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yes / Objective: This study explored associations between food choice motives, attitudes towards, 5 and intention to adopt personalised nutrition in order to inform communication strategies 6 based on consumer priorities and concerns. Design and Setting: A survey was administered 7 online which included the food choice questionnaire (FCQ), and items assessing attitudes 8 towards and intention to adopt personalised nutrition. Participants: Nationally representative 9 samples were recruited in 9 EU countries (N=9381). Results: Structural equation modelling 10 indicated that the food choice motives, weight control, mood, health and ethical concern had 11 a positive association and price had a negative association with attitude towards, and 12 intention to adopt, personalised nutrition. Health was positively associated and familiarity 13 negatively associated with attitude toward personalised nutrition. The effects of weight 14 control, ethical concern, mood and price on intention to adopt personalised nutrition were 15 partially mediated by the attitude. The effects of health and familiarity were fully mediated 16 by attitude. Sensory appeal was negatively and directly associated with intention to adopt 17 personalised nutrition. Conclusion: Personalised nutrition providers may benefit from taking 18 into consideration the importance of underlying determinants of food choice, particularly 19 weight control, mood and price, in potential users when promoting services and in tailoring 20 communications that are motivationally relevant. / Post peer-review accepted manuscript; changes are in red.

The mass media have been widely studied because of their pervasiveness and effect on society. The comic strips, as part of the newspaper, are widely read. By their very existence and pervasiveness they mold our culture. The purpose of this study was to examine marriage and the family and how it is portrayed in the comic strips. A historical overview of significant family comic strips was done using comic strip texts. A content analysis of contemporary family strips was also done. The strips were analyzed to determine how often demonstrated affection and/or abuse occurred. In addition, the strips were analyzed to determine the quality and quantity of parent-child, sibling, and husband-wife relationships. Two month samples of 15 different comic strips were analyzed. The comic strip family emerged as a stereotyped group that was white, lower-middle class, with a father who worked at a white collar job and a mother who was a housewife. The family included several school-aged or teen-aged children. Neither demonstrated affection nor abuse was found to occur often in comic strip families. Parent-child interactions and interactions among siblings were judged to be more positive than negative. Husband-wife interactions were more often negative than positive, although there was a wide variance among individual strips. Interactions about leisure time and its use occurred more often than any other category. Household tasks, food, finances, in-laws or parents, dress and health comprised the other major categories of interactions. / Master of Science

Denna kandidatuppsats studerar företags motiv till förvärv och hur förvärven påverkar företagetslönsamhet beroende på om motivet till förvärvet uppnås eller ej på både kort och lång sikt. Dethuvudsakliga syftet med denna uppsats är att undersöka om lönsamhet genom förvärv är beroendeav uppfyllda motiv till förvärvet. Detta eftersom det enligt tidigare forskning är intressant attundersöka lönsamheten i relation till motiven. Undersökningen har genomförts genom entriangulering av kvalitativ innehållsanalys och kvantitativ undersökningsmetod. Den kvalitativadelen består av granskning av totalt 96 årsredovisningar från 16 olika företag för att analyseraderas motiv till betydande förvärv och om dessa uppnåtts. Den kvantitativa delen omfattar i ställetinsamling av totalt 480 nyckeltal tillhörande samma 16 företag. Nyckeltalen har i sin tur använts iFisher ́s Exact test för att se om dessa är beroende eller oberoende av om motiven uppnåtts ellerej. Av de 16 företagen i undersökningen har 14 uppnått deras motiv på kort sikt och 11 på långsikt. Resultatet har analyserats med hjälp av den teoretiska referensramen bestående av Portersfem krafter och teorier kring motiv till förvärv och lönsamhetsmått. Studien kommer fram till attlönsamheten är oberoende av om motiven uppnås eller ej. / This bachelor thesis studies companies' motives for acquisitions and how acquisitions affect thecompany's profitability depending on whether the motive for the acquisition is achieved or not inboth the short and long term. The main purpose of this thesis is to investigate whether profitabilitythrough acquisition is dependent on the fulfilment of the motives for the acquisition. This isbecause, according to previous research, it is interesting to examine profitability in relation tomotives. The study has been conducted through a triangulation of qualitative content analysis andquantitative research method. The qualitative part consists of reviewing a total of 96 annual reportsfrom 16 different companies to analyze their motives for significant acquisitions and whether thesewere achieved. The quantitative part, on the other hand, involves the collection of a total of 480financial key figures belonging to the same 16 companies. The key figures have been used inFisher's Exact test to analyze if these are dependent or independent of whether the motives havebeen achieved or not. Of the 16 companies in the study, 14 have achieved their motives in the shortterm and 11 in the long term. The result has been analyzed using the theoretical frameworkconsisting of Porter's five forces and theories on motives for acquisition and profitability measures.The study concludes that profitability is independent of whether the motives are achieved or not.

