours médiatique russe, ce travail étudiera également le jeu des représentations en marche et adoptera, ainsi, une démarche comparative. / Since 21 November 2013, Ukraine goes through a major political crisis which has triggered several conflicting interpretations in the international media coverage. This research investigates the words used to describe the conflict, as well as the social representations staged by the French media. Based on theoretical concepts such as social representations, discourse analysis and media communication, this study aims at exploring the collective imagination of the Ukrainian crisis, also referred as “Euromaidan”. The French articles published in the main daily information newspapers are investigated for the period from 26 November 2013 (when Viktor Yanukovych refused to sign the Association Agreement agreements with the European Union, triggering the Euromaidan protest) to 28 February 2014 (when a provisional government was established). Consequently, this work raises questions about how media handled the Ukrainian crisis, recalling specific parts of the collective memory, as well as the ideological and identity-related stakes in France. Build on both quantitative and qualitative approaches, this research highlights the main features and characteristics of the Ukrainian crisis representation in French media discourses. Finally, by confronting the Russian media discourses with the French one, this study reflects the interplays of representation in action, embracing a comparative approach.

Background: Online platforms have nowadays been more developed and used by the population. For this reason, companies use to share more information through them. Moreover, the interest in sustainability also increases by people. Therefore, companies are trying to communicate sustainability through different techniques and actions.   Problem: we have noticed that companies create different content depending on which social media are they communicating. For this reason, we found interesting to look for how companies communicate sustainably.   Purpose: the purpose of this thesis is to answer the question about how companies communicate sustainability through social media. Moreover, the thesis aims to contribute to the existing knowledge.   Method: To answer this question the researchers conducted a multiple case study of three companies that communicate sustainability through the different 4 online platforms studied (Website, Facebook, Instagram, and Twitter).   Results: the main result find by conducting the research is in how companies place the product in order to communicate sustainability, as some of them place it as a protagonist and some others do not.

The diploma thesis deals with the issue of communication in the mass media in terms of constructing the media reality and in terms of the relationship between media, politics and the public. The work is devoted to the constructivist approach in the media and political communication and the relationship between media coverage and political practice. Selected aspects of this relationship, including the tools of political communication, are illustrated with the examples from the first direct presidential election in the Czech Republic. The work deals with the influence of media on the social reality of their consumers and deals with the functioning of ideology in the concept line of thinkers of the Frankfurt School towards Jürgen Habermas and Noam Chomsky. Within the functioning of ideology in mass communication, the work pursues a technological development of the media to the current era of digitalization, which significantly affected the social and media relations. Keywords Ideology, communication, communication model, constructivism, media, politics

The fashion industry is gradually shifting from its dependence on a wasteful system towards the integration of increasingly sustainable practices. Accordingly, players in the fashion industry are beginning to communicate sustainability through channels such as Sustainability Reporting and Social Media. This study’s purpose is to explore the connections between annual Sustainability Reporting and Social Media by observing the way they convey Sustainability Communication. Each key concept of this study is researched at length by current academics, however, the combination of the three in the context of Sustainable Fashion is not well researched. Sustainable Fashion is understood as the next reality for the industry, embracing all aspects of the Triple Bottom Line, to overcome current challenges. Hence, engaging in Sustainability Communication and Reporting is a step towards transparency, in which the role of Social Media is growing. Studying Sustainability Communication through Social Media and Sustainability Reporting provides an idea of how Sustainable Fashion brands communicate their sustainability efforts. Two Swedish companies were observed, Dedicated and Lindex, both with a focus on elements of the Triple Bottom Line: Environmental and social sustainability respectively. The study was conducted with an explorative and abductive approach, through a Qualitative Content Analysis following two main parts: Firstly, analyzing the content of the brands’ sustainability reports, and secondly analyzing and categorizing the content of their Instagram posts. A final analysis examined contents from sustainability reports and Social Media to identify diverse Sustainability Communication practices. The main findings were discussed in line with the set purpose. First, the analysis suggested that Sustainability Communication is disparate from reports to Social Media. As Social Media was seldom used to disclose their sustainability practices, it was instead embedded in the brands’ identities. When sustainability practices were communicated on Social Media, only a portion reflected the reports’ contents. Second, it was observed that despite the different sustainability focus between the brands and the lack of mandatory reporting standards, the two approached Sustainability Communication similarly. Overall, according to the findings and supported by previous research, Social Media presents an opportunity for brands to communicate their complex sustainability activities in a simplified way. Harnessing it can potentially heighten transparency and make information accessible to most consumers. The managerial contributions of this study concern managers for Sustainable Fashion brands to understand and synthesize their Sustainability Communication on Social Media.

Zoological gardens play an important role in conservation and preservation of wildlife nowadays. Building a positive image and trust of the public is very important for them to be able to work on this mission. Providing the public with up-to-date and positive information about what goes on within the organisation helps keeping up or even increasing visitor numbers. Press staff of the zoos use a set of simple marketing tools to turn some of their animals into iconic celebrities. On the other hand, zoos have their fair share of crisis situations such as the loss or escape of animals, natural disasters, injuries to staff or visitors, loss of trust or increasing entrance fees. This thesis analyses a number of such important crises in Czech zoos using qualitative analysis methods and offers some solutions that might diminish the impact of similar situations in future.

