Cette thèse examine la gestion du risque lors des Méga-Evénements Sportifs (SME). Elle prend en compte à la fois des concepts théoriques, de la configuration de gouvernance pour en étudier les impacts mais aussi des débats suscités lors de ces manifestations. Les éléments d’organisation sont analysés sous un angle critique, permettant de mieux saisir la structure de la configuration et le fonctionnement qui en découle : les forces de sécurité en présence, les interdépendances, forces et tensions qui définissent les rapports entre les acteurs. Nous questionnons ces dimensions du point de vue de la surveillance et du contrôle social. Notre projet de démonstration s’articule en deux temps : dans un premier temps par l’élaboration d’un cadre théorique et des possibilités de transfert de modèles dans le cadre des événements sportifs pour tenter dans un second de valider ces tendances de gestion au travers d’un cas empirique : la Coupe du Monde de Football 2006. Les objectifs poursuivis se décomposent en une double question : en quoi les SME sont révélateurs des politiques de sécurité instaurées dans le cadre de Méga-Evénements culturels politiques et socio-économiques au regard de la gestion de la sécurité mais également en quoi les SME peuvent-ils être mobilisés pour infléchir les politiques de sécurité nationale. L’exemple allemand nous sert de support pour envisager les évolutions possibles des systèmes de sécurité suite à l’organisation d’une manifestation de ce type.Notre démonstration met en avant la démarche d’élaboration de projets de sécurité des SME à partir d’une identification de risques construits par les gestionnaires de la sécurité jusqu’à la mise en place de dispositifs de sécurité et aux conséquences de ceux-ci à différents niveaux. Toutes ces étapes sont analysées au regard du triangle sécurité, menace et liberté.La Coupe du Monde 2006 est une illustration des tensions existant dans la gestion de la sécurité des SME : à la fois support d’application et de progrès des mécanismes de sécurité utilisés hors du domaine sportif, elle soulève également des débats quant aux conséquences des décisions politiques sur les libertés individuelles découlant des évolutions. En dépit d’une réussite apparente, nous examinons les dimensions de l’organisation de la sécurité lors de la Coupe du Monde 2006 et abordons les problématiques posées. / This dissertation addresses the issue of risk management during Sports Mega Events (SME). It deals with the theoretical concepts of configuration and that of governance, and addresses the discussions and impact surrounding these sports events. Organizational aspects are analyzed from a critical angle, making for a better understanding of the equation: security forces, interdependencies, power relations and tensions between the elements that come into play. These dimensions are questioned from the point of view of surveillance and that of social control.This dissertation falls into two parts: first, I develop a theoretical framework and assess the transferability of models in the context of sporting events. I then study the empirical case of the 2006 Football World Cup. How were security policies introduced as part of Mega-Events cultural and social economic policies? Additionally, how were SMEs mobilized to influence national security policies? The German case may lead to future changes in security systems for the organization of this type of event.This study highlights the process of developing safety initiatives during SMEs: from identification of risk as constructed by security managers to the implementation of safety devices and its consequences. These stages are discussed in relation to the security threat and freedom triangle.The World Cup of 2006 is an illustration of the tensions in managing the security of SMEs. Methods which are traditionally used in other realms were applied in the sporting context of this World Cup raise a number of issues, notably the consequences security policies may have on individual freedoms. Despite the apparent success of the World Cup, this study examines the question of security organization and discusses the issues raised.

Increased international competitiveness to host sport mega-events indicates their perceived value in stimulating regional and national economic, social and cultural development. In the context of broader governmental public opinion management strategies, sport mega-events hold the potential to mobilize soft power resources of the host country, expressed in values, culture and policies, and engage with and influence the publics of other countries. This thesis investigates the significance of sport mega-events for the host country’s public diplomacy strategies and practice by exploring the concepts of public diplomacy, sport mega-events, soft power and national image within a multi-disciplinary conceptual framework. The analysis of scholarly literature, official and media reports reveals how aspects of reputation, credibility, and legitimacy guide both foreign public opinion and the practice of public diplomacy in conjunction with sport mega-events. Moreover, international reputation of the host nation, including status, prestige and image, appeared to benefit the most as a result of strategic application of sport mega-events to public diplomacy. This can be achieved by proving functional reputation though demonstration of financial and organizational success. Alternatively, social reputation of the host is at risk of sustaining considerable damage as a result of resistance from social activists groups, thus requiring extensive damage control efforts of the host country's image. The conclusions drawn from this study raise significant questions about the potential of sport mega-events being effectively used for public diplomacy and the experience of the host governments, revealing functional competence as having the greatest potential to influence public diplomacy strategy built around hosting sport mega-events.