A market maven is a highly social consumer who engages in many discussions regarding the marketplace and has a broad general knowledge of several products throughout the marketplace. They are eager to share the knowledge with other consumers and are often sought by other consumers for their information. It has been said that the behavior of market mavens is influenced by three different motives. The first is the obligation to share information, meaning some individuals feel that it is his or her duty to become knowledgeable and more discerning consumers. A second motive could be that of pleasure in sharing information. The final possible motive is the desire to help others. What drives market mavens to gather and disseminate product information? Are their motives truly selfless in nature? I contend that market mavens’ motives are not as altruistic in nature as prior research seems to suggest. Instead, in the present research, I suggest that a deeper and more selfish personal need to form and maintain a specific social identity may be attended to through market maven behavior. Perhaps the individual performing these marketing deeds is actually seeking approval and reassurance though his or her brand purchases and their resulting knowledge of products throughout the marketplace. The research in this thesis will act to uncover possible selfish and internally focused motives of marketing mavens.

Yes / Studies find that oil-rich African countries (OACs) suffer slow socio-economic growth and development. The petroleum operations in these countries are also primarily in the hands of multinational corporations (MNCs). Motivated by their profit maximisation prospects (PMPs), the MNCs face significant corporate social responsibility (CSR) dilemmas with reference to their contribution to the socio-economic growth of these African economies. Even though there are few studies on CSR and corporate financial performance (CFP) within the African context, little or no attention has been paid to how and the extent to which MNCs' PMPs, CSR and CFP interact to affect the socio-economic growth of OACs. Drawing from legitimacy, institutional, and agency theories we employ a panel data approach covering 14 years (2003–2017) to understand the drivers of these PMPs, how PMPs affect corporate ethical considerations, and CFP and their implications on OACs' socio-economic growth. We find that PMPs of MNCs within OACs impede their CSR commitment. There is a significant positive relationship between CSR and CFP; efficient CSR practices impact CFP positively, and MNCs' contribution to OACs' socio-economic growth is significantly constrained by weak institutional environments. We conclude that institutional reforms and strategic investment in CSR could foster rapid socio-economic growth and development within OACs. Our study contributes to policy and knowledge on MNC's PMPs, CSR practices, CFP and literature on business ethics and the natural resource-curse.

Yes / The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns. Design/Setting: A survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition. Subjects: Nationally representative samples were recruited in nine EU countries (n 9381). Results: Structural equation modelling indicated that the food choice motives ‘weight control’, ‘mood’, ‘health’ and ‘ethical concern’ had a positive association and ‘price’ had a negative association with attitude towards, and intention to adopt, personalised nutrition. ‘Health’ was positively associated and ‘familiarity’ negatively associated with attitude towards personalised nutrition. The effects of ‘weight control’, ‘ethical concern’, ‘mood’ and ‘price’ on intention to adopt personalised nutrition were partially mediated by attitude. The effects of ‘health’ and ‘familiarity’ were fully mediated by attitude. ‘Sensory appeal’ was negatively and directly associated with intention to adopt personalised nutrition. Conclusions: Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant.

Over the years, internationalization has seen significant shifts, especially in the financial industry where fintech firms blending technology and finance have sparked a revolution. Sweden has emerged as one of the global leaders in this sector. However, despite this transformation, existing studies on the internationalization process of fintech firms lack context and industry-specific insights, indicating a pressing need for further research in this area. Therefore, this thesis investigates the intricate internationalization process of small Swedish fintech firms with a digital and technological foundation. We aim to uncover the motives and patterns driving their early international expansion process. By conducting an in-depth case study of a single Swedish fintech firm, utilizing semi-structured interviews with employees with different positions as well as secondary data, this methodological approach allowed us to reveal new insights. More specifically, our research contributed to an identification of three distinct stages in the internationalization process: (1) motives centered on the product, prompting swift digital export strategies, (2) motives focused on the customer, leading to a shift from broad to deep engagement through localization and (3) motives based on strategic resources, guiding a measured expansion in markets optimized for regulatory conditions. These stages are shaped by entrepreneurial vision and national support, highlighting a dynamic and iterative process of international growth as well as a temporal aspect of the process development throughout these stages. In theory, this thesis expands comprehension and questions the idea of a one-size-fits-all internationalization strategy for fintech companies. It demonstrates that Swedish fintech firms employ a hybrid approach, integrating early internationalization with gradual methods. In practice, the research furnishes valuable perspectives for fintech executives, investors and policymakers, presenting a strategic model to enhance internationalization strategies, evaluate risks and facilitate regulatory adaptations. These contributions enrich discussions in fintech literature, potentially aiding fintech enterprises, both in Sweden and globally, in effectively planning their internationalization endeavors.