A thesis on analysis media communication of selected microbreweries explores the relationship between small brewing companies and media. The work focuses on selected small businesses, offering to consume their own beer on-site production, ie., breweries whose part is the restaurant operation. The thesis depicts the first principles of marketing and media communications and a brief history of beer brewing in the Czech Republic. It also discusses the particular selected Prague microbreweries and evaluates elements of their presentation and promotion in traditional and new media. Chapters are dedicated to quantitative and qualitative research, which familiarize readers with theoretical knowledge of these surveys, the design of the questionnaire survey and its results. Similarly, also provide information regarding the implementation and results stemming from interviews with representatives of selected microbreweries within qualitative research. In conclusion, based on the acquired knowledge and research, a set of recommendations are provided for the improvement of marketing communication media for each of the microbreweries.

La thèse étudie le rapport « musique-média » dans une perspective communicationnelle. Par une recherche centrée sur la musicalisation médiatisée, il s’agit d’analyser les intégrations musicales à la télévision entre 1949 et 2015. Construite sur un héritage intermédiatique et intergénérique, la mise en musique des programmes de télévision français témoigne depuis les années 1980 de l’industrialisation croissante de la production de deux filières des industries culturelles : la filière de l’audiovisuel et la filière de la musique enregistrée. Pour appréhender les enjeux sous-jacents à ces questionnements, une méthodologie inter-dimensionnelle a été mise en place : enquête sur l’activité professionnelle des monteurs (historiographie et entretiens semi-directifs) et analyses de corpus (analyse statistique et analyse de contenu thématique). Majoritairement focalisée sur la télévision de flux (magazine, télé-réalité, journaux télévisés, etc.), l’enquête s’est aussi ouverte à des productions fictionnelles (longs métrages et séries télévisées). Il ressort de ces analyses que dans un contexte de création rationalisée, les intégrations attestent de la prise en considération des valeurs symboliques de la musique dans des stratégies de captations des publics. Visibles au sein même des contenus, les changements remarqués entraînent ainsi une augmentation et une circulation accrue des images musicalisées, ce qui révèle une participation des médias à une culture industrialisée. / This doctoral thesis questions the relationship between music and the media from a communicational perspective. Relying upon the notion of mediatized musicalization, this research work offers an analysis of musical integrations featured on French television from 1949 to 2015. Building upon intermedia and integeneric foundations, the musical setting of French television programs bears witness to the ever increasing industrialization of two sectors of the cultural industries since the 1980’s: the audiovisual sector and the recorded music sector. In order to fully appreciate the issues at stake here, a composite methodology has been adopted mixing investigative research on the work of video editors (historiographical readings, semi-directive interviews) and corpus analyses (statistical analyses and thematically-oriented content analyses). One of the conclusions that can be drawn from these analyses is that, in a context of rationalized creation, musical integrations indicate that the symbolic value of music is taken into consideration as part of a wider strategy aimed at grabbing the attention of the public. These changes, noticeable in the contents, have led to the multiplication and to the growing circulation of musicalized images, thus reveal the involvement of the media in our industrialized culture.

<p>In the media world today it is important for TV-companies to differentiate since the number  of competitors has increased. The competition is more complex today because of the  possibility to broadcast throughout satellite and cable. As a company you need a strong brand  in order to differentiate the company from the competitors. The brand of media companies are  set by the content of the offer, which means that the program and the people connected to the  television program has an importance for the sake of how people experience the company. For  a commercial TV channel the content is also important because it attracts the viewers and as a  consequence, also attracts the advertisers. In this thesis, we have studied how a Swedish TV  company works with people in order to strengthen its identity and brand and the reason for  this. We have examined a commercial TV company, TV4. The company consists of one big  mainstream channel and several smaller niche channels. To study how they work, we  interviewed five managers from different departments in the organisation. People as brand  identity and the uses and gratification theory gave us a wider understanding of why the  company work with profiles. The results of our study showed that TV4 works with a number  of TV hosts and celebrities in different ways to createa stronger brand. Theseprofiles have  several extensive functionswithin the company. They are the messengers of the identity and  the brand that the company tries to communicate. They symbolise the brand of TV4 for the  viewers and assist in creating an identity for the smaller channels or to attract the viewers. The  results also indicate that the company is aware of various needs the viewers requireand that  the profiles operate to fulfil those needs.Well known profiles create a personal relationship to  the viewers which is one of the reasons why they use profileswithin the establishment. Another reason is that the company believe thatprofiles are important to attract viewers and  be competitive.</p>

Purpose: When the Deepwater Horizon oilrig in the Gulf of Mexico faced disaster in late April 2010, news coverage immediately began of the disaster that would unfold. BP took the blame and its financial resources were strained as it struggled with stopping the oil leak, cleanup work as well as its PR image. While the US took many blows of the consequences to ecosystem and tourism, financial consequences swept across the world, mainly Britain, where BP had its headquarters.The event gives an excellent chance at comparing the media coverage from both the US and Britain. By studying The Daily Telegraph and The New York Times, we want to see both similarities and differences in the themes they focused on as well as seeing trends in the themes over time. Theories: The theory chapter is heavily based around the Agenda-setting theory in the media communication field. Methodology: A quantitative content analysis (QCA) of some 500 news articles in The Daily Telegraph and The New York Times from April 22 to July 15. The QCA was made to find the main theme of articles to give us data on how many articles of each theme, as well as their distribution over time. The collected data was ultimately made into diagrams. Conclusion: The two newspapers have a clear difference in that the New York Times have a more than twice the articles published compared to The Daily Telegraph. They do however both share some trends in the themes with some exceptions. Looking at the distribution of these themes within each newspaper, it’s clear that the British newspaper focused more heavily on BP while the American was focusing more heavily on consequences.