This thesis explores two distinctive ways in which sport is deployed as a development strategy in South Africa, and specifically considers how sport may play a role in the configuration of the nation’s cities. First, a case study of the sporting mega-event, the 2010 FIFA World Cup, is presented. It is posited that this tournament was a speculative world-making strategy aimed at elevating host cities and the nation to world-class status. Second, a discourse analysis of South African policy documents regarding the reintroduction of physical education is performed. It is argued that despite the fundamental neoliberal elements of physical education, there is a possibility that if the government maximizes certain opportunities, it could be a way of forging ordinary cities that are based upon equitable access to sport for South African children. These assessments suggest that sport can play a role in both the spatial and symbolic development of cities.

This thesis explores two distinctive ways in which sport is deployed as a development strategy in South Africa, and specifically considers how sport may play a role in the configuration of the nation’s cities. First, a case study of the sporting mega-event, the 2010 FIFA World Cup, is presented. It is posited that this tournament was a speculative world-making strategy aimed at elevating host cities and the nation to world-class status. Second, a discourse analysis of South African policy documents regarding the reintroduction of physical education is performed. It is argued that despite the fundamental neoliberal elements of physical education, there is a possibility that if the government maximizes certain opportunities, it could be a way of forging ordinary cities that are based upon equitable access to sport for South African children. These assessments suggest that sport can play a role in both the spatial and symbolic development of cities.

This paper examines the development of income in the tourist generating coun-tries, the relative prices controlled for the exchange rate, and the distance in kilo-meters between the capital in the origin countries and Athens as determinants of international tourism demand for Greece. By the deployment of an OLS log-linear regression model coupled with annual cross-section data for the period between 1998 and 2007, the desired effects could be captured. The results from this study indicates that after 2004, both the importance of income in the tourist generating countries and distance between the countries of origin and Athens have expe-rienced a quantum drop in importance as determinants of international tourism demand for Greece. Furthermore, the elasticities of these factors remained at the new level throughout the remaining period studied. This suggests that the respec-tive elasticities have reached a new plateau after 2004 where the impact on inter-national tourism demand is less sensitive to changes in these specific factors. Final-ly, the investments made in infrastructure supporting the Olympic Games have the possibility to benefit the T&T sector in Greece for an extended period of time going forward.

This research comprises three interconnected studies that, when considered together, attend to the dissertation’s purpose of presenting an integrated conceptual framework for ambush marketing in the Olympic Games. This has been accomplished in two ways: (1) the use of institutional theory, supported by network theory, as a lens to view and understand evolutionary processes in Olympic sponsorship and ambush marketing and (2) the use of grounded theory to build a conceptual framework of ambush marketing from the findings. Broadly, the model suggests the evolution of ambush marketing is partially impacted by, and an outcome of, institutional forces and considerations. Study I examines the process of institutionalization in the evolution of Olympic sponsorship during its most critical period of growth. It is argued that three key periods of change for sponsorship and two for ambush marketing exist during this time. Furthermore, these periods of change, most specifically concerning anti-ambush marketing practices, suggest the institutionalization of anti-ambush marketing legislation in the Olympic Games. Study II examines how Olympic ambush marketing stakeholder power and transfer of sponsorship and ambush marketing knowledge has influenced institutional processes toward the state of anti-ambush legislation as institutionalized brand protection. Centrality measures suggest the International Olympic Committee and Organizing Committees for the Olympic Games demonstrate the greatest stakeholder influence within the Olympic ambush marketing network. It is further argued the influence resulting from the structure of Olympic ambush marketing networks impacts the institutional processes of objectification and sedimentation. Study III examines the contemporary state of Olympic sponsorship evidenced by institutionalized legislated brand protection. While direct marketing implications of anti-ambush marketing legislation are minimal, it is argued the practice represents a portion of a regime of brand protection and that public relations outcomes of legislated brand protection must be carefully managed as part of a brand management strategy. Similarly, proportionality and managing expectations are arguably important in the understanding and application of such laws. Finally it is suggested that while the Olympic Movement may be viewed as an early adopter of anti-ambush legislation in the mega-event field, the individual character of each Olympic Games will interfere with complete isomorphism.

abstract: The purpose of this study was to examine the local residents' perceptions toward the social impacts of FIBA EuroBasket 2011, held September 7th to September 12th, 2011 in Vilnius, Lithuania. This study focuses on the social impacts of the event since most of the mega-event academia is dominated by economic impact studies and this research attempts to go beyond a narrow quantitative approach to examine the social impacts in relation to two important academic contributions: 1) the embracement-withdrawal continuum and 2) the social exchange theory. A mixed methods analysis was adopted as the best approach for this research. Both a quantitative survey and qualitative questionnaire were used which yielded a total usable sample of 128 residents of Vilnius. Exploratory Factor Analysis was conducted to examine the underlying themes of the quantitative data and coding and thematic development was used to make sense of the qualitative data. The results confirmed that the event was considered successful (97% of residents embraced the event) and they generated 6 factors, or impacts, that were deemed important for influencing resident perceptions: social costs, social benefits, sociocultural impacts, socioeconomic impacts, sociopolitical impacts, and socioenvironmental impacts. These results indicate that the use of mixed methods analyses is crucial to investigate the interdependence between each impact that affects residents' perceptions toward sport mega-events. / Dissertation/Thesis / M.S. Recreation and Tourism Studies 2011

Crisis communication has been widely researched for an economic purpose, with the focus on preventing damage to a corporation’s reputation or the restoration of a politician’s image. Additionally, crisis communication also found its utility for natural hazards as well as for terrorist attacks. However, identified as being a research gap, this thesis focuses on studying the prepared crisis communication of mega-event and festival organizations in case of a serious incident. The purpose of this thesis is to contribute to the area of crisis communication in the way that it focuses on the process of preparing for a possible crisis with the creation of effective communication manuals, action plans, etc. rather than investigating the post-crisis communication. Through using the uncertainty reduction theory and the chaos theory, it is possible to investigate the internal crisis management processes of organizers that go beyond protecting its reputation, but focus more on saving human lives as uncertainty and chaos get reduced. A deductive approach was taken through conducting interviews and carrying out a thematic analysis of written documentary sources, such as manuals and action plans, as well as the transcripts. In general, one can say that the awareness about the importance of a crisis management and communication plan rises. Regular trainings and a constant collaboration with external partners, such as the blue light organizations, are seen as central to the emergency planning process. Moreover, to guarantee an effective crisis communication, often smaller task groups within the crisis management team are in charge of instructional crisis communication. Knowledge about different threat-scenarios and functions of external specialists reduces uncertainty and supports actions to reduce chaos. This thesis and its findings have a societal relevance, in the sense that it allows a wider and deeper understanding of crisis communication in an area of application that does not seem to be very common. Through insights into the crisis management process of the different event- and festival organizations, one can become active today and threats to human lives can be minimized or even avoided in the future.

Esta tese tem como questão central investigar de que forma as propostas de legados apresentadas pelos realizadores dos megaeventos esportivos brasileiros Jogos Pan-Americanos de 2007, Copa do Mundo de Futebol de 2014 e Jogos Olímpicos Rio 2016 respondem aos interesses das políticas públicas. Para tanto, os objetivos consistiram em: a) verificar na história recente de três megaeventos esportivos ações de boas práticas ligadas aos possíveis legados dos seguintes eventos: Copa Mundo/2010 África do Sul, Jogos Sul-Americanos/2010 Medellín/Colômbia e Jogos Olímpicos/2012 Londres / Inglaterra; b) verificar, diante dos legados do evento Jogos Pan-Americanos Rio-2007, como se instituíram as relações entre Governo Federal e o órgão de administração nacional do esporte olímpico brasileiro (COB) na definição das ações do evento; c) verificar em que medida se dão as relações entre o atual Governo Federal e os órgãos de administração nacional do esporte (CBF e COB), responsáveis pela organização da Copa do Mundo de Futebol de 2014 e pelos Jogos Olímpicos do Rio de Janeiro de 2016, no que tange aos possíveis legados a serem deixados pelos referidos eventos, se eles se aproximam ou se afastam dos encontrados nos Jogos Pan-Americanos Rio-2007. O procedimento metodológico utilizado neste estudo foi realizado em quatro fases: a) revisão bibliográfica sobre o tema; b) levantamento e análise de documentos referentes aos eventos estudados; c) realização de sete entrevistas semiestruturadas, que foram gravadas, transcritas e categorizadas; d) categorização e análise dos documentos e das entrevistas levando em consideração os objetivos propostos na pesquisa. Os resultados demonstraram que as ações de boas práticas ligadas aos possíveis legados dos megaeventos verificados na história recente se posicionam no campo dos legados tangíveis para os Jogos de 2010 e 2012 e intangíveis para a Copa do Mundo de 2010. Quanto à relação entre Governo Federal e COB nas tomadas de decisão, com base nos legados, do Pan de 2007, os dados mostram que o processo se baseou em um planejamento frágil, um modelo de governança inadequado e a assinatura tardia da matriz de responsabilidade do evento. Com relação ao desenvolvimento de legados dos eventos de 2014 e 2016, observamos que o de imagem é que aparece de maneira mais relevante na pesquisa. Finalmente, para responder à questão central da presente pesquisa, chegamos à demonstração de que a base das propostas de legados do Pan de 2007 pouco se aproxima dos interesses das políticas públicas. Já para a Copa do Mundo de 2014 e para os Jogos de 2016, as propostas de legados se direcionam para ações que, se bem-executadas, podem de forma direta ou indireta atender os interesses das políticas públicas. / The objective of this dissertation was to investigate how the proposals for the legacies presented by Brazilian organizers of sports mega-events Pan American Games 2007, FIFA World Cup 2014 and Olympic Games - Rio 2016 meet the interests of public policies. The objectives of this research were: a) to identify actions of good practices linked to possible legacies of three recent sports mega-events: the FIFA World Cup 2010 South Africa, the South American Games/2010 Medellin / Colombia and the Olympic Games/2012 London/England; b) to verify how the relationship between the Federal Government and the Brazilian Olympic Committee (COB) was devised in order to define the necessary actions for the events related to the legacies of the 2007 Pan American Games; c) to identify the relationship between the Federal Government and the private institutions CBF (the Brazilian Confederation of Soccer) and COB - both of them responsible for the organization of the FIFA World Cup 2014 and the Olympic Games in Rio de Janeiro 2016; d) to identify and verify how close the possible legacies left (or to be left) by the mentioned events are from those found in the Rio 2007 Pan American Games. Methodological procedures were taken in four stages: a) bibliographical review about the topic; b) analysis of documents related to the investigated events; c) seven semi structured interviews, recorded, transcribed and categorized; d) categorization and analysis of documents and interviews based on the proposed objectives. Results demonstrated that the good practices linked to the possible legacies of the referred sports mega-events in recent history are tangible for the 2010 and 2012 Games and intangible for the FIFA World Cup 2010. In terms of the relationship between the Federal Government and COB, based on the legacies of the 2007 Pan-American Games, data demonstrate that the process was based on weak planning, which caused an inadequate model of management, which resulted in the late agreement on the responsibility matrix. In relation to the development of legacies of the sports mega-events of 2014 and 2016, it was observed that the image of Brazil as a great country seems to be the main legacy to be left. Finally, it is important to mention that the response to the central question of this study is that the proposals for the legacies of the 2007 Pan-American Games did not meet the interests of public policies. As for the 2014 FIFA World Cup and the 2016 Olympic Games, the proposals for the legacies are directed to actions which, if well executed, might directly or indirectly meet interests of public policies.

A partir da segunda metade do século XX, o futebol consolidou-se como um importante ramo da indústria do entretenimento no Brasil e assim sendo, deflagrou a necessidade de se projetar novos estádios, mais eficientes especialmente no que tange os processos de requalificação do seu entorno construído. O crescimento desordenado das cidades brasileiras a partir das décadas de 1960 e 1970, conjugado ao desenvolvimento da indústria do futebol expuseram a incapacidade dos grandes estádios brasileiros, construídos na sua maioria em concreto armado durante o regime militar, de se tornarem peças centrais em processos de regeneração urbana e nem mesmo de acomodar com qualidade seus espectadores. Portanto, o presente trabalho visa reavaliar o arquétipo do estádio de futebol contemporâneo verificando a presença de estratégias projetuais que permitam a estes edifícios tornarem-se qualificadores do espaço construído, especialmente neste momento em que o país será sede de mega eventos esportivos, como a Copa do Mundo e os jogos olímpicos. Além disto, a organização destas competições, juntamente com a consolidação da industria esportiva nacional, deve ser compreendida como uma possibilidade de desenvolvimento de sistemas de infraestrutura urbana e políticas sociais que contribuam para a regeneração de áreas urbanas subutilizadas. Sendo assim, o presente resumo sintetiza os resultados obtidos com a dissertação de mestrado intitulada: O estádio contemporâneo: uma arquitetura regeneradora do seu tecido urbano. Inicialmente, o trabalho foi desenvolvido a partir de pesquisa bibliográfica em periódicos internacionais, como: European Urban Studies, Urban Environment, Built Environment, Town Planning Review, Annals of Regional Science, Economic Development Quarterly, Urban Studies, Tourism Management, Journal of Sport Management, Leisure Studies, World Leisure and Recreation Studies, Journal of Urban Affairs, Sb Magazine. Posteriormente, a metodologia aplicada a pesquisa utilizou-se da análise de estudos de caso, que apontaram os aspectos arquitetônicos que contribuíram para que os edifícios analisados tornassem-se regeneradores, e não desagregadores de seu contexto urbano. Portanto, o estudo concentrou-se na análise dos estádios de futebol contemporâneos, construídos como sedes de competições internacionais, a partir da compreensão das estratégias projetuais presentes nestes edifícios propostos como requalificadores de seu contexto urbano. Os resultados obtidos pelo estudo indicaram que as tendências arquitetônicas apresentadas pelos estádios contemporâneos são consequências de transformações morfológicas ocorridas durante o século XX que incorporaram ao edifício novas tecnologias e sistemas construtivos que reafirmam a sua função enquanto regeneradores de tecidos degradados. A necessária ligação ente o estádio e o seu contexto urbano demanda que estes sejam concebidos conjugadamente com sistemas de infraestrutura, possibilitado ao edifício estar inserido na malha consolidada de grandes cidades, uma condição fundamental para que estes equipamentos consolidem-se enquanto pontos focais de sua estrutura espacial. Desta forma, o estudo dos estádios contemporâneos, sedes de grandes eventos esportivos, possibilitou identificar as diretrizes de projeto e planejamento que possibilitam repensar esta tipologia arquitetônica, propondo uma integração coerente com a malha consolidada de sua cidade, permitindo assim que o mesmo seja parte integrante de processos de regeneração urbana / Brazil, has been well known worldwide for its deep relation with soccer as its national sport. Through the last century this sport modality has become a strong branch of the entertainment industry and it has brought with it the need of more efficient stadia specially regarding the urban regeneration aspect. The massive growth of Brazilian cities during the 60\'s and 70\'s and the development of soccer industry in the last decades have exposed the incapability of Brazilian\'s huge concrete bowls built for soccer practice during the military regime to function as catalysts of urban change nor to accommodate fans. Clearly there is a great need of reviewing the archetypal of Brazilian stadia since the country will be the next host of the two greatest contemporary mega-events: the World Cup and the Summer Olympics. Furthermore, hosting this mega-events and the settlement of its sports industry can be understood as a possibility to develop urban infrastructure systems and social policies contributing for the regeneration of underdeveloped urban areas. Therefore, this abstract summarizes the results obtained with the dissertation entitled: The contemporary stadium: an urban regeneration architecture. Initially, the work was developed from a bibliographical research in international journals such as: European Urban Studies, Urban Environment, Built Environment, Town Planning Review, Annals of Regional Science, Economic Development Quarterly, Urban Studies, Tourism Management, Journal of Sport Management, Leisure Studies, World Leisure and Recreation Studies, Journal of Urban Affairs, Sb Magazine. This research focus on the analysis of the contemporary stadia built for mega-events starting from the comprehension of the design strategies proposed by these buildings which expect to become the centerpieces of a process of urban renewal. The research understands that the design trends proposed by contemporary stadia is a consequence of a set of architectural morphological transformations occurred during the 20th century, which incorporated new technologies and building systems to its conception, confirming a new function to this typology of building also responsible for the urban regeneration of parts of the city. The connection between the stadium and its surroundings suggests that this buildings must be designed together with infrastructure systems, which allow these great sports buildings to be placed near the city centre, a fundamental condition for these facilities to achieve the status of architectonic monument. Therefore, the systems of mass transportation are a key element on the stadia proposal, especially in the cases where these building will be venues of important sports events such as the summer Olympics or the World Cup. A critical analysis of contemporary stadia will identify the relation between this buildings and its host cities, using the mass transportation systems planned for mega-evens since Atlanta 1996 as an object of the study as well as the architectonic aspects that contribute for the stadium to boost the regeneration process instead of becoming a burden to the host city.